Dark Horse Clarifies It’s Digital Pricing

The Twitter was all abuzz about Dark Horse’s digital pricing over the past 48 hours, claiming digital comics would be cheaper than their same day as print cousins.  Unfortunately, that wasn’t the case.  Below is an email from Dark Horse’s Mike Richardson.

Dark Horse retail partners and fans,

You may have been surprised by our recent announcement regarding digital pricing.

We apologize for the confusion and concern surrounding Dark Horse’s recent announcement of simultaneous release in print and digital. We want to make it clear that nowhere in our announcement (see below) did we indicate that our same-day digital pricing would be less than that of our physical books. Due to some miscommunication, there has been widespread speculation based on our current pricing model.

To clarify: We have chosen to release all new single-issue comics digitally for the price of $2.99 for the first month, dropping to our standard digital pricing of $1.99 after that.

Dark Horse values our retail partners and is grateful for the twenty-five years of business we’ve done together. We have considered the retail community in all of our digital decisions and look at direct-market shops as crucial to our continued success. With that in mind, Dark Horse will make every effort to keep our comics retailers strong in a changing market.

We continue to value everyone who both buys and sells Dark Horse products, and thank you for your support. All of you are the reason we are here today.

Mike Richardson

Here’s the original release.  Careful reading will note that nowhere does it state the digital releases would be cheaper upon release.  A fact some websites decided to overlook which caused this past day’s shit show.  A whole lot of people have egg on their faces right about now.