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The Walking Dead Season 4 Premiere Breaks Series Record With 16.1 Million Viewers

The Walking Dead returned to the airwaves last night for it’s fourth season debut and brought with it the highest ratings ever for the series. AMC, in a press release, said 16.1 million people tuned in for the show, of which 10.4 million were in the coveted 18-49 adult demographic. They also added that last night’s premiere ranks as the #1 telecast in adults 18-49 in the 2013/14 season to date. When playbacks, DVR, etc., are all added in, the debut episode should exceed 20 million viewers.

Previously, the record for the show was 12.4 million total viewers of which 8.1 million were in the 18-49 demographic.

The Talking Dead also made history with its best debut of 5.1 million views of which 3.3 million were adults age 18-49.

The release also gave some social media metrics. Within minutes of the show’s debut on the East coast, fans posted 39,994 Tweets which made up 88% of all television-related Tweets. Overall it racked up 1,171,994 Tweets from 570,148 unique authors. That made it the #1 program for the day when it comes to tv-related social media activity which includes the marathon leading up to the debut. Over on Facebook, 5 million users had 9.3 million interactions related to the premiere. That data came from SocialGuide, and the Facebook data from Facebook.

the walking dead season 4

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