SDCC 2013: Special Facebook Fandom Spotlight: Facebook Users 7/15/2013
It’s Monday so that means we look at a segment of the comic book fanbase on Facebook. This week is a bit different though. I’ve been doing these posts comparing one to the other, but, how does it compare to Facebook users in general? With San Diego Comic-Con kicking off this week, I thought it’d be great to do a week of reports, but first kicking off with just Facebook users in general based on their geography.
For this study there were no terms used, just geography. So, this is straight users in the United States and then users globally which includes 21 countries, a mix of heavy comic readers and some of the most populous and representative of across the world.
Facebook Population: Over 176,000,000 in the United States
Facebook Population: Over 700,000,000 fans globally
Spanish speakers account for now 8,800,000 fans, 5% in the United States and 92 million, 13.14% globally.
Gender and Age
I’ve known this for a while, but women dominate Facebook users in the United States with a majority of 53.41% of the population. Globally it flips with women making up the minority with 46.29%. The fact women are the majority in the United States accounts for some of the statistics we’ve seen in the past when it comes to fandoms.
United States
Global
We’ll next look at how the percentage of women and men break down through age.
United States
Global
What’s interesting is women become the majority in both after some time, in the United States much sooner and in the United States women hold the majority in all age brackets except one.
And here’s all of that raw data.
United States
Global
Relationship Status
Comparing the US and global statistics, the United States percentage wise has more married individuals, but less engaged or in relationships.
United States
Global
And for those that like pie charts.
United States
Global
Education
When it comes to percentages, the United States has a greater percent listed as a college graduate compared to the greater global group.
United States
Global
Gender Interest
this one is interesting in that globally, the percentages of individuals interested in individuals of the same sex dwarfs that of the United States, pretty much all at the expense of women interested in men.
United States
Global
Now that we know how the United States and global statistics break down, we’ll be able to compare fandoms going forward. Join us tomorrow as we start off with a mid-Month look at comic fans in general!