Tag Archives: sales

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

The total population decrease of 2 million. It’s unknown why the decrease, but Facebook has been getting rid of inactive accounts for page likes, so this is a possibility. This is after a massive increase of 6 million the previous month. The Spanish-speaking population last month was 13.68%, and this month is 14.17%. The decrease of population didn’t impact that segment all that much.

Gender and Age

Last month women accounted for 42.63% and men were 57.89%. The population decrease hit the women much more so than the men, so women saw their percentage continue to decrease. Women now account for 41.67% and men 58.33%.

gender 5.1.15We’ll next look at how the percentage of women and men break down through age. The results are very similar as far as the shape of how it lays out.

gender age 5.1.15Compared to last month, the population loss is mostly those age 18 to 29. Under 17, as well as those over the age of 50 saw gains.

gender age raw 5.1.15Relationship Status

Most of the percentages are the same. Those that are single increased a little bit, and those engaged decreased a little bit. Most of the other stats are similar to last month.

relationship 5.1.15And for those that like pie charts.

relationship pie chart 5.1.15Education

Compared to last month, the percentages are very similar.

education 5.1.15Gender Interest

The biggest shifts compared to last month is women interesting in “men and women,” and men who didn’t specify what they’re interested in.

relationship interest 5.1.15Ethnicity

Six months in and the stats for ethnicity have been pretty steady. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 3.7 million, about 10.28% of the comic fandom, while all Hispanics account for 8 million, around 22.22%. Asian Americans account for 860,000, or about 5.73%. There’s some slight differences since last month, but nothing vast.

ethnicity 5.1.15Generation

We can see here the shifts in the age from above. Baby Boomers increased, and Generation X and Millennials both decreased.

generation 5.1.15And that wraps up this month’s report! Join us this coming Monday for even more information!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 38,000,000 in the United States

That’s a massive increase of 6 million individuals over the past month. Both the “comics” general term and “Marvel” have had massive growth, which would explain the increase. The Spanish-speaking population last month was 13.75%, and this month is also 13.68%, dipping a bit compared to last month.

Gender and Age

Last month women accounted for 41.88% and men were 56.88%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 42.63% and men account for 57.89%. The female population increased a bit in both percentage and raw number.

There is a negative amount in “unknown” due to Facebook’s rounding of large numbers. Other stats like age and “relationship status” peg the population between 37.4 million and 37.5 million.

gender 4.1.15We’ll next look at how the percentage of women and men break down through age. Compared to last month we see a sharp decline in interest, and last month we saw a steady decline.

gender age 4.1.15When it comes to percentages, those over the age of 45 grew in their percentage of the population. Men also regained a slight majority in those age 17 and under.

gender age raw 4.1.15Relationship Status

Compared to last month, the single population dipped a bit, while there were more people married and also unspecified as to their relationship status.

relationship status 4.1.15And for those that like pie charts.

relationship status pie chart 4.1.15Education

Generally, these stats are similar to last month’s. Changes are primarily due to the shift in gender.

education 4.1.15Gender Interest

Compared to last month these stats are very similar. Even with a large gain of individuals, the percentages remained steady.

gender interest 4.1.15Ethnicity

It’s the fifth month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

This is the third month to include Asian Americans in this stat. The population is small, but has grown a little as expected it would since the launch.

African Americans account for 3.8 million, about 10% of the comic fandom, while all Hispanics account for 8.4 million, around 22.11%. Asian Americans account for 920,000 individuals, around 5.68%. All but African Americans grew in number, but none grew enough in relation to the overall population growth, so they all slipped as far as percentage of the population.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

ethinicty 4.1.15Generation

We’ve been tracking what generation individuals are a part of. We present that information for the second time below. Growth occurred across the board, with the majority of growth in Millennials.

generation 4.1.15And that wraps up this month’s report! Join us this coming Monday for even more information!

GroupOn’s Too Good to Be True Comic Deal and False Advertising

Exactly a month ago I brought you the story of GroupOn‘s “deal” where you could buy a bundle of comics for a pretty impressive discount. For $24.99 you can purchase 25 Marvel or DC comics. $1 a comic isn’t too bad. For $39.99 you can get 50 comics, 25 from Marvel and 25 from DC (plus tax). The “deal” also claimed the 25 comics had a “value” of $99.99, and the 50 comics had a value of $249.99. That’s a “discount” of 75% or 84%. What prompted this was really how those two values worked out, because even that doesn’t make sense. I decided to see how honest this deal actually was, and the answer is not so honest, and probably qualifies as “false advertising.”

First, the unboxing video.

You can see, the comics do run the past 30 years, with some comics from the 80s, 90s, and 00s. But, does the package live up to the claimed value? The answer is no.

False Advertising“Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities” (Lanham Act, 15 U.S.C.A. § 1125(a)).

I went through and priced out both cover and “guide” value of the comics. The 25 DC Comics came out to be valued at $60.14 going by the cover, and $75 looking at guides (and that’s a generous pricing for issues). For the 25 Marvel comics, their value is $51.26 going by cover, and $78.25 looking at the pricing in guides. That’s a total of $111.40 or $153.25, well over $100 less in “value” than the advertised claim. Each package was also less than the $100 value claimed for the separate 25 comic packages. At the end you can find a complete list of comics received and value noted. To add insult to injury, one of the Marvel “comics” received was the Avengers/Invaders sketchbook produced by Marvel and Dynamite and I’m pretty sure came from with Wizard Magazine. In fact that one had “Not for Sale” printed on the back.

I followed up with GroupOn’s customer service. The first response is below:

Hi Brett,

Sorry for any confusion. It is never our intention to mislead anyone about the value of a Groupon.

The value and discount percentage listed on each deal reflect the regular full price for that product or service. If the business offers other temporary discounts or decides to change their standard pricing after their deal is featured, the relative savings and value might change.

Unfortunately, we cannot foresee or control these changes. That said, we work very hard to make sure that the deals we feature are the best around.

I hope this helps to clarify the situation, and we appreciate your continued support.

Regards,

Jahnavi Mathuradas
Groupon Customer Support

Doesn’t really answer my question of the discrepancy of the value of goods advertised versus what was received. I followed up for clarification, and received the next response:

Hi Brett,

I’m very sorry for the trouble. Unfortunately, books, beauty products (excluding electronics), undergarments, perishable items, any items marked “final sale,” and items that have been worn are nonrefundable and may not be returned. You can find this information in our Return Policy at http://gr.pn/GoodsReturns, and in the Fine Print on the purchase page for this Groupon at http://groupon.com/deals/gg-dc-comics-and-marvel-comic-book-bundles-1.

Of course, if your item was damaged prior to delivery, please let me know and I can assist you in returning the product in that case. However, due to the nature of this deal, we aren’t able to provide a replacement.

I checked and see that you have purchased Comic Book Bundle: DC-Marvel/50. Could you please provide us the details of the items received by you if you have further questions?

If you have any further questions, don’t hesitate to ask.

Regards,

Parasu R
Groupon Customer Support

Ok, again not answering my question. I also followed up with GroupOn’s press department, and have yet to hear back as this has gone to print after giving them a few days.

But, is it false advertising? To establish false advertising, you must prove five things:

  1.  a false statement of fact has been made about the advertiser’s own or another person’s goods, services, or commercial activity;
  2. the statement either deceives or has the potential to deceive a substantial portion of its targeted audience;
  3. the deception is also likely to affect the purchasing decisions of its audience;
  4. the advertising involves goods or services in interstate commerce;
  5. the deception has either resulted in or is likely to result in injury to the plaintiff.

To this purchase, all five of the items are checked off. The “value” is falsely stated. There is deception, again with the value stated and discount received. If the deal was just 25 comics for $24.99, I would not have purchased it, most shops have a better selection of dollar bins or 50 cent bins. It does involve goods. It also involved “injury” which is the money lost in purchase.

With over 1,000 packages bought, GroupOn has a pretty big potential lawsuit on their hands. But, as with all things, buyer beware, especially when too good to be true claims are made.

And the list of comics.

Demo-Graphics: Women’s History Month

The first day of each month (and a lot of Mondays) I break down the demographic data of those who “like” comics on Facebook. With about 32 million people this past month, the data represents those with an interest in comics (over 100 terms made up of publishers, generic terms like “comics,” and comic specific terms like “one-shot”). These are not necessarily purchasers or subscribers, they’d be a subset of this group, these are folks who are interested in comics, graphic novels, trade paperbacks, or publishers. That 32 million is the first audience we as a community should be reaching out to to push comics forward. They are the most likely to be interested in comics, and become regular readers and customers.

But, any good marketer knows, that demographic data is just one small portion of who a “customer” is. To truly get the whole picture of who these individuals are, and get even better bang for the buck, you also need to understand their interests and habits.

With the call to “push comics forward,” I’ve dug further into the data showing what else individuals might like, allowing marketers to better target potential comic fans. Last month was the first post of this type looking at the general comic Facebook fandom. For the second one, it felt appropriate to look at just women to kick off “Women’s History Month.”

Why is this important?

Someone’s age, gender, or ethnicity is just a small part of the equation when figuring out who to market to or what to market. A person’s history of purchases in this case, or what else they’re interested in helps to not only target to the individual, but find others like them. Gender, age, and ethnicity is the broad categories and helps with messaging, but now we’re getting into the specifics!

The Specifics

Again, we’re able to dive into Facebook for this data, using the exact same terms used for the monthly reports. The only difference is this data is for those 18 and up, while our monthly demographic report is 13 and up. Facebook data is enhanced using available data warehouses giving us a better idea as to who these people are.

And now, the data!

Age and Gender

Without the men, this data isn’t quite as useful, but we can see almost half of the fans are under the age of 35.

age_and_gender_3.2.15Lifestyle

Surprisingly, women are very close to the general Facebook population. For none of the lifestyle categories do women really stand out.

Lifestyle_1_3.2.15 Lifestyle_2_3.2.15 Lifestyle_3_3.2.15 Lifestyle_4_3.2.15Relationship Status and Education Level

The general comic fan population were more likely to be single or “in a relationship” compared to the Facebook populace. Women on the other hand are less likely to be single, and more likely to be married. When it comes to education, they’re more likely to be in grad school when the general comic populace is very much less likely.

relationship_education_3.2.15Job Title

For the general comic populace, the healthcare industry was a tthe bottom. When it comes to women, those professions are at the top along with administrative positions. It’s almost the exact opposite of the general comic fandom on Facebook.

Job_Title_1_3.2.15 Job_Title_2_3.2.15 Job_Title_3_3.2.15Page Likes

When it comes to the types of pages female comic fans on Facebook like, it’s health, beauty, clothing, and accessories that are at the top spot. For the general comic fandom, Manga, and a comic blog sit at the top of the list. In this list, the most “comic” related category is in Product/Service where Hello Kitty is listed.

Page_Likes_Top_Categories_1_3.2.15 Page_Likes_Top_Categories_2_3.2.15Marvel has been heading to The View to promote comics, but they might do better to target the viewers of The Ellen DeGeneres Show. Also, putting comics in a big box store like Target might be worth it too. IDW has done so with their Micro-Fun Pack line, and found success.

Page_Likes_1.3.2.15 Page_Likes_2.3.2.15 Page_Likes_3.3.2.15

 Location

Comic fans are located in big cities according to this and women aren’t an exception. The top spots are flipped though.

Cities_Percent_1_3.2.15 Cities_Percent_2_3.2.15 Cities_Percent_3_3.2.15 Cities_Percent_4_3.2.15 Cities_Percent_5_3.2.15 Cities_Percent_6_3.2.15 Cities_Percent_7_3.2.15 Cities_Percent_8_3.2.15 Cities_Percent_9_3.2.15Interestingly though, comic fans also over represent in smaller cities and towns. The cities are very different though compared to the general comic population. Having worked a comic shop in Buffalo, I can vouch for that.

Cities_Over_1_3.2.15They’re also underrepresented in larger cities. But, it’s a very different set of large cities. Bellevue, Washington has the distinction for being at the bottom for women and the general comic populace.

Cities_Under_3.2.15Frequency of Activity

Female comic fans also like more pages than the general comic populace, but it’s half as many. Female comic fans are even more likely to like posts or click ads compared to the general comic fandom.

Frequency_of_Activities_3.2.15Devices

Women interestingly really stand out as iPad users, though are pretty much in-line with the general Facebook populace for the rest of the devices used.

Device_Users_3.2.15Household

Female comic fans seem to make a bit more than the general Facebook population, but are slightly more likely to rent their home.

Household_Income_Ownership Household_size_3.2.15

 Spending Methods

Female comic fans almost line up exactly the same as the general Facebook populace. Where general comic fans are more likely to primarily use cash and less likely to primarily use credit cards, you don’t see that with the women.

Spending_Methods_3.2.15Their online purchasing habits are pretty similar to Facebook users, but they’re a little bit more likely to spend money at retail, unlike the general comic Facebook fans who are slightly less likely.

Retail_Spending_Online_Purchases_3.2.15They also are slightly more likely to purchase kids products, household products, and health and beauty products. This should be no surprise based on the pages liked. What it does tell me is that I might run an ad campaign targeting this population which features a comic book where kids are the main audience.

Purchase_Behavior_3.2.15And that wraps up our second look at the affinity and actual interests of our monthly comic fandom! Expect for even more of a dive in and explanation of how one would use this data in the coming weeks and months!

Most importantly, to really build the comic market, we need to understand who the fans and purchasers are. By doing so, we make our job easier. The above is a piece of that puzzle.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 32,000,000 in the United States

The total population remains steady from the previous month. The Spanish-speaking population last month was 14.38%, and this month is also 13.75%, dipping a bit compared to last month.

Gender and Age

Last month women accounted for 45.64% and men were 53.13%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 41.88% and men account for 56.88%. The female population continues to decrease, this time not just in percent, but also the total population.

gender 3.1.15

We’ll next look at how the percentage of women and men break down through age.

age and gender 3.1.15Men gained pretty consistently under the age of 49. Women under the age of 17 continued to be the majority for that age group and gained in population, while women generally decreased in all other age groups.

age and gender raw 3.1.15

Relationship Status

Compared to last month, the single population dipped a bit, while there were more people married and engaged people. Congrats!

relationship status 3.1.15And for those that like pie charts.

relationship status pie chart 3.1.15

Education

Generally, these stats are similar to last month’s. Changes are primarily due to the shift in gender.

education 3.1.15

Gender Interest

Compared to last month these stats are very similar. Changes are primarily due to the shift in gender.

gender interest 3.1.15

Ethnicity

It’s the fourth month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

This is the second month to include Asian Americans in this stat. The population is small, but expect it to grow as the months go forward.

African Americans account for 3.8 million, about 11.88% of the comic fandom, while all Hispanics account for 7.4 million, around 23.13%. Asian Americans account for 840,000 individuals, around 6.27%.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

ethnicity 3.1.15

Generation

We’ve been tracking what generation individuals are a part of. We present that information for the first time below.

generation 3.1.15

And that wraps up this month’s report! Join us Monday for even more information!

Black (Comic) History Month: Demo-Graphics, African Americans & Comic Publishers

For Black History Month we’ve been taking a look at characters, series, and creators, but I thought it also might be nice to also look at some of the demographic data that exists. The first thing I wanted to see was if African-American comic fans varied as to what publisher they liked.

For this demographic report I again dove into Facebook using the data provided as per usual. In February, African-Americans accounted for 3.4 million of the 32 million “comic fans,” making them 10.63% of the population. In general on Facebook, African-Americans make up 11.24% of the Facebook population.

I decided to look at not just publishers, but “comics” and “manga” as well to see what the percentage of African-Americans like them as well as how it breaks down as far as men and women.

In general for all of the terms below African-Americans account for 10.83% of that population. Marvel, DC Comics, Dark Horse, Dynamite, and in general comics underperform that percentage. Image, IDW, BOOM!, Oni, and Manga outperform. BOOM! and Oni especially do well having the top two percentages.

When it comes to percentage, men and women are the closest for Image, Comics and Manga. The biggest difference between men and women is Dark Horse.

AA Comic Data 2.9.15This is just the first report! I’ve got two more Mondays to dive even deeper into the information.

Demo-Graphics: Beyond Gender, Age, and Ethnicity

The first day of each month (and a lot of Mondays) I break down the demographic data of those who “like” comics on Facebook. With about 32 million people this past month, the data represents those with an interest in comics (over 100 terms made up of publishers, generic terms like “comics,” and comic specific terms like “one-shot”). These are not necessarily purchasers or subscribers, they’d be a subset of this group, these are folks who are interested in comics, graphic novels, trade paperbacks, or publishers. That 32 million is the first audience we as a community should be reaching out to to push comics forward. They are the most likely to be interested in comics, and become regular readers and customers.

But, any good marketer knows, that demographic data is just one small portion of who a “customer” is. To truly get the whole picture of who these individuals are, and get even better bang for the buck, you also need to understand their interests and habits.

With the call to “push comics forward,” I am happy to present for the first time these habits and affinity, and explain why this is important.

Why is this important?

Someone’s age, gender, or ethnicity is just a small part of the equation when figuring out who to market to or what to market. A person’s history of purchases in this case, or what else they’re interested in helps to not only target to the individual, but find others like them. Gender, age, and ethnicity is the broad categories and helps with messaging, but now we’re getting into the specifics!

The Specifics

Again, we’re able to dive into Facebook for this data, using the exact same terms used for the monthly reports. The only difference is this data is for those 18 and up, while our monthly demographic report is 13 and up. Facebook data is enhanced using available data warehouses giving us a better idea as to who these people are.

And now, the data!

Age and Gender

We can see the similar breakdown of percentages as I’ve been presenting for some time now. We get to see how that compares though to the Facebook population as a whole.

2015-02-02_1418Lifestyle

This is everyone’s interest data based on their actual purchase behavior, brand affinity, and other activities. Interestingly enough, comic fans are much greater than the general Facebook population in having children early in life. They tend to be renters, and still in school. On the flip side those in their mid-20s without children and owning their own home are also over represented by comic fans as well as similar folks with children.

Not surprisingly, the wealthy and “elite,” established, and elderly are under represented in the population.

Younger individuals with and without children are the bread and butter of the comic fandom in other words.

lifestyle_1 lifestyle_2 lifestyle_3Relationship Status and Education Level

Compared to the general Facebook populace, comic fans are much more likely to be “single,” “in a relationship,” or “engaged.” They are much less likely to be “married.” As far as education, they are slightly more likely to be college educated. Take the above and we’re looking for younger college educated individuals.

2015-02-02_1429Job Title

This is rather interesting. Based on likely industries from self-reported data, we have groups of what types of jobs comic fans have. It’s not surprising that with a younger set of individuals, the positions are less established with folks more likely temporary and seasonal, retail, food preparation, service industry positions.

They are much less likely lawyers, in the medical field, in computing or mathematics or in the science industry. Most of those involve longer career commitments, so comic fans might not be  there yet. Remember, they’re mostly young and in college.

job_title_1 job_title_2 job_title_3Page Likes

When it comes to what pages comic fans like, most shouldn’t be a surprise. We see lots fo video games, Marvel, DC Comics, comic characters, and Stan Lee. What’s also interesting is we see Loot Crate (showing a nice overlap and business decision to include comics in the service) and some fascinating bands.

2015-02-02_1434But how do those page interests compare to the rest of Facebook? We have that below! If I wanted to build a brand, I’d look at these pages first when targeting ads (along with the previous data mentioned). So far we have men, who are in college, in service jobs, and like Iron Man.

page_affinity_1 page_affinity_2Location

Comic fans are located in big cities according to this.

location_1 location_2 location_3 location_4 location_5Interestingly though, comic fans also over represent in smaller cities and towns.

location_overrepresentThey’re also underrepresented in larger cities.

location_underrepresentFrequency of Activity

Comic fans are also rather active on Facebook, liking commenting, sharing, likely, and clicking ads more than the average Facebook user.

frequency_of_activityDevices

Comic fans use a mix of mobile and desktop to access Facebook and are more prone to using Android devices… Yet we see iOs devices launched first for digital comic apps…

devicesHousehold

Comic fans tend to live alone or in larger households and rent.

home_1 home_2Spending Methods

Comic fans also primarily use cash, which makes sense since younger individuals might not have credit built up. They also spend much less on “travel & entertainment,” and “premium” things compared to the general Facebook users.

spendingIndividuals also are pretty average in their spending, while more likely to spend online or not spend online at all. They are also much less likely to be on the low end of online spending. Good news for digital comics!

spending_2What’s really interesting is the comic audience’s purchase behavior is lower for every category compared to the general Facebook population. Since they are generally even in spending compared to the audience, we can assume they’re buying something else…. comics maybe?

purchase_behaviorAnd that wraps up our first look at the affinity and actual interests of our monthly comic fandom! Expect for even more of a dive in and explanation of how one would use this data in the coming weeks and months!

Most importantly, to really build the comic market, we need to understand who the fans and purchasers are. By doing so, we make our job easier. The above is a piece of that puzzle.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest. This Monday we’ll have a new portion of this monthly report.

Facebook Population: Over 32,000,000 in the United States

The total population remains steady from the previous month. The Spanish-speaking population last month was 14.38%, and this month is also 14.38%, remaining unchanged..

Gender and Age

Last month women accounted for 48.13% and men were 50.63%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 45.63% and men account for 53.13%. The decrease in women when it comes to the percentage was gained by men.

gender 1.31.15

We’ll next look at how the percentage of women and men break down through age.

gender age 1.31.15Compared to last month, the loss for women was pretty across the board. Women under the age of 17 gained a bit while those 18 and over dropped in population.

gender age raw 1.31.15

Relationship Status

Compared to last month, the single population dipped a bit, while there were more people engaged. Congrats!

relationship 1.31.15And for those that like pie charts.

relationship pie chart 1.31.15

Education

Generally, these stats are similar to last month’s. Changes are primarily due to the shift in gender.

education 1.31.15

Gender Interest

Compared to last month these stats are very similar. Changes are primarily due to the shift in gender.

gender interest 1.31.15

Ethnicity

It’s the third month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

New this month is the inclusion of Asian Americans in this stat. The population is small, but expect it to grow as the months go forward.

African Americans account for 3.4 million, about 10.63% of the comic fandom, while all Hispanics account for 7.4 million, around 23.13%. Asian Americans account for 820,000 individuals, around 5.62%.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

ethnicity 1.31.15Generation

We’ve been tracking what generation individuals are a part of. We present that information for the first time below.

generation 1.31.15And that wraps up this month’s report! Join us Monday for even more information!

Diamond Releases December’s Top Sales and Market Share

Diamond has released the stats for December for comics, graphic novels, toys, and games including the top 50 comics and graphic novels sold. In a rare result, Marvel held the top retail market share (how many dollars was sold), while DC held the top unit market share (how many comics).

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 32.07%
DC COMICS 31.76%
IMAGE COMICS 9.89%
IDW PUBLISHING 6.10%
DARK HORSE COMICS 3.47%
BOOM! STUDIOS 2.66%
DYNAMITE ENTERTAINMENT 2.58%
EAGLEMOSS PUBLICATIONS LTD 1.22%
ARCHIE COMIC PUBLICATIONS 0.88%
AVATAR PRESS INC 0.86%
OTHER NON-TOP 10 8.50%
UNIT MARKET SHARE
PUBLISHER SHARE
DC COMICS 36.17%
MARVEL COMICS 34.10%
IMAGE COMICS 10.40%
IDW PUBLISHING 4.17%
DARK HORSE COMICS 2.95%
BOOM! STUDIOS 2.82%
DYNAMITE ENTERTAINMENT 2.26%
VALIANT ENTERTAINMENT LLC 0.91%
ARCHIE COMIC PUBLICATIONS 0.91%
TITAN 0.87%
OTHER NON-TOP 10 4.43%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
DECEMBER 2014 VS. NOVEMBER 2014
COMICS 1.77% 0.31%
GRAPHIC NOVELS -18.50% -21.51%
TOTAL COMICS/GN -5.14% -1.64%
DECEMBER 2014 VS. DECEMBER 2013
COMICS 6.67% 4.50%
GRAPHIC NOVELS -5.41% -8.39%
TOTAL COMICS/GN 2.83% 3.46%
CALENDAR YEAR 2014 VS. CALENDAR YEAR 2013
COMICS 4.03% 0.25%
GRAPHIC NOVELS 5.18% 5.28%
TOTAL COMICS/GN 4.39% 0.64%
FOURTH QUARTER 2014 VS. THIRD QUARTER 2014
COMICS -2.90% -1.57%
GRAPHIC NOVELS 6.31% 4.02%
TOTAL COMICS/GN -0.20% -1.16%
FOURTH QUARTER 2014 VS. FOURTH QUARTER 2013
COMICS 7.89% 7.05%
GRAPHIC NOVELS 7.56% 6.13%
TOTAL COMICS/GN 7.78% 6.98%
SECOND-HALF 2014 VS. FIRST-HALF 2014
COMICS 19.34% 18.58%
GRAPHIC NOVELS 10.54% 4.26%
TOTAL COMICS/GN 16.53% 17.36%

Folks were really into Snyder and Capullo’s “Endgame” driving Batman #37 to the top spot. Surprisingly to me, Marvel’s high-profile S.H.I.E.L.D. first issue came in third.

TOP 50 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in December 2014

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #37 $3.99 OCT140293-M DC
2 AMAZING SPIDER-MAN #11 $3.99 OCT140829-M MAR
3 SHIELD #1 $4.99 OCT140813-M MAR
4 BATMAN ANNUAL #3 $4.99 OCT140297 DC
5 THOR #3 $3.99 OCT140862-M MAR
6 JUSTICE LEAGUE #37 $3.99 OCT140223-M DC
7 AMAZING SPIDER-MAN ANNUAL #1 $4.99 OCT140824-M MAR
8 AVENGERS AND X-MEN AXIS #7 $3.99 OCT140781-M MAR
9 AVENGERS AND X-MEN AXIS #9 $4.99 OCT140787-M MAR
10 AVENGERS AND X-MEN AXIS #8 $3.99 OCT140784-M MAR
11 HARLEY QUINN #13 $2.99 OCT140319-M DC
12 WALKING DEAD #135 (MR) $2.99 OCT140774 IMA
13 HARLEY QUINN HOLIDAY SPECIAL #1 $4.99 OCT140322-M DC
14 SPIDER-MAN AND X-MEN #1 $3.99 OCT140826-M MAR
15 ANGELA ASGARDS ASSASSIN #1 $3.99 OCT140809-M MAR
16 SANDMAN OVERTURE #4 (MR) [*] $3.99 AUG140350-M DC
17 ROBIN RISES ALPHA #1 $4.99 OCT140306-M DC
18 ALL NEW X-MEN #34 $3.99 SEP140899-M MAR
19 DETECTIVE COMICS #37 $3.99 OCT140314-M DC
20 BATMAN AND ROBIN #37 $2.99 OCT140304-M DC
21 UNCANNY X-MEN #29 $3.99 OCT140888-M MAR
22 GUARDIANS OF GALAXY #22 $3.99 OCT140856 MAR
23 GUARDIANS OF GALAXY ANNUAL #1 $4.99 JUN140674-M MAR
24 SUPERMAN #37 $3.99 OCT140270-M DC
25 ALL NEW CAPTAIN AMERICA #2 $3.99 OCT140852-M MAR
26 BATMAN ETERNAL #35 $2.99 OCT140288 DC
27 BATMAN ETERNAL #36 $2.99 OCT140289 DC
28 BATMAN ETERNAL #37 $2.99 OCT140290 DC
29 BATMAN ETERNAL #38 $2.99 OCT140291 DC
30 BATMAN ETERNAL #39 $2.99 OCT140292 DC
31 MULTIVERSITY THUNDERWORLD #1 $4.99 OCT140218-M DC
32 AVENGERS #39 TRO $3.99 OCT140847 MAR
33 BATGIRL #37 $2.99 OCT140298-M DC
34 BATMAN SUPERMAN #17 $3.99 OCT140284-M DC
35 SPIDER-WOMAN #2 $3.99 OCT140836-M MAR
36 SECRET SIX #1 $2.99 OCT140215-M DC
37 ALL NEW X-MEN ANNUAL #1 $4.99 OCT140893-M MAR
38 GREEN LANTERN #37 $2.99 OCT140329-M DC
39 UNCANNY X-MEN ANNUAL #1 $4.99 OCT140891-M MAR
40 DEADPOOL #38 $3.99 OCT140800 MAR
41 WYTCHES #3 (MR) [*] $2.99 OCT140779-M IMA
42 WONDER WOMAN #37 $2.99 OCT140266-M DC
43 GRAYSON #5 $2.99 OCT140301-M DC
44 DEADPOOL #39 $3.99 OCT140801 MAR
45 SUPERMAN WONDER WOMAN #14 $3.99 OCT140278-M DC
46 ROCKET RACCOON #6 $3.99 OCT140858 MAR
47 THANOS VS HULK #1 $3.99 OCT140875-M MAR
48 NEW AVENGERS #28 TRO $3.99 OCT140848 MAR
49 ACTION COMICS #37 $3.99 OCT140275-M DC
50 BITCH PLANET #1 (MR) [*] $3.5 OCT140578-M IMA

As far as trades and graphic novels, Saga Vol. 4 topped the chart and folks were ready for Agent Carter with a Captain America trade.

TOP 50 GRAPHIC NOVELS

Based on Total Unit Sales of Products Invoiced in December 2014

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA TP VOL 04 (MR) $14.99 OCT140644 IMA
2 CAPTAIN AMERICA PEGGY CARTER AGENT OF SHIELD #1 $7.99 OCT140823 MAR
3 JUST THE TIPS HC (MR) $12.99 SEP140590 IMA
4 MANHATTAN PROJECTS TP VOL 05 THE COLD WAR $14.99 SEP140630 IMA
5 SUNSTONE TP VOL 01 (MR) $14.99 OCT140613 IMA
6 SUPERMAN UNCHAINED DELUXE ED HC $29.99 AUG140334 DC
7 BATMAN THE JIRO KUWATA BATMANGA TP VOL 01 $14.99 SEP140283 DC
8 NEW 52 FUTURES END TP VOL 01 (N52) $39.99 SEP140303 DC
9 NIGHTWING TP VOL 05 SETTING SON (N52) $16.99 SEP140309 DC
10 WALKING DEAD TP VOL 01 DAYS GONE BYE $14.99 NOV128157 IMA
11 THANOS HC GOD UP THERE LISTENING $24.99 SEP140916 MAR
12 NARUTO GN VOL 68 $9.99 OCT141722 VIZ
13 ALL NEW X-MEN TP VOL 04 ALL DIFFERENT $19.99 SEP140934 MAR
14 NIGHTWING TP VOL 01 BLUDHAVEN $19.99 SEP140321 DC
15 BATGIRL TP VOL 04 WANTED (N52) $16.99 SEP140305 DC
16 SAGA TP VOL 01 (MR) $9.99 AUG120491 IMA
17 RED HOOD AND THE OUTLAWS TP VOL 05 THE BIG PICTURE (N52) $14.99 SEP140310 DC
18 BATMAN & ROBIN HC VOL 05 THE BIG BURN (N52) $24.99 JUL140240 DC
19 SHAOLIN COWBOY TP $19.99 OCT141229 BUR
20 CIVIL WAR TP $24.99 JAN072436 MAR
21 SAGA TP VOL 03 (MR) $14.99 JAN140556 IMA
22 MY LITTLE PONY ADVENTURES IN FRIENDSHIP HC VOL 01 $9.99 OCT140454 IDW
23 GREEN LANTERN LIGHTS OUT TP (N52) $16.99 SEP140306 DC
24 SWAMP THING TP VOL 05 THE KILLING FIELD (N52) $14.99 SEP140313 DC
25 RED LANTERNS TP VOL 05 ATROCITIES (N52) $19.99 SEP140311 DC
26 SAGA TP VOL 02 (MR) $14.99 APR130443 IMA
27 AVENGERS ORIGIN HC $24.99 SEP100690 MAR
28 DAREDEVIL BY MARK WAID TP VOL 07 $19.99 SEP140933 MAR
29 WALKING DEAD TP VOL 22 A NEW BEGINNING (MR) $14.99 SEP140657 IMA
30 SUPERMAN ACTION COMICS TP VOL 04 HYBRID (N52) $16.99 SEP140312 DC
31 AMAZING X-MEN TP VOL 02 WORLD WAR WENDIGO $17.99 OCT140934 MAR
32 BATMAN ARKHAM ORIGINS HC $22.99 AUG140339 DC
33 CYCLOPS TP VOL 01 STARSTRUCK $15.99 SEP140929 MAR
34 LOBSTER JOHNSON TP VOL 04 GET THE LOBSTER $19.99 AUG140094 DAR
35 BATMAN TP VOL 01 THE COURT OF OWLS (N52) $16.99 DEC120323 DC
36 NEW LONE WOLF AND CUB TP VOL 03 (MR) $13.99 AUG140124 DAR
37 ATTACK ON TITAN BEFORE THE FALL GN VOL 03 $10.99 OCT141529 RAN
38 THIEF OF THIEVES TP VOL 04 (MR) $14.99 AUG140609 IMA
39 SUPERMAN BATMAN TP VOL 02 $19.99 SEP140323 DC
40 BATGIRL HC VOL 05 DEADLINE (N52) $24.99 AUG140328 DC
41 WORLDS FINEST TP VOL 04 FIRST CONTACT (N52) $16.99 SEP140314 DC
42 MS MARVEL TP VOL 01 NO NORMAL $15.99 JUN140725 MAR
43 ANGEL & FAITH SEASON 10 TP VOL 01 RIVER MEETS SEA $18.99 AUG140091 DAR
44 WALKING DEAD TP VOL 02 MILES BEHIND US (NEW PTG) $14.99 SEP088204 IMA
45 NOVA TP VOL 04 ORIGINAL SIN $16.99 OCT140935 MAR
46 POWERS BUREAU TP VOL 02 ICONS (MR) $19.99 JAN140782 MAR
47 WICKED & DIVINE TP VOL 01 THE FAUST ACT (MR) $9.99 SEP140684 IMA
48 WALKING DEAD TP VOL 21 ALL OUT WAR PT 2 (MR) $14.99 MAY140652 IMA
49 CAPTAIN AMERICA TP VOL 03 LOOSE NUKE $19.99 SEP140935 MAR
50 MASSIVE TP VOL 04 SAHARA $19.99 AUG140073 DAR

The Top 100 Graphic Novels of 2014

Previews has released a list of the top 100 graphic novels of 2014. Image Comics dominated the list, holding 9 of the top 10 slots. DC Comics had one in the top ten with Batman Vol. 1 at #9.

Marvel‘s best was Guardians of the Galaxy Vol. 1 which was #11, Dark Horse ComicsAvatar: The Last Airbender Volume 7: Rift, Part 1 was #41, and IDW Publishing‘s best was Locke & Key Volume 6: Alpha & Omega at #73.

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA TP VOL 03 (MR) $14.99 JAN140556 IMA
2 SAGA TP VOL 01 (MR) $9.99 AUG120491 IMA
3 WALKING DEAD TP VOL 20 ALL OUT WAR PT 1 (MR) $14.99 JAN140559 IMA
4 SAGA TP VOL 02 (MR) $14.99 APR130443 IMA
5 WALKING DEAD TP VOL 01 DAYS GONE BYE $14.99 NOV128157-M IMA
6 WALKING DEAD TP VOL 21 ALL OUT WAR PT 2 (MR) $14.99 MAY140652 IMA
7 SEX CRIMINALS TP VOL 01 (MR) $9.99 JAN140558 IMA
8 WALKING DEAD TP VOL 22 A NEW BEGINNING (MR) $14.99 SEP140657 IMA
9 BATMAN TP VOL 01 THE COURT OF OWLS (N52) $16.99 DEC120323 DC
10 SAGA TP VOL 04 (MR) $14.99 OCT140644 IMA
11 GUARDIANS OF GALAXY TP VOL 01 COSMIC AVENGERS $19.99 JAN140800 MAR
12 BATMAN THE KILLING JOKE SPECIAL ED HC $17.99 NOV070226 DC
13 WALKING DEAD TP VOL 02 MILES BEHIND US $14.99 SEP088204 IMA
14 BATMAN DEATH OF THE FAMILY BOOK & JOKER MASK SET (N52) $39.99 MAY140361 DC
15 RAT QUEENS TP VOL 01 SASS & SORCERY (MR) $9.99 JAN140555 IMA
16 EAST OF WEST TP VOL 01 THE PROMISE $9.99 JUN130466 IMA
17 BATMAN TP VOL 02 THE CITY OF OWLS (N52) $16.99 JUL130235 DC
18 BATMAN TP VOL 03 DEATH OF THE FAMILY (N52) $16.99 FEB140248 DC
19 BLACK SCIENCE TP VOL 01 HOW TO FALL FOREVER (MR) $9.99 MAR140535 IMA
20 BATMAN HUSH COMPLETE TP $24.99 MAY090178 DC
21 EAST OF WEST TP VOL 02 WE ARE ALL ONE $14.99 DEC130494 IMA
22 BATMAN DARK KNIGHT RETURNS TP $19.99 NOV118095 DC
23 WALKING DEAD TP VOL 19 MARCH TO WAR $14.99 SEP130566 IMA
24 CIVIL WAR TP $24.99 JAN072436 MAR
25 WALKING DEAD TP VOL 03 SAFETY BEHIND BARS $14.99 NOV082245 IMA
26 WATCHMEN TP $19.99 FEB140265-M DC
27 FABLES TP VOL 01 LEGENDS IN EXILE (MR) $12.99 FEB120285 DC
28 AFTERLIFE WITH ARCHIE TP VOL 01 $17.99 MAR140833-M ARC
29 DEADPOOL KILLS MARVEL UNIVERSE TP $14.99 AUG120709 MAR
30 SANDMAN TP VOL 01 PRELUDES & NOCTURNES (MR) $19.99 JUL100259 DC
31 PRETTY DEADLY TP VOL 01 (MR) $9.99 FEB140533 IMA
32 HAWKEYE TP VOL 01 MY LIFE AS WEAPON NOW $16.99 DEC120744 MAR
33 BATMAN THE LONG HALLOWEEN TP $24.99 JUL110251 DC
34 BATMAN YEAR ONE DELUXE SC $14.99 OCT060163 DC
35 JOKER DEATH OF THE FAMILY TP (N52) $24.99 JAN140340 DC
36 DEADPOOL TP VOL 01 DEAD PRESIDENTS NOW $15.99 MAR130727 MAR
37 JUSTICE LEAGUE TP VOL 01 ORIGIN (N52) $16.99 OCT120252 DC
38 BATMAN HC VOL 04 ZERO YEAR SECRET CITY (N52) $24.99 JAN140342 DC
39 X-MEN DAYS OF FUTURE PAST TP $19.99 OCT110741 MAR
40 MS MARVEL TP VOL 01 NO NORMAL $15.99 JUN140725 MAR
41 AVATAR LAST AIRBENDER TP VOL 07 RIFT PART 1 $10.99 NOV130064 DAR
42 WALKING DEAD TP VOL 04 HEARTS DESIRE $14.99 SEP088205 IMA
43 WALKING DEAD TP VOL 18 WHAT COMES AFTER $14.99 APR130482 IMA
44 THANOS INFINITY REVELATION OGN HC $24.99 APR140765 MAR
45 NEMO ROSES OF BERLIN HC (MR) $14.95 JAN141334 TOP
46 MINECRAFT OFFICIAL MOJANG ESSENTIAL HANDBOOK HC $7.99 FEB142549 SCH
47 MINECRAFT OFFICIAL MOJANG REDSTONE HANDBOOK HC $7.99 FEB142550 SCH
48 DEADLY CLASS TP VOL 01 REAGAN YOUTH (MR) $9.99 MAY140626 IMA
49 WALKING DEAD COMPENDIUM TP VOL 01 (MR) $59.99 MAR092419 IMA
50 SUPERMAN RED SON TP $17.99 JAN140353-M DC
51 FABLES TP VOL 20 CAMELOT (MR) $19.99 MAY140403 DC
52 INFINITY GAUNTLET TP $24.99 JUL110745 MAR
53 MANIFEST DESTINY TP VOL 01 $9.99 MAR140546 IMA
54 WALKING DEAD TP VOL 17 SOMETHING TO FEAR (MR) $14.99 SEP120449 IMA
55 TEEN TITANS EARTH ONE HC VOL 01 $22.99 JUL140221 DC
56 BRYAN LEE O MALLEY SECONDS GN $25 APR140949 RAN
57 HAWKEYE TP VOL 03 LA WOMAN $15.99 MAY140930 MAR
58 WALKING DEAD TP VOL 05 BEST DEFENSE $14.99 SEP088206 IMA
59 SAGA DLX ED HC VOL 01 $49.99 SEP140591 IMA
60 ATTACK ON TITAN GN VOL 01 $10.99 MAR121101 RAN
61 BATMAN TP VOL 04 ZERO YEAR SECRET CITY (N52) $16.99 JUL140237 DC
62 BATMAN HC VOL 03 DEATH OF THE FAMILY (N52) $24.99 MAY130216 DC
63 WICKED & DIVINE TP VOL 01 THE FAUST ACT (MR) $9.99 SEP140684 IMA
64 CAPTAIN AMERICA PEGGY CARTER AGENT OF SHIELD #1 $7.99 OCT140823 MAR
65 NIGHT OF LIVING DEADPOOL TP $16.99 MAR140768 MAR
66 V FOR VENDETTA TP (MR) $19.99 SEP088030 DC
67 EAST OF WEST TP VOL 03 THERE IS NO US $14.99 JUL140478 IMA
68 AGE OF ULTRON TP $34.99 FEB140842 MAR
69 GOTG BY ABNETT AND LANNING COMPLETE COLL TP VOL 01 $34.99 APR140786 MAR
70 DEADPOOL BY DANIEL WAY COMPLETE COLL TP VOL 01 $34.99 APR130732 MAR
71 AVATAR LAST AIRBENDER TP VOL 08 RIFT PART 2 $10.99 MAR140061 DAR
72 DEADPOOL KILLS DEADPOOL TP $14.99 SEP130799 MAR
73 LOCKE & KEY HC VOL 06 ALPHA & OMEGA $29.99 NOV130333 IDW
74 DEADPOOL TP VOL 04 DEADPOOL VS SHIELD $15.99 FEB140851 MAR
75 FLASH TP VOL 01 MOVE FORWARD (N52) $16.99 MAY130224 DC
76 CHEW TP VOL 08 FAMILY RECIPES (MR) $12.99 JAN140548 IMA
76 X-MEN NO MORE HUMANS OGN HC $24.99 JAN140780 MAR
78 PREACHER TP BOOK 01 (MR) $19.99 MAR130303 DC
79 LOCKE & KEY TP VOL 01 WELCOME TO LOVECRAFT $19.99 JUN090991 IDW
80 WALKING DEAD TP VOL 06 SORROWFUL LIFE $14.99 SEP088207-M IMA
81 CHEW TP VOL 01 (MR) $9.99 SEP090288 IMA
82 HAWKEYE TP VOL 02 LITTLE HITS NOW $16.99 MAR130726 MAR
83 BATMAN HC VOL 05 ZERO YEAR DARK CITY (N52) $24.99 JUN140264 DC
84 ALL NEW X-MEN TP VOL 01 YESTERDAYS X-MEN $19.99 OCT130757 MAR
85 SUPERIOR SPIDER-MAN TP VOL 04 NECESSARY EVIL $17.99 OCT130759 MAR
86 HELLBOY IN HELL TP VOL 01 DESCENT $17.99 JAN140125 DAR
87 DEADPOOL TP VOL 05 WEDDING OF DEADPOOL $15.99 APR140772 MAR
88 FOREVER EVIL HC (N52) $24.99 MAY140364 DC
89 AVENGERS VS X-MEN TP AVX $34.99 JAN130771 MAR
90 HARLEY QUINN WELCOME TO METROPOLIS TP $19.99 DEC130313 DC
91 SOUTHERN BASTARDS TP VOL 01 HERE WAS A MAN (MR) $9.99 JUL140517 IMA
92 DEADPOOL VS CARNAGE TP $16.99 MAY140932 MAR
93 GUARDIANS OF GALAXY TP VOL 02 ANGELA $19.99 JUL140730 MAR
94 VELVET TP VOL 01 BEFORE THE LIVING END (MR) $9.99 FEB140537 IMA
95 BLACK CANARY AND ZATANNA BLOODSPELL HC $22.99 JAN140326 DC
96 AMAZING SPIDER-MAN FAMILY BUSINESS OGN HC $24.99 DEC130759 MAR
97 JUSTICE LEAGUE TP VOL 03 THRONE OF ATLANTIS (N52) $16.99 JAN140339 DC
98 FABLES TP VOL 02 ANIMAL FARM $14.99 DEC138056-M DC
99 WONDER WOMAN TP VOL 01 BLOOD (N52) $14.99 OCT120256 DC
100 WOLVERINE OLD MAN LOGAN TP $29.99 JUL100692 MAR
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