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Spider-Man Goes Electronic With Lexibook

LES ULIS, France, April 6, 2012 /PRNewswire/ — Marvel is delighted to announce a new licensing agreement with Lexibook® granting them rights to design, manufacture and distribute an exciting new range of Spider-Man electronic products in the USA and Canada. Effective from March 10, 2012, the agreement covers an extensive range of electronic items including Electronic Learning Toys, games, and an exciting new range of high-tech audio visual products for boys including learning laptops, DVD players, speakers, clocks, plug and play games and other electronic toys.

This exciting new partnership with Marvel will help Lexibook® strengthen its position in the US & Canadian toy markets with this extensive new range of products. Aymeric Le Cottier, CEO of Lexibook Limited, comments, “This is an exciting extension of the strategic partnership we have built with Marvel since 2004. We have developed a number of successful Spider-Man ranges in the electronics category under international agreements and we are thrilled to launch these innovative lines in the US and Canada.” Jamie Kampel, Director of Licensing comments: “Lexibook brings great creativity, know-how and professionalism to this category and with this new agreement, we are pleased to reinforce our partnership and consolidate Marvel’s position by delivering innovative and compelling products to our customers and consumers.”

About Lexibook®
Lexibook® (EURONEXT C: 3359, is a French company which designs, manufactures, and markets consumer electronic devices and electronic toys. Lexibook® is now a leader in mass market distribution of educational electronic toys, electronic games, chess games, dictionaries, translators, calculators, and kids consumer electronics. Lexibook® markets over 500 products in 41 countries, and has sold more than 40 million products around the world. The group employs 122 people in its subsidiaries and its development center in Hong-Kong. Lexibook® group has reported a tenfold increase in revenue in 14 years, reaching US$ 55 million in 2011. Lexibook® aims at bringing its consumer electronics technologies into the toy world and become the world leader in its segments.

About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing.

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