It’s San Diego Comic-Con, and our second annual demographic “State of Comic Fandom.” This data is compiled using demographic data from Facebook, and is limited to the United States. You can read 2013’s report here. You can also read reports for Marvel, DC, and Indie/Small Press.
Since last year, our technique as well as Facebook’s system, have gotten better, returning more data to look at. This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.
In 2013 40 terms were used to compile the report. In 2014, that has expanded to over 100.
Facebook Population: Over 24,000,000 in the United States
Comic fandom on Facebook is 13.4 million more individuals since last year. Much of this has to do with the increased amount of terms, as well as Facebook’s improvement in getting the data. We do report weekly on a fraction of the terms we use, and that grows about 200,000 people a week, not discounting duplicate individuals (folks can be counted twice in that report, unlike this report). Comparatively, Facebook itself grew by 8 million individuals over the same time period. Comic fandom is now about 13% of the social network, compared to 6% n 2013.
In 2013, Spanish speakers made up 5.47% of the population. Today, they account for 13.33%.
Gender and Age
Since 2013, women lost ground in the population of folks from the United States on Facebook. They dropped 0.15 percentage points. However when it comes to comic fans, that’s not the case. Women gained 5.38 points, and now account for about 45% of comic related likes, up from 39.62% in 2013. Men account for 57.50%, compared to 60.38% in 2013. The results add up to over 100% due to the fact Facebook with large numbers doesn’t give an exact amount to the single digit.
Here’s the changes for comic fandom as well as Facebook since last year.
Here’s how gender breaks down for comics in 2014.
The amount of choices as far as relationship status has changed since last year, increasing by a lot. Here’s where that data is currently for comic fans.
And for those that like pie charts.
Like relationship status, education now has more choices too. Instead of trying to compare the two, here’s the data.
Gender interest has changed as well, however we can compare that a bit. Men interested in the same sex dipped slightly last year, while women interested in women was almost half as much as far as percentage.