Warner Bros. & DC Comics Continue their Partnership with Mattel
Warner Bros. Consumer Products, with DC Entertainment, have extended its successful relationship with Mattel, Inc. The new multi-year agreement grants Mattel rights to continue as master toy licensee for the entire universe of DC Comics characters. Under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Comics Super Heroes and DC Comics Super-Villains, such as Batman, Superman, Wonder Woman, The Flash, and The Joker. The deal continues Mattel’s support of the universe of DC Comics characters across its entire portfolio of core brands, including Hot Wheels, Matchbox, Barbie, Mattel Games and Fisher-Price.
Mattel is set to develop toy lines for two of Warner Bros.’ most highly anticipated theatrical releases: the summer 2016 release of Batman v Superman: Dawn of Justice, and the recently announced Justice League film.
Mattel will be able to develop product based Arrow, The Flash, Gotham, Constantine and iZOMBIE, with the last three debut during the 2014–15 television season.