Tag Archives: marketing

Black (Comic) History Month: Demo-Graphics, African Americans & Comic Publishers

For Black History Month I thought I’d revisit a post from last year where I looked at various publishers and their “likes” among African-Americans.

For this demographic report I again dove into Facebook using the data provided as per usual. In February, African-Americans accounted for 3.7 million of the 36 million “comic fans,” making them 10.63% of the population. Compared to last year, that’s an increase of 300,000 African-American fans and 4 million comic fans overall. So, the population has decreased to 10.28% this year compared to last year’s 10.63%

In general on Facebook, African-Americans make up 10.2%, which is a decrease from 11.24% of the Facebook population last year. That dip may explain some of the below.

I decided to look at not just publishers, but “comics” and “manga” as well to see what the percentage of African-Americans like them as well as how it breaks down as far as men and women.

In general for all of the terms used below African-Americans account for 10.83% of that population in 2015, but they now account for 12.40%. Marvel, DC Comics, Vertigo, IDW Publsihing, BOOM! Studios, Dark Horse, Dynamite, Oni Press, Comics in general, and Manga all fall below that percent. Image, Dynamite, and Milestone Media are above.

Marvel, DC Comics, IDW Publishing, BOOM! Studios, Dark Horse, Oni Press, and Manga all decreased in their total percentage. Image Comics, Dynamite Entertainment, and Comics in general are doing better compared to last year.

Part of the shift in data is the growth of fans for Milestone Media which was not a factor in 2015, but has a high enough fandom that African-Americans make up 35.56% of their likes, throwing off the percentages.

Also of note, women are a majority of fans for both Image Comics and Dark Horse Comics. The largest gap is BOOM! Studios and was IDW Publishing last year.

Check out the full states below.

Facebook comics African American Data 2016

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

The second month of 2016 continues the slide we saw begin last month. Compared to January 2016, the overall population has dipped by 2 million, and a total of 5 million since December.

The Spanish-speaking population last time was 18.42%, and this month is 18.33%, remaining fairly stable as a part of the population.

Gender and Age

Last month women accounted for 44.74% and men were 55.62%. Women were the dip compared to last month with their dropping 2 million individuals. Women now account for 41.67% of the population with men at 58.33%.

facebook comics 2.1.16

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender and age 2.1.16

And here’s the raw data of all of the above. We generally see a dip in the population overall, though there are some exceptions.

facebook comics gender and age raw 2.1.16

Relationship Status

Things remained pretty much the same compared to last month, though Married saw an uptick. Mazel tov!

facebook comics relationship 2.1.16

Education

This was all changed compared to last month. I’m unsure why there was such a difference when it comes to education, but there was some massive swings I can only associate as a glitch, but we’ll see next month.

facebook comics education 2.1.16

Gender Interest

Generally this was the same though the men interested in women increased to reflect the greater population.

facebook comics gender interest 2.1.16

Ethnicity

Again, this remains relatively the same. African Americans dipped compared to last month while Asian Americans increased slightly.

facebook comics ethnicity 2.1.16

Generation

And with some shifts in the ages, we see shifts here too. Baby Boomers and Generation X have decreased compared to Millennials who hold steady.

facebook comics generation 2.1.16

And that wraps up this month’s report.

Demo-Graphics: Comic Fans are More Liberal

On the first of the year I ran new demographic stats about the break down of “likes” on Facebook. While I run stats on gender, age, and more, I don’t run all of the stats gathered. For over a year I’ve been gathering the political persuasion of these individuals as well. With it being a Presidential election year it felt right to start regularly covering the data along with the regular demographic data.

First, lets look at the general information for Facebook users in the United States. Since September 2014, Facebook has placed individuals into five silos, Conservative, Liberal, Moderate, Very Conservative, and Very Liberal.

On average the stats have measured the political affiliation for 175,982,456 users in the United States. There’s currently about 192 million users in the United States on Facebook.

A glitch prevented data gathering in May 2015, but you can see the percentage for each political persuasion is pretty consistent since I began recording data.

When it comes to percentage, those that consider themselves Liberal was about equal to those who are Moderate, while Very Liberal and Conservative were about equal. Very Conservative came in as the smallest group.

Facebook Political 5 persuasions percent

When we combine the Liberal and Very Liberal, and Conservative and Very Conservative, we get the total Liberal population just under half the total population, and it’s still fairly flat.

Facebook Political 3 persuasions percent

How does comic fandom compare to this?

Using the population data from the monthly reports, I’ve found comic fandom is more liberal than the average Facebook population with those considering themselves Liberal being the largest population and those considered Very Conservative the smallest group. We also see a bump of those being Liberal at the end of 2015/beginning of 2016 mostly at the cost of Moderates.

There’s clear space between Liberal and the second largest group Moderate. Also interesting is Very Liberal at times overtaking Conservatives as the two ideologies compete as to which is the larger population on average Conservative accounts for 15.55% while Very Liberal is 15.48%. Very Liberal is the majority at the beginning and end of the time frame.

Facebook Comic Political 5 persuasions percent

Combining the similar ideologies we see some interesting stats. Unlike the general Facebook population which remains flat, we see some movement over time. Liberals at times make an outright majority at times and overall Moderates outnumber Conservatives.

Facebook Comic Political 3 persuasions percent

We can see Liberals dip over 2015 with a sharp increase at the end of the year. While I can’t say definitively why this occurred you wonder if news coverage of the 2016 Presidential race had an impact.

No matter how you cut it, it’s clear those who like comics on Facebook are more liberal than the general Facebook population. Remember that the next time someone says comics are “too liberal.”

Stay tuned, as this data will be updated monthly along with the normal demographic data as we head in to November 2016.

Demo-Graphics: Gender Shifts Since 2013

Earlier today I presented the newest demographic details of those who “like” comics on Facebook. These stats have been compiled since late 2012 and have been interesting indicators for shifts. We can see the shrinking of the gap between men and women, and recently an expansion of the gap between the sexes. Could this be a sign of things to come in 2016?

Check out the shifts in raw numbers and percentage. Well have more data over the next week.

facebook comics gender 2012-2015 raw numbers facebook comics gender 2012-2015 percent

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 38,000,000 in the United States

The first month of 2016 kicks off with a dip in the overall population. Compared to December 2015, the overall population has dipped by 3 million. That loss is entirely in men who like comics, as women increased 1 million compared to the previous month.

The total population remained unchanged from the previous month. The Spanish-speaking population last time was 10.98%, and this month is 18.42%, a massive increase from last month, but we see that increase elsewhere and we’ll discuss that below.

Gender and Age

Last month women accounted for 39.02% and men were 60.98%. This month flips things with women now accounting for 44.74% and men are 55.26%. This is more in line with most of the monthly stats, unlike last month’s outlier.

facebook comics 1.1.16

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 1.1.16

And here’s the raw data of all of the above.

facebook comics gender age raw 1.1.16

Relationship Status

Single, In a Relationship, and Unspecified saw increases compared to last month. It seems the holidays were a bit of a mixed bag for folks.

facebook comics relationship 1.1.16

Education

None of the changes here are too shocking considering the change in the breakdown in gender.

facebook comics education 1.1.16

Gender Interest

Those interested in the same sex have dropped for both men and women as far as percentage this month.

facebook comics gender interest 1.1.16

Ethnicity

African-Americans and Hispanics saw a huge boost since last month. African-American women especially saw a big boost. Also, Spanish dominant saw an almost 3 fold increase which also explains the increase of Spanish speakers as far as a percentage of the population.

facebook comics ethnicity 1.1.16

Generation

Due to a glitch, these stats were unavailable last month, but here they are, presented without comment.

facebook comics generation 1.1.16

And that wraps up this month’s report.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 41,000,000 in the United States

I think it’s likely that last month was a “glitch” in the system with such a change. Things are more towards what I’d expect, and we’ve seen in previous reports.

The total population remained unchanged from the previous month. The Spanish-speaking population last time was 11.95%, and this month is 10.98%, a bit of a dip from the previous month.

Gender and Age

Last month women accounted for 51.22% and men were 46.34%. This month flips things with women now accounting for 39.02% and men are 60.98%. Will men are again a majority, this is more on the extreme end of things when it comes to percentages.

facebook comics gender 12.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 12.1.15

And here’s the raw data of all of the above.

facebook comics gender age raw 12.1.15

Relationship Status

The amount of single individuals has increased by a million compared to last month. Those in civil unions, domestic partnerships, open relationships, complicated, separated, divorced, and widowed also saw increases.

facebook comics relationships 12.1.15

Education

There was a lot of changes when it came to gender and education, but that’s expected considering the swing of percentages overall.

facebook comics education 12.1.15

Gender Interest

Men interested in men increased in percent, not shocking due to the swing in percentage, but interestingly women interested in men & women remained the same as far as percentage.

facebook comcis gender interest 12.1.15

Ethnicity

The amount of African Americans has dropped a lot, mostly in women who dropped 1.4 million. Hispanics too dropped 800,000, but Asian Americans increased 300,000 compared to last month.

facebook comics ethnicity 12.1.15

Generation

Due to a glitch, these stats are unavailable for this month.

 

And that wraps up this month’s report. We’ll return Monday with more data and insights!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 41,000,000 in the United States

Last month, the Facebook stats returned to normal after an anomaly the previous month. Well, this month’s stats might also be an anomaly as well. I will be checking these stats over the next week to see if it remains consistent and will update this if there is a change.

The total population remained unchanged from the previous month. The Spanish-speaking population last time was 10.73%, and this month is 11.95%, a nice increase considering the stagnant size. This can likely be attributed to an increase in the Hispanic population.

Gender and Age

Last month women accounted for 41.46% and men were 58.54%. This month flips things with women now accounting for 51.22% and men are 46.34%. Again, do not take this as fact, but it’s an interesting trend and possibly a glitch.

Having gone through the change is due to an increase of women and decrease of men, and especially an increase in liberal women, minority women.

facebook comics gender 11.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 11.1.15

And here’s the raw data of all of the above.

facebook comics gender age raw 11.1.15

Relationship Status

Here’s how everyone stands as far as relationships. There’s fewer people listed as single, but more are unspecified.

facebook comics relationship 11.1.15

And for those that like pie charts.

facebook comics relationship chart 11.1.15

Education

Things haven’t changed that much compared to last month, but some changes due to the shifts in gender counts.

facebook comics education 11.1.15

Gender Interest

Men interesting in men decreased from the previous month, but women interested in women increased. Those interested in both was pretty even.

facebook comics gender interest 11.1.15

Ethnicity

Shifts in the ethnic stats might explain some of the shift in the overall gender population. African Americans increased by 1.6 million individuals and of those are almost all women. Hispanics also increased by 1 million individuals and that was all women, as men decreased.

facebook comics ethnicity 11.1.15

Generation

Compared to last month Baby Boomers and Generation X decreased as overall populations with Millennials increasing by 1 million.

facebook comics generation 11.1.15

And that wraps up this month’s report. We’ll return Monday with more data and insights!

Sunday Roundtable: How Would Get New Comic Readers?

JLA Roundtable raw more comic readersSundays are known for their talking heads sitting around a table talking about pertinent topics, and pontificating with their expertise. We gather the Graphic Policy Team each Sunday to do exactly that in our Sunday Roundtable.

This weeks topic, what can publishers and creators do to try to get new readers into comics?

Alex: Not relaunch their comics every five minutes?

Brett: Bwahahahahaha!

Elana: You don’t think the new readers more likely to pick up a comic book that says it’s number one in a series? Because I imagine that people are more likely to do that. People find it intimidating entering something at issue one hundred. That said when they’ve done some relaunches they haven’t been honest brokers and actually began something in a clear way from the first issue.

If your issue one is not new reader friendly and then why the hell is it issue 1?

I don’t recall how Marvel‘s .1 initiative went. It seemed like a possible solution. I figured the problem was that potential new readers didn’t know it was happening.

Alex: I think you hit the nail on the head there. Marvel’s .1 happened over such a long time that it was easy to forget it happened. And the constant relaunches aren’t as all encompassing as DC‘s New 52 tried to be (but even that was convoluted as to what did and didn’t happen).

If you’re going to relaunch something, don’t build it on, or keep referring too, stories new readers would not have read.

Also, with the amount of new number 1’s, nothing feels as if they’re going to stick around. If a comic makes it to 20 issues, then it feels as if it’s been a long running series…

Elana: How do you reconcile needing to have new number ones for people with helping people feel invested in something for a longer time? I still think that ultimately this is a real challenge. But if they stagger things so that there are some long-term pieces while there are other more contained comics and they can make it clear from the start was going to be what that could help.

Alex: That’s just it; there’s no good answer to that; you can ether have a long running series and whenever there is a new arc do what Valiant have been doing and have it announced in the cover, or have a mix of miniseries and some longer running comics (even a 12 issues maxi series could work).

How feasible that really is, though, I have no idea.

Daphne: The most prohibitive thing for me when I started getting into comics was not having an idea of where to begin. From an outsider’s perspective, when you look at the yearly events, the vast amount of characters, the ridiculous deaths and plot twists and retcons and alternate dimensions, it’s almost impossible to figure out where to start. Ignoring things like the fan culture around a given property potentially keeping new comers away (because that’s a whole other can of worms), the biggest thing for me was worrying I’d start with a story arc that ended up going nowhere or didn’t matter to the character’s backstory or plot, or get really invested in a character that was just going to get ignored for years or written out entirely.

I think a great way to get new people into comics would be to annually or semi-annually create some kind of summary of a property or franchise explaining the world and the current status quo. “Interested in getting into The Splendiferous Stilt-Man? Here’s everything you need to know!” Making something like that available to people would do a lot to alleviate the feeling that any given comic is slowly collapsing under the weight of its own canon and there’s no good point to start reading.

This, I think, is the one thing the MCU has done best. Whether I agree with all their decisions or not, the writers have been creating a very specific and clearly defined universe with what are for millions of non-readers now the definitive versions of characters. Not only is it easier to keep track of everyone right now but the writers also excised a lot of the weirder aspects of comics. “Ultron is an evil robot Tony Stark created who tried to destroy humanity and was defeated, then never came back” is way better than “one time Ultron uploaded his consciousness into the nanites in Tony Stark’s body and reshaped his body and armor into the form of a naked silver woman because he’s in love with Hank Pym”. Maybe some of the fun bits and pieces get lost along the way from time to time, but the popularity of the MCU films made it much easier for me to feel like I had a basic grasp on characters and plot and then go right to the new updated series for characters like Ms. Marvel so I could see how she’d eventually fit into the films. It makes it simpler for casual observers or people like me who want to get into comics but don’t have any idea where to start (and don’t want to ask online and get a million conflicting, argumentative answers) actually figure out what they want to read and where to begin.

Avoiding relaunching comics and massive yearly events that reshape the status quo but not really thanks to editorial mandates to bring back certain things would help too. But a basic “here’s this character, this is her backstory, her current plot line is this and involves these people” on a website or even in comic form would do so much.

Elana: They can start freaking advertising them in the first place by doing advertisements on Facebook for example. We have long said that everyone who says they like the Avengers movie should be seeing Facebook ads for Avengers comics that are new reader friendly. This is marketing 101.

They can let the public know they have diverse characters and genres and tones and bring on more diversity in the writers and artists so that people who have assumed that comics aren’t for them can see themselves represented.

They can also do a better job of making it clear which comics are aimed at children and getting those in to the book market would go a long way.

No more mega crossovers.

Alex: When I first started reading comics, and in many ways when I’m thinking of new series now, there were no big events happening on a yearly basis. Yeah, there were multi part stories, but those multipart stories were almost always contained within the comic. Like Daphne and Elana have said, the major events are turning people off from getting into comics (or starting new series).

Christopher: Honestly, I think a large chunk of it, has to do with proper marketing and advertisement. Especially given the popularity of superhero/comic book based tv shows and movies. However, Marvel and DC both really need to stop with the reboot/re-launch things, it kind of screws people over who are just trying to get into comics. Even third parties like Image, Dark Horse, Vertigo, Action Labs, etc; aren’t as well known as their mainstream counterparts. That may be a better place to start, since they don’t tend to do reboots. Also companies should embrace apps, like comiXology, iBooks, Kindle since given the accessibility of most technology,it would make a good point to start there, with introduction series.

Monique: Personally I would simply say advertising outside of the comic book environment. I never see comics advertised unless I’m at a comic con or comic book store. When advertised in these environments, it’ll be hard to gain a lot of new customers. (Assuming the majority there are already into comics). The only way I find out about other comics is by when I’m reading them and I see the ads in them. Plus since it’s already something I love, I will take the time out to see what is out there.

Furthermore, I find that the people who aren’t really into comics aren’t around the people who like them. For example, my father is a huge comic book fan and that definitely has had an influence over my love for the comic book universe.

Alex: I’d never really thought about the advertising, or lack there of, of comics outside of the comic book community, but that makes absolute sense. Rather than spread your existing readership thin, advertise elsewhere an bring in new blood.

Do you guys think television ads would work, maybe for trades, or billboards…?

Christopher: Probably start with billboards, with a mix of advertisements on it. TV ads may reach a lot larger of audience but with. TiVo and such things, who knows if they are actually watching the ads

Elana: Facebook ads are cheap, targeted and infinitely scalable. The Shield TV show should run ads for Shield related comics. But generally let’s start with a sane contextual marketing campaign in Facebok.

Daphne: I could see television ads working. “You’ve seen the movies, now get the WHOLE story. Marvel’s Civil War, blah blah blah…” is a pretty logical opening for a commercial.

Brett: What about just an ad/url during movies or on the tv shows? Or doing a digital comic tie-in with Fandango (or printed comic to hand). I think I’ve seen the latter two, but doesn’t feel like it’s common.

Alex: Walking Dead has their Second Screen app to use during live tv screenings. Obviously this couldn’t work during a movie in the theater, but you could probably program something to work during a Blu-ray viewing.

Monique: I think an add/url during the movies would be great as it puts an emphasis on the fact that these films and TV shows were originally comics.

Daphne: Plus, free stuff! I’d love getting a free comic with a movie ticket. I used to beg my parents to see things like the Pokemon movies when they were giving away free cards. It’d bring in even more younger fans and curious newcomers too.

Brett: So interesting spin on this. When The Walking Dead hit, folks I know who have never read a comic, grabbed trade paperbacks and started reading those comics. But, have don’t that with the Avengers. There was a point I’d see multiple people with Walking Dead trades in my commute. Why did that show clearly bring people in, when other comics, it’s not quite as clear they have?

Monique: I always assumed it was because DC And Marvel have had comics since late 1930’s and The Walking Dead collection doesn’t look daunting? Because when i started buying comics sometimes I felt like as if I needed some previous comics from many years ago.

Daphne: I think it’s definitely because TWD has a much less daunting, more simplistic premise compared to a decades-long superhero epic. People who’ve never seen a zombie movie still know how zombie movies work. People who’ve never read a Black Panther comic book usually don’t know what his powers are or how he works.

Brett: Both very interesting points.

Alex: You can also read the entire The Walking Dead released so far in a reasonable time. It’s a cohesive story that isn’t mired in continuity. Plus it has zombies.

Brett: And as far as solid marketing, we see “street teams” with so many products where they go out and do some grassroots marketing, where’s that for comics?

Daphne: For better or for worse, I think comics and nerd culture in general have the opposite – the die-hard fans aren’t usually the ones trying to share what they love with other people, they’re the ones angriest when comics try to become more mainstream or diverse or accessible to newcomers. Just about every girl I know who isn’t into comics but wants to be avoids it because the fan base is so insular. It’s the reason I do all my comic shopping digitally – I worry about how a girl in a comic book store is going to be treated. I’ve heard too many horror stories.

But I was hesitant to bring that up because it feels like it’s big enough to be a whole topic all to itself.

Brett: A topic for another roundtable!

Elana: Daphne if your ever in NYC I’m taking you comic shopping!

Daphne: Deal!

Christopher: I think the closest thing that the industry has to this, is Free Comic Book Day. While it may not be a large thing in the mainstream media, it certainly does tend to bring in “newbies” for comics. Downside the comics offered seemed to have a mixed audience appeal. However maybe instead of getting into comics as an adult getting them as a kid may end this unnecessary elitism

Alex: I think that in many ways, and for better or for worse, we (comic book websites, blogs and the like) serve a similar function as the street teams. But we don`t reach the non comics fans in the way an actual team would do, and really, while we want to encourage people to read comics, we`re not going to blindly advertise a comic that we think is awful or offensive.

So really we`re not like them at all. I had a point to make here, and I’ve lost it.

Brett: Is the issue at hand that the publisher’s goal is to sell to stores and not directly to customers, which is the store’s job?

Monique: Both perhaps?

Alex: Aye; the publisher just wants to move units and may not be thinking as much about an audience as they probably should be. The bigger the publisher, the less likely it will be for every comic to be read, unlike smaller publishing houses like (to an extent) Valiant, 21 Pulp and Action Lab.

Brett: And with that, we’ll wrap up this roundtable. Sound off with what you think in the comments below!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 41,000,000 in the United States

Last month we had a bit of an anomaly of stats, which only listed 36 million in the United States, with a rerun of the mains tats pegging it at 42 million two weeks after that initial piece. So, for this report, we’ll compare results to two months ago.

The total population decreased by 1 million. The Spanish-speaking population last time was 13.10%, and this month is 10.73%, a significant dip.

Gender and Age

Last month women accounted for 42.85% and men were 57.14%. This month sees a slight increase in men who now account for 58.54% and woman stand at 41.46%.

facebook comics gender 10.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook comics age gender 10.1.15

And here’s the raw data of all of the above.

facebook comics age gender raw 10.1.15

Relationship Status

Here’s how everyone stands as far as relationships. More are married, but less are in relationships.

facebook comics relationship 10.1.15

And for those that like pie charts.

facebook comics relationship chart 10.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to a loss of individuals.

facebook comics education 10.1.15

Gender Interest

Men interested in men increased percentage, but men are a greater part of the population. Women interested in women dropped, as they dropped as part of the population.

facebook comics relationship interest 10.1.15

Ethnicity

African Americans and Hispanics dropped a lot compared to two months ago while Asian Americans increased.

faebook comics ethnicity 10.1.15

Generation

We can see where decreases occurred below withe decreases focused on Generation X and Millennials.

facebook comics generation 10.1.15

And that wraps up this month’s report. We’ll return Monday with more data and insights!

Demo-Graphics: Comic Fandom on Facebook

Note, on September 11 the data was checked again, and the stats have returned to where I’d expect. There are 42 million likes for the terms, with men accounting for 23 million (54.76%) and women are 18 million (42.86%). We can chalk up the below to a glitch with Facebook reporting at the time of data gathering (which is consistently either the last day of the month or first of the month being reported). – Brett

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

As discussed below this month seems to be a strange anomaly, and I’ll be rerunning these numbers over the next week or two to double, and triple check them. Since August 1, the overall population has dipped by 6 million. All of that loss, and then some, was men, in an unexplainable phenomenon. Other numbers back up this massive swing in data, but we’ll take that stat by stat. This also continues the drop from last month, which also disproportionally affected men.

The Spanish-speaking population last month was 13.10%, and this month is 10.83%, a huge dip from the previous month.

Gender and Age

Last month women accounted for 42.86% and men were 57.14%. Men have decreased a whopping 8 million individuals since last month, while women gained 2 million. The overall Facebook usage population has only increased by 2 million since last month, evenly split between the two. We might be seeing a mass exodus, or a bizarre glitch, at this point it’s unknown. The basic term of “comics” sees women as the majority, and we see gains by women below, so that 2 million increase is likely. It’s the 8 million dip in men that’s suspect. Overall, I wouldn’t rely on this month’s stats.

facebook gender 9.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 9.1.15

Compared to last month, there’s a large dip for those under the age of 17, and men have decreased too. There is no age segment where men didn’t decrease.

facebook gender age raw 9.1.15

Relationship Status

Here too we see the gender shift reflected. Women did decrease in a few segments, “Single,” “Unspecified,”Open Relationship,”Complicated,” “Seperated,” and “Widowed.” Married women in particular saw a massive increase of 2.4 million.

facebook relationship 9.1.15

And for those that like pie charts.

facebook relationship pie chart 9.1.15

Education

We see the shift here too when it comes to the gender shift.

facebook education 9.1.15

Gender Interest

Compared to last month those interested in the same gender has increased overall, especially among women interested in women.

facebook relationship interest 9.1.15

Ethnicity

African Americans, Asian Americans, and Hispanics have dipped enormously from last month.

facebook ethnicity 9.1.15

Generation

Compared to last month Generation X and Millennials have remained pretty steady compared to last month. Baby Boomers has dipped.

facebook generation 9.1.15

Again, this month has been a very interesting shift, and I would not hold these stats very high. Something is clearly off, and more investigation is needed.

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