Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 26,000,000 in the United States

The total population dropped by 2 million, returning back to 26 million which was the amount two months ago. It’s unknown where the 2 million-ish people went to. The Spanish-speaking population last month was 15%, and this month is 14.62%.

Gender and Age

Last month women accounted for 46.43% and men were 53.57%. Even with the population decrease, the results this month as far as percent is nearly identical. Women account for 46.15% and mean account for 53.85%.

facebook gender 11.1.14We’ll next look at how the percentage of women and men break down through age.

facebook gender age 11.1.14Compared to last month, the big difference is the inclusion of those age 65 and over. That percentage has come primarily from those under the age of 25.

facebook gender age raw 11.1.14Relationship Status

Compared to last month, the results are almost exactly the same. The percentage of those single dropped, while those married increased about that same percentage.

facebook relationship 11.1.14And for those that like pie charts.

facebook relationship pie chart 11.1.14Education

Compared to last month, there’s been a drop of folks in college and lower in education, which matches up the general percentage shifts above.

facebook education 11.1.14Gender Interest

Compared to last month these stats are almost exactly the same when it comes to percentage.

facebook gender interest 11.1.14And that wraps up this month’s report.

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