Tag Archives: statistics

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 47,000,000 in the United States

The total population increased by 10 million, bringing the total to over 47 million individuals. It is currently unknown where this increase came from, and we’ll be exploring some possibilities in our San Diego Comic-Con focused post. The current theory I have is that there is a summer boom, followed by a bust later in the year. There is also the possibility of a general increase in the male Facebook population. The Spanish-speaking population last month was 13.78%, and this month is 13.19%. That decrease in percentage is due to the fact the population did not increase to keep pace with the boom this month.

Gender and Age

Last month women accounted for 43.24% and men were 56.76%. The 10 million increase this month was mostly in the male segment which saw an increase of 7 million individuals. Women increased only 3 million. Now, men account for 59.57% of the population, while women are up to 40.43%. We’ll have further reporting on the decrease of the female segment in our SDCC report next week.

facebook gender 7.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 7.1.15

Compared to last month, those 29 and under saw vasts increases in the millions. Those older did see an increase as well, but nearly the growth in volume of the Millennial segments.

facebook gender age raw 7.1.15

Relationship Status

Compared to last month, most segments saw increases other than women who were engaged which remained stagnant.

facebook relationship 7.1.15

And for those that like pie charts.

facebook relationship pie chart 7.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to growth.

facebook education 7.1.15

Gender Interest

Generally there stats remained very steady, even with the massive growth.

facebook relationship interest 7.1.15

Ethnicity

We saw increases across for African Americans and Asians, but Hispanics decreased. Percentages though were mixed. African Americans increased by 1,100,000 individuals, but the percent dropped by 0.13%. Asian Americans increased by 400,000, and saw their percentage increase by 1.21%. Hispanics decreased by 1.2 million, but those that are Spanish dominant as far as language increased by 300,000 people.

facebook ethnicity 7.1.15

Generation

We can see the increase across the board, but it’s Millennials who saw the largest increase as a percentage of the population and Generation X decreased.

facebook generation 7.1.15

And that wraps up this month’s report. But, next week we start diving into our San Diego Comic-Con special reporting! Come back every day for new data and insight!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 37,000,000 in the United States

The total population increased by 1 million, bringing the total to over 37 million individuals. The Spanish-speaking population last month was 14.17%, and this month is 13.78%. That decrease in percentage is due to the fact the population did not increase with the larger population.

Gender and Age

Last month women accounted for 41.67% and men were 58.33%. The million increase this month was all in the female segment, which increased 1 million from last month. Now, men account for 56.76% of the population, while women are up to 43.24%.

gender 6.1.15We’ll next look at how the percentage of women and men break down through age.

gender age 6.1.15Compared to last month, those 21 and under decreased in percentage and population. The population growth was for everyone over the age of 21.

gender age raw 6.1.15Relationship Status

Compared to last month, the results are almost exactly the same, those married increased a decent amount as well as those who didn’t specify their relationship status.

relationship 6.1.15And for those that like pie charts.

relationship pie chart 6.1.15Education

Things haven’t changed that much compared to last month when it comes to gender. I’d expect to see some shifts over the next few months as school lets out and kids begin a new year.

education 6.1.15Gender Interest

This month the “unspecified” category saw a sharp increase, especially for women and not quite as much for men.

gender interest 6.1.15Ethnicity

We saw increases across the board for all ethnicities. African Americans increased by 600,000 individuals. Asian Americans increased by 40,000. Hispanics increased 1.6 million.

ethnicity 6.1.15Generation

We can see here the shifts in the age from above. Baby Boomers and Generation X increased, and and Millennials decreased.

generation 6.1.15And that wraps up this month’s report.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

The total population decrease of 2 million. It’s unknown why the decrease, but Facebook has been getting rid of inactive accounts for page likes, so this is a possibility. This is after a massive increase of 6 million the previous month. The Spanish-speaking population last month was 13.68%, and this month is 14.17%. The decrease of population didn’t impact that segment all that much.

Gender and Age

Last month women accounted for 42.63% and men were 57.89%. The population decrease hit the women much more so than the men, so women saw their percentage continue to decrease. Women now account for 41.67% and men 58.33%.

gender 5.1.15We’ll next look at how the percentage of women and men break down through age. The results are very similar as far as the shape of how it lays out.

gender age 5.1.15Compared to last month, the population loss is mostly those age 18 to 29. Under 17, as well as those over the age of 50 saw gains.

gender age raw 5.1.15Relationship Status

Most of the percentages are the same. Those that are single increased a little bit, and those engaged decreased a little bit. Most of the other stats are similar to last month.

relationship 5.1.15And for those that like pie charts.

relationship pie chart 5.1.15Education

Compared to last month, the percentages are very similar.

education 5.1.15Gender Interest

The biggest shifts compared to last month is women interesting in “men and women,” and men who didn’t specify what they’re interested in.

relationship interest 5.1.15Ethnicity

Six months in and the stats for ethnicity have been pretty steady. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 3.7 million, about 10.28% of the comic fandom, while all Hispanics account for 8 million, around 22.22%. Asian Americans account for 860,000, or about 5.73%. There’s some slight differences since last month, but nothing vast.

ethnicity 5.1.15Generation

We can see here the shifts in the age from above. Baby Boomers increased, and Generation X and Millennials both decreased.

generation 5.1.15And that wraps up this month’s report! Join us this coming Monday for even more information!

KickStarting: Comics

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc. There is one exception, there is one project which was in the Danish Krone. That has been converted and rounded to the nearest dollar.

Over the past week 18 projects were successfully funded.

For the past week from April 20 to April 26 the statistics are:

Average goal: $4,119.44
Average pledged: $7,076.17
Average number of backers: 156.17
Average pledge: $45.31
Average percent raised: 171.77%
Most common given amount: $15 (558 times)
Most money from pledge level: $50 level brought in $15,150

Total pledged for the week: $127,371

For the week, the top projects were:

The top grossing project: Victoria Jr. – $24,932

Most backers: Victoria Jr. – 688 backers

Highest percent above goal raised: Victoria Jr. – 755.52%

Highest average pledge: Isis/E’steem Series Crossover Event Cover Art Project – $143

Lowest average pledge: BDR: Pretty Big Deal – $13.31

For the month of April, for the 83 successful projects, the statistics are:

Average goal: $5,181.41
Average pledged: $9,259.94
Average number of backers: 206.67
Average pledge: $44.80
Average percent raised: 178.71%
Most common given amount: $25 (2793 times)
Most money from pledge level: $25 level brought in $69,825

Total pledged for the month: $768,575

For the month, the top projects were:

The top grossing project: The Beyond Anthology – $79,670

Most backers: The Beyond Anthology – 2521 backers

Highest percent above goal raised: Zara – 2600%

Highest average pledge: The Adventures of Wook and Womp – $196.88

Lowest average pledge: BDR: Pretty Big Deal – $13.31

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

KickStarting: Comics, March Roundup

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc. There has been Danish and Swedish contributions, so those have been converted to US dollars.

Over the past week 24 projects were successfully funded.

For the past week from March 30 to April 5 the statistics are:

Average goal: $9,099.80
Average pledged: $16,993.88
Average number of backers: 300.44
Average pledge: $56.56
Average percent raised: 186.75%
Most common given amount: $50 (909 times)
Most money from pledge level: $100 level brought in $51,600

Total pledged for the week: $424,847

For the week, the top projects were:

The top grossing project: CHAINMAIL BIKINI: The Anthology of Women Gamers – $67,427

Most backers: CHAINMAIL BIKINI: The Anthology of Women Gamers – 2375 backers

Highest percent above goal raised: The CURSE of SLEEPING BEAUTY- a horror comic mini series – 1,766.89%

Highest average pledge: Rob Kutner’s SHRINKAGE – $152.20

Lowest average pledge: Cyber Girl LEETA comic – $17.81

For the month of March, for the 77 successful projects, the statistics are:

Average goal: $6,360.97
Average pledged: $15,293.64
Average number of backers: 258.81
Average pledge: $59.09
Average percent raised: 240.43%
Most common given amount: $25 (2168 times)
Most money from pledge level: $100 level brought in $83,900

Total pledged for the month: $1,177,611

For the month, the top projects were:

The top grossing project: DAGON by H.P. Lovecraft & Ben Templesmith – $144,158

Most backers: DAGON by H.P. Lovecraft & Ben Templesmith – 1928 backers

Highest percent above goal raised: CEREBUS ARCHIVE NUMBER THREE (CAN3) – 4954.13%

Highest average pledge: CEREBUS ARCHIVE NUMBER THREE (CAN3) – $172.32

Lowest average pledge: Decathlon Trial – $3.64

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 38,000,000 in the United States

That’s a massive increase of 6 million individuals over the past month. Both the “comics” general term and “Marvel” have had massive growth, which would explain the increase. The Spanish-speaking population last month was 13.75%, and this month is also 13.68%, dipping a bit compared to last month.

Gender and Age

Last month women accounted for 41.88% and men were 56.88%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 42.63% and men account for 57.89%. The female population increased a bit in both percentage and raw number.

There is a negative amount in “unknown” due to Facebook’s rounding of large numbers. Other stats like age and “relationship status” peg the population between 37.4 million and 37.5 million.

gender 4.1.15We’ll next look at how the percentage of women and men break down through age. Compared to last month we see a sharp decline in interest, and last month we saw a steady decline.

gender age 4.1.15When it comes to percentages, those over the age of 45 grew in their percentage of the population. Men also regained a slight majority in those age 17 and under.

gender age raw 4.1.15Relationship Status

Compared to last month, the single population dipped a bit, while there were more people married and also unspecified as to their relationship status.

relationship status 4.1.15And for those that like pie charts.

relationship status pie chart 4.1.15Education

Generally, these stats are similar to last month’s. Changes are primarily due to the shift in gender.

education 4.1.15Gender Interest

Compared to last month these stats are very similar. Even with a large gain of individuals, the percentages remained steady.

gender interest 4.1.15Ethnicity

It’s the fifth month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

This is the third month to include Asian Americans in this stat. The population is small, but has grown a little as expected it would since the launch.

African Americans account for 3.8 million, about 10% of the comic fandom, while all Hispanics account for 8.4 million, around 22.11%. Asian Americans account for 920,000 individuals, around 5.68%. All but African Americans grew in number, but none grew enough in relation to the overall population growth, so they all slipped as far as percentage of the population.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

ethinicty 4.1.15Generation

We’ve been tracking what generation individuals are a part of. We present that information for the second time below. Growth occurred across the board, with the majority of growth in Millennials.

generation 4.1.15And that wraps up this month’s report! Join us this coming Monday for even more information!

Demo-Graphics: The Walking Dead

Its been about five months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the new season underway, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 22 million fans in the US

That’s an increase of about 4.2 million fans since last year. Spanish speakers account for 3 million fans, 13.64%. That’s over the double amount of individuals since October.

Gender and Age

In October we saw a surge of female fans compared to the stats from 2013. Women account for 47.19% and men were 52.81%. Five months later, and women continue to grow in fans so that men and women are split even. Due to the rounding of numbers when dealing with these large number, men account for 50.91% and women 51.82%. Looking at the relationship status which pegs the universe at 22.8 million, women account for 50.01% of fans while men are 49.27%. The gender of the fans is split evenly.

wd gender 3.30.15Below is the trend line which looks at the age and gender of the individuals together.

wd age and gender 3.30.15Below is the raw data for The Walking Dead fans. The population has shifted slightly older compared to last year.

wd age and gender raw 3.30.15

Relationship Status

The biggest shift compared to October is those married who now account for a little over 30% compared to 24% then.

wd relationship 3.30.15And for those that like pie charts.

wd relationship pie chart 3.30.15

Education

Like relationships, education has changed a lot since last year, so we can’t really compare this year’s stats to last year’s.

wd education 3.30.15Gender Interest

Gender interest too has changed since last year. The biggest change is those who are unspecified, which rose across the board.

wd gender interest 3.30.15Ethnicity

This is also the first report where ethnicity is tracked for The Walking Dead. Interestingly African American women are a majority of fans for African Americans.

wd ethnicity 3.30.15Generation

When it comes to generational labels women account for a vast majorty of those interested in The Walking Dead for Baby Boomers and Generation X. It shouldn’t be surprising considering how the genders shift as the population ages.

wd generation 3.30.15

And that wraps up the latest edition of the Facebook Fandom Spotlight.

KickStarting: Comics

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc. There is one exception, there is one project which was in the Danish Krone. That has been converted and rounded to the nearest dollar.

Over the past week 17 projects were successfully funded.

For the past week from March 23 to March 29 the statistics are:

Average goal: $5,207
Average pledged: $15,505.19
Average number of backers: 312.88
Average pledge: $49.56
Average percent raised: 297.78%
Most common given amount: $15 (758 times)
Most money from pledge level: $40 level brought in $29,560

Total pledged for the week: $248,083

For the week, the top projects were:

The top grossing project: Camp Weedonwantcha: Volume 1 – $97,278

Most backers: The Less Then Epic Adventures of TJ and Omnibus – 1409 backers

Highest percent above goal raised: Decathlon Trial – 666.67%

Highest average pledge: Brandi Bare: Field Trip – $70.64

Lowest average pledge: Decathlon Trial – $3.64

For the month of March, for the 71 successful projects, the statistics are:

Average goal: $6,388.66
Average pledged: $15,362.90
Average number of backers: 260.94
Average pledge: $58.87
Average percent raised: 260.94%
Most common given amount: $25 (1956 times)
Most money from pledge level: $100 level brought in $81,700

Total pledged for the month: $1,090,766

For the month, the top projects were:

The top grossing project: Dagon by H.P. Lovecraft and Ben Templesmith – $144,158

Most backers: Dagon by H.P. Lovecraft and Ben Templesmith – 1928 backers

Highest percent above goal raised: Cerebus Archive Number Three – 4854.13%

Highest average pledge: Cerebus Archive Number Three – $172.32

Lowest average pledge: Decathlon Trial – $3.64

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

KickStarting: Comics

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc. There is one exception, there is one project which was in the Danish Krone. That has been converted and rounded to the nearest dollar.

Over the past week 13 projects were successfully funded.

For the past week from March 16 to March 22 the statistics are:

Average goal: $5,342.14
Average pledged: $11,953.97
Average number of backers: 186
Average pledge: $64.27
Average percent raised: 223.77%
Most common given amount: $25 (360 times)
Most money from pledge level: $79 level brought in $16,116

Total pledged for the week: $167,356

For the week, the top projects were:

The top grossing project: Cerebus Archive Number Three – $39,633

Most backers: The Untamed: A Sinner’s Prayer – 592 backers

Highest percent above goal raised: Cerebus Archive Number Three – 4954.13%

Highest average pledge: Cerebus Archive Number Three – $172.32

Lowest average pledge: The Legend of Val Issue #2 – $6.51

For the month of March, for the 55 successful projects, the statistics are:

Average goal: $6732.42
Average pledged: $15,321.50
Average number of backers: 245.84
Average pledge: $62.32
Average percent raised: 227.58%
Most common given amount: $25 (1841 times)
Most money from pledge level: $100 level brought in $54,800

Total pledged for the month: $842,683

For the month, the top projects were:

The top grossing project: Dagon by H.P. Lovecraft and Ben Templesmith – $144,158

Most backers: Dagon by H.P. Lovecraft and Ben Templesmith – 1928 backers

Highest percent above goal raised: Cerebus Archive Number Three – 4954.13%

Highest average pledge: Cerebus Archive Number Three – $172.32

Lowest average pledge: The Legend of Val Issue #2 – $6.51

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

KickStarting: Comics

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc. There is one exception, there is one project which was in the Danish Krone. That has been converted and rounded to the nearest dollar.

Over the past week 17 projects were successfully funded.

For the past week from March 9 to March 15 the statistics are:

Average goal: $9,319.24
Average pledged: $24,192.65
Average number of backers: 362.59
Average pledge: $66.72
Average percent raised: 259.60%
Most common given amount: $25 (853 times)
Most money from pledge level: $100 level brought in $37,400

Total pledged for the week: $411,275

For the week, the top projects were:

The top grossing project: Broodhollow Book 2: Angelworm – $109,406

Most backers: Dagon by H.P. Lovecraft and Ben Templesmith – 1928 backers

Highest percent above goal raised: Dagon by H.P. Lovecraft and Ben Templesmith – 974.04%

Highest average pledge: Dreams in Thin Air – $120.51

Lowest average pledge: Bursting the Meta – $10.43

For the month of March, for the 41 successful projects, the statistics are:

Average goal: $7207.15
Average pledged: $16,471.39
Average number of backers: 266.27
Average pledge: $61.86
Average percent raised: 228.54%
Most common given amount: $25 (1481 times)
Most money from pledge level: $100 level brought in $50,600

Total pledged for the month: $675,327

For the month, the top projects were:

The top grossing project: Broodhollow Book 2: Angelworm – $109,406

Most backers: Dagon by H.P. Lovecraft and Ben Templesmith – 1928 backers

Highest percent above goal raised: Inner Space – 4817.50%

Highest average pledge: Dreams in Thin Air – $120.51

Lowest average pledge: Bursting the Meta – $10.43

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

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