Save Money, Get A Spider-Man Towel
Back in the day, when you opened a bank account you’d get a gift, like a toaster. Well, Spanish bank Bankia has decided to entice children to save and invest and if they do, they get a Spider-Man towel. If the children save 300 Euros by the end of the month they get a towel and a chance to win a trip to New York.
This is part of a larger effort to retain deposits after having been bailed out by the Spanish government. Online banks like ING are pushing hard to lure customers away.