Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 28,000,000 in the United States

The total population has jumped beyond the previous high of 26 million, and increased from last month’s 24 million. The Spanish-speaking population last month was 14.17%, and this month is 15%.

Gender and Age

Last month women accounted for 45% and men were 58.33%, the results over 100% is a quirk of the platform. Women have increased this month to account for 46.43% with men now accounting for 53.57%.

facebook gender 10.1.14We’ll next look at how the percentage of women and men break down through age.

facebook age gender 10.1.14Compared to last month, the growth in percentage is primarily for those over the age of 26.

facebook age gender raw 10.1.14

Relationship Status

Compared to last month, it looks like a lot of folks have gotten married which saw a boost, and there’s also a higher percentage of folks who are “unspecified.”

facebook relationship 10.1.14

And for those that like pie charts.

facebook relationship pie chart 10.1.14


Compared to last month, the results for education is pretty much the same, women make up the majority of quite a few sections.

facebook education 10.1.14

Gender Interest

Compared to last month those interested in the same sex has dipped a bit.

facebook gender interest 10.1.14

And that wraps up this month’s report.