It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
Facebook Population: Over 36,000,000 in the United States
The total population decrease of 2 million. It’s unknown why the decrease, but Facebook has been getting rid of inactive accounts for page likes, so this is a possibility. This is after a massive increase of 6 million the previous month. The Spanish-speaking population last month was 13.68%, and this month is 14.17%. The decrease of population didn’t impact that segment all that much.
Gender and Age
Last month women accounted for 42.63% and men were 57.89%. The population decrease hit the women much more so than the men, so women saw their percentage continue to decrease. Women now account for 41.67% and men 58.33%.
Most of the percentages are the same. Those that are single increased a little bit, and those engaged decreased a little bit. Most of the other stats are similar to last month.
Compared to last month, the percentages are very similar.
The biggest shifts compared to last month is women interesting in “men and women,” and men who didn’t specify what they’re interested in.
Six months in and the stats for ethnicity have been pretty steady. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.
African Americans account for 3.7 million, about 10.28% of the comic fandom, while all Hispanics account for 8 million, around 22.22%. Asian Americans account for 860,000, or about 5.73%. There’s some slight differences since last month, but nothing vast.
We can see here the shifts in the age from above. Baby Boomers increased, and Generation X and Millennials both decreased.