Facebook Fandom Spotlight: Comic Fans 6/1/2013 – Massive Growth Edition!
It’s the beginning of the month, so that means we look at who the comic book fanbase on Facebook are. You can check out the previous month’s results here.
This information is gathered by looking at over 40 different “like” terms in Facebook. All data is for individuals whose location is the United States. To make this clear if someone says they like “comic books” they are included in this, if they say “Superman” then they are not. Just because someone likes a character doesn’t mean they are a fan of comics, same with movies. So, that’s over 30 terms of comic book terms, publishers, etc.
Facebook Comic Book Fan Population: Over 6,967,440 in the United States
That’s an increase of over 1.8 million fans over the past month! This is due to two things. The first is just growth, of about 700,000 using the same terms from last month. I then added even more terms, about 14, which accounted for the rest. Even taking out the new terms, the fanbase grew 700,000 individuals. That’s fantastic for comicdom.
Spanish speakers account for now 356,500 fans, 5.12%. That’s slightly down a few tenths of a percent.
We have seen large boosts in the past as the summer comic movies kick off, so this gain isn’t surprising. I expect a shedding of fans later in the year or early next year.
Gender and Age
There’s a massive increase of fans, but again the ratio of men to women is about the same. Percentage wise, men decreased about 0.6% from last month and women increased about 0.8%.
Below is the breakdown by age and gender. Again, percentage wise, the age breakdown is about the same with not a lot of shift. Most of the gain was older segments with some loss of people age 22-25, but gains older than that.
What’s amazing though is that we see women become the majority for the 62-64 age bracket. This is a first for this age.
This is the graph of the ages last month.
This is that same info this month.
And here’s all that data.
With a slightly older population, it’s no surprising that the “Married” category is higher for this population.
With a slightly older population, the percent of college grads increased.
There’s not much of a shift in gender interest from the month before. men interested in men shrunk a little, but women interested in women increased.