It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
Facebook Population: Over 42,000,000 in the United States
The total population decreased by 5 million. It’s possible that the theoretical summer book has dipped already, and the numbers have decreased to “normal” levels. The Spanish-speaking population last month was 13.19%, and this month is 13.10%.
Gender and Age
Last month women accounted for 40.43% and men were 59.57%. The 5 million decrease was almost all men. 4 million lost were men, and women decreased by 1 million.
We’ll next look at how the percentage of women and men break down through age.
Women and men under the age of 17 are tied in an even 50/50 split.
The summer is a time for relationships I guess. More are in relationships or married!
And for those that like pie charts.
Things haven’t changed that much compared to last month just some shifts as to percents due to a loss of individuals.
There’s a slight increase of individuals interested in the same gender this week.
While African Americans decreased as a total population African American women actually increased from last month. Also of note, Hispanics increased in almost every demographic except those that are Spanish dominant. Of note, women say major increases in Hispanic women.
We can see where decreases occurred below withe decreases focused on Generation X and Millennials.
And that wraps up this month’s report. We’ll return Monday with more data and insights!