Marvel Entertainment Collars Super Hero Pet Program With Fetch… For Cool Pets! And PetSmart

Marvel Entertainment, LLC has announced today that is it expanding into the pet category for the first time with a Super Hero inspired pet program. Through a new licensing agreement with Fetch…for cool pets!, a unique line of Marvel Super Hero inspired pet toys, apparel and accessories will be unleashed at PetSmart, the largest pet specialty retailer, beginning this week.

The line will feature a wide array of Marvel-themed pet products for dogs including toys and apparel. Additionally, a wide assortment of aquatic products will follow shortly after and all will be available in PetSmart stores in the United States, Canada and Puerto Rico as well as online at

PetSmart, Marvel and Fetch…for cool pets! will support the Marvel Super Hero pet program with an impactful marketing campaign.  Highlighting the campaign will be in-store signage, online promotions and a sweepstakes exclusively for PetSmart Facebook fans.

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