Tag Archives: statistics

Black (Comic) History Month: Demo-Graphics, African Americans & Comic Publishers

For Black History Month I thought I’d revisit a post from last year where I looked at various publishers and their “likes” among African-Americans.

For this demographic report I again dove into Facebook using the data provided as per usual. In February, African-Americans accounted for 3.7 million of the 36 million “comic fans,” making them 10.63% of the population. Compared to last year, that’s an increase of 300,000 African-American fans and 4 million comic fans overall. So, the population has decreased to 10.28% this year compared to last year’s 10.63%

In general on Facebook, African-Americans make up 10.2%, which is a decrease from 11.24% of the Facebook population last year. That dip may explain some of the below.

I decided to look at not just publishers, but “comics” and “manga” as well to see what the percentage of African-Americans like them as well as how it breaks down as far as men and women.

In general for all of the terms used below African-Americans account for 10.83% of that population in 2015, but they now account for 12.40%. Marvel, DC Comics, Vertigo, IDW Publsihing, BOOM! Studios, Dark Horse, Dynamite, Oni Press, Comics in general, and Manga all fall below that percent. Image, Dynamite, and Milestone Media are above.

Marvel, DC Comics, IDW Publishing, BOOM! Studios, Dark Horse, Oni Press, and Manga all decreased in their total percentage. Image Comics, Dynamite Entertainment, and Comics in general are doing better compared to last year.

Part of the shift in data is the growth of fans for Milestone Media which was not a factor in 2015, but has a high enough fandom that African-Americans make up 35.56% of their likes, throwing off the percentages.

Also of note, women are a majority of fans for both Image Comics and Dark Horse Comics. The largest gap is BOOM! Studios and was IDW Publishing last year.

Check out the full states below.

Facebook comics African American Data 2016

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

The second month of 2016 continues the slide we saw begin last month. Compared to January 2016, the overall population has dipped by 2 million, and a total of 5 million since December.

The Spanish-speaking population last time was 18.42%, and this month is 18.33%, remaining fairly stable as a part of the population.

Gender and Age

Last month women accounted for 44.74% and men were 55.62%. Women were the dip compared to last month with their dropping 2 million individuals. Women now account for 41.67% of the population with men at 58.33%.

facebook comics 2.1.16

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender and age 2.1.16

And here’s the raw data of all of the above. We generally see a dip in the population overall, though there are some exceptions.

facebook comics gender and age raw 2.1.16

Relationship Status

Things remained pretty much the same compared to last month, though Married saw an uptick. Mazel tov!

facebook comics relationship 2.1.16

Education

This was all changed compared to last month. I’m unsure why there was such a difference when it comes to education, but there was some massive swings I can only associate as a glitch, but we’ll see next month.

facebook comics education 2.1.16

Gender Interest

Generally this was the same though the men interested in women increased to reflect the greater population.

facebook comics gender interest 2.1.16

Ethnicity

Again, this remains relatively the same. African Americans dipped compared to last month while Asian Americans increased slightly.

facebook comics ethnicity 2.1.16

Generation

And with some shifts in the ages, we see shifts here too. Baby Boomers and Generation X have decreased compared to Millennials who hold steady.

facebook comics generation 2.1.16

And that wraps up this month’s report.

Demo-Graphics: Comic Fans are More Liberal

On the first of the year I ran new demographic stats about the break down of “likes” on Facebook. While I run stats on gender, age, and more, I don’t run all of the stats gathered. For over a year I’ve been gathering the political persuasion of these individuals as well. With it being a Presidential election year it felt right to start regularly covering the data along with the regular demographic data.

First, lets look at the general information for Facebook users in the United States. Since September 2014, Facebook has placed individuals into five silos, Conservative, Liberal, Moderate, Very Conservative, and Very Liberal.

On average the stats have measured the political affiliation for 175,982,456 users in the United States. There’s currently about 192 million users in the United States on Facebook.

A glitch prevented data gathering in May 2015, but you can see the percentage for each political persuasion is pretty consistent since I began recording data.

When it comes to percentage, those that consider themselves Liberal was about equal to those who are Moderate, while Very Liberal and Conservative were about equal. Very Conservative came in as the smallest group.

Facebook Political 5 persuasions percent

When we combine the Liberal and Very Liberal, and Conservative and Very Conservative, we get the total Liberal population just under half the total population, and it’s still fairly flat.

Facebook Political 3 persuasions percent

How does comic fandom compare to this?

Using the population data from the monthly reports, I’ve found comic fandom is more liberal than the average Facebook population with those considering themselves Liberal being the largest population and those considered Very Conservative the smallest group. We also see a bump of those being Liberal at the end of 2015/beginning of 2016 mostly at the cost of Moderates.

There’s clear space between Liberal and the second largest group Moderate. Also interesting is Very Liberal at times overtaking Conservatives as the two ideologies compete as to which is the larger population on average Conservative accounts for 15.55% while Very Liberal is 15.48%. Very Liberal is the majority at the beginning and end of the time frame.

Facebook Comic Political 5 persuasions percent

Combining the similar ideologies we see some interesting stats. Unlike the general Facebook population which remains flat, we see some movement over time. Liberals at times make an outright majority at times and overall Moderates outnumber Conservatives.

Facebook Comic Political 3 persuasions percent

We can see Liberals dip over 2015 with a sharp increase at the end of the year. While I can’t say definitively why this occurred you wonder if news coverage of the 2016 Presidential race had an impact.

No matter how you cut it, it’s clear those who like comics on Facebook are more liberal than the general Facebook population. Remember that the next time someone says comics are “too liberal.”

Stay tuned, as this data will be updated monthly along with the normal demographic data as we head in to November 2016.

Demo-Graphics: Gender Shifts Since 2013

Earlier today I presented the newest demographic details of those who “like” comics on Facebook. These stats have been compiled since late 2012 and have been interesting indicators for shifts. We can see the shrinking of the gap between men and women, and recently an expansion of the gap between the sexes. Could this be a sign of things to come in 2016?

Check out the shifts in raw numbers and percentage. Well have more data over the next week.

facebook comics gender 2012-2015 raw numbers facebook comics gender 2012-2015 percent

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 38,000,000 in the United States

The first month of 2016 kicks off with a dip in the overall population. Compared to December 2015, the overall population has dipped by 3 million. That loss is entirely in men who like comics, as women increased 1 million compared to the previous month.

The total population remained unchanged from the previous month. The Spanish-speaking population last time was 10.98%, and this month is 18.42%, a massive increase from last month, but we see that increase elsewhere and we’ll discuss that below.

Gender and Age

Last month women accounted for 39.02% and men were 60.98%. This month flips things with women now accounting for 44.74% and men are 55.26%. This is more in line with most of the monthly stats, unlike last month’s outlier.

facebook comics 1.1.16

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 1.1.16

And here’s the raw data of all of the above.

facebook comics gender age raw 1.1.16

Relationship Status

Single, In a Relationship, and Unspecified saw increases compared to last month. It seems the holidays were a bit of a mixed bag for folks.

facebook comics relationship 1.1.16

Education

None of the changes here are too shocking considering the change in the breakdown in gender.

facebook comics education 1.1.16

Gender Interest

Those interested in the same sex have dropped for both men and women as far as percentage this month.

facebook comics gender interest 1.1.16

Ethnicity

African-Americans and Hispanics saw a huge boost since last month. African-American women especially saw a big boost. Also, Spanish dominant saw an almost 3 fold increase which also explains the increase of Spanish speakers as far as a percentage of the population.

facebook comics ethnicity 1.1.16

Generation

Due to a glitch, these stats were unavailable last month, but here they are, presented without comment.

facebook comics generation 1.1.16

And that wraps up this month’s report.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 41,000,000 in the United States

I think it’s likely that last month was a “glitch” in the system with such a change. Things are more towards what I’d expect, and we’ve seen in previous reports.

The total population remained unchanged from the previous month. The Spanish-speaking population last time was 11.95%, and this month is 10.98%, a bit of a dip from the previous month.

Gender and Age

Last month women accounted for 51.22% and men were 46.34%. This month flips things with women now accounting for 39.02% and men are 60.98%. Will men are again a majority, this is more on the extreme end of things when it comes to percentages.

facebook comics gender 12.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 12.1.15

And here’s the raw data of all of the above.

facebook comics gender age raw 12.1.15

Relationship Status

The amount of single individuals has increased by a million compared to last month. Those in civil unions, domestic partnerships, open relationships, complicated, separated, divorced, and widowed also saw increases.

facebook comics relationships 12.1.15

Education

There was a lot of changes when it came to gender and education, but that’s expected considering the swing of percentages overall.

facebook comics education 12.1.15

Gender Interest

Men interested in men increased in percent, not shocking due to the swing in percentage, but interestingly women interested in men & women remained the same as far as percentage.

facebook comcis gender interest 12.1.15

Ethnicity

The amount of African Americans has dropped a lot, mostly in women who dropped 1.4 million. Hispanics too dropped 800,000, but Asian Americans increased 300,000 compared to last month.

facebook comics ethnicity 12.1.15

Generation

Due to a glitch, these stats are unavailable for this month.

 

And that wraps up this month’s report. We’ll return Monday with more data and insights!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 41,000,000 in the United States

Last month, the Facebook stats returned to normal after an anomaly the previous month. Well, this month’s stats might also be an anomaly as well. I will be checking these stats over the next week to see if it remains consistent and will update this if there is a change.

The total population remained unchanged from the previous month. The Spanish-speaking population last time was 10.73%, and this month is 11.95%, a nice increase considering the stagnant size. This can likely be attributed to an increase in the Hispanic population.

Gender and Age

Last month women accounted for 41.46% and men were 58.54%. This month flips things with women now accounting for 51.22% and men are 46.34%. Again, do not take this as fact, but it’s an interesting trend and possibly a glitch.

Having gone through the change is due to an increase of women and decrease of men, and especially an increase in liberal women, minority women.

facebook comics gender 11.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 11.1.15

And here’s the raw data of all of the above.

facebook comics gender age raw 11.1.15

Relationship Status

Here’s how everyone stands as far as relationships. There’s fewer people listed as single, but more are unspecified.

facebook comics relationship 11.1.15

And for those that like pie charts.

facebook comics relationship chart 11.1.15

Education

Things haven’t changed that much compared to last month, but some changes due to the shifts in gender counts.

facebook comics education 11.1.15

Gender Interest

Men interesting in men decreased from the previous month, but women interested in women increased. Those interested in both was pretty even.

facebook comics gender interest 11.1.15

Ethnicity

Shifts in the ethnic stats might explain some of the shift in the overall gender population. African Americans increased by 1.6 million individuals and of those are almost all women. Hispanics also increased by 1 million individuals and that was all women, as men decreased.

facebook comics ethnicity 11.1.15

Generation

Compared to last month Baby Boomers and Generation X decreased as overall populations with Millennials increasing by 1 million.

facebook comics generation 11.1.15

And that wraps up this month’s report. We’ll return Monday with more data and insights!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 41,000,000 in the United States

Last month we had a bit of an anomaly of stats, which only listed 36 million in the United States, with a rerun of the mains tats pegging it at 42 million two weeks after that initial piece. So, for this report, we’ll compare results to two months ago.

The total population decreased by 1 million. The Spanish-speaking population last time was 13.10%, and this month is 10.73%, a significant dip.

Gender and Age

Last month women accounted for 42.85% and men were 57.14%. This month sees a slight increase in men who now account for 58.54% and woman stand at 41.46%.

facebook comics gender 10.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook comics age gender 10.1.15

And here’s the raw data of all of the above.

facebook comics age gender raw 10.1.15

Relationship Status

Here’s how everyone stands as far as relationships. More are married, but less are in relationships.

facebook comics relationship 10.1.15

And for those that like pie charts.

facebook comics relationship chart 10.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to a loss of individuals.

facebook comics education 10.1.15

Gender Interest

Men interested in men increased percentage, but men are a greater part of the population. Women interested in women dropped, as they dropped as part of the population.

facebook comics relationship interest 10.1.15

Ethnicity

African Americans and Hispanics dropped a lot compared to two months ago while Asian Americans increased.

faebook comics ethnicity 10.1.15

Generation

We can see where decreases occurred below withe decreases focused on Generation X and Millennials.

facebook comics generation 10.1.15

And that wraps up this month’s report. We’ll return Monday with more data and insights!

Diamond Announces the Top Products For August 2015

The secrets behind the creation of Battleworld are revealed in Jonathan Hickman and Esad Ribic‘s Secret Wars #5 from Marvel Comics, the best-selling comic book in August 2015 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was August’s top publisher with a 36.67% dollar share and a 40.13% unit share. DC Entertainment was the month’s number two publisher with a 25.39% dollar share and a 26.95% unit share. August’s number three publisher was Image Comics with a 9.98% dollar share and a 10.41% unit share. In fourth was IDW Publishing with a 4.90% dollar share and a 4.26% unit share. Dark Horse Comics placed fifth for the month with a 4.09% dollar share and a 3.63% unit share.

dollar-share unit-share

In August, Marvel Comics had seven titles among the top ten best-selling comics, including Kieron Gillen and Salvador Larroca’s Darth Vader #8 and Dan Slott and Adam Kubert’s Amazing Spider-Man: Renew Your Vows #3 at #5. DC Entertainment had two titles maintain their top ten positions — Scott Snyder and Greg Capullo’s Batman #43 at #3 and Geoff Johns and Jason Fabok’s Justice League #43 at #8. Also in the top ten was Image Comics with Robert Kirkman’s The Walking Dead #145 at #7 for the month. Outside the top ten, August’s best-selling non-premier comic book was Oni Press’ Invader Zim #2, based on the fan-favorite animated series, which ranked #43 overall.

Robert Kirkman’s The Walking Dead Volume 24: Life and Death from Image Comics was the best-selling graphic novel for August and one of the publisher’s five volumes in the top ten. DC Entertainment had two titles in the top ten, led by Alan Moore and Brian Bolland’s Batman: The Killing Joke Special Edition at #2. Marvel Comics placed three titles in the top ten, with Mark Millar and Steve McNiven’s Civil War at #4.

IDW Publishing’s Frank Miller’s Daredevil Artifact Edition, a recreation of Miller’s classic Daredevil artwork, was August’s best-selling book. Also among the top ten were two books from Dark Horse Comics; Legend of Zelda: Hyrule Historia ranked #2 and Avatar: The Last Airbender Poster Collection ranked #7.

DC Entertainment’s Batman Black & White: Batgirl by Babs Tarr, a statue that recreates the new look of Batgirl, was August’s best-selling toy and one of the manufacturer’s three products in the top ten. Also in the top ten was Diamond Select Toys with five products; the Marvel Select: Avengers Age of Ultron: Black Widow Action Figure was their best-selling product at #3.

The Marvel HeroClix: Nick Fury Agent of SHIELD Booster Brick, an expansion for WizKids/NECA’s collectible miniatures game, was August’s best-selling game product. Also in the top ten was Diamond Select Toys’ Back to the Future Monopoly, a custom edition of the board game based on the beloved film series, ranked #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 36.67% 40.13%
DC ENTERTAINMENT 25.39% 26.95%
IMAGE COMICS 9.98% 10.41%
IDW PUBLISHING 4.90% 4.26%
DARK HORSE COMICS 4.09% 3.63%
BOOM! STUDIOS 2.33% 2.38%
DYNAMITE ENTERTAINMENT 2.01% 2.03%
TITAN COMICS 1.33% 1.42%
VALIANT ENTERTAINMENT 1.07% 1.37%
ONI PRESS 1.12% 1.11%
OTHER NON-TOP 10 11.10% 6.32%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 72 33 0 105
DC ENTERTAINMENT 70 26 1 97
IMAGE COMICS 61 16 0 77
IDW PUBLISHING 39 18 0 57
DARK HORSE COMICS 32 13 0 45
BOOM ENTERTAINMENT 31 8 0 39
DYNAMITE ENTERTAINMENT 19 8 0 27
TITAN COMICS 11 6 1 18
VALIANT ENTERTAINMENT LLC 11 5 0 16
ONI PRESS INC. 9 3 0 12
OTHER NON-TOP 10 81 145 46 272

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
AUGUST 2015 VS. JULY 2015
COMICS -18.24% -15.79%
GRAPHIC NOVELS -10.71% -20.19%
TOTAL COMICS/GN -15.89% -16.20%
AUGUST 2015 VS. AUGUST 2014
COMICS 2.25% 0.03%
GRAPHIC NOVELS 16.04% 11.89%
TOTAL COMICS/GN 6.45% 0.97%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 11.38% 10.61%
GRAPHIC NOVELS 6.35% 5.96%
TOTAL COMICS/GN 9.80% 10.22%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SECRET WARS #5 $3.99 MAY150642-M MAR
2 STAR WARS #8 $3.99 MAY150780-M MAR
3 BATMAN #43 $3.99 JUN150239-M DC
4 DARTH VADER #8 $3.99 MAY150786 MAR
5 AMAZING SPIDER-MAN: RENEW YOUR VOWS #3 $3.99 MAY150716-M MAR
6 AMAZING SPIDER-MAN: RENEW YOUR VOWS #4 $3.99 JUN150736-M MAR
7 THE WALKING DEAD #145 (MR) $2.99 JUN150539 IMA
8 JUSTICE LEAGUE #43 $3.99 JUN150172-M DC
9 CIVIL WAR #2 $3.99 MAY150690-M MAR
10 STAR WARS: LANDO #2 $3.99 MAY150774 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOL. 24: LIFE AND DEATH TP (MR) $14.99 JUN150590 IMA
2 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
3 BLACK SCIENCE VOL. 3: VANISHING POINT TP (MR) $14.99 JUN150521 IMA
4 CIVIL WAR TP $24.99 JAN072436 MAR
5 RETURN OF THE LIVING DEADPOOL TP $16.99 MAY150827 MAR
6 FABLES VOLUME 22 TP (MR) $17.99 APR150316 DC
7 CHEW VOLUME 10: BLOOD PUDDIN’ TP (MR) $14.99 JUN150496 IMA
8 UNBEATABLE SQUIRREL GIRL VOL. 1: SQUIRREL POWER TP $15.99 MAY150824 MAR
9 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMA
10 SUNSTONE VOLUME 3 GN (MR) $14.99 JUN150583 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 FRANK MILLER’S DAREDEVIL ARTIFACT EDITION HC $75.00 MAR150343 IDW
2 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR
3 BATMAN YOU CHOOSE STORIES: TERRIBLE TRIO $6.95 JUN151729 CAP
4 BATMAN YOU CHOOSE STORIES: SUPER VILLAIN SMACKDOWN $6.95 JUN151728 CAP
5 THE SHADOW DOUBLE NOVEL VOLUME 98 $14.95 JUN151745 SAN
6 THE ART OF MOUSE GUARD 2005-2015 HC $59.99 MAY151087 BOO
7 AVATAR THE LAST AIRBENDER: POSTER COLLECTION TP $24.99 MAR150041 DAR
8 THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 45 SC $29.95 APR151522 GEM
9 DC SUPER HEROES BATMAN: ATTACK OF THE MAN-BAT SC $5.95 JUN151730 CAP
10 DC SUPER HEROES SUPERMAN: DARK SIDE OF APOKOLIPS SC $5.95 JUN151732 CAP

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN BLACK & WHITE STATUE: BATGIRL BY BABS TARR FEB150303 DC
2 MARVEL COMICS VARIANT PLAY ARTS KAI: IRON MAN FIGURE DEC148331 SQU
3 MARVEL SELECT AVENGERS AGE OF ULTRON: BLACK WIDOW FIGURE FEB152166 DST
4 MARVEL SELECT: ZOMBIE SABRETOOTH FIGURE MAR152070 DST
5 DC COMICS BOMBSHELLS: LOIS LANE STATUE FEB150301 DC
6 MARVEL SELECT: ANT-MAN FIGURE FEB152167 DST
7 WOMEN OF DYNAMITE: VAMPIRELLA STATUE APR151332 DYN
8 MARVEL SELECT AVENGERS AGE OF ULTRON: THOR FIGURE JAN152175 DST
9 MARVEL SELECT: RED HULK FIGURE MAR088262 DST
10 DC COMICS DESIGNER SERIES BY JAE LEE: BATMAN FIGURE FEB150297 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: NICK FURY AGENT OF SHIELD BOOSTER BRICK MAY152783 NEC
2 BACK TO THE FUTURE MONOPOLY JUL152198 DST
3 GAME OF THRONES RISK JUN152759 USA
4 BATMAN: FLUXX CARD GAME JUN152744 LOO
5 STAR WARS X-WING: IMPERIAL RAIDER EXPANSION PACK FEB152685 FAN
6 LEGEND OF ZELDA YAHTZEE COLLECTOR’S EDITION JUL152936 USA
7 GAME OF THRONES MONOPOLY APR152735 USA
8 MARVEL HEROCLIX: NICK FURY AGENT OF SHIELD FAST FORCES 6-PACK MAY152785 NEC
9 STAR WARS: FORCE AND DESTINY RPG CORE RULEBOOK APR152724 FAN
10 MARVEL DICE MASTERS: AVENGERS AGE OF ULTRON FOIL PACKS MAR152653 NEC

 

Demo-Graphics: Comic Fandom on Facebook

Note, on September 11 the data was checked again, and the stats have returned to where I’d expect. There are 42 million likes for the terms, with men accounting for 23 million (54.76%) and women are 18 million (42.86%). We can chalk up the below to a glitch with Facebook reporting at the time of data gathering (which is consistently either the last day of the month or first of the month being reported). – Brett

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

As discussed below this month seems to be a strange anomaly, and I’ll be rerunning these numbers over the next week or two to double, and triple check them. Since August 1, the overall population has dipped by 6 million. All of that loss, and then some, was men, in an unexplainable phenomenon. Other numbers back up this massive swing in data, but we’ll take that stat by stat. This also continues the drop from last month, which also disproportionally affected men.

The Spanish-speaking population last month was 13.10%, and this month is 10.83%, a huge dip from the previous month.

Gender and Age

Last month women accounted for 42.86% and men were 57.14%. Men have decreased a whopping 8 million individuals since last month, while women gained 2 million. The overall Facebook usage population has only increased by 2 million since last month, evenly split between the two. We might be seeing a mass exodus, or a bizarre glitch, at this point it’s unknown. The basic term of “comics” sees women as the majority, and we see gains by women below, so that 2 million increase is likely. It’s the 8 million dip in men that’s suspect. Overall, I wouldn’t rely on this month’s stats.

facebook gender 9.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 9.1.15

Compared to last month, there’s a large dip for those under the age of 17, and men have decreased too. There is no age segment where men didn’t decrease.

facebook gender age raw 9.1.15

Relationship Status

Here too we see the gender shift reflected. Women did decrease in a few segments, “Single,” “Unspecified,”Open Relationship,”Complicated,” “Seperated,” and “Widowed.” Married women in particular saw a massive increase of 2.4 million.

facebook relationship 9.1.15

And for those that like pie charts.

facebook relationship pie chart 9.1.15

Education

We see the shift here too when it comes to the gender shift.

facebook education 9.1.15

Gender Interest

Compared to last month those interested in the same gender has increased overall, especially among women interested in women.

facebook relationship interest 9.1.15

Ethnicity

African Americans, Asian Americans, and Hispanics have dipped enormously from last month.

facebook ethnicity 9.1.15

Generation

Compared to last month Generation X and Millennials have remained pretty steady compared to last month. Baby Boomers has dipped.

facebook generation 9.1.15

Again, this month has been a very interesting shift, and I would not hold these stats very high. Something is clearly off, and more investigation is needed.

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