After months of rumors, the Amazon phone is here. The Amazon Fire was announced today will go on sale July 25 for $199 with a 2-year service agreement exclusively on AT&T, or $649 full retail, and comes with one year of Amazon Prime.

But, this isn’t really a site about technology, so why do we care about this announcement? Amazon is in the process of purchasing comiXology (it’s a bit unclear when it’s officially taking place, or if it has), and comiXology is the leading digital comic book service.

In the announcement for the phone, as we predicted some time ago, comiXology will come pre-loaded on the phone along with Amazon’s other digital services.

There’s two major impacts from this announcement. First, and most obvious, the prospect of digital comics just got a much larger audience, and you better believe Amazon and comiXology will take advantage of this pairing. The second, the phone has a new way for the phone to react to how people hold, view, and moves the phone. Expect this function to be better integrated with the comiXology software down the road.

Check out the full video below to find out more about the announcement. We’ve reached out the comiXology for an official comment.