Demo-Graphics: The Walking Dead

Its been almost a year since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the new season underway, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last year. Keep in mind though, while the terms are generally similar, Facebook’s  system has been upgraded and the data returned is more prevalent and richer.

Facebook Population: Over 17.8 million fans in the US

That’s an increase of over 5 million fans since last year. Spanish speakers account for 1.08 million fans, 6.07%. That’s a significant drop from last year of about 500,000 individuals, and the percentage has been cut in half.

Gender and Age

When it comes to gender in 2013Walking Dead fans break down 59.38% male and 40.63% females. In the year since, we’ve seen a surge of female fans with their now accounting for 47.19% compared to the men who now account for 52.81%. This is close to the changes we’ve also seen for the general comic population.

facebook gender 10.20.14Below is the trend line which looks at the age and gender of the individuals together.

facebook gender age 10.20.14

Below is the raw data for The Walking Dead fans. The population has shifted slightly older compared to last year, but not by much.

facebook gender age raw 10.20.14Relationship Status

The stats for relationships has expanded greatly since last year, with many more options, so it’s hard to compare the two statistics.

facebook relationship 10.20.14And for those that like pie charts.

facebook relationship pie chart 10.20.14Education

Like relationships, education has changed a lot since last year, so we can’t really compare this year’s stats to last year’s.

facebook education 10.20.14Gender Interest

Gender interest too has changed since last year. But generally those interested in the same sex for men and women has dipped from last year.

facebook gender interest 10.20.14But how does the fandom compare to itself based on how it’s being consumed? For The Beat, I compared how The Walking Dead stacked up in comics, television, games, and books. I return to see how the gender breaks down for each.

Interesting enough, the comic fandom has dropped since last year with video games and television both seeing an increase in overall fans. Both television and comics see women make major gains, while video games continue to be the domain of men who increased percentage wise. Books remain almost exactly the same when it comes to gender compared to last year.

twd media 10.20.14

And that wraps up the latest edition of the Facebook Fandom Spotlight.