It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
Facebook Population: Over 41,000,000 in the United States
Last month we had a bit of an anomaly of stats, which only listed 36 million in the United States, with a rerun of the mains tats pegging it at 42 million two weeks after that initial piece. So, for this report, we’ll compare results to two months ago.
The total population decreased by 1 million. The Spanish-speaking population last time was 13.10%, and this month is 10.73%, a significant dip.
Gender and Age
Last month women accounted for 42.85% and men were 57.14%. This month sees a slight increase in men who now account for 58.54% and woman stand at 41.46%.
We’ll next look at how the percentage of women and men break down through age.
And here’s the raw data of all of the above.
Here’s how everyone stands as far as relationships. More are married, but less are in relationships.
And for those that like pie charts.
Things haven’t changed that much compared to last month just some shifts as to percents due to a loss of individuals.
Men interested in men increased percentage, but men are a greater part of the population. Women interested in women dropped, as they dropped as part of the population.
African Americans and Hispanics dropped a lot compared to two months ago while Asian Americans increased.
We can see where decreases occurred below withe decreases focused on Generation X and Millennials.
And that wraps up this month’s report. We’ll return Monday with more data and insights!