NYCC 2012 – RedBubble Shows Off Their Wears
At New York Comic Con 2012, the online retailer RedBubble hit the floor with a beautiful display showing off just some of the quality products they have to offer. Started in 2006, the website today has 220,000 different artists with over 9 million designs on 60 products. Do the math on that and you can see there’s tons of choice and options for folks looking for unique t-shirts, posters, phone case, stickers and more. There’s 5,000 to 10,000 new works of art each week. The online market place for art has seen an explosion in recent years. An influx of talent, both within the company and with the artists contributing helped fuel the growth.
The website, like a few out there, allows artists to use the site for free to sell their art on various products. There’s no fees, the price is determined by a mark-up from the creator over a base price. RedBubble is a marketplace for art that allows the consumers decide what sells, not a voting system like other sites. The company regularly highlights some of the hottest and most popular designs out there.
Having bought an item from the site, it’s high quality with t-shirts coming from American Apparel and other products from known quality companies. Along with my package, there was a small clothes pin, showing the package was handled by a person not just packed en-mass and forgotten. This small touch blew me away, showing a company that cares about their product and their customer experience. taking to them on the floor of the convention, they feel that extra step adds a special experience for the buyers, and it did for me. They actually get requests from customers to make sure the clothespin is still included with orders.
Something that’s intrigued me was how a platform like this handles copyright claims. Luckily I got a chance to discuss it with their team, inquiring how copyright claims and the DMCA affected them. Talking to staff, they said the system works as is and they rely on their community to raise flags and also abide by requests made by copyright holders or their agents. They immediately abide by the request and then contact the artist, facilitating the legal exchange. The community is key, not just when it comes to copyright, but also the quality of the product itself. If the art isn’t good quality, the communities reactions tip off the company and they follow up, again showing they care about the product and the experience. The system is clearly working for them and every brand uses the DMCA differently, with some embracing community fandom and others rejecting it.
As we head into the holiday season, RedBubble is one of the places to go to get unique gifts and you better believe we”ll be promoting the awesome t-shirts and more we find.