Tag Archives: industry

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 8,037,330, or 16.68%. This is primarily due to Marvel, who most likely consolidated some pages into one main page. The generic comic book page though took a hit, shedding almost 1 million likes.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

facebook overall 12.8.14Marvel remained in the top spot, most likely due to page consolidation.

facebook new likes 12.8.14Marvel was not shockingly in the top spot, but one of the generic comic pages also saw solid growth to me it into second, followed by published Comixtribe, then the Hero Initiative and the top five was rounded out by ComicBlitz.

facebook percentage 12.8.14

 

 

 

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 664,586 which is 1.65%. That’s over twice the previous growth, mainly driven by Marvel.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

Facebook Overall 12.1.14Marvel took the top spot in total new likes with a massive gain over the last two weeks.

Facebook New Likes 12.1.14Valiant moved into the top spot, with Comixtribe in second, Marvel in third, Comicsfix in fourth, and the Hero Initiative in fifth. That’s a big shake-up when it comes to percentages.

Facebook Percentage 12.1.14

 

 

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Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 28,000,000 in the United States

The total population increaseed by 2 million, returning back to 28 million. It’s unknown where the 2 million-ish people came from. The Spanish-speaking population last month was 14.62%, and this month is 15%.

Gender and Age

Last month women accounted for 46.15% and men were 53.85%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 47.14% and men account for 53.57%.

facebook gender 12.1.14

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 12.1.14Compared to last month, the big difference is the inclusion of those age 38 and over and women 33 and under.

facebook gender age raw 12.1.14

Relationship Status

Compared to last month, the results are almost exactly the same.

facebook relationship 12.1.14

And for those that like pie charts.

facebook relationship pie chart 12.1.14

Education

Compared to last month, the big difference is the amount of people who have indicated they have an Associate’s Degree, as if this was just discovered.

facebook education 12.1.14

Gender Interest

Compared to last month these stats are almost exactly the same when it comes to percentage.

facebook gender interest 12.1.14Ethnicity

For the first time, we now have data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 2.6 million, about 9.29% of the comic fandom, while all Hispanics account for 6.6 million, around 23.57%. It’s been a few months since I’ve been tracking Hispanics, but African American is a brand new statistic, so expect adjustment over the next few months as Facebook gets better at their algorithm.

I’ve presented the data in raw form for this first report, but will do graphs for future months.

facebook ethnicity 12.1.14And that wraps up this month’s report.

Demo-Graphics: The Hunger Games

As we reported earlier today The Hunger Games: Mockingjay – Part 1 topped the weekend box-office. The film had a primarily female audience.

When it came to demographics Mockingjay—Part 1 played closer to the Hunger Games core audience than Catching Fire with 60% of the crowd female compared with 57% for Catching Fire, and 52% of the Mockingjay crowd under 25 versus an even split for the previous Hunger games film.

Below is how the Facebook data breaks down.

Hunger Games DemographicsWhen you combine all of the terms, not including characters, you get an audience that’s just shy of 67% female. The movie has been reported as having 60% female audience, so again the Facebook data is off, but not by a huge amount. Where the data continues to struggle is with age. 52% have been reported as under the age of 25, while Facebook returns that number at just 41%.

In another report, we’ll add characters from the books to see how that might affect the above data.

And that wraps up this week’s report.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 300,157 which is 0.78%. That’s about a half percent lower than the last time we ran these numbers, but that week involved some adjustments to page totals.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

facebook total likes 11.17.14

ComicBook.com continues to purchase likes and remains in the top spot, followed by Marvel, DC, IGN, and the generic Manga page.

facebook new likes 11.17.14The top spots are interesting this week with the wiki like page for The Hero Initiative taking the top spot, and Valiant had massive growth in the second spot.

facebook percent 11.17.14

 

Demo-Graphics: Big Hero 6 vs Interstellar

It’s Monday, and I’m looking at more demographic data via Facebook. For this week I decided to look at this past weekend’s box-office results and see if Facebook good have predicted Big Hero 6‘s victory at the box-office over Interstellar.

When you look at the below stats, I think it becomes pretty clear why Big Hero 6 topped the box-office. Their stats show a much more diverse audience. The film clearly appealed to both men and women, as well as young and old.

big hero 6 vs interstellarIt’ll be interesting to see how each does over the next few weeks and months.

And that wraps up this week’s report.

Demo-Graphics: Comics and Politics

Today is election day and for those who haven’t voted, what are you doing reading this? Get out there and vote! We have a handy tool to help you out with that, including finding your polling location.

With that out of the way, we’ve been tracking a lot of information, not just demographic info of those who “like” comic related things on Facebook, but also their registration, political views, and if they donate to political causes. This data is compiled using the same data that’s used for the monthly comic demographic data breakdown.

It felt appropriate to present the year’s worth of data today! So, get ready for the first ever Comics and Politics roundup!

Voter Registration

Voter registration is a key to winning elections, and as we can see through the past year things have been a bit stagnant until August on, which us about when a lot of political organizations would get their voter registration going. There’s a sudden spike in September, but that drops. This data I believe is purchased by Facebook from the open voter roles and then matched to Facebook users.

The below is the total number of people registered for all of Facebook.

Registration Grand TotalHere’s the same information above, but just for those who like comics. You can see the same increase later in the year.

Comic Registration TotalWhere it gets really interesting is when the information is broken down by gender. You can see some of the greatest gains when it comes to registration for Democratic Women, who overtake Democratic Men towards November.

Comic Registration GenderParty Affiliation

Voter registration is one thing, but how one labels their political views is another. Facebook allows individuals to list whatever they’d like as far as party, and the system then categorizes them into Conservative, Liberal, Non-Partisan, etc. In September, they changed that a bit, eliminating Non-Partisan and adding Moderate, Very Conservative, and Very Liberal.

Party affiliation facebookIn May, there was a rather strange drop in data that I can’t explain that only showed up when I added the interests of folks. The data was checked multiple times over a few days and the same thing happened. The data returned to normal the following month. Here’s the same data above, except just those who like comics.

Party affiliation comicsWhile non-partisan dominates the below stats when it comes to gender, when that’s removed in September those that consider themselves Liberal for both men and women becomes the majority and top two results. Those that consider themselves Conservative drops in September.

Party affiliation comics genderDonations

The final thing we can look at is the habits of individuals who donate to conservative and liberal causes. We see the same strange spike we saw in voter registration in September, which makes me think there was an issue with Facebook’s data.

Donations facebookBelow is the above data, but just for comic fans. Interesting enough, the spike we see above occurs to a lesser extent in October instead of September.

Donations comicsInteresting though is when you break out the gender, men donate the least to liberal causes, while liberal women are the most generous. Overall, women became much more generous as the year went on.

Donations comics gender

And that wraps up our first report! Now, go out and vote, there’s still time!

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 428,868, 1.12%. That’s double the previous week. This week though there was some adjustments as better data has come forward. In those cases, the pages have been marked as being adjusted.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

facebook overall 11.3.14The generic Comic Books page has moved into the top spot due to being adjusted. Otherwise the top five is what you’d expect with ComicBook.com still buying likes.

facebook new likes 11.3.14The top four spots are all due to adjustments this week. Other than that, ComicBook.com is the top page not due to that, and again, they’re purchasing their likes.

facebook percentage 11.3.14

Demo-Graphics: Video Games

VideogameretaildisplayIt’s Monday, and I’m looking at more demographic data via Facebook. In this case,  we’re expanding things a bit, and looking at the gender breakdown of those interested in video games. We’ve covered games in the past, but that focus was mostly board games, card games, miniature games, not video games.

The data is gathered using Facebook’s advertising platform, and in this case pre-generated categories put together by Facebook. The categories are based on habits, and likes from individuals. This does not look at individual games, the plan is to start looking at each of these categories separately and going into more detail.

Demographic data of video game players is nothing new. The Entertainment Software Association puts together a yearly report of the data. Their report finds that 48% of gamers are female.

Superdata Research also recently looked into gamers and found that “women play more PC games overall than men,” though it’s very close to a 50/50 split. They found that when it comes to the RPG genre women made up 53.6% of the market. MMOs and FPS’ were dominated by men with 66 percent. Also 58% of mobile gamers are women.

I broke down the data from Facebook a few different ways. What first needs to be stated is my data is for the United States only. It doesn’t include popular gaming populations like Japan or South Korea. That will be looked at down the road. Overall, in Facebook’s “game”s category women account for 53.70%. What’s surprising is, that’s a total of 108 million individuals in the United States. There’s 184 million in the United States, which makes 58.7% of the population interested in games of some kind.

What also needs to be mentioned is that the Facebook generic “games” category includes “board games,” “card games,” “casino games,” and “gambling.” I take those as not just being video games, but games in general. When those categories are removed women account for 54% of the population.

Those interested in “game consoles” is also a category to look at. In the United States, that’s 46 million individuals. Men are the majority here with 52.17%.

When you take out those questionable categories (like board games) and add in “console games” women are the majority at 52.94%.

On Facebook, women are the majority of those who like “games,” “board games,” “browser games,” “card games,” “casino games,” “first-person shooter games,” “gambling,” puzzle video games,” “video games,” and “word games.”

You can see the full data below.

video games facebook data

And that wraps up this week’s report.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 26,000,000 in the United States

The total population dropped by 2 million, returning back to 26 million which was the amount two months ago. It’s unknown where the 2 million-ish people went to. The Spanish-speaking population last month was 15%, and this month is 14.62%.

Gender and Age

Last month women accounted for 46.43% and men were 53.57%. Even with the population decrease, the results this month as far as percent is nearly identical. Women account for 46.15% and mean account for 53.85%.

facebook gender 11.1.14We’ll next look at how the percentage of women and men break down through age.

facebook gender age 11.1.14Compared to last month, the big difference is the inclusion of those age 65 and over. That percentage has come primarily from those under the age of 25.

facebook gender age raw 11.1.14Relationship Status

Compared to last month, the results are almost exactly the same. The percentage of those single dropped, while those married increased about that same percentage.

facebook relationship 11.1.14And for those that like pie charts.

facebook relationship pie chart 11.1.14Education

Compared to last month, there’s been a drop of folks in college and lower in education, which matches up the general percentage shifts above.

facebook education 11.1.14Gender Interest

Compared to last month these stats are almost exactly the same when it comes to percentage.

facebook gender interest 11.1.14And that wraps up this month’s report.

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