Tag Archives: Technology

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 261772 individuals total, a 0.91% increase. Growth has slowed since SDCC, but is till a decent amount of people, and comparable to last week.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook pages total likes 8.18.14Marvel moved back into the top spot, bumping ComicBook.com to second place. It’s clear ComicBook.com is buying likes by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.
facebook pages new likes 8.18.14

As usual it’s the percentage change where we see the most movement. Publisher Magnetic Press has jumped into first place by pushing their recent and upcoming releases. ComicBook.com has slipped to third followed by ComicBlitz. Small Press Expo has jumped up as their convention approaches.

facebook pages percent 8.18.14

And here’s the top posts from the last week:

top_posts_8.18.14

 

 

 

 

 

About these ads

Demo-Graphics: The State of “Gamers” 2014

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been a year since I did a report about “gamers” in the lead up to Gen Con. So, welcome to the “first” annual State of Gamers.

This data is gained through mining Facebook and includes over 160 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s, but much has changed since then. The terms used have changed as well as improvements to Facebook’s algorithm and system. So, changes may be due to that, and not due to general gains in the industry.

Facebook Population: Over 24,000,000 in the United States

The fandom for board games it would seem is about the same as the general comic fan population, whose size we got the same way. Since last year the population has increased by about 14 million, though that’s mostly the changes in Facebook algorithm.

Spanish speakers account for now 2.6 million fans, 10.83% in the United States.

Gender and Age

In 2013 Men dominated as the majority with 61.54%. Things have changed since then as men now account for 55% of the population and women make up 44.17%.

games gender 8.11.14

We’ll next look at how the percentage of women and men break down through age.

games age gender 8.11.14Compared to last year, the percentages of the population has shifted much older, especially women. Here’s the above data in its raw form.

games age gender raw 8.11.14

Relationship Status

This statistic has changed a lot since last year with many more options available to choose from. The percentages have shifted to the new categories, but it’s not easy to compare the two. What has stood out to me in the new stats is the amount of women divorced or separated, but there’s an even greater number married compared to the men.

games relationship 8.11.14

And for those that like pie charts.

games relationship pie chart 8.11.14

Education

Like relationships, the education choices have expanded, so it’s difficult to compare it to last year.

games education 8.11.14

Gender Interest

This category too has expanded with more choices than ever before. But, compared to last year, it looks like there’s been a slight decrease in those interested in the same sex.

games gender interest 8.11.14

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 250,145 individuals total, a 0.88% increase. Growth has slowed since SDCC, but is till a decent amount of people.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook overall 8.11.14Marvel remained in second place this week as ComicBook.com stayed in the top spot. Having seen ads for the site, I doubt much of that is organic, and instead is paid for through the ads. There’s also the case that their posts don’t have the reach of a page like IGN. Without that reach, the total likes is a pretty worthless metric.

facebook new likes 8.11.14ComicBook.com remained in the top spot this week with ComicBlitz moving into second place. Publisher Magnetic Press was third, and store Big Planet Comics in Vienna placed fourth. Digital platform Farrago Comics rounded out the top five.

facebook percent change 8.11.14

And here’s the top posts from the last week:

top_posts_8.11.14

 

 

 

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 313,123 individuals total, a 1.11% increase. Compared to last week, which came off of the heals of San Diego Comic-Con, the growth is slower, which isn’t a shock. But still, that’s some solid movement over a week’s time.

We also added some new pages to watch going forward, though their increases were minimal.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook pages overall 8.4.14Marvel remained in second place this week as ComicBook.com vaulted into the largest increase for the week. Having seen ads for the site, I doubt much of that is organic, and instead is paid for through the ads.

facebook new likes 8.4.14As usual it’s the percentage change where we see the biggest change from the previous week. ComicBook.com had massive growth this past week, so it’s not surprising they’re in the top spot when it comes to the percentage change. Second place is Valiant, followed up by digital comics platform ComicBlitz, then our own site in fourth, and the top five is rounded up by San Diego Comic-Con.

facebook percentage change 8.4.14And here’s the top posts from the last week.

2014-08-04_1025

 

 

 

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

Since it hasn’t been too long, this data is a repost of what ran previously during San Diego Comic-Con. In it I looked at comic fandom, as well as Marvel, DC, and Indie/Small Press comics and compared it all to the 2013 results. You can read 2013’s report here. You can also read reports for Marvel, DC, and Indie/Small Press.

Since last year, our technique as well as Facebook’s system, have gotten better, returning more data to look at. This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

In 2013 40 terms were used to compile the report. In 2014, that has expanded to over 100.

Facebook Population: Over 24,000,000 in the United States

Comic fandom on Facebook is 13.4 million more individuals since last year. Much of this has to do with the increased amount of terms, as well as Facebook’s improvement in getting the data. We do report weekly on a fraction of the terms we use, and that grows about 200,000 people a week, not discounting duplicate individuals (folks can be counted twice in that report, unlike this report). Comparatively, Facebook itself grew by 8 million individuals over the same time period. Comic fandom is now about 13% of the social network, compared to 6% n 2013.

In 2013, Spanish speakers made up 5.47% of the population. Today, they account for 13.33%.

Gender and Age

Since 2013, women lost ground in the population of folks from the United States on Facebook. They dropped 0.15 percentage points. However when it comes to comic fans, that’s not the case. Women gained 5.38 points, and now account for about 45% of comic related likes, up from 39.62% in 2013. Men account for 57.50%, compared to 60.38% in 2013. The results add up to over 100% due to the fact Facebook with large numbers doesn’t give an exact amount to the single digit.

Here’s the changes for comic fandom as well as Facebook since last year.

comics change

Here’s how gender breaks down for comics in 2014.

comics gender 7.24.14We’ll next look at how the percentage of women and men break down through age.

comics gender age 7.24.14Just like Marvel and DC, those 17 and under dipped from last year as far as percentage of the total population. Here’s all of the raw data.

comics gender age raw 7.24.14Relationship Status

The amount of choices as far as relationship status has changed since last year, increasing by a lot. Here’s where that data is currently for comic fans.

comics relation status 7.24.14

And for those that like pie charts.

comics relationship status pie chart 7.24.14Education

Like relationship status, education now has more choices too. Instead of trying to compare the two, here’s the data.

comics education 7.24.14Gender Interest

Gender interest has changed as well, however we can compare that a bit. Men interested in the same sex dipped slightly last year, while women interested in women was almost half as much as far as percentage.

comics gender interest 7.24.14And that wraps up this month’s report.

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 445,529 individuals total, a 1.60% increase. That’s four weeks in a row as far as improvement in growth. There are some massive jumps that make me think some folks are advertising on the site, and it’s not organic growth, while some of it is clearly related to this past weekend’s San Diego Comic-COn

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook likes overall 7.27.14Not surprisingly San Diego Comic-Con had a massive week of growth, bumping Marvel down to second place.

facebook likes new likes 7.27.14As usual it’s the percentage change where we see the biggest change from the previous week. Farrago Comics remained on top with their push at SDCC. We’ll see how long that’s sustained. After that, the website ComicBook had some solid growth, but most likely it’s not organic. Valiant, ComicBlitz, and Titan Comics round out the top five.

facebook likes percent 7.27.14

 

 

SDCC 2014: Demo-Graphics: The State of Comic Fandom

It’s San Diego Comic-Con, and our second annual demographic “State of Comic Fandom.” This data is compiled using demographic data from Facebook, and is limited to the United States. You can read 2013’s report here. You can also read reports for Marvel, DC, and Indie/Small Press.

Since last year, our technique as well as Facebook’s system, have gotten better, returning more data to look at. This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

In 2013 40 terms were used to compile the report. In 2014, that has expanded to over 100.

Facebook Population: Over 24,000,000 in the United States

Comic fandom on Facebook is 13.4 million more individuals since last year. Much of this has to do with the increased amount of terms, as well as Facebook’s improvement in getting the data. We do report weekly on a fraction of the terms we use, and that grows about 200,000 people a week, not discounting duplicate individuals (folks can be counted twice in that report, unlike this report). Comparatively, Facebook itself grew by 8 million individuals over the same time period. Comic fandom is now about 13% of the social network, compared to 6% n 2013.

In 2013, Spanish speakers made up 5.47% of the population. Today, they account for 13.33%.

Gender and Age

Since 2013, women lost ground in the population of folks from the United States on Facebook. They dropped 0.15 percentage points. However when it comes to comic fans, that’s not the case. Women gained 5.38 points, and now account for about 45% of comic related likes, up from 39.62% in 2013. Men account for 57.50%, compared to 60.38% in 2013. The results add up to over 100% due to the fact Facebook with large numbers doesn’t give an exact amount to the single digit.

Here’s the changes for comic fandom as well as Facebook since last year.

comics change

Here’s how gender breaks down for comics in 2014.

comics gender 7.24.14We’ll next look at how the percentage of women and men break down through age.

comics gender age 7.24.14Just like Marvel and DC, those 17 and under dipped from last year as far as percentage of the total population. Here’s all of the raw data.

comics gender age raw 7.24.14Relationship Status

The amount of choices as far as relationship status has changed since last year, increasing by a lot. Here’s where that data is currently for comic fans.

comics relation status 7.24.14

And for those that like pie charts.

comics relationship status pie chart 7.24.14Education

Like relationship status, education now has more choices too. Instead of trying to compare the two, here’s the data.

comics education 7.24.14Gender Interest

Gender interest has changed as well, however we can compare that a bit. Men interested in the same sex dipped slightly last year, while women interested in women was almost half as much as far as percentage.

comics gender interest 7.24.14And that wraps up the 2014 state of comic fandom!

Demo-Graphics: The State of Indie/Small Press Comics

Earlier today we brought you demographic reports based off of Facebook data for Marvel, and DC. Up next is independent/small press comics! Basically, everyone not the “big two.”

For this report I looked at comic book publisher likes that are not the big two or part of the big two. For this report, Vertigo, Zuda, Icon, are not included though they share similar comics as to other in this report. For this report, terms like IDW Publishing, BOOM! Studios, Fantagraphics were included. Manga was left out of this as well.

In 2013 62 terms were used to generate these stats. In 2014 that number has shrunk to 49. However Facebook updated their system in late 2013, returning more data than ever before. Both reports just focused on individuals in the United States.

Facebook Population: Over 3,200,000 in the United States

The indie/small press population has grown since last year by about 1.2 million individuals.

In 2013 Spanish speakers accounted for 13.00%. In 2014, that percentage dipped a bit, and is now 12.5%.

Gender and Age

In 2013 men accounted for 54% of the population and women 46%. A year later, that has shifted a bit with men now accounting for 57.50% and women 40.63%. In the growth since last year, it was almost 2:1 men.

Here’s the changes of the stats since last year.

indie changeHere’s the stats for gender.

indie gender 7.24.14This is how gender changes as far as percent over age.

indie gender age 7.24.14And the raw data.

indie gender age raw 7.24.14Relationship Status

Since 2013, Facebook updated this statistic so there’s more choices than ever, so it’s a bit difficult to compare this year to last year. Here’s the statistics as they stand for 2014.

indie relationship status 7.24.14And for those that like pie charts.

indie relationship status pie chart 7.24.14Education

This statistic too has changed since 2013. Here’s the expanded data as it stands this year.

indie education 7.24.14Gender Interest

This statistic too has changed since last year, with more options. Compared to 2013 though, men interested in men is roughly the same when you include the “men and women” option. Women interested in women though has dipped.

indie gender interest 7.24.14Join us at 6pm when we look at comic-dom as a whole!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con under way we’re looking at the demographic data for various publishers and comics. We’ve already posted Marvel‘s stats, and later today will be a look at indie comics, and the industry as a whole. Up next is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand. Since 2013, Facebook has changed their system, which has resulted in greater, better results.

Facebook DC Comics Fan Population: Over 4,400,000 US

Compared to 2013’s statistics, the DC population grew by about 1.7 million. The 2014 report also looks at just the United States, where as in 2013 it looked at 20 countries. So, over the year, DC has built up their social media presence in an impressive way.

In 2013 Spanish speakers accounted for 16.19% of the population. In 2014, that amount dropped to 14.55%, but keep in mind this is just focused on the US, and not internationally, which likely accounts for the drop.

Gender and Age

In 2013, men accounted for 68.72% and women were 30.71% of the DC population. Flash forward about a year, and men now account for 68.18% and women are now 28.64%. Both of those have dropped, mostly as there’s a significantly higher amount of individuals who are not marking their gender.

Here’s how the stats have changed since last year.

dc changeAnd here’s the stats in a handy pie-chart.

dc gender 7.24.14

And here’s how gender shapes up by percent over age.

dc gender age 7.24.14Here’s the full raw numbers as far as age and gender. As you can see, like Marvel, the individuals under the age of 17 has shrunk, with the gains distributed in those over the age of 22.

dc gender age raw 7.24.14Relationship Status

Since 2013 Facebook has greatly expanded the stats for relationship status, so we can’t really compare it. Here’s the latest results.

dc relationship status 7.24.14And for those who like their data in pie chart form.

dc relationship status pie chart 7.24.14Education

The stats for education have also been updated, providing more choices. Here are the new statistics.

dc education 7.24.14Gender Interest

This statistic too has been changed since last year. However, the percentages for those interested in the same sex has dipped since last year.

dc gender interest 7.24.14That wraps it up! This afternoon we’ll be looking at indie comics, and even later how comic fandom has changed as a whole since last year.

 

Demo-Graphics: The State of Marvel Comics

In June of 2013, I looked at the Facebook demographics of Marvel. Over a year later, I thought it’d be good to revisit that, and see where the comic publisher/movie studio/juggernaut is at in our newly renamed Demo-Graphics. This Friday, we’ll also look at DC Comics, Indie Comic fans, and the comic industry in general.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Unlike 2013, this 2014 report also focuses just on the United States. Last year’s was about 20 countries. Also since last year Facebook has updated their system, making this a bit of an apples and orange comparison, but still, general trends when it comes to percentage changes should be interesting.

Facebook Marvel Comics Fan Population: Over 11,400,000 United States

That’s down from last year’s 12.9 million individuals, but we’re also looking at 1 country, instead of 20.

Compare that number to the greater comic fandom which is about 24 million fans in the United States.

Since last year, Spanish speakers have shrank as part of the population. In 2013, they were 17.25% and in 2014 it now accounts for 14.39%.

Gender and Age

In 2013 Men made up a little over 75% of the population and women just under 25% for those interested in Marvel. In that year, the company has made some massive improvements. Men now account for 63.16% and women now 36.84%.

Since last year for Marvel has decreased 12.29 percentage points, and women have increased 12.39 percentage points. Marvel has clearly made women a priority and that has moved the dial.

marvel gender 7.24.14

Here’s how the gender plays out over age.

marvel gender age 7.24.14Also changed since the previous year is how the ages break out in percentages. Those under 17 have dropped significantly, going from 24.6% of the population in 2013 to only 9.27% in 2014. Those 18-21 are about the same, and the percentage lost for those under 17 have been distributed to those over 22. Here’s the full raw numbers for 2014 as far as age and gender.

marvel gender age raw 7.24.14Relationship Status

There’s been some massive changes in the “relationship status” statistics. They’ve been expanded greatly, with more options, so comparing the two are very difficult. Here is where Marvel is in 2014.

marvel relationship status 7.24.14And for those who like their pie charts.

marvel relationship status pie chart 7.24.14Education

Education too has changed since last year giving a lot more options. Here’s the full stats for those interested in Marvel.

marvel education 7.24.14Gender Interest

This too has had the statistics expanded. Generally though, individuals interested in the same sex have dipped by a few tenths percentage points since 2013.

marvel gender interest 7.24.14Stay tuned today as we bring you more, including DC and the general Comic-dom!

« Older Entries