Official Press Release

Experience THE LORD OF THE RINGS: WAR IN THE NORTH Like Never Before at San Diego Comic-Con

In celebration of the upcoming 2011 video game The Lord of the Rings: War in the North, Warner Bros. Interactive Entertainment will be playing host to attendees of San Diego Comic-Con with a special one-night-only event, The Lord of the Rings: War in the North Middle-earth Experience, on Saturday, July 23.

Fans can register for this event, following the instructions on their The Lord of the Rings: War in the North branded hotel key card, which can be found at 36 San Diego hotels, or signage and trailers on branded hotel shuttle buses servicing the convention center area.

In addition to the “The Lord of the Rings: War in the North Middle-earth Experience,” legendary comic book artist and current Co-Publisher of DC Entertainment Jim Lee will conduct signings in the Warner Bros. booth, as well as the DC Entertainment booth on Thursday, July 21 and Friday, July 22.

Details

WHAT:                The Lord of the Rings: War in the North Middle-earth Experience

On Saturday July 23, Comic-Con attendees will able to experience an exclusive The Lord of the Rings: War in the North event in the heart of the Gaslamp Quarter. In addition to the interactive video experience, guests will able to engage with various environmental photo ops, play the unreleased game months before the retail debut and be eligible to win an array of prizes.  A branded game truck will be parked on site as well for hands-on gaming with The Lord of the Rings: War in the North.

Jim Lee will be on hand at the DC Entertainment and Warner Bros. booths to sign free copies of limited edition promotional prints featuring his artwork for The Lord of the Rings:  War in the North, which will be given away at each signing.

WHEN:                The Lord of the Rings: War in the North Middle-earth Experience:

Saturday, July 23

The event will occur twice between the hours of 8:00 p.m. – 10:00 p.m.

For the Jim Lee artwork signings:

Thursday, July 21

1:45 p.m. – 2:30 p.m., Warner Bros. Booth #4545, San Diego Convention Center

3:00 p.m. – 4:00 p.m., DC Entertainment Booth #1915, San Diego Convention Center

Friday, July 22

3:00 p.m. – 4:00 p.m., DC Comics Booth #1915, San Diego Convention Center

WHERE:              The Lord of the Rings: War in the North Middle-earth Experience:

San Diego Gaslamp Quarter,

J Street, between 5^th & 6^th Ave.

San Diego, CA

Game Truck Demos:      

Thursday/Friday 10:30 a.m.-7:30 p.m.

Sun 9:00 a.m. – 5:30 p.m.

1^st & Island Ave

Saturday 11:30 a.m.-10:00 p.m.

5^th & J Street

REGISTERING:    Warner Bros. Interactive Entertainment has created limited-edition collectible hotel key cards that provide instructions on how fans can register to attend The Lord of the Rings: War in the North Middle-earth Experience. The cards will direct them to the event registration page www.warinthenorth.com/comic-con for more information on how to participate.