Dynamite is betting big on writer Steve Niles and the first issue of Ash and the Army of Darkness, the highly anticipated reboot of the Army of Darkness comic book franchise. The debut comic will be offered to comic book and hobby specialty shop retailers with a special returnable incentive for qualifying accounts.  As a result, the retail customers of Dynamite’s exclusive comic book distributor, Diamond Comic Distributors, are able to go big with their orders and take minimal risk.

The qualifier for this special incentive is as follows:  Any retailer whose September Previews catalog initial order of Ash and the Army of Darkness #1 (any combination of the Ben Templesmith regular edition and the Dennis Calero subscription-only edition) matches or exceeds 120% of their final Red Sonja #1 orders (corresponding to Diamond item codes MAY130985-89, and MAY130993) will be eligible to return any unsold units during a window after the on-sale date.

This follows the relaunch by Dynamite of Red Sonja with writer Gail Simone.

There’s a lot to feel good about with this reboot of the Army of Darkness comic franchise. Steve Niles is an amazing writer and master of the horror genre. Plus there’s the fact it’s Ash and the hardcore fan base of the Evil Dead movies.

Ash and the Army of Darkness #1 is solicited in the September 2013 Previews Catalog #300, corresponding to items shipping in November 2013; the anticipated on-sale date is Wednesday, November 6, 2013.  Two cover editions are available for order, the regular edition by Ben Templesmith (Diamond Item Code SEP131050) and Subscription-Only variant edition by Dennis Calero (SEP131051); each edition retails for $3.99.  Retailers serviced by Diamond Comic Distributors can place wholesale orders online, via fax, or by contacting their dedicated Customer Service Representative.  Initial orders may be placed on Ash and the Army of Darkness #1 beginning on August 28, 2013, and the deadline for September Previews Catalog initial orders is September 26, 2013.