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Thor Opens Solid, But Not Spectacular

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Marvel Studios Thor PosterI thought Thor was decent and over the weekend the movie opened strong here in the US, but didn’t quite blow up like some other comic book movies.  Opening in 3,955 theaters the movie brought in $66 million in the United States.

While the overall dollars brought in is decent, that’s in part due to higher ticket prices.  Thor ranked behind the opening weekends of the first films of other Marvel movies such as the Hulk, X-Men, and Fantastic Four franchises, but ahead of Daredevil and Ghost Rider.  It also finished behind summer box office kick-off films like X-Men Origins: Wolverine ($85.1 million), Iron Man ($98.6 million) and Iron Man 2 ($128.1 million).  That’s the 11th best superhero opening of all time.  Iron Man 2 debuted the same weekend last year.

Thor’s cost is an estimated $150 million.  So far it’s earned $172 million overseas where it’s been running for a bit.  The total world wide is around $242 million.  The movie will be profitable, but not necessarily the amazing numbers some were hoping.

Men over the age of 25 made up most of the audience for the movie.  72% of the audience was over 25 and 63% was male.

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