Ford Offers Test Drives, Giveaways, and Donation to the Hero Initiative
BALTIMORE, MARYLAND – August 24, 2010 – With its recent release to customers and dealerships across the country, Ford will feature its all-new Fiesta at Baltimore Comic-Con in the Baltimore Convention Center on August 28th and August 29th. Conference goers will have the opportunity to test drive the vehicle throughout the conference, as well as take part in Ford-related activites at the event.
Ford will have three 2011 Fiestas available for test drive outside in addition to a Fiesta product display adjacent to the Fiesta Movement Mission Control Vehicle inside the Convention Center. Convention goers will also have the opportunity to enter a raffle for the chance to win one of two copies of the final issue of Ex Machina signed by creator Brian K. Vaughn.
In addition, Ford will be presenting a check for $5,000 on Saturday to the Hero Initiative, a not-for-profit organization dedicated to helping comic book creators in need. Founded in late 2000 by a group of comic book and trade publishers, the Hero Initiative provides help to former comic book creators who are in need of basic quality of life support – including healthcare, rent, or employment.
The check to the Hero Initiative will be presented on behalf of Ford Motor Company, as well as Brian K. Vaughan, principal writer on the series Lost, as well as writer for most major DC and Marvel comic book characters.
“This is the second group we’ve worked with since the start of Comic-Con season, so we’re thrilled to again be helping such a worthy organization,” said Patrick Dorrington of Ford. “Obviously we’re excited that people will be seeing the Fiesta, but the Hero Initiative is doing incredible work on behalf of comic book writers, which is what makes this such a great collaboration.”
On sale now, the all-new Ford Fiesta features a vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive technologies and projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.
Fiesta is designed to be versatile, personal, and adaptable. In fact, Fiesta will deliver best-in-class convenience and connectivity with Ford segment-exclusive SYNC (R) voice-actived communications system, as well as an expressive color pallette and available graphics.
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