Tag Archives: industry

Demo-Graphics: Thor

This week sees a changing of the guard as Marvel‘s Thor sees a new wielder of the mythical hammer Mjolnir. It just so happens that new wielder is a woman. With the discussion of gender in comics, both the characters and who reads comics, I thought it’d be interesting to release the first benchmark to see where Thor is now when it comes to gender demographics, and then check again in a few months to see what has changed, if anything. To get this data I looked into Facebook’s data with each line representing a specific term.

I previously looked at Thor’s demographics back in November 2013 when Thor 2 opened in theaters. Using similar terms, back then women accounted for 36.5% of the population. In the almost year since, the female population has increased, now accounting for 37.31% for all the Thor related terms.

Here are the latest stats:

thor facebook dataThat 37.31% is below the 45% women that make up the general comic fandom. It is better than Marvel’s general 36.84%, but just barely. We’ll track this though and see over the next year how this might shift with a woman wielding the hammer.

Thor_1_Cover

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Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 209,341 individuals total, a 0.59% increase. That’s slower than the previous week, and is three weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThe growth by percentage is where we see the most change. 12 Gauge Comics is now in the op spot, with ComicBook.com in second. Valiant, ComicBlitz, and Magnetic Press round out the top five.

facebook percentage

 

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 242,597 individuals total, a 0.69% increase. That’s slower than the previous week, and is two weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThere’s a pretty big switch in the ranks of percentage of growth with a brand new top three. First Second Books has jumped out on top, followed by Valiant Entertainment, and Magnetic Press. Last week’s first and second place pages have dropped to fourth and fifth.

facebook percentage

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 253,149 individuals total, a 0.72% increase. That’s much slower than the previous week.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThis is the stat that changes the most from week to week. ComicBook.com remains in to first place with digital comic app ComicBlitz remaining in second. Small Press Expo, which happened this past weekend, moved into third place followed by digital app Farrago Comics and store Big Planet Comics.

facebook percent

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 307,881 individuals total, a 0.88% increase. That’s much slower than the previous week. There has been the addition of one new convention to the list.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overall 9.8.14ComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 9.8.14This is the stat that changes the most from week to week. Valiant has dropped to third from last week, and ComicBook.com has returned to first place. Digital comic app ComicBlitz has moved into second.

facebook percent 9.8.14

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 24,000,000 in the United States

The total population has remained the same from last month. The Spanish-speaking population last month was 13.33%, and this month is 14.17%.

Gender and Age

Last month women accounted for 45% and men were 57.50%. Women remained the same as last month, but men increased to 58.33%. The results add up to over 100% due to the fact Facebook with large numbers doesn’t give an exact amount to the single digit.

facebook gender 9.1.14We’ll next look at how the percentage of women and men break down through age.

facebook gender age 9.1.14Compared to last month, those under the age of 25 have shrunk percentage wise. The gain was in those age 26 to 33. Here’s all of the raw data.

facebook gender age raw 9.1.14Relationship Status

Compared to last month, the numbers have remained pretty steady. The amount of individuals married dipped a bit as well as those in complicated relationships and those divorced. Those separated increased from last month.

facebook relationship 9.1.14And for those that like pie charts.

facebook relationship pie chart 9.1.14Education

Compared to last month, the results for education is pretty much the same.

facebook education 9.1.14Gender Interest

Compared to last month those marking their interest as unspecified has increased.

facebook relationship interest 9.1.14

And that wraps up this month’s report.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 367,486 individuals total, a 1.06% increase. That’s pretty close to last week. Changed from last week also is the inclusion of a new “comics” page that’s much greater than the previous one listed.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook page growth 9.1.14Marvel was bumped from the top spot by ComicBook.com which continues to purchase likes. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 9.1.14There’s been some shake up at the top spot. Valiant has moved into first, followed by ComicBook.com. Third is publisher 12 gauge Comics, in fourth place is the digital app ComicBlitz, and fifth is the store Big Planet Comics.

facebook percentage growth 9.1.14

 

Demo-Graphics: Doctor Who

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been about a year since I did a report about Doctor Who, and with the latest season premiering this past weekend, it seemed like a perfect time to follow-up on last year’s report.

This data is gained through mining Facebook and includes about 50 terms related to Doctor Who, its characters, etc.

Since last year’s report some of the terms used have changed as well as general improvements to Facebook’s algorithm and system have occurred. So, changes in results may be due to that.

Facebook Population: Over 4,600,000 in the United States

That’s a decent increase of about 600,000 individuals since last year.

Spanish speakers account for now 520,000 fans, 11.3% in the United States.

Gender and Age

Previously, women made up of 50% of the population. Now, men now account for 52.17%, and women 47.83%. Both have made gains since last year, it’s just men have done so more.

doctor who genderWe’ll next look at how the percentage of women and men break down through age. It’s interesting that women that are 17 and under are a majority in their age group.

doctor who gender ageHere’s the above data in its raw form.

doctor who gender age

Relationship Status

This statistic has changed a lot since last year with many more options available to choose from. The percentages have shifted to the new categories, but it’s not easy to compare the two. What has stood out to me in the new stats is the amount of women married or widowed.

doctor who relationshipAnd for those that like pie charts.

doctor who relationship pie chart

Education

Like relationships, the education choices have expanded, so it’s difficult to compare it to last year. But, what’s amazing is women outnumbering men in almost every category other than “doctorate degree,” “college grad, and “high school grads.”

doctor who education

Gender Interest

This category too has expanded with more choices than ever before. But, compared to last year, it looks like there’s been a slight decrease in those interested in the same sex.

doctor who gender interest

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 297,060 individuals total, a 1.03% increase. That’s pretty close to last week, but a bit higher.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overall 8.25.14Marvel was bumped from the top spot by ComicBook.com which continues to purchase likes. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 8.25.14ComicBook.com is now in the top spot followed by ComicBlitz. Action Lab has moved into third, followed by blog CBR and then the convention SPX.

facebook by percentage 8.25.14

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 261772 individuals total, a 0.91% increase. Growth has slowed since SDCC, but is till a decent amount of people, and comparable to last week.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook pages total likes 8.18.14Marvel moved back into the top spot, bumping ComicBook.com to second place. It’s clear ComicBook.com is buying likes by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.
facebook pages new likes 8.18.14

As usual it’s the percentage change where we see the most movement. Publisher Magnetic Press has jumped into first place by pushing their recent and upcoming releases. ComicBook.com has slipped to third followed by ComicBlitz. Small Press Expo has jumped up as their convention approaches.

facebook pages percent 8.18.14

And here’s the top posts from the last week:

top_posts_8.18.14

 

 

 

 

 

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