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SDCC 2014: Demo-Graphics: The State of Comic Fandom

It’s San Diego Comic-Con, and our second annual demographic “State of Comic Fandom.” This data is compiled using demographic data from Facebook, and is limited to the United States. You can read 2013’s report here. You can also read reports for Marvel, DC, and Indie/Small Press.

Since last year, our technique as well as Facebook’s system, have gotten better, returning more data to look at. This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

In 2013 40 terms were used to compile the report. In 2014, that has expanded to over 100.

Facebook Population: Over 24,000,000 in the United States

Comic fandom on Facebook is 13.4 million more individuals since last year. Much of this has to do with the increased amount of terms, as well as Facebook’s improvement in getting the data. We do report weekly on a fraction of the terms we use, and that grows about 200,000 people a week, not discounting duplicate individuals (folks can be counted twice in that report, unlike this report). Comparatively, Facebook itself grew by 8 million individuals over the same time period. Comic fandom is now about 13% of the social network, compared to 6% n 2013.

In 2013, Spanish speakers made up 5.47% of the population. Today, they account for 13.33%.

Gender and Age

Since 2013, women lost ground in the population of folks from the United States on Facebook. They dropped 0.15 percentage points. However when it comes to comic fans, that’s not the case. Women gained 5.38 points, and now account for about 45% of comic related likes, up from 39.62% in 2013. Men account for 57.50%, compared to 60.38% in 2013. The results add up to over 100% due to the fact Facebook with large numbers doesn’t give an exact amount to the single digit.

Here’s the changes for comic fandom as well as Facebook since last year.

comics change

Here’s how gender breaks down for comics in 2014.

comics gender 7.24.14We’ll next look at how the percentage of women and men break down through age.

comics gender age 7.24.14Just like Marvel and DC, those 17 and under dipped from last year as far as percentage of the total population. Here’s all of the raw data.

comics gender age raw 7.24.14Relationship Status

The amount of choices as far as relationship status has changed since last year, increasing by a lot. Here’s where that data is currently for comic fans.

comics relation status 7.24.14

And for those that like pie charts.

comics relationship status pie chart 7.24.14Education

Like relationship status, education now has more choices too. Instead of trying to compare the two, here’s the data.

comics education 7.24.14Gender Interest

Gender interest has changed as well, however we can compare that a bit. Men interested in the same sex dipped slightly last year, while women interested in women was almost half as much as far as percentage.

comics gender interest 7.24.14And that wraps up the 2014 state of comic fandom!

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Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con under way we’re looking at the demographic data for various publishers and comics. We’ve already posted Marvel‘s stats, and later today will be a look at indie comics, and the industry as a whole. Up next is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand. Since 2013, Facebook has changed their system, which has resulted in greater, better results.

Facebook DC Comics Fan Population: Over 4,400,000 US

Compared to 2013’s statistics, the DC population grew by about 1.7 million. The 2014 report also looks at just the United States, where as in 2013 it looked at 20 countries. So, over the year, DC has built up their social media presence in an impressive way.

In 2013 Spanish speakers accounted for 16.19% of the population. In 2014, that amount dropped to 14.55%, but keep in mind this is just focused on the US, and not internationally, which likely accounts for the drop.

Gender and Age

In 2013, men accounted for 68.72% and women were 30.71% of the DC population. Flash forward about a year, and men now account for 68.18% and women are now 28.64%. Both of those have dropped, mostly as there’s a significantly higher amount of individuals who are not marking their gender.

Here’s how the stats have changed since last year.

dc changeAnd here’s the stats in a handy pie-chart.

dc gender 7.24.14

And here’s how gender shapes up by percent over age.

dc gender age 7.24.14Here’s the full raw numbers as far as age and gender. As you can see, like Marvel, the individuals under the age of 17 has shrunk, with the gains distributed in those over the age of 22.

dc gender age raw 7.24.14Relationship Status

Since 2013 Facebook has greatly expanded the stats for relationship status, so we can’t really compare it. Here’s the latest results.

dc relationship status 7.24.14And for those who like their data in pie chart form.

dc relationship status pie chart 7.24.14Education

The stats for education have also been updated, providing more choices. Here are the new statistics.

dc education 7.24.14Gender Interest

This statistic too has been changed since last year. However, the percentages for those interested in the same sex has dipped since last year.

dc gender interest 7.24.14That wraps it up! This afternoon we’ll be looking at indie comics, and even later how comic fandom has changed as a whole since last year.

 

Demo-Graphics: The State of Marvel Comics

In June of 2013, I looked at the Facebook demographics of Marvel. Over a year later, I thought it’d be good to revisit that, and see where the comic publisher/movie studio/juggernaut is at in our newly renamed Demo-Graphics. This Friday, we’ll also look at DC Comics, Indie Comic fans, and the comic industry in general.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Unlike 2013, this 2014 report also focuses just on the United States. Last year’s was about 20 countries. Also since last year Facebook has updated their system, making this a bit of an apples and orange comparison, but still, general trends when it comes to percentage changes should be interesting.

Facebook Marvel Comics Fan Population: Over 11,400,000 United States

That’s down from last year’s 12.9 million individuals, but we’re also looking at 1 country, instead of 20.

Compare that number to the greater comic fandom which is about 24 million fans in the United States.

Since last year, Spanish speakers have shrank as part of the population. In 2013, they were 17.25% and in 2014 it now accounts for 14.39%.

Gender and Age

In 2013 Men made up a little over 75% of the population and women just under 25% for those interested in Marvel. In that year, the company has made some massive improvements. Men now account for 63.16% and women now 36.84%.

Since last year for Marvel has decreased 12.29 percentage points, and women have increased 12.39 percentage points. Marvel has clearly made women a priority and that has moved the dial.

marvel gender 7.24.14

Here’s how the gender plays out over age.

marvel gender age 7.24.14Also changed since the previous year is how the ages break out in percentages. Those under 17 have dropped significantly, going from 24.6% of the population in 2013 to only 9.27% in 2014. Those 18-21 are about the same, and the percentage lost for those under 17 have been distributed to those over 22. Here’s the full raw numbers for 2014 as far as age and gender.

marvel gender age raw 7.24.14Relationship Status

There’s been some massive changes in the “relationship status” statistics. They’ve been expanded greatly, with more options, so comparing the two are very difficult. Here is where Marvel is in 2014.

marvel relationship status 7.24.14And for those who like their pie charts.

marvel relationship status pie chart 7.24.14Education

Education too has changed since last year giving a lot more options. Here’s the full stats for those interested in Marvel.

marvel education 7.24.14Gender Interest

This too has had the statistics expanded. Generally though, individuals interested in the same sex have dipped by a few tenths percentage points since 2013.

marvel gender interest 7.24.14Stay tuned today as we bring you more, including DC and the general Comic-dom!

Facebook Fandom Spotlight: How Do People Consume Comics?

It’s been over four months since looking at the Facebook Fandom stats of how people are consuming comics and how are they reading them? That issue came up again in a heated comment thread over at The Beat, so I felt it would be cool to check out how things might have changed, especially since Facebook has updated their reporting system.

I dipped into Facebook to see how and what individuals are consuming in the United States using only the main key words. So, for the comics stat, the terms are “comics” and “comic books,” for graphic novels the terms used are “graphic novel” and “graphic novels.” I didn’t include any specific titles or publishers, just the most basic terms.

As expected, the totals for each of the terms has grown a lot over this time period, increases I’ve seen in my monthly report and not shocking since Facebook’s update that began to return more data. Overall, more than 21 million new folks are in this report.

The changes in gender have been fascinating as well. In some cases the percentage of men has increased and others its decreased. Women still make up the majority of comic strip readers.

Check out the old and new stats below.

September 2013 Stats

comics consumption 9.23.13

February 2014 Stats

comics consumption 2.10.14

Facebook Fandom Spotlight: Hasbro’s G.I. Joe

With it being Veteran’s Day, I felt it appropriate to look at another military inspired toyline, comic, cartoon and movie series, G.I. Joe for today’s Facebook Fandom Spotlight. For this report, we’ll also compare the results to a similar property, Transformers.

For this report, I looked at a lot of terms of characters, television shows, video games and comic book series titles. It’s a long, exhaustive list of 49 different terms.

Facebook Population: Over 1,600,000 in the United States

That’s a very small population compared to general comic fans or Transformers fans, both of which is 10 times the size of G.I. Joe fans. Something doesn’t seem to translate as far as social networking and community.

Spanish speakers account for now 220,000 fans, 13.75% in the United States that’s about about a full percentage point lower than Transformers.

Gender and Age

When it comes to the breakdown of men and women, Transformers fans are pretty much similar to the general comic fandom populace. Men account for 58.93%, slightly higher than comics and women make up 41.07%, slightly lower. G.I. Joe however is more heavily male dominated as I’d expect. Men account for 63.75% of fans and women account for 36.25%.

G.I. Joe Fans

gi joe gender 11.11.13

Here’s the gender as it breaks down with age. We see the expected increase of female fans, most likely due to how Facebook users skew to begin with.

G.I. Joe Fans

gi joe gender age 11.11.13

Here’s the breakdown of age and gender for the group. We can see that the largest portion of the fans lies in the age of folks who grew up with the cartoon series and toys, those in their 20s and 30s.

G.I. Joe Fans

gi joe gender age raw 11.11.13

Relationship Status

With a population that’s a bit older than Transformers fans, the percentage of those who are engaged, in relationships or married is higher for G.I. Joe fans.

G.I. Joe Fans

gi joe relationship 11.11.13

And for those that like pie charts.

G.I. Joe Fans

gi joe relationship pie chart 11.11.13

Education

With a population mostly of college age or just graduated, we see that when it comes to the education breakdown.

G.I. Joe Fans

gi joe education 11.11.13

Gender Interest

When it comes to same gender interest, G.I. Joe fans is lower than the general comic fandom, but similar to Transformers fans.

G.I. Joe Fans

gi joe gender interest 11.11.13

That wraps up this edition. Join us next Monday for a new Fandom Spotlight!

Facebook Fandom Spotlight: Who are the Digital Comic Fans?

This weekend saw New York Comic Con and digital comic distributor comiXology release some data about their recent survey as well as an infographic about the results. While we can’t tell you how many Facebook users read comics on the toilet, we can compare things like gender and interests. Today, we bring you the latest Facebook Fandom Spotlight, digital comic fans.

For this report, we’ll look at general comic fans in the US, and worldwide, as well as what information we did learn from comiXology’s release.

For this report, the terms were pretty simple, “digital comic(s),” “comixology,” and a few other were used for this, giving us a solid list of these interested in digital comics or their services. This does not include web comics or individual series.

Facebook Population: Over 88,000 fans in the US and 340,000 globally.

Spanish speakers account for now 14,200 fans, 16.14%. in the US and a whopping 220,000, which is 64.71% globally. That’s a few percentage points higher in the US, but over triple the percentage globally. While I didn’t dive in further, I’d guess a large percentage live in Spanish speaking countries.

Gender and Age

A new customer is emerging: She’s 17-26 years old, college-educated, lives in the suburbs, and is new to comics. She prefers Tumblr to Reddit. She may have never even picked up a print comic.

Along with the above, it was reported that comiXology’s female readership has increased from 5% a year ago. Geek Mom who was at the presentation reports:

Of buyers new to ComiXology in the last three months, 20% are women. That’s up from less than 5% when they started the app, and it’s a number that Steinberger says is changing rapidly.

Knowing that, we can then expect if the Facebook statistics hold true, we’ll see more than 5% women and less than 20%. And this is exactly what we see in the United States and globally.

Digital comics trail general comics when it comes to gender break down. In the United States, women account for 9.55% of likes and globally, they account for 19.41%. While that’s a pretty wide percentage, it shows that our results align close to what we know from comiXology.

US Digital Comic Fans

us gender 10.14.13

Global Digital Comic Fans

global gender 10.14.13

Comixology has also said that men between the age of 27 and 36 is the majority of their fans. Our breakdown of age isn’t exactly the same, but see how our stats line up with the limited data release.

US Digital Comic Fans

us gender age 10.14.13

Global Digital Comic Fans

global gender age 10.14.13

The trend lines for the US and global above are very similar. Below, you can see the raw data for both.

US Digital Comic Fans

us gender age raw 10.14.13

Global Digital Comic Fans

global gender age raw 10.14.13

Relationship Status

There’s some differences in the relationship status for fans in the US and globally. In the US, the fans are much more likely to be married while globally they’re much more likely to be single.

Compared to general comic fans, the US fans vary greatly, mostly being married, while the global fans are only slightly more single than general comic fans.

US Digital Comic Fans

us relationship 10.14.13

Global Digital Comic Fans

global relationship 10.14.13

And for those that like pie charts.

US Digital Comic Fans

us relationship pie chart 10.14.13

Global Digital Comic Fans

global relationship pie chart 10.14.13

Education

compared to the general comic populations, the education breakdown of digital fans is very similar.

US Digital Comic Fans

us education 10.14.13

Global Digital Comic Fans

global education 10.14.13

Gender Interest

For both, there’s higher percentages of men interested in men, while lower percentages of women interested in women.

US Digital Comic Fans

us gender interest 10.14.13

Global Digital Comic Fans

global gender interest 10.14.13And that wraps up the latest edition of the Facebook Fandom Spotlight. From the little information comiXology has released, it looks like our statistics are pretty close. Until next week….

Facebook Fandom Spotlight: NYC Comic Fans?

With New York Comic Con starting this week, I thought I’d break down how many comic book fans are in New York City by neighborhood in this Monday’s Facebook Fandom spotlight! Below is the raw data with the highest numbers and percents in green and the lowest in red. In one neighborhood, Southeast Bronx, women make up a majority of the fans!

NYC fans

Facebook Fandom Spotlight: Who are the US Comic Fans?

This week we get a second dose of the Facebook Fandom Spotlight. Yesterday saw us look at the fans across the world, while today we look at fans just in the United States!

For this report, I again looked at the terms we used in previous reports, over 40 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

We’ll compare these stats to yesterday’s statistics as well as last month’s look at the same group.

Facebook Population: Over 12,200,000 fans in the US

Since last month’s report, the population of fans has increased by 800,000 individuals. Unfortunately we don’t know which specific terms caused the growth. Spanish speakers account for now 1,720,000 fans, 14.10%.

Gender and Age

Compared to last month’s US fandom, both men and women saw gains, though men saw more and a decent chunk aren’t marking down their gender. Overall, both men and women dropped percentage wise. Men now account for 57.38% compared to last month’s 57.89% and women account for 40.98% compared to 42.11% last month. Globally men account for over 60% of fans, so it’s interesting that in the US is almost 3 percentage points lower.

US Comic Fans

us fans gender 10.1.13

Global Comic Fans

global fans gender 9.30.13

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

us gender age trend 10.1.13

Global Comic Fans

global fans gender age trend 9.30.13

Even with slight differences  in the gender composition, compared to the international fans, we see very similar trend lines in the United States with the shifts occurring at about the same age ranges for each. Here’s all of the above in it’s raw data form.

US Comic Fans

us gender age raw 10.1.13

Global Comic Fans

global fans gender age raw 9.30.13

Relationship Status

Fans in the United States seem to be more settled down compared to the global fans. Less are single, engaged or in relationships, but more are married. Compared to last month’s statistic, more in the US are engaged and in relationships and slightly more are married.

US Comic Fans

us fans relationship 10.1.13

Global Comic Fans

global fans relationship 9.30.13

And for those that like pie charts.

US Comic Fans

us fans relationship pie chart 10.1.13

Global Comic Fans

global fans relationship pie chart 9.30.13

Education

Overall, compared to the global fans, those in the US are in college, high school or college grads in higher percentages. Compared to last month, those in the US are college grads or in college in greater numbers, while those in high school remained largely unchanged.

US Comic Fans

us fans education 10.1.13

Global Comic Fans

global fans education 9.30.13

Gender Interest

Interestingly enough, compared to global fans, there’s fewer people percentage wise marking down same gender interest for both men and women. Compared to last month in the US, there’s a slight increase in men interested in men and women interested in women remains constant. Due to overall growth though, the percentages have both decreased.

US Comic Fans

us fans gender interest 10.1.13

Global Comic Fans

global fans gender interest 9.30.13

And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

Facebook Fandom Spotlight: Comic Fans Around the World

Back during San Diego Comic Con we looked at the breakdown of comic book fans around the world. Today, we update those statistics with a fresh update in our Monday Facebook Fandom Spotlight.

For this report, I again looked at the terms we used in previous reports, over 40 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. This also includes 21 countries that either are known for the comic fans or a major population center.

We’ll compare these stats to the previous statistics and tomorrow, since it’s the first of the month we’ll compare fans in the United States to those globally.

Facebook Population: Over 46,000,000 fans globally

Since that report about two and a half months ago, the overall count for fans globally has increased by 4 million individuals. Spanish speakers account for now 9,600,000 fans, 20.87%. That’s an increase of over 5 percentage points since the previous report.

Gender and Age

Since our last report, women have made up some ground when it comes to percent of the population. Men account for 60.81% of the population, a decrease of about 2% since last time. Women account for 37.83% of the population.

 

Global Comic Fans

global fans gender 9.30.13

We’ll next look at how the percentage of women and men break down through age.

 

Global Comic Fans

global fans gender age trend 9.30.13

Very similar to the previous month, we see an even split in age for a larger part of the age range compared to the previous report. And here’s all of that raw data.

Global Comic Fans

global fans gender age raw 9.30.13

 

Relationship Status

Compared to the previous report of this same group, the relationship stats have remained pretty constant with some slight shifts here and there, but the overall percentages of relationships have barely moved.

Global Comic Fans

global fans relationship 9.30.13

 

And for those that like pie charts.

Global Comic Fans

global fans relationship pie chart 9.30.13

 

Education

Generally, education has remained very similar percentage wise compared to the last time we ran this report.

Global Comic Fans

global fans education 9.30.13

 

Gender Interest

Again, like the other stats we’ve seen, the gender interest is about the same, though same gender interest has dipped.

Global Comic Fans

global fans gender interest 9.30.13

Join us tomorrow when we look at these same statistics for fans here in the United States!

Facebook Fandom Spotlight: How Do People Consume Comics?

One of the biggest questions I got last week about how I come up with the Facebook Fandom stats is how people are consuming comics and how are they reading them? So, to answer at least some of those questions, I quickly dipped into Facebook to see how and what individuals are consuming in the United States using only the main key words. So, for the comics stat, the terms are “comics” and “comic books,” for graphic novels the terms used are “graphic novel” and “graphic novels.” I didn’t include any specific titles or publishers, just the most basic terms.

These results actually tells us two things. The result I get of 11 million general “comic” fans is mostly made up of these terms, though I don’t include webcomics or Sunday comics/comic strips. The next is, according to this, different genders consume comics differently. Women prefer comic strips and have a higher affinity for manga, men prefer trade paperbacks and digital comics.

comics consumption 9.23.13

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