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SDCC 2013: Special Facebook Fandom Spotlight: US Comic Fans 7/16/2013

We’re charging right ahead with our special editions of our Facebook Fandom Spotlight, this time with comic fans in the United States! Yesterday we looked at the below statistics for Facebook user in general, both in the United States and globally. So, now we have something to compare these statistics to.

For this report, I again looked at the terms we used in previous reports, over 40 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. You can see our previous report from two weeks ago to compare.

Facebook Population: Over 10,600,000 in the United States

That’s a fraction of the United States Facebook user population, but about 6%, which is a decent amount, much higher than the niche interest many would have you believe it is. Spanish speakers account for now 580,000 fans, 5.47% in the United States that’s almost 1% higher than the general Facebook population.

Gender and Age

I’ve known this for a while, but women dominate Facebook users in the United States with a majority of 53.41% of the population. That doesn’t hold up for comic book fans though, which is a little over 60% male. That’s greater than a complete flip from the general population.

Facebook Users

facebook us 7.15.13

Comic Fans

facebook gender us 7.16.13

We’ll next look at how the percentage of women and men break down through age.

Facebook Users

facebook gender age us 7.15.13

Comic Fans

facebook gender age us 7.16.13

So, we can say that the trend lines are partially affected by those on Facebook. After some time, women are the majority of fans, just like the gap between men and women increases over the time for the general Facebook populace. But, there is clearly a gender gap that reaches it’s peak in the early 30s.

And here’s all of that raw data.

Facebook Users

facebook gender age raw us 7.15.13

Comic Fans

facebook age raw us 7.16.13

Relationship Status

There’s a stereotype that comic fans are single, and these statistics don’t help that at all. The general Facebook population is older percentage wise, so this isn’t too surprising. But, more comic fans are in relationships!

Facebook Users

facebook relationship status us 7.15.13

Comic Fans

facebook relationship us 7.16.13

And for those that like pie charts.

Facebook Users

facebook relationship status pie chart us 7.15.13

Comic Fans

facebook relationship pie chart us 7.16.13

Education

In education levels, the comic fans are very similar to general Facebook users, but more are in college and high school, easily accounted for due to the younger population.

Facebook Users

facebook education us 7.15.13

Comic Fans

facebook education us 7.16.13

Gender Interest

This one surprised me a bit. Comic fans are less interested in individuals of the same gender. I expected it to be at least the same if not higher due to the inclusive nature of many “geek” related hobbies.

Facebook Users

facebook gender interest us 7.15.13

Comic Fans

facebook gender interest us 7.16.13

We continue this tomorrow where we compare global fans!