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PETA and Bluewater take on SeaWorld at SDCC

Tens of thousands of individuals head to San Diego this week for the geekfest that is San Diego Comic-Con. And while much of the show will revolve around fantasy entertainment, that doesn’t mean some real world messaging can’t be included too. As fans de-plane, the first thing that they’ll see won’t be a promo for The Avengers or The Walking Dead but a huge graphic cartoon of a captive orca with SeaWorld‘s CEO in his mouth. The provocative display, which urges convention-goers to steer clear of SeaWorld because of marine-mammal cruelty and confinement, is a joint project between Bluewater Productions and PETA (People for the Ethical Treatment of Animals).

The installation cost $24,000, and greets passengers on their way to baggage claim at the center of Terminal 2 at the airport.

Bluewater designed the cartoon in the wake of last year’s hit documentary Blackfish. The film—viewed by 21 million on CNN alone—explored SeaWorld’s capture and confinement of orcas, which led the whale named Tilikum to kill three people.

The documentary isn’t without controversy, and ever since SeaWorld has been in damage control as attendance has dropped since.

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