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Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 169,738 individuals total, a 0.69% increase. That’s slightly more than the previous week.

With the additions from last week, numerous pages shifted around, making this week’s ranking featuring the most changes out of any. There’s too many to list out and for next week I’ll figure out a better way to show those changes off, probably arrows.

page growth overall 4.13.14

Marvel is still at the top spot and Free Comic Book Day and DC Comics round off the top three the same as last week. CBR has moved into the fourth spot and Newsarama is new to round off the top five.

page growth new likes 4.13.14

As usual, the percentage changes is where we see the most movement. Back at the top of the list is ComicBlitz, a new digital comic service that’s debuting later in the year. In the number two spot is Big Planet Comics, a comic shop located in the Washington, DC area. Free Comic Book Day, Action Lab: Danger Zone and blog ComicBook.com round out the top five.

page growth by percentage 4.13.14

Facebook Fandom Spotlight: Captain America: The Winter Soldier

Captain America: The Winter Soldier dominated the box office this past weekend and we’re again given the opportunity to compare the demographics on Facebook with what we know was the audience of the film.

According to reports the film was 65% male. I’ll first compare the gender breakdown with that of Facebook fans and expect an update later with the age breakdown as well.

The fans of the specific term for the film are overwhelmingly male, 86.54% right now. But, when you include the second film and Captain America, that percentage drops to about 70.37%. That’s pretty close to who saw the film.

winter soldier gender 4.7.14

 

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 163,996 individuals total, a 0.67% increase. That’s almost the same as last week.

With the additions from last week, numerous pages shifted around, making this week’s ranking featuring the most changes out of any. There’s too many to list out and for next week I’ll figure out a better way to show those changes off, probably arrows.

page growth overall 4.6.14

Marvel is still at the top spot, and DC Comics has switched spots with Free Comic Book Day to round off the top three, with fourth and fifth being the same pages.

page growth new likes 4.6.14

Magnetic Press has vaulted to the top as far as percentage with Free Comic Book Day taking the second spot and this past weekend’s Wizard World St. Louis Comic Con is in third place. Magnetic Press ran a social Facebook contest, so it’s great seeing that pay off for them.

page growth by percentage 4.6.14

Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. It continues a brand new year of stats and tracking comic book fans on Facebook.

For this report, I looked at the terms we used in previous reports, 102 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

Facebook Population: Over 26,000,000 fans in the US

That’s an increase of 2 million individuals from the previous month. We looked, and the increase is generally across the board when it comes to terms. That 26 million has shifted a bit with some of the younger population disappearing and being replaced with older fans.

Spanish speakers account for 3,6000,000 fans, 13.85%. That amount has held steady from the previous month, but the percentage has gone down due to the fact the population has increased.

Gender and Age

Last month men accounted for 55.83% and women for 47.50%. This month women slipped a bit and are now 45.38% of the population while men are 56.92%. That’s over 100%, so the round numbers given probably aren’t so round in reality. The relationship status actually puts the number at closer to 27 million fans. Going by that data, women are 43.69%.

US Comic Fans

gender 4.1.14

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

gender age trend 4.1.14

Below is the above’s raw data. Compared to last month, the under 17 population shrank.

US Comic Fans

gender age raw 4.1.14

Relationship Status

We’re continuing to look at the expanded data of relationships which debuted last month. Overall, things have remained relatively steady compared to last month. I’d expect as more people notice the expanded options over time, we’ll see some movement.

US Comic Fans

relationship status 4.1.14

And for those that like pie charts.

US Comic Fans

relationship status pie chart 4.1.14

Education

Much like relationship status last month, education details have also changed. We have much greater detail as to where individuals are when it comes to their education. Below you’ll see our first details of the new results. Out of the new results, it stands out to me that male and female comic “fans” are pursuing a master’s degree in similar amounts.

US Comic Fans

education 4.1.14

Gender Interest

We’re continuing to track the expanded results for this statistic. Like education, and relationships, gender interest has expanded with much greater detail. Compared to last month, the results have not shifted much.

US Comic Fans

gender interest 4.1.14

And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

Facebook Fandom Spotlight: Comic Fans and Politics

Work is underway for the 2014 elections for the Senate, House and more. We’ll be tracking how comic fans break down in the political spectrum throughout this election year. It’s the first of the month so I again dove into Facebook to figure out how it all shakes out and what has changed since last month’s statistics.

For these stats, I used the terms I’d normally use to determine other demographic breakdowns of comic fans. Facebook also provides the ability to break down those stats into convenient groups as far as politics which I have used. However, Facebook is now providing even more data including voter registration and donation habits.

According to Facebook 9.2 million “comic fans” are “active” politically in the United States, that’s 600,000 more than the previous month. This breaks down further into 5 million men (53.35%), and 4 million women (46.65%). Women have increased slightly from the previous month. That also makes political active “comic fans” 18.55% of the individuals active politically which account for just under 50 million of the 180 million individuals in the United States.

political active 4.1.14

Party affiliation is pretty clear as folks can indicate a party or none (which I assume is what the non-partisan stat is). The non-partisans make up the majority of comic fans with 51.80%, liberals are 25.18% of comic fans and 23.02% of comic fans or conservative. Both conservatives and non-partisans gained percentage wise from the previous month, but only slightly.

political party 4.1.14

Further breakdown of gender when it comes to party affiliation:

  • Conservative: 56.25% men, 46.88% women
  • Liberal: 51.43% men, 45.71% women
  • Non-Partisan: 56.94% men, 43.06% women

What’s new though is voter registration as well as donation data. The voter registration is based on the current voter registration databases and must be verified by two sources. The donation data is based on surveys and the donations themselves. Lets look up the donors first.

According to Facebook, just under 1 million comic fans  have donated to a liberal or conservative cause and there even is some overlap of about 80,000 individuals. For “comic fans” the conservative are a bit more likely to donate than those interested in liberal causes.

political donations 4.1.14

Next up is voter registration. Not shockingly Democrats have a slight edge (voter registration is a strong point of the party) and make up 50.22% of those registered, only a few percentage points more than Republicans who account for 47.27%. Below is the raw data for these stats.

political voter registration 4.1.14

We’ll keep watching to see how the political winds might be reflected through this.

Facebook Fandom Spotlight: Moviegoers

At CinemaCon, the MPAA releases statistics on the previous year’s moviegoers. Some of those statistics are demographic based, like the gender, and race of those attending movies. I felt for this Facebook Fandom, it’d be nice to see how Facebook likes compare to this released data. Partially, this will hopefully quiet the naysayers who think the statistics I look up are complete bunk.

According to the report 52% of the moviegoing public are women. This is from the report:

Females have comprised a larger share of moviegoers (people who went to a movie at the cinema at least once in the year) consistently since 2009.

Lets look at this public stat to see how it compares on Facebook. The statistics below are all based on information within the United States.

Percent of Women on Facebook vs. Percent of Women in the United States

facebook vs usAccording to the United States Census Bureau, women make up 50.8% of the population in the United Sates as of 2012. Now, this isn’t quite equal to the number of people who are located in the United States, but overall, the numbers are within a few percentage points of each other.

Percent of Women Who “Like” Movies on Facebook vs. Percent of Moviegoers that are Women According to the MPAA

facebook vs mpaaFacebook again is a few percentage points  higher, but take into account that the population already skews 2.53 percentage points higher, and the number of those “likes” versus the statistic provided by the MPAA gets a lot closer. In fact, I’d argue one backs up the other.

The MPAA also released data on the Hispanic population, the one ethnicity we can somewhat find on Facebook. The website admits that this term is for people who have shown an affinity for Hispanic things. It’s not quite an even comparison, but lets see the results. The United States Census Bureau puts that portion of the population at 16.9% as of 2012.

Percent of Hispanics on Facebook vs. Percent of Hispanics in the United States

 hispanic facebook vs hispanic us

Here we see things are rather skewed on Facebook. Hispanics are under represented according to the social network’s data by 4.68 percentage points, a much larger difference than with women. According to the MPAA report, Hispanics make up 25% of the ticket purchasing audience.

Percent of Hispanics Who “Like” Movies on Facebook vs. Percent of Moviegoers that are Women According to the MPAA

hispanic facebook vs hispanic mpaaHere we see a much greater difference. But, when we take into account the under representation of Hispanics on Facebook, then that gap shrinks and we can guess it’s closer to 5 percentage point difference, compared to the almost 11 shown above. Again, the statistics are very close.

So, when we’ve looked at two statistics as far as Facebook “likes” and compared it to released data as well as census data, we find the Facebook data isn’t too far off from the released study.

Join us tomorrow when we look at the general Facebook comic “fan” population and see how its shifted since last month!

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week. This week’s edition is a shift as I’ve added over 30 new pages to watch and changed around the categories. There’s now stores, conventions, and a bunch of new terms!

Overall, the pages continued to grow, this week gaining 163,080 individuals total, a 0.68% increase. That’s more individuals, but a slightly lower percentage than last week.

page growth overall 3.30.14

Marvel is at the top spot, and DC Comics is still in the second slot followed by a new addition, Free Comic Book Day!

page growth new likes 3.30.14

Percentages are where it’s as the top four are all new additions, with a brand new comic digital service ComicBlitz on top of the list.

page growth by percentage 3.30.14

 

Facebook Fandom Spotlight: Divergent

The popular book Divergent came to the screen this past weekend, launching the latest YA novel to movie adaptation. The movie did well, opening up in first place and a $56 million opening. It’s reported that the audience was heavy female, with their making up 69% of the audience.

For this week’s Facebook Fandom, I decided to see how that percentage compares to the Facebook likes for the series. For this, I broke down the various terms, grouped them together, and also added in the two stars of the film.

Overall, these stats show 78.72% female, with fans of the film and book skewering a bit higher. 50% of the audience had read the book, and without seeing how that broke down, it’d be hard to determine differences for these stats. It’s possible some of those men were there as dates, so skewed the percentage a bit.

Below are the raw stats and percentages.

divergent 3.24.14

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week. The page order almost remained the same from the previous week. ICv2 passed the second Hero Initiative page to move into 57th.

Overall, the pages continued to grow, this week gaining 162,028 individuals total, a 0.71% increase. That’s 0.13 percentage points lower than last week.

page growth overall 3.23.14

Marvel is at the top spot, and DC Comics is still in the second slot followed by Comic Book Resources in third and IGN fourth.

page growth new likes 3.23.14

Again the percentages show off the most change from the previous week. Comic Book Resources is now on top with Comicbook.com coming in second, followed up by IDW, Newsarama and DC Comics.

page growth by percentage 3.23.14

Facebook Fandom Spotlight: Comic Book Writers

It’s Monday which means it’s a brand new Facebook Fandom where I look at statistics of some subset of a fandom using Facebook. This week I wanted to look at comic book writers and see if there’s anything that stands out for each of them.

To pull this data, I manipulate Facebook’s advertising platform, in this case using their name. I went with 50 different writers, using Facebook’s suggestions to pick additions to the list.

What stood out to me is that Facebook recommended very few female writers. There’s some on this list, but not that many, about a half dozen or so.

The next thing that stood out was how lopsided the male/female breakdown was, even with female writers. There were very few writers with the majority being female fans, and a few where the ration was pretty close to 50/50.

Overall, the data isn’t to far off from the overall comic fandom. Out of the 9.2 million individuals found this way, 36.96% of them are female, and the general comic fandom is about 46%. With some adjustment and additional indie writers, the gap between the two stats might decrease.

Below is the data, and to explain it:

  • Total – the number of individuals around the world who are connected with the term.
  • US – the individuals in the United States who like the term.
  • Negative Results – Facebook rounds data and isn’t down to the single digit, this rounding causes negative results at times.

The individuals highlight in green are those with a majority female likes.

writers data 3.17.14

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