The Future of Iron Man Is Marvel NOW!

This November sees the release of Iron Man #1, kicking off the all-new ongoing series from the creative team of writer Kieron Gillen and artist Greg Land. The relaunch is part of Marvel NOW! initiative.

Technical visionary. Unparalleled engineer. Avenger. Iron Man has done it all, from combating the greatest threats facing the Marvel Universe to dealing with his own inner demons. Now, when his greatest invention becomes his greatest mistake, Iron Man must act fact…and build faster! The lethal techno virus Extremis is out in the wild and for grabs to the highest bidder! It’s up to Tony Stark to contain it and that means creating a new suit of armor!

Marvel NOW! is the culmination of what’s been dubbed Marvel ReEvolution, the new initiative to evolve the comic book experience through innovation.

Gillen explained the focus of the series:

The story will focus on him questioning things about himself and trying to find out exactly how the universe ticks, what’s this all about and why he does this anyway. There will be a lot of changes in the armor throughout the series; in the first five issues there will be a different armor every issue.

Each issue of Iron Man includes a code for a free digital copy on the Marvel Comics app for iOS and Android devices. Additionally, each issue of Iron Man features special augmented reality content available exclusive through the Marvel AR app – including cover recaps, behind the scenes features and more that add value to your reading experience at no additional cost.

Marvel has emphasized they want to make sure every comic shop nationwide is fully stocked to meet the high demand Marvel is “already seeing” for Marvel NOW! And want to make sure their voices are heard throughout the revamp/relaunch. More details are still to come in how Marvel will be working directly with retailers to make sure their programs addresses retailer’s needs.

Pencils and Cover by GREG LAND
FOC – 10/15/2012, On Sale – 11/7/2012