Dark Horse Announces New Director of Marketing
MICHA HERSHMAN JOINS THE DARK HORSE MARKETING DEPARTMENT AFTER 13 YEARS WITH BORDERS GROUP
NOVEMBER 13, MILWAUKIE, OR—It was announced today that Micha Hershman has joined the Dark Horse marketing department. In his thirteen-year tenure with Borders Group, Hershman developed an extensive professional experience with comics, graphic novels, science fiction, horror, and related merchandise. After handling the buyer duties for the chain’s rapidly growing graphic-novel section, he became the category director for the company’s pop-culture section. Having engineered highly successful retail and online marketing campaigns for such recognizable brands as Star Wars, Lord of the Rings, and Twilight, and managed the children’s and fiction marketing teams, Micha comes to Dark Horse armed with both the experience and the passion needed to grow the brand’s presence in all markets.
“Dark Horse is a world-class organization, unmatched in its dedication to comics, their creators, and their fans,” said Hershman. “I couldn’t be more excited to join Mike Richardson and his team.”
“We are extremely happy to have Micha here at Dark Horse,” said President Mike Richardson. “The experience, knowledge, and enthusiasm he brings to our marketing team will be a huge resource as we look to grow Dark Horse over the coming years.”
Micha Hershman arrives in his new position at Dark Horse later this month.