The Dark Knight Rises Grosses $30.6 million at Midnight
The Dark Knight Rises grossed $30.6 million at it’s midnight showings Thursday into Friday. That puts it at the top spot for a midnight debut of a 2D movie. Harry Potter and the Deathly Hallows: Part 2 is the top grossing midnight movie with $43.5 million.
The movie was tracking to open huge and would likely have been over the $150 million range for the weekend, but after the tragedy in Aurora and Warner Bros. pulling promotions for the movie, it’s up in the air as to what it will do now. People might be put off from the movie, or others might go as a sign of solidarity with the victims. How this plays out will be interesting.
Friday night’s estimated grosses will be a good indication on the impact, but with many theaters sold out ahead of time through online ticketing, the tragedy’s real impact on sales won’t necessarily be measured until later in the weekend.