Tag Archives: sales

Diamond Has Announced the Top Products in July

comics_diamond_comic_distributors_incDiamond has released data on how comic sales were in July including retail and unit market share. Marvel held the top spot in both retail market share and unite share, with DC Comics coming in second. The two shipped the exact same amount of comics that month. Image Comics was third as well, hovering around 10% for each stat.

The top comic sold for the month was Marvel’s Secret Wars #4 followed by Star Wars: Lando #1. The publisher had 8 of the top ten single issues. DC Comics saw success with Batman #42 which came in at number five, while Archie Comics had success with Archie #1 which was seventh.

When it came to graphic novels, DC was on top with Fables Vol. 22 which wrapped up the long running series. They had four out of the top 10 books. Marvel had two in the top ten. Image had two as well, and Dynamite and Valiant each had one.

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.43%
DC COMICS 23.94%
IMAGE COMICS 9.48%
IDW PUBLISHING 6.60%
DARK HORSE COMICS 3.77%
ARCHIE COMIC PUBLICATIONS 2.28%
BOOM ENTERTAINMENT 1.85%
DYNAMIC FORCES 1.83%
TITAN 1.26%
ONI PRESS INC. 1.24%
OTHER NON-TOP 10 9.32%

 

UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.59%
DC COMICS 24.30%
IMAGE COMICS 10.72%
IDW PUBLISHING 5.28%
DARK HORSE COMICS 3.36%
ARCHIE COMIC PUBLICATIONS 2.62%
BOOM ENTERTAINMENT 1.99%
DYNAMIC FORCES 1.65%
VALIANT ENTERTAINMENT LLC 1.52%
ONI PRESS INC. 1.19%
OTHER NON-TOP 10 5.77%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SECRET WARS #4 $3.99 APR150697-M MAR
2 STAR WARS: LANDO #1 $3.99 MAY150764-M MAR
3 CIVIL WAR #1 $4.99 MAY150682-M MAR
4 STAR WARS #7 $3.99 MAY150775-M MAR
5 BATMAN #42 $3.99 MAY150192-M DC
6 DARTH VADER #7 $3.99 APR150858-M MAR
7 ARCHIE #1 $3.99 APR151026-M ARC
8 AMAZING SPIDER-MAN: RENEW YOUR VOWS #2 $3.99 APR150758-M MAR
9 AGE OF APOCALYPSE #1 $4.99 MAY150692-M MAR
10 GUARDIANS OF KNOWHERE #1 $3.99 APR150830-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 FABLES VOLUME 22 TP (MR) $17.99 APR150316 DC
2 THE WICKED & THE DIVINE VOL. 2: FANDEMONIUM TP (MR) $14.99 APR150619 IMA
3 HAWKEYE VOLUME 4: RIO BRAVO TP $17.99 OCT140937 MAR
4 RED SONJA #1973 $7.99 MAY151220 DE
5 BATMAN: HARLEY QUINN TP $19.99 APR150289 DC
6 AUTUMNLANDS VOL. 1: TOOTH & CLAW TP (MR) $9.99 APR150573 IMA
7 DIVINITY TP $9.99 MAY151625 VAL
8 NEW SUICIDE SQUAD VOL. 1: PURE INSANITY TP $16.99 APR150302 DC
9 CIVIL WAR TP $24.99 JAN072436 MAR
10 BATMAN ETERNAL VOLUME 2 TP $39.99 APR150286 DC

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 42,000,000 in the United States

The total population decreased by 5 million. It’s possible that the theoretical summer book has dipped already, and the numbers have decreased to “normal” levels. The Spanish-speaking population last month was 13.19%, and this month is 13.10%.

Gender and Age

Last month women accounted for 40.43% and men were 59.57%. The 5 million decrease was almost all men. 4 million lost were men, and women decreased by 1 million.

comics gender 8.1.15

We’ll next look at how the percentage of women and men break down through age.

comics gender age 8.1.15

Women and men under the age of 17 are tied in an even 50/50 split.

comics gender raw 8.1.15

Relationship Status

The summer is a time for relationships I guess. More are in relationships or married!

comics relationship 8.1.15

And for those that like pie charts.

comics relationship pie chart 8.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to a loss of individuals.

comics education 8.1.15

Gender Interest

There’s a slight increase of individuals interested in the same gender this week.

comics gender interest 8.1.15

Ethnicity

While African Americans decreased as a total population African American women actually increased from last month. Also of note, Hispanics increased in almost every demographic except those that are Spanish dominant. Of note, women say major increases in Hispanic women.

comics ethnicity 8.1.15

Generation

We can see where decreases occurred below withe decreases focused on Generation X and Millennials.

comics generation 8.1.15

And that wraps up this month’s report. We’ll return Monday with more data and insights!

Demo-Graphics: The State of “Gamers” 2015

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been a year since I did a report about “gamers” in the lead up to Gen Con. So, welcome to the second annual State of Gamers.

This data is gained through mining Facebook and includes over 175 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s, but much has changed since then. Unlike the previous year, the technology platform to get the data has remained mostly unchanged, and the terms used also remain relatively the same (some have gone away, some are new).

Facebook Population: Over 31,000,000 in the United States

The amount of individuals who like these terms has increased from the previous year by 7 million.

Spanish speakers account for now 3.9 million fans, 12.58% in the United States. That’s an increase of 1.3 million since last year.

Gender and Age

In 2014 Men dominated as the majority with 55% compared to women at 44.17%. A year later and things have changed. Men now account for just 51.61% and women are 48.39%.

gamers facebook gender 7.27.15

We’ll next look at how the percentage of women and men break down through age.

gamers facebook gender age 7.27.15

Compared to last year, the graph above is very similar though the gap between men and women is less. What I do find interesting is that women really start to gain in population in the 26-29 segment, and the majority at 38-41. It would seem that women may come into board games later in life.

gamers facebook gender age raw 7.27.15

Relationship Status

The real shift from last year is that a greater percentage are married or unspecified compared to last year.

gamers facebook relationship status 7.27.15

And for those that like pie charts.gamers facebook relationship status pie chart 7.27.15

 

Education

The education stats haven’t shifted much since last year, even with the surge of new folks.

gamers facebook education 7.27.15

Gender Interest

Those interested in the same gender has decreased percentage wise since last year, but the population has increased.

gamers facebook gender interest 7.27.15

Ethnicity

This is a new data that wasn’t available last year. Below the data is presented without comparison due to that. I can say that the data is interesting compared to the general United States population. Both the African American and Asian American population are a smaller percentage compared to the general US population, but the Hispanic population is much greater.

gamers facebook ethnicity 7.27.15

Generation

Below are the stats of groups based off of their generation, another new statistic.

gamers facebook generation 7.27.15

And that wraps up our look at who the gamers are in the United States!

We’ll be returning with a new demographic break down of comic book fans this Saturday August 1!

Demo-Graphics: Comic Fandom on Facebook

With San Diego Comic-Con going on, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 47,000,000 in the United States

The total population increased by 10 million, bringing the total to over 47 million individuals. It is currently unknown where this increase came from, and we’ll be exploring some possibilities in our San Diego Comic-Con focused post. The current theory I have is that there is a summer boom, followed by a bust later in the year. There is also the possibility of a general increase in the male Facebook population. The Spanish-speaking population last month was 13.78%, and this month is 13.19%. That decrease in percentage is due to the fact the population did not increase to keep pace with the boom this month.

Gender and Age

Last month women accounted for 43.24% and men were 56.76%. The 10 million increase this month was mostly in the male segment which saw an increase of 7 million individuals. Women increased only 3 million. Now, men account for 59.57% of the population, while women are up to 40.43%. We’ll have further reporting on the decrease of the female segment in our SDCC report next week.

facebook gender 7.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 7.1.15

Compared to last month, those 29 and under saw vasts increases in the millions. Those older did see an increase as well, but nearly the growth in volume of the Millennial segments.

facebook gender age raw 7.1.15

Relationship Status

Compared to last month, most segments saw increases other than women who were engaged which remained stagnant.

facebook relationship 7.1.15

And for those that like pie charts.

facebook relationship pie chart 7.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to growth.

facebook education 7.1.15

Gender Interest

Generally there stats remained very steady, even with the massive growth.

facebook relationship interest 7.1.15

Ethnicity

We saw increases across for African Americans and Asians, but Hispanics decreased. Percentages though were mixed. African Americans increased by 1,100,000 individuals, but the percent dropped by 0.13%. Asian Americans increased by 400,000, and saw their percentage increase by 1.21%. Hispanics decreased by 1.2 million, but those that are Spanish dominant as far as language increased by 300,000 people.

facebook ethnicity 7.1.15

Generation

We can see the increase across the board, but it’s Millennials who saw the largest increase as a percentage of the population and Generation X decreased.

facebook generation 7.1.15

And that wraps up this month’s report. But, next week we start diving into our San Diego Comic-Con special reporting! Come back every day for new data and insight!

Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 22,000,000 United States

That’s up from last year’s stats by about 10.6 million, most of which is men. Since last year, Spanish speakers have shrank as part of the population. In 2014, they were 14.39% and in 2015 it now accounts for 13.18%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In the past year, Marvel has made an effort to engage the female demographic, but gains over the past year has mainly been with men. Though both gained, men increased by about 10 million, and women were about 200,000. Men are 77.27% of the population with women accounting for 20%.

Marvel Facebook gender 7.7.15

Here’s how the gender plays out over age.

Marvel Facebook age and gender 7.7.15

Marvel made gains age 22 to 41 mostly. Women did make gains as a percentage for those age 17 and under.

Marvel Facebook age and gender raw 7.7.15

Relationship Status

Compared to last year engaged, married, and unspecified gained in percentages.

Marvel Facebook relationship 7.7.15

And for those who like their pie charts.

Marvel Facebook relationship pie chart 7.7.15

Education

As expected, with an older population higher degrees of college and up have increased when it comes to percentage.

Marvel Facebook education 7.7.15

Gender Interest

When it comes to those interested in the same sex, those percentages have dropped all around compared to last year.

Marvel Facebook gender interest 7.7.15

Ethnicity

These stats were not available last year, so are presented for the first time.

Marvel Facebook ethnicity 7.7.15

Generation

These stats were not available last year, so are presented for the first time.

Marvel Facebook generation 7.7.15

Join us again tomorrow when we’ll look at indie/small press comics!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con about to begin we’re looking at the demographic data for various publishers and comics. We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 12,000,000 US

Compared to 2014’s statistics, the DC population grew by about 7.6 million. So, over the year, DC has built up their social media presence in an impressive way, over doubling their presence on Facebook.

In 2014 Spanish speakers accounted for 14.55% of the population. In 2014, that amount dropped to 14.17%, not a huge difference considering the growth.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. Flash forward about a year, and men now account for 73.33% and women are now 27.50%. That continues a greater gender divide compared to last year, and it has widened over the past two.

And here’s the stats in a handy pie-chart.

DC Facebook 7.7.15

And here’s how gender shapes up by percent over age. Compared to last years, it shows the widened gap.

DC Facebook gender age 7.7.15

Here’s the full raw numbers as far as age and gender. While the gap has widened overall, it’s not constant overall. Women age 21 and under have gained in percentage of the population. Age 17 and under women account for 43.33%, 10% points more than last year.

DC Facebook age and gender raw 7.7.15

Relationship Status

Compared to last year less folks are single, in a relationship, married, pretty much all stats other than complicated and unspecified when it comes to percent.

DC Facebook Relationship 7.7.15

And for those who like their data in pie chart form.

DC Facebook relationship pie chart 7.7.15

Education

Compared to last year, the education stats haven’t changed all that much.

DC Facebook Education 7.7.15

Gender Interest

Compared to last year, the percents of those interested in the same gender has decreased.

DC Facebook gender interest 7.7.15

Ethnicity

This is the first year for this data. As we have nothing to compare it to, I’ll just present it without comment, and save the analysis for later when I compare DC, Marvel, and Indie comics.

DC Facebook ethnicity 7.7.15

Generation

This stat too is new. Here it’s presented in it’s raw form, and we’ll compare it to Marvel and Indie comics later.

DC Facebook Generation 7.7.15

Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: Facebook US Users

With San Diego Comic-Con kicking off this week, I’ll be looking at a whole bunch of data crunched from mining Facebook. To kick this off, I thought it’d be good to look at how Facebook itself might have changed. It’s been over a year since I last looked at the data, and much has changed, including some of the process itself and what is returned as far as data.

We’ll also be using this data to see how things might impact the comic fan population, and how comic fans compare to the general Facebook population.

Unlike my other reports, this one focuses just on people who are on Facebook and located in the United States. No terms are used at all as far as likes, interests, etc.

Facebook Population: Over 191,000,000 in the United States

Since January of 2014, the population of Facebook users has increased by 11 million individuals. Of that, Spanish speakers now account for 9.95% with 19 million of them. In 2014 that population was 16.4 million or 9.11%.

Gender and Age

In 2014, men accounted for 45.56% and women were 53.33%. Interestingly is both populations have grown not just in overall size, but also percentages. Women now account for 53.40% while men are 46.07%. The difference is a shrinking population not marking either. In the United States as a whole, women account for 51%, while men are about 49%, that was as of the 2010 Census. So, Facebook skewers slightly more female.

Facebook Gender 7.6.15

We’ll next look at how the percentage of women and men break down through age. Unlike comic fans, there’s never a point where men are a clear majority. At most there’s parity from ages 22 to 29.

Facebook gender age 7.6.15

And here is all of the data presented in its raw form. Compared to 2014, what we see is interesting though. Under 17 has shrunk as far as population, and so has those 54 and up. The growth is really centered on those age 26 to 53.

Facebook gender age raw 7.6.15

Relationship Status

This is completely different than last year due to the increased amount of choices.

Facebook relationship status 7.6.15

And for those that like pie charts.

Facebook relationship status pie chart 7.6.15

Education

This too has changed a lot since last year. There’s now many more choices for individuals to choose.

Facebook education 7.6.15

Gender Interest

Things her too have changed as far as data available. Last year 5.63% were interested in the same-sex. Now, it’s 2.24%.

Facebook gender interest 7.6.15

Ethnicity

This is the first time we have ethnicity for Facebook. The below is presented without comment.

Facebook ethnicity 7.6.15

Generation

And finally, we also data on generations, another brand new stat. Below again, without comment, here’s the stats.

Facebook generation 7.6.15

Join us tomorrow when we start to dive into specific stats, up first DC Entertainment!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 47,000,000 in the United States

The total population increased by 10 million, bringing the total to over 47 million individuals. It is currently unknown where this increase came from, and we’ll be exploring some possibilities in our San Diego Comic-Con focused post. The current theory I have is that there is a summer boom, followed by a bust later in the year. There is also the possibility of a general increase in the male Facebook population. The Spanish-speaking population last month was 13.78%, and this month is 13.19%. That decrease in percentage is due to the fact the population did not increase to keep pace with the boom this month.

Gender and Age

Last month women accounted for 43.24% and men were 56.76%. The 10 million increase this month was mostly in the male segment which saw an increase of 7 million individuals. Women increased only 3 million. Now, men account for 59.57% of the population, while women are up to 40.43%. We’ll have further reporting on the decrease of the female segment in our SDCC report next week.

facebook gender 7.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 7.1.15

Compared to last month, those 29 and under saw vasts increases in the millions. Those older did see an increase as well, but nearly the growth in volume of the Millennial segments.

facebook gender age raw 7.1.15

Relationship Status

Compared to last month, most segments saw increases other than women who were engaged which remained stagnant.

facebook relationship 7.1.15

And for those that like pie charts.

facebook relationship pie chart 7.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to growth.

facebook education 7.1.15

Gender Interest

Generally there stats remained very steady, even with the massive growth.

facebook relationship interest 7.1.15

Ethnicity

We saw increases across for African Americans and Asians, but Hispanics decreased. Percentages though were mixed. African Americans increased by 1,100,000 individuals, but the percent dropped by 0.13%. Asian Americans increased by 400,000, and saw their percentage increase by 1.21%. Hispanics decreased by 1.2 million, but those that are Spanish dominant as far as language increased by 300,000 people.

facebook ethnicity 7.1.15

Generation

We can see the increase across the board, but it’s Millennials who saw the largest increase as a percentage of the population and Generation X decreased.

facebook generation 7.1.15

And that wraps up this month’s report. But, next week we start diving into our San Diego Comic-Con special reporting! Come back every day for new data and insight!

By The Numbers: May 2015

Like in any industry, comic books and their companies listen most to one thing and that’s your money!  What does your money tell them?  What does it tell us as fans?  What series do people say they adore but can’t seem to catch a break and what books to people hate that sell out?  What are the trends?  What looks good?  What looks rough?

All these questions and more will be answered here, every month in ‘By The Numbers’ by comic writers, editors and fans, Glenn Matchett and Ray Goldfield.

Glenn Matchett is a comic writer and editor.  He’s worked in the industry for 5 years but grew up reading comics.  He is currently published with Outre Press, Nemeses Studios and several others.  When there is only Battleworld, Glenn’s section is made up of Time Lords, Chinese food and an astonishing lack of ignorant people.

Ray Goldfield is a fan of comic books for going on 25 years, starting with the death of Superman. He is a writer and editor for Grayhaven Comics.  His section of Battleworld is comprised solely of his favorite characters that are very much under his protection.  Comics also get there every Wednesday because not even God Doom keeps Ray from his comics.

Please note that several of the predictions in this article were made prior to official announcements.  The fact that we’re right is just icing on the cake.

Sales

Glenn: Welcome back folks to the most popular sales chart overview on the internet!*

*statement may not be accurate

Once again myself and my great friend, Ray will look at the sales chart to talk about what is working, what isn’t and what’s doing okay.  Of course everyone who read last months article knows that DC dominated with their major Convergence event!  Of course, we expect it to be no different this month and…

BOOOOOOOM

*looks out window*

Ah crap, Secret Wars is here

So yes, Secret Wars has arrived. The Marvel event to end all Marvel events, the big event that superstar writer Jonathon Hickman has been working towards since he started on Fantastic Four.  It’s an event that Marvel promises will change the landscape FOREVER (for real this time) and has created this alternate world that has allowed them to essentially replace their entire line with ‘Marvel’s greatest hits.’

Seriously, aside from the main book being named after the hugely successful legendary crossover from the 80’s, Marvel is bringing back some of their best selling story lines from Age Of Apocalypse to Old Man Logan to One More Day to Marvel Zombies.

The result of course, is exactly what you would expect.  Utter domination of the May sales charts.  Quite how you would expect, Secret Wars #1 is the top selling book of the month.  It has a bunch of hype behind it, a lot of variants and a FCBD lead in.  With all this, the book manages to sell a staggering 527,678 with more reorders on the way I’m sure.  On the surface it seems like a giant hit and even outsold the Lootcrate boosted Bravest Warrior Tales which lands at the number 2 spot with sales 502,737.  When Ray and me were talking about this month before the numbers were published he stated this is the first time ever that a publisher’s books has outsold a promotional item like this EVER.

However, things get interesting when we get to the number 3 spot where once again we’re back to Secret Wars and the second issue which has sales 210,807, less than half of the first issue released in the same month.

In this market, those numbers are nothing to sneeze at but I’m personally curious why the first issue was ordered much more heavily than the second. I would have expected a big drop like this perhaps next month but the same month is interesting.  I doubt Marvel are losing any sleep because Secret Wars seems to be set to be their biggest success sales wise since the magical effect they had with Civil War.

Marvel wins the top ten with 7 books, 5 of which are Secret Wars related while DC’s Convergence while still p

erforming admirably ends up being yesterdays news.

 Ray:  Yeah, it’s clear just from minute one that Secret Wars is an amazing hit. Not only is the main series doing numbers we haven’t seen from an event comic in quite some time, but the tie-ins are checking in like mini-events on their own.

It’s not a surprise that Old Man Logan and A-Force did so well. The former was a huge hit and the latter was promoted through the roof. I will say how amused I am that Deadpool’s Secret Secret Wars outsold them both, though – because this isn’t a tie-in! It’s a mini that shows what Deadpool was doing during the FIRST Secret Wars in the 80s! Well done, Marvel. Spectacular trolling. Deadpool would be proud.

Glenn:  The success of the Deadpool book is a real surprise.  I knew it would be a big hit because hey…its Deadpool but I didn’t expect it to be the best performing book apart from the main mini.  Much like the character, sales wise Deadpool seems to be a force of nature unto his own.  I wouldn’t be surprised to see Bunn get the nod to write the character after this whole thing ends, even if it means him added another book on top of the 50 trillion he already does.

Ray:  Bunn’s been writing a long series of Deadpool minis for years now, so that would make sense. I wonder how many of the pre-Secret Wars creative teams will be returning when this is all over. I believe Aaron and Slott are confirmed on their main books, but that’s it so far.

Glenn:  I think Marvel kinda/sorta means it when they say ‘the fans will decide!’ or whatever by what sells.  If people like Bunn on Deadpool, they’ll put Bunn on Deadpool.  It could be like when Fraction wrote a BUNCH of Thor mini’s before getting the main book.

Big shout out to A-Force of course because it shows that a female centric title can do very, very well.  It’s being

given a lot of promotion of course and has a Secret Wars lead in which will help but outselling other things like Old Man Logan, Darth Vader and the like is a big accomplishment.  I’m hopeful for its fate once the Secret Wars banner is long gone.

Ray: Across the board, the tie-ins seem to have delivered very solid numbers. Infinity Gauntlet just missed the top ten, and Spider-Verse, Ultimate End, and Planet Hulk all made the top twenty. A bit lower for the anthology tie-ins, Inferno, 2099, and Inhumans, but still very strong.

Glenn:  The books that did well have the benefit, like you said of being tied to big hits of years past.  People want to see more of these periods clearly and Marvel has found the perfect opportunity to give them just that.  It’ll be interesting in the coming months how the other event resurrections like House Of M and Civil War perform.

Ray:  However, not everything out of Secret Wars was a hit. Where Monsters Dwell, featuring Garth Ennis returning to the Marvel U, barely made the top 100, despite great reviews. That’s still more than we can say for MODOK and Shang-Chi’s titles. I suppose just like with regular titles, retailers are ordering heavily on the proven quantities and letting some of the others slide, especially as we don’t know how long these will be. And the “Last Days” tie-ins for Magneto, Mighty Avengers, and Loki only got modest bumps.

I think that’s all the Secret Wars business that I can remember, although it’ll explode next month when twenty more tie-ins launch. The other big event this month, obviously, is the back half of Convergence, and this stayed remarkably solid. With only two months of comics to order, it looks like the retailers ordered very similar to the first month. The main mini still hovers around 100K, which is an unqualified hit, and 39 of the 40 tie-ins made the top 100. DC has to be very happy with this experiment.

Glenn:  I was jesting a little before about how Convergence has done, its obviously been a big hit.  It is, issue wise just under the same length as Secret Wars but released over a faster period.  Finishing up with sales just under 6 figures is a big deal and has a lot of people excited for what’s to follow with the ‘DCYou‘ branding.  Like I mentioned before, DC is offering some interesting sales incentives to retailers to combat against Secret Wars which might look awfully tempting since as we both know, Marvel’s big event is going to cause a bit of a headache for them.

Retailers have already obviously invested a lot of faith in this event and now they get a lot of books not on shelves when they’re not supposed to be.  It means money out of retailers pockets so they may want to fill those spaces with DC books which (for better or for worse) can on record, be more dependable.

Ray:  Looking down the list a bit, it looks like Amazing finally passed Spider-Gwen again, but that just means that Marvel’s #1 regular title finally took the lead back from the alt-universe title that stars a spin-off character who didn’t exist a year ago. Clearly, Spider-Gwen continues to be the real winner here, and it’s not a surprise Marvel puts her front and center in the promotional materials now.

 

Glenn:  As you mentioned, Amazing performs well on its ‘last’ issue.  I’ll be interested to see how Renew Your Vows performs but given it has a creative team and its set in an era that a lot of fans (including myself) miss, I’d say it’ll be one of the most dependably performing Secret Wars books.

Of course, Spider-Gwen continues to be a big hit all around.  Her book is going away for the moment but she is very much sticking around.  She stars in Spider-Verse of course and getting her own variant month but seems to be verly prominent in the post Secret Wars promotion posters we’ve seen already.  There are a lot of rumors of her ending up in the main universe but I think there will definitely be a place for her to go back to.  I think the world created in Spider-Gwen is a rather interesting one and part of the books appeal, I think it would be a shame to lose that.

Ray:  I believe when it comes to Spider-Gwen, they’ve confirmed that she’ll be remaining in her own universe, but making more frequent crossovers. If you ask me, I’d be surprised if there wasn’t an ongoing Spider-Verse title, maybe with a title like “Spider-Force”. Spider-Verse was immensely popular, and people have really latched on to some of these alt-Spiders, especially the oddball ones like Spider-Ham. Marvel will figure out a way to keep that going.

Glenn: Spider-corps?  Each one with a different color?  Yeah, I would say she’ll be a big part of anything like that but it’ll probably be kept minimal in her main book.  Kind of like how Spider-Man does his own thing (mostly) in his own book while he’s out there throwing down with Thanos or whatever in Avenger’s.

Thor continues to do well as it prepares for its own Secret Wars tie-in and this version of the character is a major part of the crossover.  Given in Secret Wars we’re seeing multiple Thor’s and multiple Mjornir’s, our theory of perhaps more than one Thor and one Thor book following the event may not be a million miles off.  Its clear that Jason Aaron has turned Thor into a relevant sales force once more for the first time since JMS brought the character back way back when.

Ray:  It really seems like this Thor’s story is just beginning, since her identity was just revealed and she’s everywhere on the promo materials. And it’s selling very well. Two titles might be tricky, though – I don’t know if they want to undercut the main character right now. I’m still assuming status quos will be restored in time for the next movies, but that’s two years for Thor, so they have a lot of time to work with.

Glenn:  I suppose that’s true!

Amidst all the tie-in chaos, we still have The Walking Dead, holding up just outside the top 20 with sales a shade under 70k.  Given all the madness that’s going around it, this book continues to hang in there by just delivering a book that people enjoy to read (what a novel concept).  Its lost some of its sales steam in a market full of Secret Wars, Convergences and Star Wars but still performs brilliantly and at the end of the day, will still be there long after these events are said and done.

Surprisingly, Ant-Man continues to be a big hit.  It’s got a movie coming up so that may be a help but I’m a little surprised since its not even starring the main Ant Man.  Of course, the series is getting pushed aside for Secret Wars which may hurt its momentum but Marvel have to be very happy with how its down in its short life (get it?  I said short and its Ant man!!!!)

Ray:  Ant-Man actually took a huge jump, almost doubling its sales last month for the end of its first arc. That’s really surprising, and is probably a combination of variants, incentives, and who knows what else. Rather puzzling for a book to increase out of nowhere like that.

Glenn:  Maybe there’s more interest for the movie that I thought and people are checking out this book because of that?  Maybe its one those things that just clicks, much like Fraction’s Hawkeye did.  With his own movie this year and the character in Civil War next year, it could be a high profile period for Scott Lang.  Even the Jessica Jones Netflix show might help because he was a big part of her original MAX series.  All these little (pun intended) things could help tremendously!

This month also sees the return of Sandman: Overture the much delayed return of the newest chapter (and possibly last) of Neil Gaiman’s epic Sandman story.  I have a very specific memory of us talking how big a deal this story was at NYCC 2012.  That’s right, 2012.  The story is still not done and is now selling just over 53k sales. I think people have lost patience with this one and I’ve heard a lot of people saying ‘I’ll wait for the collection’ because its quite a complex story and the delays don’t help with people trying to remember what the heck is going on.  I have no doubt DC is just looking to get this wrapped up as soon as possible so they can start earning the money that the collection will bring them for years to come.

Ray:  The delays have undoubtedly hurt Sandman, but 53K for a mature readers revival from the 90s with massive delays is still impressive. Gaiman still has huge pull, and it makes me wonder how his Miracleman issues will do when they come out. This run may be even more well-regarded than the “Original Author’s“.

Glenn:  Those could do big numbers, time will tell for sure.  I’m wondering if its penciled in that him and Buckingham may come back briefly.  With Fables wrapping up soon, I’d love to see Buckingham maybe revisit this before likely landing on the next big Image book.

Ray:  We know Gaiman and Buckingham have at least one finished issue in the drawer and scripts for several more. They’ll definitely be putting those out, at least. I expect that to be a huge event.

Star Wars continues to be a massive hit, with the two main books staking out permanent places in the top ten and the Kanan spinoff staying solid in the top 25.

Glenn:  Marvel is printing money with the Star Wars books with 2 more mini’s coming out.  The one that seems to be a direct tie-in to Force Awakens could do crazy numbers.  I’m curious how many more of these books Marvel has up its sleeve before we come ever closer to the movie.

Ray:  Beyond the top of the charts, the biggest indie launch of the month by a fair margin was Fight Club 2, selling almost 60K. This is a big event by a mainstream creator, so I’m not surprised it did well. The trade sales will be even bigger, though.

Warren Ellis’ Injection launched well, selling over 40K. He’s been doing a lot of Image work lately.

Glenn:  I’m really happy for injection because it is drawn by fellow Irishman Declan Shelvey!  Creator owned definitely seems more like Ellis wheelhouse.  While he does a good portion of big 2 stuff, he’s made it no secret that he doesn’t particularly care for it greatly.  Creator owned is where his passion is and he is a sell-able brand unto himself.

Ray:  Looking at the Marvel books wrapping up their run before everything ends for Secret Wars, Silk and All-New Hawkeye are having really solid holds. This is a case where good buzz kept their sales well above what people were expecting. And speaking of Hawkeye, reportedly the final issue of the previous run will finally be out next month!

Glenn:  Its good to see the books you mentioned doing well, I hope again that like Ant Man and Spider-Gwen that these recent launches/hits won’t be hurt by a loss of momentum during Secret Wars.  I have no doubt they’ll get huge pushes after the event too but that sometimes doesn’t work.

Ray:  Descender took a rather harsh fall with its third issue, down to #74. That’s disappointing, based on how excellent it is, but still really strong numbers for an Image book outside of the big three of Walking Dead, Saga, and Wytches.

Glenn:  Maybe people want to trade wait on it?  74 and sales of just under 30k is damn good for a creator owned book.  Let’s hope it stabilizes here for the time being.  I think it’ll be a grower on monthly sales when the first trade hits the shelf, that’s what Walking Dead and Saga to the level they’re at.

Speaking of Wytches, it ends its first arc with sales just under 35k.  This is a great success for Snyder and Jock who will no doubt come back with a lot of hype and probably bigger numbers.  I’ve talked a lot about big 2 books losing momentum because of delays or being put on hiatus but I feel fans of creator owned titles are more patient and loyal, especially with Snyder putting in a very nice letter at the back explaining about them coming back.  In comparison, Spider-Gwen issue 5 ended with a to be continued and a vague promise of a future of a character.  I know Marvel has to keep their cards close to their chest but there will be an audiance that this book appeals to (in Spider-Gwen) that doesn’t give a toss about Secret Wars.  They just want to know if and when their character is coming back and may not have the patience to find out.  With Wytches at least the fans KNOW that this team will absolutely be back.  (This article was drafted prior to the news of Spider-Gwen’s continuation)

Ray:  Phil Hester’s Mythic had a fairly strong debut with about 29K as well.

Finally, just at the bottom of the top 100 is Gail Simone’s Swords of Sorrow crossover for Dynamite. While not exactly blowout numbers, this is still pretty strong for a title that mainly crosses over obscure cult heroines at a company that rarely charts in the top 100. Gail has some pull.

That takes us to the bottom of the top 100, and we leave the big events behind.

Glenn:  How insane is it that on reorders alone Batman #40 made it into the top 100 again?  It seems that sales wise, DC still have a gold mine in Snyder and Capullo and critically it seems that no one is ready for them to leave, I know I’m not.

Ray:  I suspect Batman #40 was somewhat under ordered. Last month I talked about how DC didn’t announce the event that took place here in advance, so just how big the issue was was unknown. They’re picking up the excess sales now, because everyone will want this issue.

Glenn:  We see the Wolverines mini continue to flounder taking spots 104-106.  The fact that they’re being ordered so close together indicates that this is only likely being picked up by a set, die hard audience.  It seems that this experiment hasn’t quite worked the way Marvel probably would have wanted.  It’ll be interesting to see how the character performs as advertising leads us to believe he is going to be replaced by his older ‘Old Man Logan’ counterpart and X-23

Ray:  I’ve said it before, Marvel has to be so glad to have Wolverines over and done with. I know it seems like I pick on this book every month, but the performance here has been shocking. It’s probably a combination of c-list characters, irregular art with massively varying styles, and a $3.99 price point on a weekly. Marvel may be staying out of the weekly game for a while. I’m sure the “All-New Wolverine” title with X-23 in the lead will do well, though, especially once it gets its announcement on The View.

Glenn:  IDW launches a new Donald Duck title which takes the 123rd spot and takes in sales just under 20k and manages to outsell books like the Punisher, Nova and Ms Marvel.  I’ll be interested to see if it holds similar numbers next month but it could be that people are just in the mood for fun comics when some companies are busy blowing up entire universes.

Ray:  That’s not a bad debut for Donald Duck, but I notice it’s only about 1K above IDW’s hit TMNT series. It’ll be interesting to see where it settles down in a few months.

Glenn:  TMNT is going to be the more reliable long term asset here for IDW, obviously but it was a pretty good debut.  I suspect it’ll probably land about the 13k range.

Another 2 books to launch with decent numbers are Image’s Sons Of The Devil which lands 126 with sales of 19,392 and Providence which is from Avatar which is probably thrilled to have a book up this high given how wacky the market is at the moment

Ray:  Both of those titles are pretty strong, especially Sons of the Devil. I see The Mantle, another new Image launch, lower down on the charts. Still not a terrible debut at 13K. I’m surprised by Ales Kot’s newest title, The Material, debuting with only 11.7K, though. And Joe Casey’s new Image title, Valhalla Mad, didn’t crack the 10K mark.

Glenn:  That’s a huge surprise for the Joe Casey book considering he used be quite the ‘name’.  He hasn’t really been in comics very prominently the last few years so maybe that’s the issue?  People like Neil Gaiman can of course come and go because they made a massive impact and a legacy that will long outlast them, for creators like Joe Casey they probably just need to keep their name out there to maintain a strong sales pull.

Ray:  All three Archie Horror books were out this month, with Archie vs. Predator the highest, Afterlife With Archie returning after a huge gap, and Sabrina the lowest. Still, this is the highest we’ve seen any Archie book for a while in direct sales.

Glenn:  Archie vs Predator doing so well sales wise is quite funny.  Maybe we’ll see Archie vs Terminator next?  It’s good to see the company going through a kind of creative revolution.  I hope they’re able to put out some of the books they were looking to fund via the controversial Kickstarter but some of them may only be interesting thoughts on ‘what if?’

Ray:  Archie’s definitely having a surprising creative renaissance lately, although this one is by Dark Horse and written by a creator who has never written the characters before, unlike the Afterlife/Sabrina writer. It definitely shows in the tone, as this book is even more violent and edgy than those two horror titles manage.

Glenn:  I have to commend Archie for giving their all for trying to remain relevant in today’s market.  It’s harder now than ever to get that space on a retailers shelf and into a comic readers bag and they’re really trying their best to prove they can hang tough.

Ray:  One of my favorite comics last month was Cullen Bunn’s new horror comic, Harrow County, from Dark Horse. That landed at 160 with 11.7K, so consider this a promotion for this excellent book! Lantern City from Archaia was excellent as well, and that debuted with about 11K sales this month too. Buy these books!

Orphan Black seems to have rebounded two months after the Loot Crate boost, moving up to 163 this month.

Glenn:  Maybe the Loot Crate did help!  The book is after all based off a cult show and is now outselling comic adaptions of shows like Doctor Who, Flash, the X-Files and Arrow which I’m sure I’m safe in saying have much larger potential audiences.  This could be another solid tie in seller for IDW, much like Doctor Who is.

Speaking of TV shows, the POWERS book seems to settle around 10k at 174.  Obviously the book I believe at this point is down to a die hardcore audience, it might be time for it to ride off into the sunset perhaps.

Ray:  Yeah, the irregular shipping schedule of Bendis’ Icon books has really caused them to slip under the radar. Icon as a whole seems to have essentially fallen by the wayside, with them putting out 1-3 titles a year at most.

Glenn:  I think when the majority of creators saw that Image could lead to better sales and probably more money in their pocket, a lot of creators left the imprint behind.  Most of the series it did have have moved to Image, leaving the Bendis stuff solo.  If he wants to keep doing POWERS or the odd creator owned book here and there, its probably worth it for Marvel to simply keep it around to keep one of their biggest writers happy.

Around this area, like Batman some Star Wars books remake the chart showing that they aren’t going anywhere anytime soon.  I know there’s a new movie which will help but Marvel seems to have made the most of getting this property pretty much handed to them.

We have a new installment in Mark Waid’s ‘I’ series of books (for lack of a better name) in Insufferable debuting at 198 which sales just over 8,500.  It seems that although Waid is a stable performer in terms of sales (and quality) on mainstream books, he can’t seem to get the audience over to his own titles.  It’s probably worth it for him to get a bit of a creative break to just do what he wants but I have to wonder how say…a non superhero book published by Image with his name on it and a big name artist attached would do in comparison?

Ray:  It’s been quite a few years since the Irredeemable/Incorruptible saga ended, so I think Insufferable may have slipped below the radar. I suspect fans of the original will pick it up in trade. And as a side note, the second issue of his supervillain suspense classic, Empire Uprising,  is down at 231. Waid, despite being a great and popular writer at Marvel for years, still doesn’t seem to command sales on his creator-owned works.

Glenn:  Some other debuts on the lower end of the sales chart include Image’s Kaptara, Arcadia #1 from BOOM!,

the first issue of the second volume of Roche Limit from Image and Dead Drop from Valiant, all of which sell under 10k on their first month.  Valiant is probably happy enough but I don’t see the Image books maybe lasting too long.  I know Roche Limit seems to have a set period planned and a third mini to launch after this one so it could get much lower as time goes on.  Arcadia is probably acceptable to Boom who are still very much rebuilding themselves as a brand since losing their Disney properties to Marvel.

Ray:  Valiant has almost always stayed fairly low but steady. Bloodshot Reborn is their top title at 145, with all their other books clustered below. They seem to be moving into a different format, with more short-run miniseries and new launches. None of their titles besides X-O Manowar and Unity have high numbering anymore, and this way they keep things fresh and start higher on the charts. I believe Dead Drop is only a four-issue miniseries.

Glenn:  One book I see at the much lower end is Image’s Shutter which is at the 278 spot with sales under 6k.  There was a lot of hype and critical acclaim for this issue when it first launches a year ago and now it seems to have landed towards the bottom end of the chart.  I wonder if this will be the fate of most Image books that don’t have big names attached to them?

Ray:  Yeah, there’s quite a few great Image books at the lower end of the chart besides Shutter. They’re Not Like Us, Wayward, Postal, and Five Ghosts are all well below the 200 mark and could use some more support.

Glenn:  Agreed, anyone out there if you have a small press book you adore, try and get people to read it.  Lend your copies, buy it for comic fans as a present, try to help keep the book alive.  Far too many great creator owned series end due to low sales and if you can think of anyway to help your favourite book, you should be doing it.  It’s why I tell everyone to read Nailbiter, which seems to have stabilized at sales around 10k but I hope keeps growing.  You see books that a lot of people were exicted for like the ones you mentioned but also Edward Scissorhands and IDW’s Judge Dredd also languishing at the bottom the charts.  With all the insanity going on over the months to come, these books need the fans they have to try and help as best they can.

Ray:  Before we wrap up this month’s chart, it’s interesting to note that the other Swords of Sorrow book this month, not written by Gail Simone, only charted at 296 with sales 20K below the main book. Clearly Gail Simone’s name is the big draw on this event, and the tie-ins aren’t likely to carry that over.

Glenn:  Gail is going to bring a lot of interest to any book.  Since she left Tomb Raider, that book has really fallen down the charts too, landing at 234 with sales of 6,668 despite being based on a critically acclaimed game with a strong female lead that people say the market is crying out for.  She’s had ups and downs at DC the last year with her books in terms of some odd decisions regarding her but I think she shows that she’s not only talented but she’s a valuable commodity in terms of her brand.  Like you said, the numbers speak for themselves.

Next month there’s even more Secret Wars launches and a lot of new DC titles too.  It’s going to be another rocky month for indie titles again.

Ray:  Oh, next month will be the craziest of all crazy months so far. First up, we’ve got 10-20 new Secret Wars titles launching to join the already crowded field. This is when more and more existing Marvel books wrap up their runs, to the point where by September the entire line will have wrapped up. So if Marvel keeps their momentum going from this month, they will have a lot of hits.

Of course, they’ll need them to keep pace with DC in June, because this is the big relaunch month. About 20 new titles are launching, including several new Bat-related titles and the heaviest hitter of the month, Justice League of America by Bryan Hitch. In addition, a lot of risky titles with serious buzz like Midnighter, Prez, and the new Constantine title are debuting, plus huge-scale new storylines in the Batman and Superman lines, and Geoff Johns‘ next event storyline in Justice League. The battle for the top of the charts is going to be pitched next month. Assuming no Lootcrate surprise, I could see any of Secret Wars, Batman, Justice League, or Justice League of America topping the charts. That’s a lot more up in the air than we’ve seen for a while.

It’s naturally going to be a very hard month for any creator-owned title to make an impact, but there’s still some very interesting launches. We’ve got James Robinson’s Mature Readers Golden Age satire Airboy as probably the most interesting Image launch of the month, plus Frank Barbiere’s post-apocalyptic sci-fi thriller Broken World for Boom. There’s Brian Wood’s celebrity chef thriller Starve from Image, the obscure indie revival Astronauts in Trouble for Image, and the fantasy thriller The Fiction – one of my favorite comics of the month – at BOOM!. It’s a more quiet month for indie launches, but hopefully some of these books will still be able to find their audience amid the craziness.

Glenn:  It’s going to be an interesting one!  Until next month then!

 

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 37,000,000 in the United States

The total population increased by 1 million, bringing the total to over 37 million individuals. The Spanish-speaking population last month was 14.17%, and this month is 13.78%. That decrease in percentage is due to the fact the population did not increase with the larger population.

Gender and Age

Last month women accounted for 41.67% and men were 58.33%. The million increase this month was all in the female segment, which increased 1 million from last month. Now, men account for 56.76% of the population, while women are up to 43.24%.

gender 6.1.15We’ll next look at how the percentage of women and men break down through age.

gender age 6.1.15Compared to last month, those 21 and under decreased in percentage and population. The population growth was for everyone over the age of 21.

gender age raw 6.1.15Relationship Status

Compared to last month, the results are almost exactly the same, those married increased a decent amount as well as those who didn’t specify their relationship status.

relationship 6.1.15And for those that like pie charts.

relationship pie chart 6.1.15Education

Things haven’t changed that much compared to last month when it comes to gender. I’d expect to see some shifts over the next few months as school lets out and kids begin a new year.

education 6.1.15Gender Interest

This month the “unspecified” category saw a sharp increase, especially for women and not quite as much for men.

gender interest 6.1.15Ethnicity

We saw increases across the board for all ethnicities. African Americans increased by 600,000 individuals. Asian Americans increased by 40,000. Hispanics increased 1.6 million.

ethnicity 6.1.15Generation

We can see here the shifts in the age from above. Baby Boomers and Generation X increased, and and Millennials decreased.

generation 6.1.15And that wraps up this month’s report.

« Older Entries