Tag Archives: gender

Demo-Graphics: Transformers

It’s Monday and that means another dive into Facebook‘s data. This week I thought I’d take a new look at Transformers who are gearing up for a major storyline in IDW Publishing‘s comics as well as tie-in toys from Hasbro.

The last time I looked at the Transformers was in 2013 and since then there’s been some massive changes in Facebook’s toolset that delivers a lot more data.I’ve broken down the data a few ways, but kept it focused on size of the universe and the gender of people who “like” the various terms. There’s a grand total stat where I looked at 128 different terms including character names, series, movies, toys, etc. Then, there’s a break down of specific terms. Finally, I have the gender break down of all of the characters.I think what’s interesting is that most of the percentages for women are in the 40% range, showing how genders like different things, but it’s all pretty consistent.Check out below for all of the various breakdowns.transformers facebook 1.19.15

Demo-Graphics: Comic Fandom on Facebook. New Year’s Edition!

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 32,000,000 in the United States

The total population increased by 4 million. This is likely due to the massive jump in Marvel’s page due to their consolidating various pages into one. The Spanish-speaking population last month was 15%, and this month is 14.38%.

Gender and Age

Last month women accounted for 47.14% and men were 53.57%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 48.13% and men account for 50.63%.

comics gender 12.31.14We’ll next look at how the percentage of women and men break down through age.

comics gender and age 12.31.14Compared to last month, the gains were generally across ages. Percentage wise, those 33 and under dipped, while over increased. Also of note, women age 17 and under are the majority.

comics gender and age raw 12.31.14Relationship Status

Compared to last month, the results are almost exactly the same. Even with the vast increase, percentages haven’t shifted all that much.

comics relationship status 12.31.14And for those that like pie charts.

comics relationship status pie chart 12.31.14Education

Generally, these stats are similar to last month’s.

comics education 12.31.14Gender Interest

Compared to last month these stats are very similar.

comics gender interest 12.31.14Ethnicity

It’s the second month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 3.4 million, about 10.63% of the comic fandom, while all Hispanics account for 7.4 million, around 23.13%.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

comics ethnicity 12.31.14And that wraps up this month’s report. Later today we’ll explore this data as its evolved over the year.

Demo-Graphics: Marvel’s Netflix

It’s Monday and that means another dive into Facebook‘s data. This week I thought I’d look into the future a bit, and see what the demographics are for people who like Daredevil, Jessica Jones, and Luke Cage, the characters who will headline the first two series of Marvel‘s slate of shows that’ll begin to stream on Netflix in 2015.

First up though is the look as to who “likes” Netflix in the United States. Netflix has a little over 40 million people who like their page of which 17.2 million are in the United States. Of that the majority are women, who account for 52.33% of the likes.

netflix gender 12.29.14The first show that’ll premiere in 2015 is based on the character Daredevil. The page dedicated to the show has 37,477 while the character himself has 1,578,910 individuals who like him. Of that, a little over 79% are men while just under 19% are women.

I also decided to look at the various actors who are playing some of the characters. Lead actor Charlie Cox doesn’t have a Facebook presence, but Rosario Dawson and Vincent D’Onofrio both do. Dawson especially has a very large presence and fandom. 68.75% of Dawson’s 3.2 million likes are female, while Do’Onofrio is 65.45% male for his 220,000 likes.

When you add in the main actors with Facebook pages into the Daredevil character stats, you get 63.16% female, primarily due to Dawson’s following.

Dardevil Netflix 12.29.14The second series that’ll launch is based on the character Jessica Jones who will be played by actress Krysten Ritter, and will feature Luke Cage who will be played by Mike Colter. Colter doesn’t have a Facebook presence, but the rest do.

Ritter has the most female friendly Facebook stats with 44.44% women, and Jessica Jones the character has 35.38%. Cage has just a little over 19% of his fans as such.

All together, when you combine Jones, Ritter, and Cage, 30.67% are female, under Netflix’s 52.33%.

Jessica Jones Luke Cage Netflix 12.29.14We’ll stay on top of this and revisit the stats as we get closer to the show’s premieres.

Demo-Graphics: Comics on TV. Mid-Season Report!

It’s Monday and that means another dive into Facebook‘s data. This week the second release of a multi-part study where I gather throughout the television season. This data breakdown concerns television shows based on comic books that are currently on the air and have debuted. There’ll be a couple more looks including the spring launch, and then when the seasons are complete.

When we did our initial report in late October, Arrow had the strongest female following, while its sister show on The CW, The Flash had the least. I also included the percent of the individuals in the coveted 18-49 demographic. The Flash was the best when it came to the 18-49 demographic, while Arrow was the worst.

Below are the raw stats and data from Facebook of those who like each show in the United States.

Facebook comic tv showsFlash forward almost two months and here’s where things stand now.

In total likes for their pages, Agents of S.H.I.E.D. is the only show to have lost likes in the past two months. Constantine gained over a million likes, while The Flash earned about 1.9 million likes, over doubling its count.

When it comes to fans in the United States, Agents of S.H.I.E.L.D. and Gotham both lost fans.

For gender, Agents of S.H.I.E.L.D. and Gotham both lost male likes, while Agents of S.H.I.E.L.D., Arrow, Gotham, lost female likes. The Walking Dead now has the highest percentage of female likes while The Flash continues to have the least.

In the coveted 18-49 demographic, The Flash continues to be the best, while Arrow is still the worst.

Check out below for the full stats.

facebook comics tv 12.22.14

Interview: Vince Hernandez Discusses Aspen, Kiani, and the Changing Comic Readership

00b_FAK4-02-CMYKcrop_1In early November Aspen Comics made the announcement they were changing up the look of their heroine Kiani when Fathom: Kiani Volume 4 #1 arrives February 11th. Alex Konat, Giuseppe Cafaro, and Wes Hatman were tasked with updating Kiani’s look and the title’s overall design.

What was even more amazing was the honesty and transparency as to why this design change and update was happening:

And as our company and fan base continue to evolve, a new generation of readers will be introduced to this wonderful character, including a much larger female audience. We wanted to honor that spirit of progress by updating the look and feel of the series with an exciting new design.

In a year of major changes in the diversity of comic characters, this was the latest example that 2014 could be called “the year of the woman” in the comic industry.

We got a chance to throw some questions at the writer of Fathom: Kiani, Vince Hernandez, not just about the new direction, but also the changing demographics of comic readers and fans.

We have even more images of Kiani, and tomorrow come back for Part II, where we talk with artist Giuseppe Cafaro about the actual design process.

00b_FAK3-01-CMYKcrop[1]Graphic Policy: So the big news is you’re redesigning Kiani for her comic’s next volume out in February. How did you all come to the decision for the redesign?

Vince Hernandez: That’s correct, we’ll be ushering in a new look for the series both through the narrative and the visual aspect of the title. Like most ideas we have, this was derived from one of our production meetings, while discussing the new direction of Fathom: Kiani, and what we were looking to achieve with the final product. We’ve tried really hard to establish a library of titles that will appeal to the growing number of comic book readers, and that includes a large female audience. With this fourth volume of Fathom: Kiani, we tried to be mindful of this new audience while also staying true to the character and her rich history. This included a natural evolution to the character’s appearance that fits more with where she is in her journey. It’s all very organic to the story when you read it. I hope readers will agree.

GP: How many people were involved in the redesign process?

VH: Everything we do here at Aspen is a collaborative process, so everyone’s opinion matters. Usually, that starts in our production meetings and carries over into the individual discussions I have with the creative team, and all along the way I try to gather everyone’s opinions. For Fathom: Kiani, it’s like clockwork because Giuseppe Cafaro, Wes Hartman and Josh Reed know exactly what to do, since we’ve worked together on this title for quite some time.

GP: Were there any mandates as far as the redesign?

VH: No mandates, just to stay true to the character and the story, and our original discussions about the visual look of the series which includes covers, solicitation ads, and the approach to marketing the book for a wider audience.

KIANI-V4-01c-Garbowska-2x3_1GP: In the release announcing this you mention how the Aspen Comics fan base has evolved, and the much larger female audience. How closely does Aspen follow that? Do you have a good idea of what your readership “looks like”?

VH: I think so, although we’re always pleasantly surprised to meet new readers. The comic industry is growing larger and with that comes new readers and fans looking to enjoy our books. With the advent of more conventions and social networking, it’s a very fun time to be a comic book creator, as we can interact with our fan base directly. We try to stay current with that approach and evolve as our fan base does. One thing many people wrongly perceive about Aspen is that we have a mostly male fan base, because they see our female heroines on the covers and assume we’re something we’re not. We actually have a very strong and loyal female audience that we adore, and we’re very open to hearing our fans’ opinions. We’re here to entertain first and foremost, and with that comes a responsibility to be open to criticism.

GP: How do you feel the comic readership has changed over the years as far as habits and demographics?

VH: I think the comic readership has become much more attuned to challenging the status quo in terms of voting with their wallets, but I definitely wouldn’t mind even more change in that department. Right now there’s such a great influx of female readers and more of a focus on increasing diversity in the industry, but there’s still a large majority of readers that dismiss anything not by the Big Two. Those buying habits are hard to change, but thankfully I think it’s trending in the other direction now.

GP: This year’s big story for comics is diversity with numerous publishers headlining a lot more minorities in comics, and outright changing gender or race of characters. What do you see as the driving force behind that?

VH: I’d love to say that I think it’s all organic to the story and not part of a larger initiative to appeal to a demographic that has been under-served, but I wouldn’t be completely honest. But, then at the end of the day, anything that helps to add more diversity to the industry I can’t see as a bad thing–as long as it’s handled with respect and care for the story and/or characters.

GP: Do you think those changes are editorially driven? Number crunching/marketing driven? A combination?

VH: A combination, and I think it’s foolish to think that marketing doesn’t play a part in these decisions. Oftentimes, we as fans can get so caught up in the comics we love that we forget that publishers have to run as a business, first and foremost. Understanding market trends and areas of growth potential are essential to any good business model in the long term. Finding new readership is the best way to feed that growth, and publishers have to search out those new readers in these ways.

GP: Do you think the rise of self-publishing, Kickstarter, web comics, the explosion of indie books has helped pushed for greater diversity in the rest of the industry?

VH: Absolutely, and the benefit to that added diversity is that it puts the larger publishers in a position to not rest on their heels, which is a win for the overall quality of the work produced in comics. Being a published comic book creator doesn’t have the same value that it did a decade ago, now that anybody can publish their own work with enough determination. It makes for a more competitive playing field, and more options for fans to choose from.

GP: We publish monthly demographic studies of folks who “like” comics on Facebook. Do comic publishers consider that sort of thing when deciding what to publish and who an audience for a comic might be?

VH: You know, at this moment the correlation between a “like” on Facebook and a sale at the retail level to me hasn’t presented itself yet, but I think there are plenty of conclusions you can draw from the statistical data on Facebook. I think this is much more pronounced at the creator level, as I’ve seen some creators really build a solid revenue stream for their work due to their strong social media presence. As a publisher, we usually have to make our decisions much earlier, as we plan our production schedule far in advance. Once it hits social media we already anticipate a certain level of awareness for the property or title.

GP: Can we expect any other shake-ups like this for 2015 for Aspen?

VH: Well, the great thing about Aspen is that we’re free to really shake things up all the time, so I think Aspen fans can expect many more surprises in 2015, as we have some really fun new projects on the horizon!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 28,000,000 in the United States

The total population increaseed by 2 million, returning back to 28 million. It’s unknown where the 2 million-ish people came from. The Spanish-speaking population last month was 14.62%, and this month is 15%.

Gender and Age

Last month women accounted for 46.15% and men were 53.85%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 47.14% and men account for 53.57%.

facebook gender 12.1.14

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 12.1.14Compared to last month, the big difference is the inclusion of those age 38 and over and women 33 and under.

facebook gender age raw 12.1.14

Relationship Status

Compared to last month, the results are almost exactly the same.

facebook relationship 12.1.14

And for those that like pie charts.

facebook relationship pie chart 12.1.14


Compared to last month, the big difference is the amount of people who have indicated they have an Associate’s Degree, as if this was just discovered.

facebook education 12.1.14

Gender Interest

Compared to last month these stats are almost exactly the same when it comes to percentage.

facebook gender interest 12.1.14Ethnicity

For the first time, we now have data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 2.6 million, about 9.29% of the comic fandom, while all Hispanics account for 6.6 million, around 23.57%. It’s been a few months since I’ve been tracking Hispanics, but African American is a brand new statistic, so expect adjustment over the next few months as Facebook gets better at their algorithm.

I’ve presented the data in raw form for this first report, but will do graphs for future months.

facebook ethnicity 12.1.14And that wraps up this month’s report.

Demo-Graphics: The Hunger Games

As we reported earlier today The Hunger Games: Mockingjay – Part 1 topped the weekend box-office. The film had a primarily female audience.

When it came to demographics Mockingjay—Part 1 played closer to the Hunger Games core audience than Catching Fire with 60% of the crowd female compared with 57% for Catching Fire, and 52% of the Mockingjay crowd under 25 versus an even split for the previous Hunger games film.

Below is how the Facebook data breaks down.

Hunger Games DemographicsWhen you combine all of the terms, not including characters, you get an audience that’s just shy of 67% female. The movie has been reported as having 60% female audience, so again the Facebook data is off, but not by a huge amount. Where the data continues to struggle is with age. 52% have been reported as under the age of 25, while Facebook returns that number at just 41%.

In another report, we’ll add characters from the books to see how that might affect the above data.

And that wraps up this week’s report.

Demo-Graphics: Big Hero 6 vs Interstellar

It’s Monday, and I’m looking at more demographic data via Facebook. For this week I decided to look at this past weekend’s box-office results and see if Facebook good have predicted Big Hero 6‘s victory at the box-office over Interstellar.

When you look at the below stats, I think it becomes pretty clear why Big Hero 6 topped the box-office. Their stats show a much more diverse audience. The film clearly appealed to both men and women, as well as young and old.

big hero 6 vs interstellarIt’ll be interesting to see how each does over the next few weeks and months.

And that wraps up this week’s report.

Demo-Graphics: Comics and Politics

Today is election day and for those who haven’t voted, what are you doing reading this? Get out there and vote! We have a handy tool to help you out with that, including finding your polling location.

With that out of the way, we’ve been tracking a lot of information, not just demographic info of those who “like” comic related things on Facebook, but also their registration, political views, and if they donate to political causes. This data is compiled using the same data that’s used for the monthly comic demographic data breakdown.

It felt appropriate to present the year’s worth of data today! So, get ready for the first ever Comics and Politics roundup!

Voter Registration

Voter registration is a key to winning elections, and as we can see through the past year things have been a bit stagnant until August on, which us about when a lot of political organizations would get their voter registration going. There’s a sudden spike in September, but that drops. This data I believe is purchased by Facebook from the open voter roles and then matched to Facebook users.

The below is the total number of people registered for all of Facebook.

Registration Grand TotalHere’s the same information above, but just for those who like comics. You can see the same increase later in the year.

Comic Registration TotalWhere it gets really interesting is when the information is broken down by gender. You can see some of the greatest gains when it comes to registration for Democratic Women, who overtake Democratic Men towards November.

Comic Registration GenderParty Affiliation

Voter registration is one thing, but how one labels their political views is another. Facebook allows individuals to list whatever they’d like as far as party, and the system then categorizes them into Conservative, Liberal, Non-Partisan, etc. In September, they changed that a bit, eliminating Non-Partisan and adding Moderate, Very Conservative, and Very Liberal.

Party affiliation facebookIn May, there was a rather strange drop in data that I can’t explain that only showed up when I added the interests of folks. The data was checked multiple times over a few days and the same thing happened. The data returned to normal the following month. Here’s the same data above, except just those who like comics.

Party affiliation comicsWhile non-partisan dominates the below stats when it comes to gender, when that’s removed in September those that consider themselves Liberal for both men and women becomes the majority and top two results. Those that consider themselves Conservative drops in September.

Party affiliation comics genderDonations

The final thing we can look at is the habits of individuals who donate to conservative and liberal causes. We see the same strange spike we saw in voter registration in September, which makes me think there was an issue with Facebook’s data.

Donations facebookBelow is the above data, but just for comic fans. Interesting enough, the spike we see above occurs to a lesser extent in October instead of September.

Donations comicsInteresting though is when you break out the gender, men donate the least to liberal causes, while liberal women are the most generous. Overall, women became much more generous as the year went on.

Donations comics gender

And that wraps up our first report! Now, go out and vote, there’s still time!

Demo-Graphics: Video Games

VideogameretaildisplayIt’s Monday, and I’m looking at more demographic data via Facebook. In this case,  we’re expanding things a bit, and looking at the gender breakdown of those interested in video games. We’ve covered games in the past, but that focus was mostly board games, card games, miniature games, not video games.

The data is gathered using Facebook’s advertising platform, and in this case pre-generated categories put together by Facebook. The categories are based on habits, and likes from individuals. This does not look at individual games, the plan is to start looking at each of these categories separately and going into more detail.

Demographic data of video game players is nothing new. The Entertainment Software Association puts together a yearly report of the data. Their report finds that 48% of gamers are female.

Superdata Research also recently looked into gamers and found that “women play more PC games overall than men,” though it’s very close to a 50/50 split. They found that when it comes to the RPG genre women made up 53.6% of the market. MMOs and FPS’ were dominated by men with 66 percent. Also 58% of mobile gamers are women.

I broke down the data from Facebook a few different ways. What first needs to be stated is my data is for the United States only. It doesn’t include popular gaming populations like Japan or South Korea. That will be looked at down the road. Overall, in Facebook’s “game”s category women account for 53.70%. What’s surprising is, that’s a total of 108 million individuals in the United States. There’s 184 million in the United States, which makes 58.7% of the population interested in games of some kind.

What also needs to be mentioned is that the Facebook generic “games” category includes “board games,” “card games,” “casino games,” and “gambling.” I take those as not just being video games, but games in general. When those categories are removed women account for 54% of the population.

Those interested in “game consoles” is also a category to look at. In the United States, that’s 46 million individuals. Men are the majority here with 52.17%.

When you take out those questionable categories (like board games) and add in “console games” women are the majority at 52.94%.

On Facebook, women are the majority of those who like “games,” “board games,” “browser games,” “card games,” “casino games,” “first-person shooter games,” “gambling,” puzzle video games,” “video games,” and “word games.”

You can see the full data below.

video games facebook data

And that wraps up this week’s report.

« Older Entries