Tag Archives: statistics

KickStarting: Comics

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc. There is one exception, there is one project which was in the Danish Krone. That has been converted and rounded to the nearest dollar.

Over the past week 13 projects were successfully funded.

For the past week from March 16 to March 22 the statistics are:

Average goal: $5,342.14
Average pledged: $11,953.97
Average number of backers: 186
Average pledge: $64.27
Average percent raised: 223.77%
Most common given amount: $25 (360 times)
Most money from pledge level: $79 level brought in $16,116

Total pledged for the week: $167,356

For the week, the top projects were:

The top grossing project: Cerebus Archive Number Three - $39,633

Most backers: The Untamed: A Sinner’s Prayer – 592 backers

Highest percent above goal raised: Cerebus Archive Number Three – 4954.13%

Highest average pledge: Cerebus Archive Number Three – $172.32

Lowest average pledge: The Legend of Val Issue #2 - $6.51

For the month of March, for the 55 successful projects, the statistics are:

Average goal: $6732.42
Average pledged: $15,321.50
Average number of backers: 245.84
Average pledge: $62.32
Average percent raised: 227.58%
Most common given amount: $25 (1841 times)
Most money from pledge level: $100 level brought in $54,800

Total pledged for the month: $842,683

For the month, the top projects were:

The top grossing project: Dagon by H.P. Lovecraft and Ben Templesmith - $144,158

Most backers: Dagon by H.P. Lovecraft and Ben Templesmith – 1928 backers

Highest percent above goal raised: Cerebus Archive Number Three – 4954.13%

Highest average pledge: Cerebus Archive Number Three – $172.32

Lowest average pledge: The Legend of Val Issue #2 - $6.51

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

KickStarting: Comics

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc. There is one exception, there is one project which was in the Danish Krone. That has been converted and rounded to the nearest dollar.

Over the past week 17 projects were successfully funded.

For the past week from March 9 to March 15 the statistics are:

Average goal: $9,319.24
Average pledged: $24,192.65
Average number of backers: 362.59
Average pledge: $66.72
Average percent raised: 259.60%
Most common given amount: $25 (853 times)
Most money from pledge level: $100 level brought in $37,400

Total pledged for the week: $411,275

For the week, the top projects were:

The top grossing project: Broodhollow Book 2: Angelworm - $109,406

Most backers: Dagon by H.P. Lovecraft and Ben Templesmith – 1928 backers

Highest percent above goal raised: Dagon by H.P. Lovecraft and Ben Templesmith – 974.04%

Highest average pledge: Dreams in Thin Air – $120.51

Lowest average pledge: Bursting the Meta - $10.43

For the month of March, for the 41 successful projects, the statistics are:

Average goal: $7207.15
Average pledged: $16,471.39
Average number of backers: 266.27
Average pledge: $61.86
Average percent raised: 228.54%
Most common given amount: $25 (1481 times)
Most money from pledge level: $100 level brought in $50,600

Total pledged for the month: $675,327

For the month, the top projects were:

The top grossing project: Broodhollow Book 2: Angelworm - $109,406

Most backers: Dagon by H.P. Lovecraft and Ben Templesmith – 1928 backers

Highest percent above goal raised: Inner Space – 4817.50%

Highest average pledge: Dreams in Thin Air – $120.51

Lowest average pledge: Bursting the Meta - $10.43

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

The Top 100 Comics in February 2015

Previews has released the list of the top 100 comics in February 2015. IDW Publishing takes the top spot for the month with Orphan Black #1 which received a boost due to a tie-in with Loot Crate which has increasingly been used to launch first issues.

Not surprisingly, Marvel saw success with the debut of Darth Vader #1 and Spider-Gwen #1. DC Comics top rated comic was Batman #39 which came in fifth for the month.

Image ComicsThe Walking Dead #137 was their top book at #13. Finally, Dark Horse ComicsBuffy the Vampire Slayer Season 10 #12 was their top book at #136

Out of the top ten, IDW Publishing had one issue, Marvel had 7, and DC Comics had 2.

TOP 100 COMIC BOOKS
Based on Total Unit Sales of Products Invoiced in February 2015

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 ORPHAN BLACK #1 [*] $3.99 DEC140468-M IDW
2 DARTH VADER #1 $4.99 DEC140792-M MAR
3 SPIDER-GWEN #1 $3.99 DEC140832-M MAR
4 STAR WARS #2 $3.99 DEC140806-M MAR
5 BATMAN #39 $3.99 DEC140325-M DC
6 AMAZING SPIDER-MAN #14 $3.99 DEC140845-M MAR
7 DARTH VADER #2 $3.99 DEC140803-M MAR
8 AMAZING SPIDER-MAN #15 $3.99 DEC140849-M MAR
9 SILK #1 $3.99 DEC140837-M MAR
10 JUSTICE LEAGUE #39 $3.99 DEC140263-M DC
11 THOR #5 $3.99 DEC140894-M MAR
12 HARLEY QUINN VALENTINES DAY SPECIAL #1 $4.99 DEC140349-M DC
13 WALKING DEAD #137 (MR) $2.99 DEC140771 IMA
14 GOTG AND X-MEN BLACK VORTEX ALPHA #1 $4.99 DEC140820-M MAR
15 SPAWN #250 $5.99 NOV140541-M IMA
16 GUARDIANS OF GALAXY #24 $3.99 DEC140823-M MAR
17 THOR ANNUAL #1 $4.99 DEC140896-M MAR
18 ALL NEW X-MEN #38 $3.99 DEC140829-M MAR
19 SAGA #25 (MR) $2.99 DEC140643 IMA
20 DETECTIVE COMICS #39 $3.99 DEC140342-M DC
21 BATMAN AND ROBIN #39 $2.99 DEC140335-M DC
22 UNCANNY AVENGERS #2 $3.99 DEC140859-M MAR
23 MULTIVERSITY MASTERMEN #1 $4.99 DEC140257-M DC
24 ALL NEW X-MEN #36 $3.99 OCT140887 MAR
25 SUPERMAN #38 $4.99 NOV140223-M DC
26 AVENGERS #41 $3.99 DEC140856-M MAR
27 UNCANNY X-MEN #31 $3.99 NOV140840 MAR
28 DEADPOOL #42 $3.99 DEC140930-M MAR
29 BATMAN ETERNAL #44 $2.99 DEC140321 DC
30 BATMAN ETERNAL #45 $2.99 DEC140322 DC
31 BATMAN ETERNAL #46 $2.99 DEC140323 DC
32 BATMAN ETERNAL #47 $2.99 DEC140324 DC
33 BATMAN SUPERMAN #19 $3.99 DEC140329-M DC
34 NAMELESS #1 (MR) $2.99 DEC140599-M IMA
35 FLASH #39 $2.99 DEC140283-M DC
36 NEW AVENGERS #30 $3.99 DEC140854-M MAR
37 WONDER WOMAN #39 $2.99 DEC140303-M DC
38 GREEN LANTERN #39 $2.99 DEC140356-M DC
39 RETURN OF LIVING DEADPOOL #1 $3.99 DEC140932-M MAR
40 WYTCHES #4 (MR) $2.99 NOV140700-M IMA
41 ALL NEW CAPTAIN AMERICA #4 $3.99 DEC140876-M MAR
42 GRAYSON #7 $2.99 DEC140340-M DC
43 BATGIRL #39 $2.99 DEC140333-M DC
44 ANT-MAN #2 $3.99 DEC140879-M MAR
45 ROCKET RACCOON #8 $3.99 DEC140899-M MAR
46 LEGENDARY STAR LORD #9 $3.99 DEC140826-M MAR
47 SUPERMAN WONDER WOMAN #16 $3.99 DEC140315-M DC
48 ACTION COMICS #39 $3.99 DEC140312-M DC
49 SPIDER-WOMAN #4 $3.99 DEC140851 MAR
50 SUPERIOR IRON MAN #5 $3.99 DEC140885 MAR
51 SPIDER-MAN 2099 #9 $3.99 DEC140844 MAR
52 TEEN TITANS #7 $2.99 DEC140300-M DC
53 STAR WARS #1 $4.99 NOV140722-M MAR
54 WOLVERINES #5 $3.99 DEC140840 MAR
55 DEATHSTROKE #5 $2.99 DEC140281-M DC
56 HAWKEYE #21 $3.99 APR140693 MAR
57 FANTASTIC FOUR #643 $3.99 DEC140865-M MAR
58 AQUAMAN #39 $2.99 DEC140270-M DC
59 JUSTICE LEAGUE UNITED #9 $3.99 DEC140267-M DC
60 WOLVERINES #6 $3.99 DEC140841 MAR
61 DAREDEVIL #13 $3.99 DEC140906-M MAR
62 THANOS VS HULK #3 $3.99 DEC140862-M MAR
63 ANGELA ASGARDS ASSASSIN #3 $3.99 DEC140886-M MAR
64 WOLVERINES #7 $3.99 DEC140842 MAR
65 NEW SUICIDE SQUAD #7 $2.99 DEC140298 DC
66 NEW 52 FUTURES END #40 (WEEKLY) $2.99 DEC140294 DC
67 NEW 52 FUTURES END #41 (WEEKLY) $2.99 DEC140295 DC
68 WOLVERINES #8 $3.99 DEC140843 MAR
69 MS MARVEL #11 $2.99 NOV140815 MAR
70 GREEN LANTERN CORPS #39 $2.99 DEC140359-M DC
71 SHIELD #3 $3.99 DEC140869-M MAR
72 NEW 52 FUTURES END #43 (WEEKLY) $2.99 DEC140297 DC
73 NEW 52 FUTURES END #42 (WEEKLY) $2.99 DEC140296 DC
74 MILES MORALES ULTIMATE SPIDER-MAN #10 $3.99 DEC140923 MAR
75 MS MARVEL #12 $2.99 DEC140913 MAR
76 SPIDER-MAN AND X-MEN #3 $3.99 DEC140924-M MAR
77 SINESTRO #10 $2.99 DEC140363-M DC
78 X-MEN #24 $3.99 DEC140938 MAR
79 AMAZING X-MEN #17 $3.99 DEC140936 MAR
79 EARTH 2 #31 $2.99 DEC140278 DC
81 HULK #11 $3.99 DEC140921-M MAR
82 SECRET SIX #2 $2.99 NOV140208-M DC
83 CATWOMAN #39 $2.99 DEC140352-M DC
84 SUPERGIRL #39 $2.99 DEC140318-M DC
85 SECRET IDENTITIES #1 $3.5 DEC140617-M IMA
86 INHUMAN #12 $3.99 DEC140892-M MAR
87 UNBEATABLE SQUIRREL GIRL #2 $3.99 DEC140883-M MAR
88 EARTH 2 WORLDS END #18 $2.99 DEC140274 DC
89 EARTH 2 WORLDS END #19 $2.99 DEC140275 DC
90 EARTH 2 WORLDS END #20 $2.99 DEC140276 DC
91 MAGNETO #15 $3.99 DEC140937 MAR
92 EARTH 2 WORLDS END #21 $2.99 DEC140277 DC
93 JUSTICE LEAGUE DARK #39 $3.99 DEC140279-M DC
94 MOON KNIGHT #12 $3.99 DEC140905 MAR
95 EAST OF WEST #17 $3.5 NOV140651 IMA
96 BITCH PLANET #3 (MR) [*] $3.5 DEC140721 IMA
97 ALL NEW CAPTAIN AMERICA FEAR HIM #1 $3.99 DEC140872 MAR
98 CAPTAIN AMERICA AND MIGHTY AVENGERS #5 $3.99 DEC140868 MAR
99 SILVER SURFER #9 $3.99 NOV140822 MAR
100 GOTHAM ACADEMY #5 $2.99 DEC140338-M DC

KickStarting: Comics

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc.

Over the past week 23 projects were successfully funded.

For the past week from March 2 to March 8 the statistics are:

Average goal: $5,722.19
Average pledged: $11,619.10
Average number of backers: 205.24
Average pledge: $56.61
Average percent raised: 203.05%
Most common given amount: $25 (619 times)
Most money from pledge level: $75 level brought in $26,475

Total pledged for the week: $244,001

For the week, the top projects were:

The top grossing project: Brian Pulido’s New Lady Death: Chaos Rules #1 - $76,553

Most backers: Brian Pulido’s New Lady Death: Chaos Rules #1 – 1038 backers

Highest percent above goal raised: Inner Space – 4817.50%

Highest average pledge: Brian Pulido’s New Lady Death: Chaos Rules #1 – $117.03

Lowest average pledge: Proactive Insurance: The Pros - $29.05

For the month of March, for the 24 successful projects, the statistics are:

Average goal: $5,711.08
Average pledged: $11,002.17
Average number of backers: 198.04
Average pledge: $55.55
Average percent raised: 192.65%
Most common given amount: $20 (647 times)
Most money from pledge level: $75 level brought in $26,475

Total pledged for the month: $264,052

For the month, the top projects were:

The top grossing project: Brian Pulido’s New Lady Death: Chaos Rules #1 - $76,553

Most backers: Brian Pulido’s New Lady Death: Chaos Rules #1 – 1038 backers

Highest percent above goal raised: Inner Space – 4817.50%

Highest average pledge: Brian Pulido’s New Lady Death: Chaos Rules #1 – $117.03

Lowest average pledge: Creepy Scarlett Book One - $17.53

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

Demo-Graphics: Women’s History Month

The first day of each month (and a lot of Mondays) I break down the demographic data of those who “like” comics on Facebook. With about 32 million people this past month, the data represents those with an interest in comics (over 100 terms made up of publishers, generic terms like “comics,” and comic specific terms like “one-shot”). These are not necessarily purchasers or subscribers, they’d be a subset of this group, these are folks who are interested in comics, graphic novels, trade paperbacks, or publishers. That 32 million is the first audience we as a community should be reaching out to to push comics forward. They are the most likely to be interested in comics, and become regular readers and customers.

But, any good marketer knows, that demographic data is just one small portion of who a “customer” is. To truly get the whole picture of who these individuals are, and get even better bang for the buck, you also need to understand their interests and habits.

With the call to “push comics forward,” I’ve dug further into the data showing what else individuals might like, allowing marketers to better target potential comic fans. Last month was the first post of this type looking at the general comic Facebook fandom. For the second one, it felt appropriate to look at just women to kick off “Women’s History Month.”

Why is this important?

Someone’s age, gender, or ethnicity is just a small part of the equation when figuring out who to market to or what to market. A person’s history of purchases in this case, or what else they’re interested in helps to not only target to the individual, but find others like them. Gender, age, and ethnicity is the broad categories and helps with messaging, but now we’re getting into the specifics!

The Specifics

Again, we’re able to dive into Facebook for this data, using the exact same terms used for the monthly reports. The only difference is this data is for those 18 and up, while our monthly demographic report is 13 and up. Facebook data is enhanced using available data warehouses giving us a better idea as to who these people are.

And now, the data!

Age and Gender

Without the men, this data isn’t quite as useful, but we can see almost half of the fans are under the age of 35.

age_and_gender_3.2.15Lifestyle

Surprisingly, women are very close to the general Facebook population. For none of the lifestyle categories do women really stand out.

Lifestyle_1_3.2.15 Lifestyle_2_3.2.15 Lifestyle_3_3.2.15 Lifestyle_4_3.2.15Relationship Status and Education Level

The general comic fan population were more likely to be single or “in a relationship” compared to the Facebook populace. Women on the other hand are less likely to be single, and more likely to be married. When it comes to education, they’re more likely to be in grad school when the general comic populace is very much less likely.

relationship_education_3.2.15Job Title

For the general comic populace, the healthcare industry was a tthe bottom. When it comes to women, those professions are at the top along with administrative positions. It’s almost the exact opposite of the general comic fandom on Facebook.

Job_Title_1_3.2.15 Job_Title_2_3.2.15 Job_Title_3_3.2.15Page Likes

When it comes to the types of pages female comic fans on Facebook like, it’s health, beauty, clothing, and accessories that are at the top spot. For the general comic fandom, Manga, and a comic blog sit at the top of the list. In this list, the most “comic” related category is in Product/Service where Hello Kitty is listed.

Page_Likes_Top_Categories_1_3.2.15 Page_Likes_Top_Categories_2_3.2.15Marvel has been heading to The View to promote comics, but they might do better to target the viewers of The Ellen DeGeneres Show. Also, putting comics in a big box store like Target might be worth it too. IDW has done so with their Micro-Fun Pack line, and found success.

Page_Likes_1.3.2.15 Page_Likes_2.3.2.15 Page_Likes_3.3.2.15

 Location

Comic fans are located in big cities according to this and women aren’t an exception. The top spots are flipped though.

Cities_Percent_1_3.2.15 Cities_Percent_2_3.2.15 Cities_Percent_3_3.2.15 Cities_Percent_4_3.2.15 Cities_Percent_5_3.2.15 Cities_Percent_6_3.2.15 Cities_Percent_7_3.2.15 Cities_Percent_8_3.2.15 Cities_Percent_9_3.2.15Interestingly though, comic fans also over represent in smaller cities and towns. The cities are very different though compared to the general comic population. Having worked a comic shop in Buffalo, I can vouch for that.

Cities_Over_1_3.2.15They’re also underrepresented in larger cities. But, it’s a very different set of large cities. Bellevue, Washington has the distinction for being at the bottom for women and the general comic populace.

Cities_Under_3.2.15Frequency of Activity

Female comic fans also like more pages than the general comic populace, but it’s half as many. Female comic fans are even more likely to like posts or click ads compared to the general comic fandom.

Frequency_of_Activities_3.2.15Devices

Women interestingly really stand out as iPad users, though are pretty much in-line with the general Facebook populace for the rest of the devices used.

Device_Users_3.2.15Household

Female comic fans seem to make a bit more than the general Facebook population, but are slightly more likely to rent their home.

Household_Income_Ownership Household_size_3.2.15

 Spending Methods

Female comic fans almost line up exactly the same as the general Facebook populace. Where general comic fans are more likely to primarily use cash and less likely to primarily use credit cards, you don’t see that with the women.

Spending_Methods_3.2.15Their online purchasing habits are pretty similar to Facebook users, but they’re a little bit more likely to spend money at retail, unlike the general comic Facebook fans who are slightly less likely.

Retail_Spending_Online_Purchases_3.2.15They also are slightly more likely to purchase kids products, household products, and health and beauty products. This should be no surprise based on the pages liked. What it does tell me is that I might run an ad campaign targeting this population which features a comic book where kids are the main audience.

Purchase_Behavior_3.2.15And that wraps up our second look at the affinity and actual interests of our monthly comic fandom! Expect for even more of a dive in and explanation of how one would use this data in the coming weeks and months!

Most importantly, to really build the comic market, we need to understand who the fans and purchasers are. By doing so, we make our job easier. The above is a piece of that puzzle.

KickStarting: Comics, February Roundup

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc.

Over the past week 23 projects were successfully funded.

For the past week from February 23 to March 1 the statistics are:

Average goal: $8,096.09
Average pledged: $22,002.78
Average number of backers: 315
Average pledge: $69.85
Average percent raised: 271.77%
Most common given amount: $50 (909 times)
Most money from pledge level: $100 level brought in $51,600

Total pledged for the week: $506,064

For the week, the top projects were:

The top grossing project: Ava’s Demon: Book Two - $351,076

Most backers: Ava’s Demon: Book Two – 3729 backers

Highest percent above goal raised: Woman in the Mirror – 820%

Highest average pledge: (Adult) Rumble @ ShiaHana – University #01 – $112.71

Lowest average pledge: Woman in the Mirror - $3.57

For the month of February, for the 54 successful projects, the statistics are:

Average goal: $6,495.83
Average pledged: $15,618.94
Average number of backers: 257.76
Average pledge: $60.60
Average percent raised: 240.45%
Most common given amount: $15 (1402 times)
Most money from pledge level: $100 level brought in $77,400

Total pledged for the month: $843,423

For the month, the top projects were:

The top grossing project: Ava’s Demon: Book Two - $351,076

Most backers: Ava’s Demon: Book Two – 3729 backers

Highest percent above goal raised: Woman in the Mirror – 820%

Highest average pledge: Finder Vol. 1-6 Restock – $131.87

Lowest average pledge: Woman in the Mirror - $3.57

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 32,000,000 in the United States

The total population remains steady from the previous month. The Spanish-speaking population last month was 14.38%, and this month is also 13.75%, dipping a bit compared to last month.

Gender and Age

Last month women accounted for 45.64% and men were 53.13%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 41.88% and men account for 56.88%. The female population continues to decrease, this time not just in percent, but also the total population.

gender 3.1.15

We’ll next look at how the percentage of women and men break down through age.

age and gender 3.1.15Men gained pretty consistently under the age of 49. Women under the age of 17 continued to be the majority for that age group and gained in population, while women generally decreased in all other age groups.

age and gender raw 3.1.15

Relationship Status

Compared to last month, the single population dipped a bit, while there were more people married and engaged people. Congrats!

relationship status 3.1.15And for those that like pie charts.

relationship status pie chart 3.1.15

Education

Generally, these stats are similar to last month’s. Changes are primarily due to the shift in gender.

education 3.1.15

Gender Interest

Compared to last month these stats are very similar. Changes are primarily due to the shift in gender.

gender interest 3.1.15

Ethnicity

It’s the fourth month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

This is the second month to include Asian Americans in this stat. The population is small, but expect it to grow as the months go forward.

African Americans account for 3.8 million, about 11.88% of the comic fandom, while all Hispanics account for 7.4 million, around 23.13%. Asian Americans account for 840,000 individuals, around 6.27%.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

ethnicity 3.1.15

Generation

We’ve been tracking what generation individuals are a part of. We present that information for the first time below.

generation 3.1.15

And that wraps up this month’s report! Join us Monday for even more information!

KickStarting: Comics

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc.

Over the past week 9 projects were successfully funded.

For the past week from February 16 to February 22 the statistics are:

Average goal: $7,229.41
Average pledged: $10,089.29
Average number of backers: 193.59
Average pledge: $52.12
Average percent raised: 139.56%
Most common given amount: $25 (611 times)
Most money from pledge level: $100 level brought in $23,100

Total pledged for the week: $171,518

For the week, the top projects were:

The top grossing project: Finder Vol. 1-6 Restock - $60,000

Most backers: Hooking Up & Staying Hooked: The Comic Book -533 backers

Highest percent above goal raised: Slurricane #8 – 563.60%

Highest average pledge: Finder Vol. 1-6 Restock – $131.87

Lowest average pledge: Mixmancer - $17.06

For the month of February, for the 35 successful projects, the statistics are:

Average goal: $5,241.86
Average pledged: $10,297.43
Average number of backers: 205.14
Average pledge: $50.20
Average percent raised: 196.45%
Most common given amount: $20 (1036 times)
Most money from pledge level: $100 level brought in $28,600

Total pledged for the month: $360,410

For the month, the top projects were:

The top grossing project: HJ-Story Vol. 1, 2 and NOW 3! - $85,558

Most backers: HJ-Story Vol. 1, 2 and NOW 3! – 873 backers

Highest percent above goal raised: Metal Made Flesh (Second Edition) – 704.60%

Highest average pledge: Finder Vol. 1-6 Restock – $131.87

Lowest average pledge: Mixmancer - $17.06

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

KickStarting: Comics

Money_CashIt’s a new week and KickStarting: Comics is back with a look at how much was raised/pledged for comic projects on Kickstarter for the past week!

I realize some projects are not in US dollars, but they all will count the same regardless of origin, for now. $1 US will be the same as $1 CAD, $1 AUD, etc.

Over the past week 9 projects were successfully funded.

For the past week from February 9 to February 15 the statistics are:

Average goal: $4,350
Average pledged: $17,011.29
Average number of backers: 295.29
Average pledge: $57.61
Average percent raised: 391.06%
Most common given amount: $20 (269 times)
Most money from pledge level: $99 level brought in $13,959

Total pledged for the week: $119,079

For the week, the top projects were:

The top grossing project: HJ-Story Vol. 1, 2 and NOW 3! - $85,558

Most backers: HJ-Story Vol. 1, 2 and NOW 3! – 873 backers

Highest percent above goal raised: Metal Made Flesh (Second Edition) – 704.60%

Highest average pledge: HJ-Story Vol. 1, 2 and NOW 3! – $98.00

Lowest average pledge: Small Tales and Fairy Fails - $19.19

For the month of February, for the 18 successful projects, the statistics are:

Average goal: $3,364.72
Average pledged: $10,494
Average number of backers: 216.06
Average pledge: $48.57
Average percent raised: 311.88%
Most common given amount: $20 (872 times)
Most money from pledge level: $20 level brought in $17,440

Total pledged for the month: $188,892

For the month, the top projects were:

The top grossing project: HJ-Story Vol. 1, 2 and NOW 3! - $85,558

Most backers: HJ-Story Vol. 1, 2 and NOW 3! – 873 backers

Highest percent above goal raised: Metal Made Flesh (Second Edition) – 704.60%

Highest average pledge: HJ-Story Vol. 1, 2 and NOW 3! – $98.00

Lowest average pledge: Small Tales and Fairy Fails - $19.19

That wraps up this week’s data! I’ll be making tweaks to this as more are done, so let me know what you want to see!

Black (Comic) History Month: Demo-Graphics, African Americans & Comic Publishers

For Black History Month we’ve been taking a look at characters, series, and creators, but I thought it also might be nice to also look at some of the demographic data that exists. The first thing I wanted to see was if African-American comic fans varied as to what publisher they liked.

For this demographic report I again dove into Facebook using the data provided as per usual. In February, African-Americans accounted for 3.4 million of the 32 million “comic fans,” making them 10.63% of the population. In general on Facebook, African-Americans make up 11.24% of the Facebook population.

I decided to look at not just publishers, but “comics” and “manga” as well to see what the percentage of African-Americans like them as well as how it breaks down as far as men and women.

In general for all of the terms below African-Americans account for 10.83% of that population. Marvel, DC Comics, Dark Horse, Dynamite, and in general comics underperform that percentage. Image, IDW, BOOM!, Oni, and Manga outperform. BOOM! and Oni especially do well having the top two percentages.

When it comes to percentage, men and women are the closest for Image, Comics and Manga. The biggest difference between men and women is Dark Horse.

AA Comic Data 2.9.15This is just the first report! I’ve got two more Mondays to dive even deeper into the information.

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