It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Facebook Population: Over 38,000,000 in the United States
That’s a massive increase of 6 million individuals over the past month. Both the “comics” general term and “Marvel” have had massive growth, which would explain the increase. The Spanish-speaking population last month was 13.75%, and this month is also 13.68%, dipping a bit compared to last month.
Gender and Age
Last month women accounted for 41.88% and men were 56.88%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 42.63% and men account for 57.89%. The female population increased a bit in both percentage and raw number.
There is a negative amount in “unknown” due to Facebook’s rounding of large numbers. Other stats like age and “relationship status” peg the population between 37.4 million and 37.5 million.
Compared to last month, the single population dipped a bit, while there were more people married and also unspecified as to their relationship status.
Generally, these stats are similar to last month’s. Changes are primarily due to the shift in gender.
Compared to last month these stats are very similar. Even with a large gain of individuals, the percentages remained steady.
It’s the fifth month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.
This is the third month to include Asian Americans in this stat. The population is small, but has grown a little as expected it would since the launch.
African Americans account for 3.8 million, about 10% of the comic fandom, while all Hispanics account for 8.4 million, around 22.11%. Asian Americans account for 920,000 individuals, around 5.68%. All but African Americans grew in number, but none grew enough in relation to the overall population growth, so they all slipped as far as percentage of the population.
I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.
We’ve been tracking what generation individuals are a part of. We present that information for the second time below. Growth occurred across the board, with the majority of growth in Millennials.