Uglydoll and DC Team Up
“We’ve long admired the fun and unique characters and products that Pretty Ugly designs, and we are excited to partner with them so they can put their quirky twist on our iconic Super Heroes,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP.
Gund, a division of Enesco, will produce a range of colorful, collectible superheroes this fall that will initially include two versions of Ice-Bat as Batman and Babo as Superman. Funko is also set to offer a collection of vinyl figures based on the collaboration during the holiday season. Additional categories of merchandise and collaborative characters will be announced in the coming months.
“Working with the most iconic superhero brands has been a dream of ours,” says Alita Friedman, chief brand officer, Pretty Ugly. “We were jumping up and down on both sides of the coast, as every sample that passed through our hands was simply amazing. The final versions are hilarious right down to the fun illustrations and stories on the hang tags.”