Diamond Releases December’s Top Sales and Market Share

Diamond has released the stats for December for comics, graphic novels, toys, and games including the top 50 comics and graphic novels sold. In a rare result, Marvel held the top retail market share (how many dollars was sold), while DC held the top unit market share (how many comics).

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS32.07%
DC COMICS31.76%
IMAGE COMICS9.89%
IDW PUBLISHING6.10%
DARK HORSE COMICS3.47%
BOOM! STUDIOS2.66%
DYNAMITE ENTERTAINMENT2.58%
EAGLEMOSS PUBLICATIONS LTD1.22%
ARCHIE COMIC PUBLICATIONS0.88%
AVATAR PRESS INC0.86%
OTHER NON-TOP 108.50%
UNIT MARKET SHARE
PUBLISHERSHARE
DC COMICS36.17%
MARVEL COMICS34.10%
IMAGE COMICS10.40%
IDW PUBLISHING4.17%
DARK HORSE COMICS2.95%
BOOM! STUDIOS2.82%
DYNAMITE ENTERTAINMENT2.26%
VALIANT ENTERTAINMENT LLC0.91%
ARCHIE COMIC PUBLICATIONS0.91%
TITAN0.87%
OTHER NON-TOP 104.43%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
DECEMBER 2014 VS. NOVEMBER 2014
COMICS1.77%0.31%
GRAPHIC NOVELS-18.50%-21.51%
TOTAL COMICS/GN-5.14%-1.64%
DECEMBER 2014 VS. DECEMBER 2013
COMICS6.67%4.50%
GRAPHIC NOVELS-5.41%-8.39%
TOTAL COMICS/GN2.83%3.46%
CALENDAR YEAR 2014 VS. CALENDAR YEAR 2013
COMICS4.03%0.25%
GRAPHIC NOVELS5.18%5.28%
TOTAL COMICS/GN4.39%0.64%
FOURTH QUARTER 2014 VS. THIRD QUARTER 2014
COMICS-2.90%-1.57%
GRAPHIC NOVELS6.31%4.02%
TOTAL COMICS/GN-0.20%-1.16%
FOURTH QUARTER 2014 VS. FOURTH QUARTER 2013
COMICS7.89%7.05%
GRAPHIC NOVELS7.56%6.13%
TOTAL COMICS/GN7.78%6.98%
SECOND-HALF 2014 VS. FIRST-HALF 2014
COMICS19.34%18.58%
GRAPHIC NOVELS10.54%4.26%
TOTAL COMICS/GN16.53%17.36%

Folks were really into Snyder and Capullo’s “Endgame” driving Batman #37 to the top spot. Surprisingly to me, Marvel’s high-profile S.H.I.E.L.D. first issue came in third.

TOP 50 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in December 2014

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1BATMAN #37$3.99OCT140293-MDC
2AMAZING SPIDER-MAN #11$3.99OCT140829-MMAR
3SHIELD #1$4.99OCT140813-MMAR
4BATMAN ANNUAL #3$4.99OCT140297DC
5THOR #3$3.99OCT140862-MMAR
6JUSTICE LEAGUE #37$3.99OCT140223-MDC
7AMAZING SPIDER-MAN ANNUAL #1$4.99OCT140824-MMAR
8AVENGERS AND X-MEN AXIS #7$3.99OCT140781-MMAR
9AVENGERS AND X-MEN AXIS #9$4.99OCT140787-MMAR
10AVENGERS AND X-MEN AXIS #8$3.99OCT140784-MMAR
11HARLEY QUINN #13$2.99OCT140319-MDC
12WALKING DEAD #135 (MR)$2.99OCT140774IMA
13HARLEY QUINN HOLIDAY SPECIAL #1$4.99OCT140322-MDC
14SPIDER-MAN AND X-MEN #1$3.99OCT140826-MMAR
15ANGELA ASGARDS ASSASSIN #1$3.99OCT140809-MMAR
16SANDMAN OVERTURE #4 (MR) [*]$3.99AUG140350-MDC
17ROBIN RISES ALPHA #1$4.99OCT140306-MDC
18ALL NEW X-MEN #34$3.99SEP140899-MMAR
19DETECTIVE COMICS #37$3.99OCT140314-MDC
20BATMAN AND ROBIN #37$2.99OCT140304-MDC
21UNCANNY X-MEN #29$3.99OCT140888-MMAR
22GUARDIANS OF GALAXY #22$3.99OCT140856MAR
23GUARDIANS OF GALAXY ANNUAL #1$4.99JUN140674-MMAR
24SUPERMAN #37$3.99OCT140270-MDC
25ALL NEW CAPTAIN AMERICA #2$3.99OCT140852-MMAR
26BATMAN ETERNAL #35$2.99OCT140288DC
27BATMAN ETERNAL #36$2.99OCT140289DC
28BATMAN ETERNAL #37$2.99OCT140290DC
29BATMAN ETERNAL #38$2.99OCT140291DC
30BATMAN ETERNAL #39$2.99OCT140292DC
31MULTIVERSITY THUNDERWORLD #1$4.99OCT140218-MDC
32AVENGERS #39 TRO$3.99OCT140847MAR
33BATGIRL #37$2.99OCT140298-MDC
34BATMAN SUPERMAN #17$3.99OCT140284-MDC
35SPIDER-WOMAN #2$3.99OCT140836-MMAR
36SECRET SIX #1$2.99OCT140215-MDC
37ALL NEW X-MEN ANNUAL #1$4.99OCT140893-MMAR
38GREEN LANTERN #37$2.99OCT140329-MDC
39UNCANNY X-MEN ANNUAL #1$4.99OCT140891-MMAR
40DEADPOOL #38$3.99OCT140800MAR
41WYTCHES #3 (MR) [*]$2.99OCT140779-MIMA
42WONDER WOMAN #37$2.99OCT140266-MDC
43GRAYSON #5$2.99OCT140301-MDC
44DEADPOOL #39$3.99OCT140801MAR
45SUPERMAN WONDER WOMAN #14$3.99OCT140278-MDC
46ROCKET RACCOON #6$3.99OCT140858MAR
47THANOS VS HULK #1$3.99OCT140875-MMAR
48NEW AVENGERS #28 TRO$3.99OCT140848MAR
49ACTION COMICS #37$3.99OCT140275-MDC
50BITCH PLANET #1 (MR) [*]$3.5OCT140578-MIMA

As far as trades and graphic novels, Saga Vol. 4 topped the chart and folks were ready for Agent Carter with a Captain America trade.

TOP 50 GRAPHIC NOVELS

Based on Total Unit Sales of Products Invoiced in December 2014

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SAGA TP VOL 04 (MR)$14.99OCT140644IMA
2CAPTAIN AMERICA PEGGY CARTER AGENT OF SHIELD #1$7.99OCT140823MAR
3JUST THE TIPS HC (MR)$12.99SEP140590IMA
4MANHATTAN PROJECTS TP VOL 05 THE COLD WAR$14.99SEP140630IMA
5SUNSTONE TP VOL 01 (MR)$14.99OCT140613IMA
6SUPERMAN UNCHAINED DELUXE ED HC$29.99AUG140334DC
7BATMAN THE JIRO KUWATA BATMANGA TP VOL 01$14.99SEP140283DC
8NEW 52 FUTURES END TP VOL 01 (N52)$39.99SEP140303DC
9NIGHTWING TP VOL 05 SETTING SON (N52)$16.99SEP140309DC
10WALKING DEAD TP VOL 01 DAYS GONE BYE$14.99NOV128157IMA
11THANOS HC GOD UP THERE LISTENING$24.99SEP140916MAR
12NARUTO GN VOL 68$9.99OCT141722VIZ
13ALL NEW X-MEN TP VOL 04 ALL DIFFERENT$19.99SEP140934MAR
14NIGHTWING TP VOL 01 BLUDHAVEN$19.99SEP140321DC
15BATGIRL TP VOL 04 WANTED (N52)$16.99SEP140305DC
16SAGA TP VOL 01 (MR)$9.99AUG120491IMA
17RED HOOD AND THE OUTLAWS TP VOL 05 THE BIG PICTURE (N52)$14.99SEP140310DC
18BATMAN & ROBIN HC VOL 05 THE BIG BURN (N52)$24.99JUL140240DC
19SHAOLIN COWBOY TP$19.99OCT141229BUR
20CIVIL WAR TP$24.99JAN072436MAR
21SAGA TP VOL 03 (MR)$14.99JAN140556IMA
22MY LITTLE PONY ADVENTURES IN FRIENDSHIP HC VOL 01$9.99OCT140454IDW
23GREEN LANTERN LIGHTS OUT TP (N52)$16.99SEP140306DC
24SWAMP THING TP VOL 05 THE KILLING FIELD (N52)$14.99SEP140313DC
25RED LANTERNS TP VOL 05 ATROCITIES (N52)$19.99SEP140311DC
26SAGA TP VOL 02 (MR)$14.99APR130443IMA
27AVENGERS ORIGIN HC$24.99SEP100690MAR
28DAREDEVIL BY MARK WAID TP VOL 07$19.99SEP140933MAR
29WALKING DEAD TP VOL 22 A NEW BEGINNING (MR)$14.99SEP140657IMA
30SUPERMAN ACTION COMICS TP VOL 04 HYBRID (N52)$16.99SEP140312DC
31AMAZING X-MEN TP VOL 02 WORLD WAR WENDIGO$17.99OCT140934MAR
32BATMAN ARKHAM ORIGINS HC$22.99AUG140339DC
33CYCLOPS TP VOL 01 STARSTRUCK$15.99SEP140929MAR
34LOBSTER JOHNSON TP VOL 04 GET THE LOBSTER$19.99AUG140094DAR
35BATMAN TP VOL 01 THE COURT OF OWLS (N52)$16.99DEC120323DC
36NEW LONE WOLF AND CUB TP VOL 03 (MR)$13.99AUG140124DAR
37ATTACK ON TITAN BEFORE THE FALL GN VOL 03$10.99OCT141529RAN
38THIEF OF THIEVES TP VOL 04 (MR)$14.99AUG140609IMA
39SUPERMAN BATMAN TP VOL 02$19.99SEP140323DC
40BATGIRL HC VOL 05 DEADLINE (N52)$24.99AUG140328DC
41WORLDS FINEST TP VOL 04 FIRST CONTACT (N52)$16.99SEP140314DC
42MS MARVEL TP VOL 01 NO NORMAL$15.99JUN140725MAR
43ANGEL & FAITH SEASON 10 TP VOL 01 RIVER MEETS SEA$18.99AUG140091DAR
44WALKING DEAD TP VOL 02 MILES BEHIND US (NEW PTG)$14.99SEP088204IMA
45NOVA TP VOL 04 ORIGINAL SIN$16.99OCT140935MAR
46POWERS BUREAU TP VOL 02 ICONS (MR)$19.99JAN140782MAR
47WICKED & DIVINE TP VOL 01 THE FAUST ACT (MR)$9.99SEP140684IMA
48WALKING DEAD TP VOL 21 ALL OUT WAR PT 2 (MR)$14.99MAY140652IMA
49CAPTAIN AMERICA TP VOL 03 LOOSE NUKE$19.99SEP140935MAR
50MASSIVE TP VOL 04 SAHARA$19.99AUG140073DAR

2 comments

  • with two exceptions, one of which, JL, is really only half an exception, it’s all Batman and friends/rouges all the time for DC until Superman at #24. And then the rest of DC’s entries on the Top 50 for December are also mostly Batman. Is that consistent with other recent months?

    • It varies. November had Batman at #3, Justice League at #10, Harley Quinn at #12, Superman Unchained at $15 and then Wonder Woman at #18. For October it was Batman at #6, Justice League at #12 & 13, Harley Quinn at #17, Batgirl at #19, a couple of other bat-books, then Deathstroke at #30. Generally though DC is primarily Batbooks and Justice League for their top sellers.