Marvel NOW! to Be Promoted on Radio
You might want to turn up those dials as Marvel Comics has decided it wants to promote Marvel NOW! and is heading to the airwaves with nationwide radio spots promoting their new comic book series’. The advertisements will be featured nationwide during top programs including “Fox Sports”, “Jim Rome,” “Nikki Sixx”, “Petros & Money” & “Opie & Anthony”.
It looks like DC’s advertising push had some positive affect for their salesand with Marvel NOW! well underway, it was about time to see the commitment the publisher had towards pushing their new product and improve sales, that while solid, aren’t meeting industry expectations.
We’ll see if this builds consumer awareness and can get a much needed boost for the once dominant publisher.