Diamond Releases December’s Top Sales and Market Share

Diamond has released the stats for December for comics, graphic novels, toys, and games including the top 50 comics and graphic novels sold. In a rare result, Marvel held the top retail market share (how many dollars was sold), while DC held the top unit market share (how many comics).

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 32.07%
DC COMICS 31.76%
IMAGE COMICS 9.89%
IDW PUBLISHING 6.10%
DARK HORSE COMICS 3.47%
BOOM! STUDIOS 2.66%
DYNAMITE ENTERTAINMENT 2.58%
EAGLEMOSS PUBLICATIONS LTD 1.22%
ARCHIE COMIC PUBLICATIONS 0.88%
AVATAR PRESS INC 0.86%
OTHER NON-TOP 10 8.50%
UNIT MARKET SHARE
PUBLISHER SHARE
DC COMICS 36.17%
MARVEL COMICS 34.10%
IMAGE COMICS 10.40%
IDW PUBLISHING 4.17%
DARK HORSE COMICS 2.95%
BOOM! STUDIOS 2.82%
DYNAMITE ENTERTAINMENT 2.26%
VALIANT ENTERTAINMENT LLC 0.91%
ARCHIE COMIC PUBLICATIONS 0.91%
TITAN 0.87%
OTHER NON-TOP 10 4.43%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
DECEMBER 2014 VS. NOVEMBER 2014
COMICS 1.77% 0.31%
GRAPHIC NOVELS -18.50% -21.51%
TOTAL COMICS/GN -5.14% -1.64%
DECEMBER 2014 VS. DECEMBER 2013
COMICS 6.67% 4.50%
GRAPHIC NOVELS -5.41% -8.39%
TOTAL COMICS/GN 2.83% 3.46%
CALENDAR YEAR 2014 VS. CALENDAR YEAR 2013
COMICS 4.03% 0.25%
GRAPHIC NOVELS 5.18% 5.28%
TOTAL COMICS/GN 4.39% 0.64%
FOURTH QUARTER 2014 VS. THIRD QUARTER 2014
COMICS -2.90% -1.57%
GRAPHIC NOVELS 6.31% 4.02%
TOTAL COMICS/GN -0.20% -1.16%
FOURTH QUARTER 2014 VS. FOURTH QUARTER 2013
COMICS 7.89% 7.05%
GRAPHIC NOVELS 7.56% 6.13%
TOTAL COMICS/GN 7.78% 6.98%
SECOND-HALF 2014 VS. FIRST-HALF 2014
COMICS 19.34% 18.58%
GRAPHIC NOVELS 10.54% 4.26%
TOTAL COMICS/GN 16.53% 17.36%

Folks were really into Snyder and Capullo’s “Endgame” driving Batman #37 to the top spot. Surprisingly to me, Marvel’s high-profile S.H.I.E.L.D. first issue came in third.

TOP 50 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in December 2014

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #37 $3.99 OCT140293-M DC
2 AMAZING SPIDER-MAN #11 $3.99 OCT140829-M MAR
3 SHIELD #1 $4.99 OCT140813-M MAR
4 BATMAN ANNUAL #3 $4.99 OCT140297 DC
5 THOR #3 $3.99 OCT140862-M MAR
6 JUSTICE LEAGUE #37 $3.99 OCT140223-M DC
7 AMAZING SPIDER-MAN ANNUAL #1 $4.99 OCT140824-M MAR
8 AVENGERS AND X-MEN AXIS #7 $3.99 OCT140781-M MAR
9 AVENGERS AND X-MEN AXIS #9 $4.99 OCT140787-M MAR
10 AVENGERS AND X-MEN AXIS #8 $3.99 OCT140784-M MAR
11 HARLEY QUINN #13 $2.99 OCT140319-M DC
12 WALKING DEAD #135 (MR) $2.99 OCT140774 IMA
13 HARLEY QUINN HOLIDAY SPECIAL #1 $4.99 OCT140322-M DC
14 SPIDER-MAN AND X-MEN #1 $3.99 OCT140826-M MAR
15 ANGELA ASGARDS ASSASSIN #1 $3.99 OCT140809-M MAR
16 SANDMAN OVERTURE #4 (MR) [*] $3.99 AUG140350-M DC
17 ROBIN RISES ALPHA #1 $4.99 OCT140306-M DC
18 ALL NEW X-MEN #34 $3.99 SEP140899-M MAR
19 DETECTIVE COMICS #37 $3.99 OCT140314-M DC
20 BATMAN AND ROBIN #37 $2.99 OCT140304-M DC
21 UNCANNY X-MEN #29 $3.99 OCT140888-M MAR
22 GUARDIANS OF GALAXY #22 $3.99 OCT140856 MAR
23 GUARDIANS OF GALAXY ANNUAL #1 $4.99 JUN140674-M MAR
24 SUPERMAN #37 $3.99 OCT140270-M DC
25 ALL NEW CAPTAIN AMERICA #2 $3.99 OCT140852-M MAR
26 BATMAN ETERNAL #35 $2.99 OCT140288 DC
27 BATMAN ETERNAL #36 $2.99 OCT140289 DC
28 BATMAN ETERNAL #37 $2.99 OCT140290 DC
29 BATMAN ETERNAL #38 $2.99 OCT140291 DC
30 BATMAN ETERNAL #39 $2.99 OCT140292 DC
31 MULTIVERSITY THUNDERWORLD #1 $4.99 OCT140218-M DC
32 AVENGERS #39 TRO $3.99 OCT140847 MAR
33 BATGIRL #37 $2.99 OCT140298-M DC
34 BATMAN SUPERMAN #17 $3.99 OCT140284-M DC
35 SPIDER-WOMAN #2 $3.99 OCT140836-M MAR
36 SECRET SIX #1 $2.99 OCT140215-M DC
37 ALL NEW X-MEN ANNUAL #1 $4.99 OCT140893-M MAR
38 GREEN LANTERN #37 $2.99 OCT140329-M DC
39 UNCANNY X-MEN ANNUAL #1 $4.99 OCT140891-M MAR
40 DEADPOOL #38 $3.99 OCT140800 MAR
41 WYTCHES #3 (MR) [*] $2.99 OCT140779-M IMA
42 WONDER WOMAN #37 $2.99 OCT140266-M DC
43 GRAYSON #5 $2.99 OCT140301-M DC
44 DEADPOOL #39 $3.99 OCT140801 MAR
45 SUPERMAN WONDER WOMAN #14 $3.99 OCT140278-M DC
46 ROCKET RACCOON #6 $3.99 OCT140858 MAR
47 THANOS VS HULK #1 $3.99 OCT140875-M MAR
48 NEW AVENGERS #28 TRO $3.99 OCT140848 MAR
49 ACTION COMICS #37 $3.99 OCT140275-M DC
50 BITCH PLANET #1 (MR) [*] $3.5 OCT140578-M IMA

As far as trades and graphic novels, Saga Vol. 4 topped the chart and folks were ready for Agent Carter with a Captain America trade.

TOP 50 GRAPHIC NOVELS

Based on Total Unit Sales of Products Invoiced in December 2014

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA TP VOL 04 (MR) $14.99 OCT140644 IMA
2 CAPTAIN AMERICA PEGGY CARTER AGENT OF SHIELD #1 $7.99 OCT140823 MAR
3 JUST THE TIPS HC (MR) $12.99 SEP140590 IMA
4 MANHATTAN PROJECTS TP VOL 05 THE COLD WAR $14.99 SEP140630 IMA
5 SUNSTONE TP VOL 01 (MR) $14.99 OCT140613 IMA
6 SUPERMAN UNCHAINED DELUXE ED HC $29.99 AUG140334 DC
7 BATMAN THE JIRO KUWATA BATMANGA TP VOL 01 $14.99 SEP140283 DC
8 NEW 52 FUTURES END TP VOL 01 (N52) $39.99 SEP140303 DC
9 NIGHTWING TP VOL 05 SETTING SON (N52) $16.99 SEP140309 DC
10 WALKING DEAD TP VOL 01 DAYS GONE BYE $14.99 NOV128157 IMA
11 THANOS HC GOD UP THERE LISTENING $24.99 SEP140916 MAR
12 NARUTO GN VOL 68 $9.99 OCT141722 VIZ
13 ALL NEW X-MEN TP VOL 04 ALL DIFFERENT $19.99 SEP140934 MAR
14 NIGHTWING TP VOL 01 BLUDHAVEN $19.99 SEP140321 DC
15 BATGIRL TP VOL 04 WANTED (N52) $16.99 SEP140305 DC
16 SAGA TP VOL 01 (MR) $9.99 AUG120491 IMA
17 RED HOOD AND THE OUTLAWS TP VOL 05 THE BIG PICTURE (N52) $14.99 SEP140310 DC
18 BATMAN & ROBIN HC VOL 05 THE BIG BURN (N52) $24.99 JUL140240 DC
19 SHAOLIN COWBOY TP $19.99 OCT141229 BUR
20 CIVIL WAR TP $24.99 JAN072436 MAR
21 SAGA TP VOL 03 (MR) $14.99 JAN140556 IMA
22 MY LITTLE PONY ADVENTURES IN FRIENDSHIP HC VOL 01 $9.99 OCT140454 IDW
23 GREEN LANTERN LIGHTS OUT TP (N52) $16.99 SEP140306 DC
24 SWAMP THING TP VOL 05 THE KILLING FIELD (N52) $14.99 SEP140313 DC
25 RED LANTERNS TP VOL 05 ATROCITIES (N52) $19.99 SEP140311 DC
26 SAGA TP VOL 02 (MR) $14.99 APR130443 IMA
27 AVENGERS ORIGIN HC $24.99 SEP100690 MAR
28 DAREDEVIL BY MARK WAID TP VOL 07 $19.99 SEP140933 MAR
29 WALKING DEAD TP VOL 22 A NEW BEGINNING (MR) $14.99 SEP140657 IMA
30 SUPERMAN ACTION COMICS TP VOL 04 HYBRID (N52) $16.99 SEP140312 DC
31 AMAZING X-MEN TP VOL 02 WORLD WAR WENDIGO $17.99 OCT140934 MAR
32 BATMAN ARKHAM ORIGINS HC $22.99 AUG140339 DC
33 CYCLOPS TP VOL 01 STARSTRUCK $15.99 SEP140929 MAR
34 LOBSTER JOHNSON TP VOL 04 GET THE LOBSTER $19.99 AUG140094 DAR
35 BATMAN TP VOL 01 THE COURT OF OWLS (N52) $16.99 DEC120323 DC
36 NEW LONE WOLF AND CUB TP VOL 03 (MR) $13.99 AUG140124 DAR
37 ATTACK ON TITAN BEFORE THE FALL GN VOL 03 $10.99 OCT141529 RAN
38 THIEF OF THIEVES TP VOL 04 (MR) $14.99 AUG140609 IMA
39 SUPERMAN BATMAN TP VOL 02 $19.99 SEP140323 DC
40 BATGIRL HC VOL 05 DEADLINE (N52) $24.99 AUG140328 DC
41 WORLDS FINEST TP VOL 04 FIRST CONTACT (N52) $16.99 SEP140314 DC
42 MS MARVEL TP VOL 01 NO NORMAL $15.99 JUN140725 MAR
43 ANGEL & FAITH SEASON 10 TP VOL 01 RIVER MEETS SEA $18.99 AUG140091 DAR
44 WALKING DEAD TP VOL 02 MILES BEHIND US (NEW PTG) $14.99 SEP088204 IMA
45 NOVA TP VOL 04 ORIGINAL SIN $16.99 OCT140935 MAR
46 POWERS BUREAU TP VOL 02 ICONS (MR) $19.99 JAN140782 MAR
47 WICKED & DIVINE TP VOL 01 THE FAUST ACT (MR) $9.99 SEP140684 IMA
48 WALKING DEAD TP VOL 21 ALL OUT WAR PT 2 (MR) $14.99 MAY140652 IMA
49 CAPTAIN AMERICA TP VOL 03 LOOSE NUKE $19.99 SEP140935 MAR
50 MASSIVE TP VOL 04 SAHARA $19.99 AUG140073 DAR

2 comments

  • with two exceptions, one of which, JL, is really only half an exception, it’s all Batman and friends/rouges all the time for DC until Superman at #24. And then the rest of DC’s entries on the Top 50 for December are also mostly Batman. Is that consistent with other recent months?

    • It varies. November had Batman at #3, Justice League at #10, Harley Quinn at #12, Superman Unchained at $15 and then Wonder Woman at #18. For October it was Batman at #6, Justice League at #12 & 13, Harley Quinn at #17, Batgirl at #19, a couple of other bat-books, then Deathstroke at #30. Generally though DC is primarily Batbooks and Justice League for their top sellers.