Who Are the Comic Book Fans on Facebook? – 4/1/13
It’s the beginning of the month, so that means we look at who the comic book fanbase on Facebook are. You can check out the previous month’s results here.
This is the second edition since we expanded the search criteria in this monthly study.
This information is gathered by looking at over 30 different “like” terms in Facebook. All data is for individuals whose location is the United States. To make this clear if someone says they like “comic books” they are included in this, if they say “Superman” then they are not. Just because someone likes a character doesn’t mean they are a fan of comics, same with movies. So, that’s over 30 terms of comic book terms, publishers, etc.
Facebook Comic Book Fan Population: Over 3,841,200 in the United States
That’s a decrease of about 20,000 fans over the past month. Not a huge shift at all. Spanish speakers decreased slightly, to 182,540 fans, 4.75%.
Gender and Age
Compared to last month, most of the loss was from female fandom. The female comic book fans dropped about 32,000, while male fans increased in population by 6,000. For the female fans, the loss was across all age breakdown. Male fandom increased for those age 37 and under, but dropped over that.
There’s an interesting drop in the college graduate stats but a massive increase in folks in college.