Tag Archives: sales

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest. This Monday we’ll have a new portion of this monthly report.

Facebook Population: Over 32,000,000 in the United States

The total population remains steady from the previous month. The Spanish-speaking population last month was 14.38%, and this month is also 14.38%, remaining unchanged..

Gender and Age

Last month women accounted for 48.13% and men were 50.63%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 45.63% and men account for 53.13%. The decrease in women when it comes to the percentage was gained by men.

gender 1.31.15

We’ll next look at how the percentage of women and men break down through age.

gender age 1.31.15Compared to last month, the loss for women was pretty across the board. Women under the age of 17 gained a bit while those 18 and over dropped in population.

gender age raw 1.31.15

Relationship Status

Compared to last month, the single population dipped a bit, while there were more people engaged. Congrats!

relationship 1.31.15And for those that like pie charts.

relationship pie chart 1.31.15

Education

Generally, these stats are similar to last month’s. Changes are primarily due to the shift in gender.

education 1.31.15

Gender Interest

Compared to last month these stats are very similar. Changes are primarily due to the shift in gender.

gender interest 1.31.15

Ethnicity

It’s the third month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

New this month is the inclusion of Asian Americans in this stat. The population is small, but expect it to grow as the months go forward.

African Americans account for 3.4 million, about 10.63% of the comic fandom, while all Hispanics account for 7.4 million, around 23.13%. Asian Americans account for 820,000 individuals, around 5.62%.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

ethnicity 1.31.15Generation

We’ve been tracking what generation individuals are a part of. We present that information for the first time below.

generation 1.31.15And that wraps up this month’s report! Join us Monday for even more information!

Diamond Releases December’s Top Sales and Market Share

Diamond has released the stats for December for comics, graphic novels, toys, and games including the top 50 comics and graphic novels sold. In a rare result, Marvel held the top retail market share (how many dollars was sold), while DC held the top unit market share (how many comics).

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 32.07%
DC COMICS 31.76%
IMAGE COMICS 9.89%
IDW PUBLISHING 6.10%
DARK HORSE COMICS 3.47%
BOOM! STUDIOS 2.66%
DYNAMITE ENTERTAINMENT 2.58%
EAGLEMOSS PUBLICATIONS LTD 1.22%
ARCHIE COMIC PUBLICATIONS 0.88%
AVATAR PRESS INC 0.86%
OTHER NON-TOP 10 8.50%
UNIT MARKET SHARE
PUBLISHER SHARE
DC COMICS 36.17%
MARVEL COMICS 34.10%
IMAGE COMICS 10.40%
IDW PUBLISHING 4.17%
DARK HORSE COMICS 2.95%
BOOM! STUDIOS 2.82%
DYNAMITE ENTERTAINMENT 2.26%
VALIANT ENTERTAINMENT LLC 0.91%
ARCHIE COMIC PUBLICATIONS 0.91%
TITAN 0.87%
OTHER NON-TOP 10 4.43%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
DECEMBER 2014 VS. NOVEMBER 2014
COMICS 1.77% 0.31%
GRAPHIC NOVELS -18.50% -21.51%
TOTAL COMICS/GN -5.14% -1.64%
DECEMBER 2014 VS. DECEMBER 2013
COMICS 6.67% 4.50%
GRAPHIC NOVELS -5.41% -8.39%
TOTAL COMICS/GN 2.83% 3.46%
CALENDAR YEAR 2014 VS. CALENDAR YEAR 2013
COMICS 4.03% 0.25%
GRAPHIC NOVELS 5.18% 5.28%
TOTAL COMICS/GN 4.39% 0.64%
FOURTH QUARTER 2014 VS. THIRD QUARTER 2014
COMICS -2.90% -1.57%
GRAPHIC NOVELS 6.31% 4.02%
TOTAL COMICS/GN -0.20% -1.16%
FOURTH QUARTER 2014 VS. FOURTH QUARTER 2013
COMICS 7.89% 7.05%
GRAPHIC NOVELS 7.56% 6.13%
TOTAL COMICS/GN 7.78% 6.98%
SECOND-HALF 2014 VS. FIRST-HALF 2014
COMICS 19.34% 18.58%
GRAPHIC NOVELS 10.54% 4.26%
TOTAL COMICS/GN 16.53% 17.36%

Folks were really into Snyder and Capullo’s “Endgame” driving Batman #37 to the top spot. Surprisingly to me, Marvel’s high-profile S.H.I.E.L.D. first issue came in third.

TOP 50 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in December 2014

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #37 $3.99 OCT140293-M DC
2 AMAZING SPIDER-MAN #11 $3.99 OCT140829-M MAR
3 SHIELD #1 $4.99 OCT140813-M MAR
4 BATMAN ANNUAL #3 $4.99 OCT140297 DC
5 THOR #3 $3.99 OCT140862-M MAR
6 JUSTICE LEAGUE #37 $3.99 OCT140223-M DC
7 AMAZING SPIDER-MAN ANNUAL #1 $4.99 OCT140824-M MAR
8 AVENGERS AND X-MEN AXIS #7 $3.99 OCT140781-M MAR
9 AVENGERS AND X-MEN AXIS #9 $4.99 OCT140787-M MAR
10 AVENGERS AND X-MEN AXIS #8 $3.99 OCT140784-M MAR
11 HARLEY QUINN #13 $2.99 OCT140319-M DC
12 WALKING DEAD #135 (MR) $2.99 OCT140774 IMA
13 HARLEY QUINN HOLIDAY SPECIAL #1 $4.99 OCT140322-M DC
14 SPIDER-MAN AND X-MEN #1 $3.99 OCT140826-M MAR
15 ANGELA ASGARDS ASSASSIN #1 $3.99 OCT140809-M MAR
16 SANDMAN OVERTURE #4 (MR) [*] $3.99 AUG140350-M DC
17 ROBIN RISES ALPHA #1 $4.99 OCT140306-M DC
18 ALL NEW X-MEN #34 $3.99 SEP140899-M MAR
19 DETECTIVE COMICS #37 $3.99 OCT140314-M DC
20 BATMAN AND ROBIN #37 $2.99 OCT140304-M DC
21 UNCANNY X-MEN #29 $3.99 OCT140888-M MAR
22 GUARDIANS OF GALAXY #22 $3.99 OCT140856 MAR
23 GUARDIANS OF GALAXY ANNUAL #1 $4.99 JUN140674-M MAR
24 SUPERMAN #37 $3.99 OCT140270-M DC
25 ALL NEW CAPTAIN AMERICA #2 $3.99 OCT140852-M MAR
26 BATMAN ETERNAL #35 $2.99 OCT140288 DC
27 BATMAN ETERNAL #36 $2.99 OCT140289 DC
28 BATMAN ETERNAL #37 $2.99 OCT140290 DC
29 BATMAN ETERNAL #38 $2.99 OCT140291 DC
30 BATMAN ETERNAL #39 $2.99 OCT140292 DC
31 MULTIVERSITY THUNDERWORLD #1 $4.99 OCT140218-M DC
32 AVENGERS #39 TRO $3.99 OCT140847 MAR
33 BATGIRL #37 $2.99 OCT140298-M DC
34 BATMAN SUPERMAN #17 $3.99 OCT140284-M DC
35 SPIDER-WOMAN #2 $3.99 OCT140836-M MAR
36 SECRET SIX #1 $2.99 OCT140215-M DC
37 ALL NEW X-MEN ANNUAL #1 $4.99 OCT140893-M MAR
38 GREEN LANTERN #37 $2.99 OCT140329-M DC
39 UNCANNY X-MEN ANNUAL #1 $4.99 OCT140891-M MAR
40 DEADPOOL #38 $3.99 OCT140800 MAR
41 WYTCHES #3 (MR) [*] $2.99 OCT140779-M IMA
42 WONDER WOMAN #37 $2.99 OCT140266-M DC
43 GRAYSON #5 $2.99 OCT140301-M DC
44 DEADPOOL #39 $3.99 OCT140801 MAR
45 SUPERMAN WONDER WOMAN #14 $3.99 OCT140278-M DC
46 ROCKET RACCOON #6 $3.99 OCT140858 MAR
47 THANOS VS HULK #1 $3.99 OCT140875-M MAR
48 NEW AVENGERS #28 TRO $3.99 OCT140848 MAR
49 ACTION COMICS #37 $3.99 OCT140275-M DC
50 BITCH PLANET #1 (MR) [*] $3.5 OCT140578-M IMA

As far as trades and graphic novels, Saga Vol. 4 topped the chart and folks were ready for Agent Carter with a Captain America trade.

TOP 50 GRAPHIC NOVELS

Based on Total Unit Sales of Products Invoiced in December 2014

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA TP VOL 04 (MR) $14.99 OCT140644 IMA
2 CAPTAIN AMERICA PEGGY CARTER AGENT OF SHIELD #1 $7.99 OCT140823 MAR
3 JUST THE TIPS HC (MR) $12.99 SEP140590 IMA
4 MANHATTAN PROJECTS TP VOL 05 THE COLD WAR $14.99 SEP140630 IMA
5 SUNSTONE TP VOL 01 (MR) $14.99 OCT140613 IMA
6 SUPERMAN UNCHAINED DELUXE ED HC $29.99 AUG140334 DC
7 BATMAN THE JIRO KUWATA BATMANGA TP VOL 01 $14.99 SEP140283 DC
8 NEW 52 FUTURES END TP VOL 01 (N52) $39.99 SEP140303 DC
9 NIGHTWING TP VOL 05 SETTING SON (N52) $16.99 SEP140309 DC
10 WALKING DEAD TP VOL 01 DAYS GONE BYE $14.99 NOV128157 IMA
11 THANOS HC GOD UP THERE LISTENING $24.99 SEP140916 MAR
12 NARUTO GN VOL 68 $9.99 OCT141722 VIZ
13 ALL NEW X-MEN TP VOL 04 ALL DIFFERENT $19.99 SEP140934 MAR
14 NIGHTWING TP VOL 01 BLUDHAVEN $19.99 SEP140321 DC
15 BATGIRL TP VOL 04 WANTED (N52) $16.99 SEP140305 DC
16 SAGA TP VOL 01 (MR) $9.99 AUG120491 IMA
17 RED HOOD AND THE OUTLAWS TP VOL 05 THE BIG PICTURE (N52) $14.99 SEP140310 DC
18 BATMAN & ROBIN HC VOL 05 THE BIG BURN (N52) $24.99 JUL140240 DC
19 SHAOLIN COWBOY TP $19.99 OCT141229 BUR
20 CIVIL WAR TP $24.99 JAN072436 MAR
21 SAGA TP VOL 03 (MR) $14.99 JAN140556 IMA
22 MY LITTLE PONY ADVENTURES IN FRIENDSHIP HC VOL 01 $9.99 OCT140454 IDW
23 GREEN LANTERN LIGHTS OUT TP (N52) $16.99 SEP140306 DC
24 SWAMP THING TP VOL 05 THE KILLING FIELD (N52) $14.99 SEP140313 DC
25 RED LANTERNS TP VOL 05 ATROCITIES (N52) $19.99 SEP140311 DC
26 SAGA TP VOL 02 (MR) $14.99 APR130443 IMA
27 AVENGERS ORIGIN HC $24.99 SEP100690 MAR
28 DAREDEVIL BY MARK WAID TP VOL 07 $19.99 SEP140933 MAR
29 WALKING DEAD TP VOL 22 A NEW BEGINNING (MR) $14.99 SEP140657 IMA
30 SUPERMAN ACTION COMICS TP VOL 04 HYBRID (N52) $16.99 SEP140312 DC
31 AMAZING X-MEN TP VOL 02 WORLD WAR WENDIGO $17.99 OCT140934 MAR
32 BATMAN ARKHAM ORIGINS HC $22.99 AUG140339 DC
33 CYCLOPS TP VOL 01 STARSTRUCK $15.99 SEP140929 MAR
34 LOBSTER JOHNSON TP VOL 04 GET THE LOBSTER $19.99 AUG140094 DAR
35 BATMAN TP VOL 01 THE COURT OF OWLS (N52) $16.99 DEC120323 DC
36 NEW LONE WOLF AND CUB TP VOL 03 (MR) $13.99 AUG140124 DAR
37 ATTACK ON TITAN BEFORE THE FALL GN VOL 03 $10.99 OCT141529 RAN
38 THIEF OF THIEVES TP VOL 04 (MR) $14.99 AUG140609 IMA
39 SUPERMAN BATMAN TP VOL 02 $19.99 SEP140323 DC
40 BATGIRL HC VOL 05 DEADLINE (N52) $24.99 AUG140328 DC
41 WORLDS FINEST TP VOL 04 FIRST CONTACT (N52) $16.99 SEP140314 DC
42 MS MARVEL TP VOL 01 NO NORMAL $15.99 JUN140725 MAR
43 ANGEL & FAITH SEASON 10 TP VOL 01 RIVER MEETS SEA $18.99 AUG140091 DAR
44 WALKING DEAD TP VOL 02 MILES BEHIND US (NEW PTG) $14.99 SEP088204 IMA
45 NOVA TP VOL 04 ORIGINAL SIN $16.99 OCT140935 MAR
46 POWERS BUREAU TP VOL 02 ICONS (MR) $19.99 JAN140782 MAR
47 WICKED & DIVINE TP VOL 01 THE FAUST ACT (MR) $9.99 SEP140684 IMA
48 WALKING DEAD TP VOL 21 ALL OUT WAR PT 2 (MR) $14.99 MAY140652 IMA
49 CAPTAIN AMERICA TP VOL 03 LOOSE NUKE $19.99 SEP140935 MAR
50 MASSIVE TP VOL 04 SAHARA $19.99 AUG140073 DAR

The Top 100 Graphic Novels of 2014

Previews has released a list of the top 100 graphic novels of 2014. Image Comics dominated the list, holding 9 of the top 10 slots. DC Comics had one in the top ten with Batman Vol. 1 at #9.

Marvel‘s best was Guardians of the Galaxy Vol. 1 which was #11, Dark Horse ComicsAvatar: The Last Airbender Volume 7: Rift, Part 1 was #41, and IDW Publishing‘s best was Locke & Key Volume 6: Alpha & Omega at #73.

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA TP VOL 03 (MR) $14.99 JAN140556 IMA
2 SAGA TP VOL 01 (MR) $9.99 AUG120491 IMA
3 WALKING DEAD TP VOL 20 ALL OUT WAR PT 1 (MR) $14.99 JAN140559 IMA
4 SAGA TP VOL 02 (MR) $14.99 APR130443 IMA
5 WALKING DEAD TP VOL 01 DAYS GONE BYE $14.99 NOV128157-M IMA
6 WALKING DEAD TP VOL 21 ALL OUT WAR PT 2 (MR) $14.99 MAY140652 IMA
7 SEX CRIMINALS TP VOL 01 (MR) $9.99 JAN140558 IMA
8 WALKING DEAD TP VOL 22 A NEW BEGINNING (MR) $14.99 SEP140657 IMA
9 BATMAN TP VOL 01 THE COURT OF OWLS (N52) $16.99 DEC120323 DC
10 SAGA TP VOL 04 (MR) $14.99 OCT140644 IMA
11 GUARDIANS OF GALAXY TP VOL 01 COSMIC AVENGERS $19.99 JAN140800 MAR
12 BATMAN THE KILLING JOKE SPECIAL ED HC $17.99 NOV070226 DC
13 WALKING DEAD TP VOL 02 MILES BEHIND US $14.99 SEP088204 IMA
14 BATMAN DEATH OF THE FAMILY BOOK & JOKER MASK SET (N52) $39.99 MAY140361 DC
15 RAT QUEENS TP VOL 01 SASS & SORCERY (MR) $9.99 JAN140555 IMA
16 EAST OF WEST TP VOL 01 THE PROMISE $9.99 JUN130466 IMA
17 BATMAN TP VOL 02 THE CITY OF OWLS (N52) $16.99 JUL130235 DC
18 BATMAN TP VOL 03 DEATH OF THE FAMILY (N52) $16.99 FEB140248 DC
19 BLACK SCIENCE TP VOL 01 HOW TO FALL FOREVER (MR) $9.99 MAR140535 IMA
20 BATMAN HUSH COMPLETE TP $24.99 MAY090178 DC
21 EAST OF WEST TP VOL 02 WE ARE ALL ONE $14.99 DEC130494 IMA
22 BATMAN DARK KNIGHT RETURNS TP $19.99 NOV118095 DC
23 WALKING DEAD TP VOL 19 MARCH TO WAR $14.99 SEP130566 IMA
24 CIVIL WAR TP $24.99 JAN072436 MAR
25 WALKING DEAD TP VOL 03 SAFETY BEHIND BARS $14.99 NOV082245 IMA
26 WATCHMEN TP $19.99 FEB140265-M DC
27 FABLES TP VOL 01 LEGENDS IN EXILE (MR) $12.99 FEB120285 DC
28 AFTERLIFE WITH ARCHIE TP VOL 01 $17.99 MAR140833-M ARC
29 DEADPOOL KILLS MARVEL UNIVERSE TP $14.99 AUG120709 MAR
30 SANDMAN TP VOL 01 PRELUDES & NOCTURNES (MR) $19.99 JUL100259 DC
31 PRETTY DEADLY TP VOL 01 (MR) $9.99 FEB140533 IMA
32 HAWKEYE TP VOL 01 MY LIFE AS WEAPON NOW $16.99 DEC120744 MAR
33 BATMAN THE LONG HALLOWEEN TP $24.99 JUL110251 DC
34 BATMAN YEAR ONE DELUXE SC $14.99 OCT060163 DC
35 JOKER DEATH OF THE FAMILY TP (N52) $24.99 JAN140340 DC
36 DEADPOOL TP VOL 01 DEAD PRESIDENTS NOW $15.99 MAR130727 MAR
37 JUSTICE LEAGUE TP VOL 01 ORIGIN (N52) $16.99 OCT120252 DC
38 BATMAN HC VOL 04 ZERO YEAR SECRET CITY (N52) $24.99 JAN140342 DC
39 X-MEN DAYS OF FUTURE PAST TP $19.99 OCT110741 MAR
40 MS MARVEL TP VOL 01 NO NORMAL $15.99 JUN140725 MAR
41 AVATAR LAST AIRBENDER TP VOL 07 RIFT PART 1 $10.99 NOV130064 DAR
42 WALKING DEAD TP VOL 04 HEARTS DESIRE $14.99 SEP088205 IMA
43 WALKING DEAD TP VOL 18 WHAT COMES AFTER $14.99 APR130482 IMA
44 THANOS INFINITY REVELATION OGN HC $24.99 APR140765 MAR
45 NEMO ROSES OF BERLIN HC (MR) $14.95 JAN141334 TOP
46 MINECRAFT OFFICIAL MOJANG ESSENTIAL HANDBOOK HC $7.99 FEB142549 SCH
47 MINECRAFT OFFICIAL MOJANG REDSTONE HANDBOOK HC $7.99 FEB142550 SCH
48 DEADLY CLASS TP VOL 01 REAGAN YOUTH (MR) $9.99 MAY140626 IMA
49 WALKING DEAD COMPENDIUM TP VOL 01 (MR) $59.99 MAR092419 IMA
50 SUPERMAN RED SON TP $17.99 JAN140353-M DC
51 FABLES TP VOL 20 CAMELOT (MR) $19.99 MAY140403 DC
52 INFINITY GAUNTLET TP $24.99 JUL110745 MAR
53 MANIFEST DESTINY TP VOL 01 $9.99 MAR140546 IMA
54 WALKING DEAD TP VOL 17 SOMETHING TO FEAR (MR) $14.99 SEP120449 IMA
55 TEEN TITANS EARTH ONE HC VOL 01 $22.99 JUL140221 DC
56 BRYAN LEE O MALLEY SECONDS GN $25 APR140949 RAN
57 HAWKEYE TP VOL 03 LA WOMAN $15.99 MAY140930 MAR
58 WALKING DEAD TP VOL 05 BEST DEFENSE $14.99 SEP088206 IMA
59 SAGA DLX ED HC VOL 01 $49.99 SEP140591 IMA
60 ATTACK ON TITAN GN VOL 01 $10.99 MAR121101 RAN
61 BATMAN TP VOL 04 ZERO YEAR SECRET CITY (N52) $16.99 JUL140237 DC
62 BATMAN HC VOL 03 DEATH OF THE FAMILY (N52) $24.99 MAY130216 DC
63 WICKED & DIVINE TP VOL 01 THE FAUST ACT (MR) $9.99 SEP140684 IMA
64 CAPTAIN AMERICA PEGGY CARTER AGENT OF SHIELD #1 $7.99 OCT140823 MAR
65 NIGHT OF LIVING DEADPOOL TP $16.99 MAR140768 MAR
66 V FOR VENDETTA TP (MR) $19.99 SEP088030 DC
67 EAST OF WEST TP VOL 03 THERE IS NO US $14.99 JUL140478 IMA
68 AGE OF ULTRON TP $34.99 FEB140842 MAR
69 GOTG BY ABNETT AND LANNING COMPLETE COLL TP VOL 01 $34.99 APR140786 MAR
70 DEADPOOL BY DANIEL WAY COMPLETE COLL TP VOL 01 $34.99 APR130732 MAR
71 AVATAR LAST AIRBENDER TP VOL 08 RIFT PART 2 $10.99 MAR140061 DAR
72 DEADPOOL KILLS DEADPOOL TP $14.99 SEP130799 MAR
73 LOCKE & KEY HC VOL 06 ALPHA & OMEGA $29.99 NOV130333 IDW
74 DEADPOOL TP VOL 04 DEADPOOL VS SHIELD $15.99 FEB140851 MAR
75 FLASH TP VOL 01 MOVE FORWARD (N52) $16.99 MAY130224 DC
76 CHEW TP VOL 08 FAMILY RECIPES (MR) $12.99 JAN140548 IMA
76 X-MEN NO MORE HUMANS OGN HC $24.99 JAN140780 MAR
78 PREACHER TP BOOK 01 (MR) $19.99 MAR130303 DC
79 LOCKE & KEY TP VOL 01 WELCOME TO LOVECRAFT $19.99 JUN090991 IDW
80 WALKING DEAD TP VOL 06 SORROWFUL LIFE $14.99 SEP088207-M IMA
81 CHEW TP VOL 01 (MR) $9.99 SEP090288 IMA
82 HAWKEYE TP VOL 02 LITTLE HITS NOW $16.99 MAR130726 MAR
83 BATMAN HC VOL 05 ZERO YEAR DARK CITY (N52) $24.99 JUN140264 DC
84 ALL NEW X-MEN TP VOL 01 YESTERDAYS X-MEN $19.99 OCT130757 MAR
85 SUPERIOR SPIDER-MAN TP VOL 04 NECESSARY EVIL $17.99 OCT130759 MAR
86 HELLBOY IN HELL TP VOL 01 DESCENT $17.99 JAN140125 DAR
87 DEADPOOL TP VOL 05 WEDDING OF DEADPOOL $15.99 APR140772 MAR
88 FOREVER EVIL HC (N52) $24.99 MAY140364 DC
89 AVENGERS VS X-MEN TP AVX $34.99 JAN130771 MAR
90 HARLEY QUINN WELCOME TO METROPOLIS TP $19.99 DEC130313 DC
91 SOUTHERN BASTARDS TP VOL 01 HERE WAS A MAN (MR) $9.99 JUL140517 IMA
92 DEADPOOL VS CARNAGE TP $16.99 MAY140932 MAR
93 GUARDIANS OF GALAXY TP VOL 02 ANGELA $19.99 JUL140730 MAR
94 VELVET TP VOL 01 BEFORE THE LIVING END (MR) $9.99 FEB140537 IMA
95 BLACK CANARY AND ZATANNA BLOODSPELL HC $22.99 JAN140326 DC
96 AMAZING SPIDER-MAN FAMILY BUSINESS OGN HC $24.99 DEC130759 MAR
97 JUSTICE LEAGUE TP VOL 03 THRONE OF ATLANTIS (N52) $16.99 JAN140339 DC
98 FABLES TP VOL 02 ANIMAL FARM $14.99 DEC138056-M DC
99 WONDER WOMAN TP VOL 01 BLOOD (N52) $14.99 OCT120256 DC
100 WOLVERINE OLD MAN LOGAN TP $29.99 JUL100692 MAR

The Top 50 Toys of 2014

Previews has listed the top 50 toys sold to specialty retailers in 2014. It’s a very mixed list as to the type of toys listed, by DC Comic properties dominate the top ten list. DC as a company have 6 of the top 10 items.

Check out below for the full list of what sold.

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION VENDOR
1 19 NOV138235 DC COMICS NEW 52 JUSTICE LEAGUE 7 PACK AF BOX SET DC
2 1 MAR101468 MARVEL SELECT DEADPOOL AF DST
3 75 SEP130331 SCRIBBLENAUTS UNMASKED BMB MINI FIGURES SER 1 DC
4 83 OCT130312 SCRIBBLENAUTS UNMASKED BMB MINI FIGURES SER 2 DC
5 11 JUN132070 LOZ SKYWARD SWORD LINK FIGMA AF GOO
6 121 JUL140302 DC COMICS BOMBSHELLS STATUE HOLIDAY HARLEY QUINN DC
7 123 FEB140310 BATMAN ARKHAM ASYLUM HARLEY QUINN STATUE DC
8 183 JUL138243 WALKING DEAD TV SERIES 5 AF ASST TMP
9 242 SEP130322 BATMAN HUSH BATMAN & CATWOMAN KISS STATUE DC
10 230 MAR148025 X-MEN LEGENDS 6IN AF 8PC ASST HAS
11 2 SEP130327 DC COMICS SUPER VILLAINS HARLEY QUINN AF DC
12 46 MAR140312 ARKHAM ASYLUM JOKER HARLEY BATMAN SCARECROW AF 4 PK DC
13 3 NOV130284 DC COMICS DESIGNER SER 1 CAPULLO BATMAN AF DC
14 114 MAR140302 BATMAN BLACK & WHITE HARLEY QUINN 2ND ED STATUE DC
15 4 JUN140313 BATMAN ANIMATED NBA BATMAN AF DC
16 41 NOV130293 ARROW OLIVER QUEEN DEATHSTROKE AF 2 PACK DC
17 125 JUL148353 SCRIBBLENAUTS UNMASKED SER 4 GAMESTOP DC
18 5 NOV130286 DC COMICS DESIGNER SER 1 CAPULLO NIGHTWING AF DC
19 128 APR148207 SCRIBBLENAUTS UNMASKED SER 3 GAMESTOP DC
20 100 MAY140418 BATMAN 75TH ANNIVERSARY ACTION FIGURE 4 PACK SET 1 DC
21 165 DEC130358 DC COMICS BOMBSHELLS BLACK CANARY STATUE DC
22 76 APR140323 HARLEY QUINN BATMAN NIGHTWING ROBIN AF 4 PACK DC
23 174 JUN140324 DC COMICS BOMBSHELLS ZATANNA STATUE DC
24 153 JAN140397 DC COMICS COVER GIRLS POISON IVY STATUE DC
25 34 MAY140428 DC COMICS DESIGNER SER 2 CAPULLO DLX BATMAN THRASHER AF DC
26 6 OCT131851 MARVEL SELECT CLASSIC HAWKEYE AF DST
27 7 DEC074356 MARVEL SELECT INCREDIBLE HULK AF DST
28 8 MAR031852 MARVEL SELECT ULTIMATE HULK ACTION FIGURE DST
29 159 APR140329 DC COMICS COVER GIRLS HARLEY QUINN STATUE 2ND ED DC
30 134 DEC130359 BATMAN BLACK & WHITE HARLEY QUINN STATUE DC
31 131 OCT132006 MARVEL COMICS AVENGERS NOW HULK ARTFX+ STATUE KOT
32 9 OCT130305 BATMAN ARKHAM ORIGINS SER 2 DEATHSTROKE AF DC
33 101 MAY142613 LOZ WIND WAKER LINK NENDOROID GOO
34 10 JUL128115 DC COMICS NEW 52 BATMAN ACTION FIGURE DC
35 200 AUG130363 DC COMICS BOMBSHELLS BATGIRL STATUE DC
36 107 JUN132073 METROID OTHER M SAMUS ARAN FIGMA AF GOO
37 279 AUG138265 WALKING DEAD TV DIXON W/CHOPPER AF BOX SET CS TMP
38 13 OCT120316 DC COMICS NEW 52 SUPERMAN ACTION FIGURE DC
39 98 JUN131794 ST UNDISCOVERED COUNTRY EXCELSIOR SHIP DST
40 12 SEP138282 BATMAN ARKHAM ORIGINS SER 2 KILLER CROC DLX AF DC
41 17 FEB140306 DC COMICS NEW 52 RED HOOD AF DC
42 15 APR140313 DC COMICS NEW 52 BATGIRL AF DC
43 16 NOV130285 DC COMICS DESIGNER SER 1 CAPULLO TALON AF DC
44 93 JAN140403 DC COMICS SUPER VILLAINS ARMORED LEX LUTHOR DLX AF DC
45 228 FEB140309 DC COMICS BOMBSHELLS STARGIRL STATUE DC
46 20 MAR088262 MARVEL SELECT RED HULK AF DST
47 24 FEB142060 MARVEL SELECT AMAZING SPIDER-MAN 2 AF DST
48 259 JUL131943 DC COMICS SUPERMAN FOR TOMORROW ARTFX STATUE KOT
49 25 APR141986 MARVEL SELECT ZOMBIE MAGNETO AF DST
50 23 DEC131823 MARVEL SELECT CAPTAIN AMERICA 2 FALCON AF DST

The Top 100 Comics of 2014

Previews has compiled a list of the top 100 comics sold to direct markets. The list, which you can read below, is dominated by Marvel, who have 9 of the top 10 spots. The Walking Dead #132 comes in at an impressive second, but DC Comics doesn’t see a book make the list until slot 14 with Batman #32.

Dark Horse‘s Serenity: Leaves on the Wind #1 was that publisher’s best-selling comic book at #137. Transformers Vs. G.I. Joe #1 from IDW Publishing was the publisher’s top book in 2014 at #965.

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 AMAZING SPIDER-MAN #1 $5.99 FEB140672-M MAR
2 WALKING DEAD #132 (MR) $2.99 AUG148104-M IMA
3 ROCKET RACCOON #1 $3.99 MAY140803-M MAR
4 DEATH OF WOLVERINE #1 $4.99 JUN140593-M MAR
5 DEATH OF WOLVERINE #4 $4.99 APR148362-M MAR
6 THOR #1 $3.99 AUG140785-M MAR
7 ORIGINAL SIN #1 $4.99 MAR140616-M MAR
8 DEATH OF WOLVERINE #2 $4.99 APR148360-M MAR
9 DEATH OF WOLVERINE #3 $4.99 APR148361-M MAR
10 SUPERIOR SPIDER-MAN #31 $5.99 FEB140659-M MAR
11 AVENGERS AND X-MEN AXIS #1 $4.99 AUG140721-M MAR
12 AMAZING SPIDER-MAN #2 $3.99 MAR140642-M MAR
13 AMAZING SPIDER-MAN #9 $4.99 SEP140826-M MAR
14 BATMAN #32 $3.99 APR140211-M DC
15 BATMAN FUTURES END #1 $3.99 MAY140318 DC
16 ALL NEW CAPTAIN AMERICA #1 $3.99 SEP140815-M MAR
17 AMAZING SPIDER-MAN #4 $3.99 MAY140763-M MAR
18 BATMAN #33 $4.99 MAY140231-M DC
19 BATMAN #35 $4.99 AUG140270-M DC
20 BATMAN #29 $4.99 JAN140291-M DC
21 AMAZING SPIDER-MAN #1.1 $3.99 MAR140640-M MAR
22 BATMAN #36 $3.99 SEP140249-M DC
23 BATMAN #27 $3.99 NOV130173-M DC
24 AMAZING SPIDER-MAN #7 $3.99 AUG140797-M MAR
25 AMAZING SPIDER-MAN #3 $3.99 APR148221-M MAR
26 BATMAN #28 $3.99 DEC130251-M DC
27 BATMAN #34 $3.99 JUN140217-M DC
28 BATMAN #37 $3.99 OCT140295-M DC
29 BATMAN ETERNAL #1 $2.99 FEB140141-M DC
30 BATMAN #30 $3.99 FEB140199-M DC
31 HARLEY QUINN FUTURES END #1 $3.99 MAY140334 DC
32 BATMAN #31 $3.99 MAR140213-M DC
33 HARLEY QUINN ANNUAL #1 $5.99 AUG140295-M DC
34 ORIGINAL SIN #2 $3.99 MAR140629-M MAR
35 AVENGERS #35 $4.99 JUL140623-M MAR
36 AMAZING SPIDER-MAN #5 $3.99 MAY148282-M MAR
37 AMAZING SPIDER-MAN #11 $3.99 OCT140830-M MAR
38 AMAZING SPIDER-MAN #10 $3.99 SEP140829-M MAR
39 AMAZING SPIDER-MAN #8 $3.99 AUG140801-M MAR
40 HARLEY QUINN #7 $2.99 APR140225-M DC
41 ORIGINAL SIN #3 $3.99 APR140626-M MAR
42 SPIDER-MAN 2099 #1 $3.99 MAY140810-M MAR
43 SUPERMAN #32 $3.99 APR140191-M DC
44 FOREVER EVIL #6 $3.99 DEC130198-M DC
45 SPIDER-WOMAN #1 $3.99 SEP140834-M MAR
46 AMAZING SPIDER-MAN #6 $3.99 AUG148300-M MAR
47 MULTIVERSITY #1 $4.99 JUN140146-M DC
48 ORIGINAL SIN #4 $3.99 APR140632-M MAR
49 FOREVER EVIL #5 $3.99 NOV130121-M DC
50 FOREVER EVIL #7 $4.99 JAN140241-M DC
51 SHIELD #1 $4.99 OCT140819-M MAR
52 ORIGINAL SIN #5 $3.99 MAY140765-M MAR
53 WOLVERINE #1 $3.99 DEC130613-M MAR
54 OUTCAST BY KIRKMAN & AZACETA #1 (MR) $2.99 APR140481-M IMA
55 JUSTICE LEAGUE FUTURES END #1 $3.99 MAY140278 DC
56 ORIGINAL SIN #7 $3.99 JUN140607-M MAR
57 THOR #2 $3.99 SEP140858-M MAR
58 HARLEY QUINN #2 $2.99 NOV130171-M DC
59 ORIGINAL SIN #6 $3.99 MAY140769-M MAR
60 ORIGINAL SIN #8 $4.99 JUN140611-M MAR
61 SUPERMAN UNCHAINED #6 $3.99 OCT130161-M DC
62 GRAYSON #1 $2.99 MAY140157-M DC
63 AVENGERS AND X-MEN AXIS #2 $3.99 AUG140730-M MAR
64 SUPERIOR SPIDER-MAN #27.NOW $3.99 DEC130652-M MAR
65 BATMAN ETERNAL #2 $2.99 FEB140142 DC
66 SUPERIOR SPIDER-MAN #32 $4.99 JUN140644-M MAR
67 AVENGERS WORLD #1 $3.99 NOV130571-M MAR
68 LEGENDARY STAR LORD #1 $3.99 MAY140806-M MAR
69 SANDMAN OVERTURE #2 $3.99 DEC130331-M DC
70 AVENGERS AND X-MEN AXIS #3 $3.99 AUG140732-M MAR
71 SUPERIOR IRON MAN #1 $3.99 SEP140805-M MAR
72 DETECTIVE COMICS #27 $7.99 NOV130177-M DC
73 AMAZING SPIDER-MAN #1.2 $3.99 APR140683-M MAR
74 SUPERIOR SPIDER-MAN #30 $3.99 JAN140722-M MAR
75 JUSTICE LEAGUE #32 $3.99 MAY140175-M DC
76 DETECTIVE COMICS FUTURES END #1 $3.99 MAY140320 DC
77 ORIGINAL SIN #0 $4.99 FEB140657-M MAR
78 JUSTICE LEAGUE #27 $3.99 NOV130124-M DC
79 BATMAN ETERNAL #3 $2.99 FEB140143 DC
80 WALKING DEAD #127 (MR) $2.99 APR148156-M IMA
81 BATMAN ETERNAL #4 $2.99 FEB140144 DC
82 JUSTICE LEAGUE #28 $3.99 DEC130203-M DC
83 WYTCHES #1 (MR) $2.99 AUG148011-M IMA
84 HARLEY QUINN #3 $2.99 NOV138174-M DC
85 BATMAN ANNUAL #3 $4.99 OCT140297 DC
86 SUPERIOR SPIDER-MAN #25 $4.99 NOV130661-M MAR
87 ALL NEW X-MEN #22.NOW $3.99 NOV130562-M MAR
88 AVENGERS AND X-MEN AXIS #4 $3.99 SEP140772-M MAR
89 HARLEY QUINN #8 $2.99 MAY140246-M DC
90 BATMAN SUPERMAN FUTURES END #1 $3.99 MAY140316 DC
91 DAREDEVIL #1 $3.99 JAN140631-M MAR
92 JUSTICE LEAGUE #29 $3.99 JAN140244-M DC
93 JUSTICE LEAGUE #30 $3.99 FEB140150-M DC
94 SUPERIOR SPIDER-MAN #28 $3.99 DEC130654-M MAR
95 SUPERIOR SPIDER-MAN #29 $3.99 JAN140721-M MAR
96 JUSTICE LEAGUE #33 $3.99 MAY140178-M DC
97 NEW 52 FUTURES END #1 (WEEKLY) $2.99 MAR140165-M DC
98 JUSTICE LEAGUE #31 $3.99 MAR140176-M DC
99 SUPERIOR SPIDER-MAN #26 $3.99 NOV130662-M MAR
100 AVENGERS AND X-MEN AXIS #5 $3.99 SEP140776-M MAR

Demo-Graphics: Comic Fandom on Facebook. New Year’s Edition!

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 32,000,000 in the United States

The total population increased by 4 million. This is likely due to the massive jump in Marvel’s page due to their consolidating various pages into one. The Spanish-speaking population last month was 15%, and this month is 14.38%.

Gender and Age

Last month women accounted for 47.14% and men were 53.57%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 48.13% and men account for 50.63%.

comics gender 12.31.14We’ll next look at how the percentage of women and men break down through age.

comics gender and age 12.31.14Compared to last month, the gains were generally across ages. Percentage wise, those 33 and under dipped, while over increased. Also of note, women age 17 and under are the majority.

comics gender and age raw 12.31.14Relationship Status

Compared to last month, the results are almost exactly the same. Even with the vast increase, percentages haven’t shifted all that much.

comics relationship status 12.31.14And for those that like pie charts.

comics relationship status pie chart 12.31.14Education

Generally, these stats are similar to last month’s.

comics education 12.31.14Gender Interest

Compared to last month these stats are very similar.

comics gender interest 12.31.14Ethnicity

It’s the second month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 3.4 million, about 10.63% of the comic fandom, while all Hispanics account for 7.4 million, around 23.13%.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

comics ethnicity 12.31.14And that wraps up this month’s report. Later today we’ll explore this data as its evolved over the year.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 28,000,000 in the United States

The total population increaseed by 2 million, returning back to 28 million. It’s unknown where the 2 million-ish people came from. The Spanish-speaking population last month was 14.62%, and this month is 15%.

Gender and Age

Last month women accounted for 46.15% and men were 53.85%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 47.14% and men account for 53.57%.

facebook gender 12.1.14

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 12.1.14Compared to last month, the big difference is the inclusion of those age 38 and over and women 33 and under.

facebook gender age raw 12.1.14

Relationship Status

Compared to last month, the results are almost exactly the same.

facebook relationship 12.1.14

And for those that like pie charts.

facebook relationship pie chart 12.1.14

Education

Compared to last month, the big difference is the amount of people who have indicated they have an Associate’s Degree, as if this was just discovered.

facebook education 12.1.14

Gender Interest

Compared to last month these stats are almost exactly the same when it comes to percentage.

facebook gender interest 12.1.14Ethnicity

For the first time, we now have data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 2.6 million, about 9.29% of the comic fandom, while all Hispanics account for 6.6 million, around 23.57%. It’s been a few months since I’ve been tracking Hispanics, but African American is a brand new statistic, so expect adjustment over the next few months as Facebook gets better at their algorithm.

I’ve presented the data in raw form for this first report, but will do graphs for future months.

facebook ethnicity 12.1.14And that wraps up this month’s report.

Demo-Graphics: The Hunger Games

As we reported earlier today The Hunger Games: Mockingjay – Part 1 topped the weekend box-office. The film had a primarily female audience.

When it came to demographics Mockingjay—Part 1 played closer to the Hunger Games core audience than Catching Fire with 60% of the crowd female compared with 57% for Catching Fire, and 52% of the Mockingjay crowd under 25 versus an even split for the previous Hunger games film.

Below is how the Facebook data breaks down.

Hunger Games DemographicsWhen you combine all of the terms, not including characters, you get an audience that’s just shy of 67% female. The movie has been reported as having 60% female audience, so again the Facebook data is off, but not by a huge amount. Where the data continues to struggle is with age. 52% have been reported as under the age of 25, while Facebook returns that number at just 41%.

In another report, we’ll add characters from the books to see how that might affect the above data.

And that wraps up this week’s report.

Demo-Graphics: Big Hero 6 vs Interstellar

It’s Monday, and I’m looking at more demographic data via Facebook. For this week I decided to look at this past weekend’s box-office results and see if Facebook good have predicted Big Hero 6‘s victory at the box-office over Interstellar.

When you look at the below stats, I think it becomes pretty clear why Big Hero 6 topped the box-office. Their stats show a much more diverse audience. The film clearly appealed to both men and women, as well as young and old.

big hero 6 vs interstellarIt’ll be interesting to see how each does over the next few weeks and months.

And that wraps up this week’s report.

Demo-Graphics: Comics and Politics

Today is election day and for those who haven’t voted, what are you doing reading this? Get out there and vote! We have a handy tool to help you out with that, including finding your polling location.

With that out of the way, we’ve been tracking a lot of information, not just demographic info of those who “like” comic related things on Facebook, but also their registration, political views, and if they donate to political causes. This data is compiled using the same data that’s used for the monthly comic demographic data breakdown.

It felt appropriate to present the year’s worth of data today! So, get ready for the first ever Comics and Politics roundup!

Voter Registration

Voter registration is a key to winning elections, and as we can see through the past year things have been a bit stagnant until August on, which us about when a lot of political organizations would get their voter registration going. There’s a sudden spike in September, but that drops. This data I believe is purchased by Facebook from the open voter roles and then matched to Facebook users.

The below is the total number of people registered for all of Facebook.

Registration Grand TotalHere’s the same information above, but just for those who like comics. You can see the same increase later in the year.

Comic Registration TotalWhere it gets really interesting is when the information is broken down by gender. You can see some of the greatest gains when it comes to registration for Democratic Women, who overtake Democratic Men towards November.

Comic Registration GenderParty Affiliation

Voter registration is one thing, but how one labels their political views is another. Facebook allows individuals to list whatever they’d like as far as party, and the system then categorizes them into Conservative, Liberal, Non-Partisan, etc. In September, they changed that a bit, eliminating Non-Partisan and adding Moderate, Very Conservative, and Very Liberal.

Party affiliation facebookIn May, there was a rather strange drop in data that I can’t explain that only showed up when I added the interests of folks. The data was checked multiple times over a few days and the same thing happened. The data returned to normal the following month. Here’s the same data above, except just those who like comics.

Party affiliation comicsWhile non-partisan dominates the below stats when it comes to gender, when that’s removed in September those that consider themselves Liberal for both men and women becomes the majority and top two results. Those that consider themselves Conservative drops in September.

Party affiliation comics genderDonations

The final thing we can look at is the habits of individuals who donate to conservative and liberal causes. We see the same strange spike we saw in voter registration in September, which makes me think there was an issue with Facebook’s data.

Donations facebookBelow is the above data, but just for comic fans. Interesting enough, the spike we see above occurs to a lesser extent in October instead of September.

Donations comicsInteresting though is when you break out the gender, men donate the least to liberal causes, while liberal women are the most generous. Overall, women became much more generous as the year went on.

Donations comics gender

And that wraps up our first report! Now, go out and vote, there’s still time!

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