It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
Facebook Population: Over 41,000,000 in the United States
I think it’s likely that last month was a “glitch” in the system with such a change. Things are more towards what I’d expect, and we’ve seen in previous reports.
The total population remained unchanged from the previous month. The Spanish-speaking population last time was 11.95%, and this month is 10.98%, a bit of a dip from the previous month.
Gender and Age
Last month women accounted for 51.22% and men were 46.34%. This month flips things with women now accounting for 39.02% and men are 60.98%. Will men are again a majority, this is more on the extreme end of things when it comes to percentages.
We’ll next look at how the percentage of women and men break down through age.
And here’s the raw data of all of the above.
The amount of single individuals has increased by a million compared to last month. Those in civil unions, domestic partnerships, open relationships, complicated, separated, divorced, and widowed also saw increases.
There was a lot of changes when it came to gender and education, but that’s expected considering the swing of percentages overall.
Men interested in men increased in percent, not shocking due to the swing in percentage, but interestingly women interested in men & women remained the same as far as percentage.
The amount of African Americans has dropped a lot, mostly in women who dropped 1.4 million. Hispanics too dropped 800,000, but Asian Americans increased 300,000 compared to last month.
Due to a glitch, these stats are unavailable for this month.
And that wraps up this month’s report. We’ll return Monday with more data and insights!