Tag Archives: gender

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con about to begin we’re looking at the demographic data for various publishers and comics. We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 12,000,000 US

Compared to 2014’s statistics, the DC population grew by about 7.6 million. So, over the year, DC has built up their social media presence in an impressive way, over doubling their presence on Facebook.

In 2014 Spanish speakers accounted for 14.55% of the population. In 2014, that amount dropped to 14.17%, not a huge difference considering the growth.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. Flash forward about a year, and men now account for 73.33% and women are now 27.50%. That continues a greater gender divide compared to last year, and it has widened over the past two.

And here’s the stats in a handy pie-chart.

DC Facebook 7.7.15

And here’s how gender shapes up by percent over age. Compared to last years, it shows the widened gap.

DC Facebook gender age 7.7.15

Here’s the full raw numbers as far as age and gender. While the gap has widened overall, it’s not constant overall. Women age 21 and under have gained in percentage of the population. Age 17 and under women account for 43.33%, 10% points more than last year.

DC Facebook age and gender raw 7.7.15

Relationship Status

Compared to last year less folks are single, in a relationship, married, pretty much all stats other than complicated and unspecified when it comes to percent.

DC Facebook Relationship 7.7.15

And for those who like their data in pie chart form.

DC Facebook relationship pie chart 7.7.15

Education

Compared to last year, the education stats haven’t changed all that much.

DC Facebook Education 7.7.15

Gender Interest

Compared to last year, the percents of those interested in the same gender has decreased.

DC Facebook gender interest 7.7.15

Ethnicity

This is the first year for this data. As we have nothing to compare it to, I’ll just present it without comment, and save the analysis for later when I compare DC, Marvel, and Indie comics.

DC Facebook ethnicity 7.7.15

Generation

This stat too is new. Here it’s presented in it’s raw form, and we’ll compare it to Marvel and Indie comics later.

DC Facebook Generation 7.7.15

Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: Facebook US Users

With San Diego Comic-Con kicking off this week, I’ll be looking at a whole bunch of data crunched from mining Facebook. To kick this off, I thought it’d be good to look at how Facebook itself might have changed. It’s been over a year since I last looked at the data, and much has changed, including some of the process itself and what is returned as far as data.

We’ll also be using this data to see how things might impact the comic fan population, and how comic fans compare to the general Facebook population.

Unlike my other reports, this one focuses just on people who are on Facebook and located in the United States. No terms are used at all as far as likes, interests, etc.

Facebook Population: Over 191,000,000 in the United States

Since January of 2014, the population of Facebook users has increased by 11 million individuals. Of that, Spanish speakers now account for 9.95% with 19 million of them. In 2014 that population was 16.4 million or 9.11%.

Gender and Age

In 2014, men accounted for 45.56% and women were 53.33%. Interestingly is both populations have grown not just in overall size, but also percentages. Women now account for 53.40% while men are 46.07%. The difference is a shrinking population not marking either. In the United States as a whole, women account for 51%, while men are about 49%, that was as of the 2010 Census. So, Facebook skewers slightly more female.

Facebook Gender 7.6.15

We’ll next look at how the percentage of women and men break down through age. Unlike comic fans, there’s never a point where men are a clear majority. At most there’s parity from ages 22 to 29.

Facebook gender age 7.6.15

And here is all of the data presented in its raw form. Compared to 2014, what we see is interesting though. Under 17 has shrunk as far as population, and so has those 54 and up. The growth is really centered on those age 26 to 53.

Facebook gender age raw 7.6.15

Relationship Status

This is completely different than last year due to the increased amount of choices.

Facebook relationship status 7.6.15

And for those that like pie charts.

Facebook relationship status pie chart 7.6.15

Education

This too has changed a lot since last year. There’s now many more choices for individuals to choose.

Facebook education 7.6.15

Gender Interest

Things her too have changed as far as data available. Last year 5.63% were interested in the same-sex. Now, it’s 2.24%.

Facebook gender interest 7.6.15

Ethnicity

This is the first time we have ethnicity for Facebook. The below is presented without comment.

Facebook ethnicity 7.6.15

Generation

And finally, we also data on generations, another brand new stat. Below again, without comment, here’s the stats.

Facebook generation 7.6.15

Join us tomorrow when we start to dive into specific stats, up first DC Entertainment!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 47,000,000 in the United States

The total population increased by 10 million, bringing the total to over 47 million individuals. It is currently unknown where this increase came from, and we’ll be exploring some possibilities in our San Diego Comic-Con focused post. The current theory I have is that there is a summer boom, followed by a bust later in the year. There is also the possibility of a general increase in the male Facebook population. The Spanish-speaking population last month was 13.78%, and this month is 13.19%. That decrease in percentage is due to the fact the population did not increase to keep pace with the boom this month.

Gender and Age

Last month women accounted for 43.24% and men were 56.76%. The 10 million increase this month was mostly in the male segment which saw an increase of 7 million individuals. Women increased only 3 million. Now, men account for 59.57% of the population, while women are up to 40.43%. We’ll have further reporting on the decrease of the female segment in our SDCC report next week.

facebook gender 7.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 7.1.15

Compared to last month, those 29 and under saw vasts increases in the millions. Those older did see an increase as well, but nearly the growth in volume of the Millennial segments.

facebook gender age raw 7.1.15

Relationship Status

Compared to last month, most segments saw increases other than women who were engaged which remained stagnant.

facebook relationship 7.1.15

And for those that like pie charts.

facebook relationship pie chart 7.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to growth.

facebook education 7.1.15

Gender Interest

Generally there stats remained very steady, even with the massive growth.

facebook relationship interest 7.1.15

Ethnicity

We saw increases across for African Americans and Asians, but Hispanics decreased. Percentages though were mixed. African Americans increased by 1,100,000 individuals, but the percent dropped by 0.13%. Asian Americans increased by 400,000, and saw their percentage increase by 1.21%. Hispanics decreased by 1.2 million, but those that are Spanish dominant as far as language increased by 300,000 people.

facebook ethnicity 7.1.15

Generation

We can see the increase across the board, but it’s Millennials who saw the largest increase as a percentage of the population and Generation X decreased.

facebook generation 7.1.15

And that wraps up this month’s report. But, next week we start diving into our San Diego Comic-Con special reporting! Come back every day for new data and insight!

The Most Exciting thing about Disney’s Playmations Might be the Stock Photos

Yesterday, Disney announced their next toy breakthrough, Playmation, tech infused toys and playsets that’ll feature themes of Marvel characters, Disney characters, Frozen, Star Wars, and more.

The “next step in play” seems like something we’ve seen before, playsets, and other items, infused with tech, that also allows active play. That part isn’t new, it can be traced back to the home laser tag games, and absolutely earlier. The exact details of what this all means hasn’t quite been revealed, but it looks interesting, and potentially it should be fun.

What really stood out to me wasn’t the announcement itself, but the stock photos that were released by Disney’s partner in this Hasbro. The photos featured three children playing with the Avengers set release which is first up. What’s new is that one of the three children was a girl. In fact, 5 of the 9 photos that were part of Hasbro’s press release feature the young girl. And look, there’s also a Black Widow figure coming out too!

Is this Disney, and Hasbro, finally admitting that girls also like toys based on super heroes?

Disney, Marvel, and Hasbro have all come under fire for acting as if women aren’t interested in toys based on super heroes. Black Widow was absent from the Avengers: Age of Ultron toys, with her motorcycle scene set replacing her with Captain America, though she has been including in other sets including the Marvel Legends line of toys and Marvel Infinite series of toys. There’s also been outrage over a lack of some clothing options for women as well, and the absence of Black Widow on much of the boys clothes as well.

It’s possible this may be the strange continuation of featuring girls and female characters in sets not based on movies, or, this may be Disney and Hasbro acknowledging that girls due enjoy toys based on super heroes. It’s not just boys who act out being Iron Man, Spider-Man, and more, girls due it too, and those toys make it easier for them to do so.

You can see the photos below.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 37,000,000 in the United States

The total population increased by 1 million, bringing the total to over 37 million individuals. The Spanish-speaking population last month was 14.17%, and this month is 13.78%. That decrease in percentage is due to the fact the population did not increase with the larger population.

Gender and Age

Last month women accounted for 41.67% and men were 58.33%. The million increase this month was all in the female segment, which increased 1 million from last month. Now, men account for 56.76% of the population, while women are up to 43.24%.

gender 6.1.15We’ll next look at how the percentage of women and men break down through age.

gender age 6.1.15Compared to last month, those 21 and under decreased in percentage and population. The population growth was for everyone over the age of 21.

gender age raw 6.1.15Relationship Status

Compared to last month, the results are almost exactly the same, those married increased a decent amount as well as those who didn’t specify their relationship status.

relationship 6.1.15And for those that like pie charts.

relationship pie chart 6.1.15Education

Things haven’t changed that much compared to last month when it comes to gender. I’d expect to see some shifts over the next few months as school lets out and kids begin a new year.

education 6.1.15Gender Interest

This month the “unspecified” category saw a sharp increase, especially for women and not quite as much for men.

gender interest 6.1.15Ethnicity

We saw increases across the board for all ethnicities. African Americans increased by 600,000 individuals. Asian Americans increased by 40,000. Hispanics increased 1.6 million.

ethnicity 6.1.15Generation

We can see here the shifts in the age from above. Baby Boomers and Generation X increased, and and Millennials decreased.

generation 6.1.15And that wraps up this month’s report.

Denver ComicCon, and That One Panel.

DENVER-CON_LOGOLast weekend, Denver ComicCon descended upon the Mile-High City. It wasn’t the latest announcements from publishers that made the news coming out of it, but one panel which cast a cloud upon the convention as a whole. As first reported on Twitter, the convention featured a Women in Comics panel, one of over eight focused just on women in comics and entertainment. Normally this wouldn’t be news, but this panel featured only men, and also some rather baffling statements such as “girls get bored with comics easily.”

Here’s the panel description:

With the female interest in comics increasing lately, this panel discusses many of the popular female characters from the beginning of the superhero mid 1930s comics. Also a focus on some of the women that were able to break in the mostly all male club of creating comics during that time. Includes an introduction to many of the female illustrators/creators attending the convention.

Panelists included Kevin Robinette, an Instructor on the History of American Comics at the Academy Art University of San Francisco, Craig Glassen, an Art Instructor for Denver area schools, and Jason H. Tucker, who is involved with The Way Interactive graphic novel app. Some took three men presenting the topic of “women in comics” as an extension of the general exclusion of women in comic geekdom. And critics are right, at least one woman should have been on the panel. But even the inclusion of a woman doesn’t guarantee that there won’t be idiotic marginalizing/sexist/problematic statements. That’s upon the panelists themselves. I haven’t heard audio, so don’t know how, or why, “girls get bored with comics easily” would have been said. At face value, it’s an idiotic statement, and one that has no place in an academic discussion.

When asked why there were no women on the panel, the panelists reportedly said it “was a last-minute addition and didn’t know any.” Influential comic artist and writer Trina Robbins was in attendance at the convention, and could have easily been a fantastic last-minute addition to the panel, if the panel organizers had reached out.

It should be noted that this black eye isn’t indicative of the convention as a whole. I went through the entire guidebook, counting the number of men and women listed on panels. Not every panel had the panelists listed, but of the 301 that did, the 1,033 people listed were roughly 54.70% men and 45.30% women. That’s not scientific, I Googled only a few folks to figure out their gender, not all 1,033 of them. Some panels were all men, some panels were all women, and many were balanced with men and women equally. There was even a panel called “NASA: Science, Is It Just a Man’s Game?” where “male and female NASA scientists discuss the perceived gender bias in science careers.” So, it wasn’t a systemic thing at the convention.

So, the question remains, “why did this happen?”

While a rather poor statement was released to ComicsAlliance by DStreet PR, we haven’t really heard from the convention itself…. until now. The Director of the Denver ComicCon, Christina Angel, responded to a discussion that occurred on a comics listserv. With permission, her response is posted below.

Hi Brett and others on this thread. I will jump in here and address some of this (I am the Director for DCC). As a woman in charge of a large convention, I empathize with and understand what people are upset about with this panel. I am not making any excuses for this panel, BUT (sorry for that – I will explain momentarily) it is absolutely NOT indicative of who we are or what we we stand for. While I do hear what people are saying and find most of it difficult to argue with, it would be a shame to see this as representative rather than what it was.

It was a total screwup on our part, and a larger screwup on the part of the panelists themselves. As a late add to the programming schedule, these panelists have been with us before and we know them, so it seemed a safe bet to approve the panel and allow the moderator to fill the slots on the panel (as is often the case at conferences and conventions). We had no idea they would take the stance they did, nor would express such outdated and uninformed views. We were all surprised by this. But none of that excuses it, the fault falls to us and we are deeply sorry.

We have a diversity mission and our programming department works themselves half to death (as volunteers) to promote inclusivity and representation. I hope that anyone doubting this will take a look at the rest of the 400 panels we presented to see this. Once the word was out about this controversial disaster of a panel, Crystal Skillman quickly pulled together some other female guests to have a panel in response to this and we made it happen and publicized it. I would be happy to direct anyone to the link of the recording of it.

But the short version is: we are sorry, we don’t stand by this panel and will be far more diligent in the future to make sure it doesn’t happen again. Please feel free to write to me privately if you have additional queries or would like to discuss this further.

All the best,
Chris

The convention itself (forget the flack PR company’s response) realized the panel was a disaster. The fact is, it wasn’t representative of the convention as a whole, especially when you look at the rest of their panel line-up.

So, how is this prevented in the future?

It’s clear no matter the history of panelists with a convention, the completed panel including all panelists, should be presented to a convention before approval. It is imperative upon the convention organizers to make sure there’s no issues with those panels before approving them. Past relationships aren’t good enough. In this case, it was really that simple a fix that could have prevented this.

Denver ComicCon realized their mistake, and attempted to make good with securing resources and a room for the addition of a much better and more appropriate panel featuring some of the convention’s female guests that was organized partially in response to what happened. Credit where credit is due, I can’t think of a convention reacting to a disastrous panel so quickly, and in a very smart way.

I’ve been a critic of Denver ComicCon in the past, and have watched them like a hawk since, but it’s clear that 0.25% of their panels doesn’t reflect the convention as a whole. There’s absolutely a need to call out mistakes like this, but we should learn from those mistakes, how did they happen, why was it wrong, and prevent them from being repeated in the future.

Around the Tubes

It was a pretty big day for releases yesterday. Anything excite you?

Around the Tubes

The Outhousers – Announcing “Sticky Graphic Novels,” A New Imprint for Gay Character-Based, Sex-Positive Graphic Novels from Dale Lazarov – Mazel Tov!

DW – War in comics: New graphic novel tells untold side of WWII – Sounds interesting.

BoingBoing – Amazon drops “Boy” and “Girl” categories from toy listings – This is good to hear.

 

Around the Tubes Reviews

CBR – Arcadia #1

CBR – Batman: Earth One Vol. 2

CBR – Dead Drop #1

The Beat – Injustice: Gods Among Us Year 4 #1

Nothing But Comics – Neverboy #3

Newsarama – Secret Wars #1

CBR – Secret Wars #1

The Beat – Secret Wars #1

Talking Comics – Silk #3

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

The total population decrease of 2 million. It’s unknown why the decrease, but Facebook has been getting rid of inactive accounts for page likes, so this is a possibility. This is after a massive increase of 6 million the previous month. The Spanish-speaking population last month was 13.68%, and this month is 14.17%. The decrease of population didn’t impact that segment all that much.

Gender and Age

Last month women accounted for 42.63% and men were 57.89%. The population decrease hit the women much more so than the men, so women saw their percentage continue to decrease. Women now account for 41.67% and men 58.33%.

gender 5.1.15We’ll next look at how the percentage of women and men break down through age. The results are very similar as far as the shape of how it lays out.

gender age 5.1.15Compared to last month, the population loss is mostly those age 18 to 29. Under 17, as well as those over the age of 50 saw gains.

gender age raw 5.1.15Relationship Status

Most of the percentages are the same. Those that are single increased a little bit, and those engaged decreased a little bit. Most of the other stats are similar to last month.

relationship 5.1.15And for those that like pie charts.

relationship pie chart 5.1.15Education

Compared to last month, the percentages are very similar.

education 5.1.15Gender Interest

The biggest shifts compared to last month is women interesting in “men and women,” and men who didn’t specify what they’re interested in.

relationship interest 5.1.15Ethnicity

Six months in and the stats for ethnicity have been pretty steady. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 3.7 million, about 10.28% of the comic fandom, while all Hispanics account for 8 million, around 22.22%. Asian Americans account for 860,000, or about 5.73%. There’s some slight differences since last month, but nothing vast.

ethnicity 5.1.15Generation

We can see here the shifts in the age from above. Baby Boomers increased, and Generation X and Millennials both decreased.

generation 5.1.15And that wraps up this month’s report! Join us this coming Monday for even more information!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 38,000,000 in the United States

That’s a massive increase of 6 million individuals over the past month. Both the “comics” general term and “Marvel” have had massive growth, which would explain the increase. The Spanish-speaking population last month was 13.75%, and this month is also 13.68%, dipping a bit compared to last month.

Gender and Age

Last month women accounted for 41.88% and men were 56.88%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 42.63% and men account for 57.89%. The female population increased a bit in both percentage and raw number.

There is a negative amount in “unknown” due to Facebook’s rounding of large numbers. Other stats like age and “relationship status” peg the population between 37.4 million and 37.5 million.

gender 4.1.15We’ll next look at how the percentage of women and men break down through age. Compared to last month we see a sharp decline in interest, and last month we saw a steady decline.

gender age 4.1.15When it comes to percentages, those over the age of 45 grew in their percentage of the population. Men also regained a slight majority in those age 17 and under.

gender age raw 4.1.15Relationship Status

Compared to last month, the single population dipped a bit, while there were more people married and also unspecified as to their relationship status.

relationship status 4.1.15And for those that like pie charts.

relationship status pie chart 4.1.15Education

Generally, these stats are similar to last month’s. Changes are primarily due to the shift in gender.

education 4.1.15Gender Interest

Compared to last month these stats are very similar. Even with a large gain of individuals, the percentages remained steady.

gender interest 4.1.15Ethnicity

It’s the fifth month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

This is the third month to include Asian Americans in this stat. The population is small, but has grown a little as expected it would since the launch.

African Americans account for 3.8 million, about 10% of the comic fandom, while all Hispanics account for 8.4 million, around 22.11%. Asian Americans account for 920,000 individuals, around 5.68%. All but African Americans grew in number, but none grew enough in relation to the overall population growth, so they all slipped as far as percentage of the population.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

ethinicty 4.1.15Generation

We’ve been tracking what generation individuals are a part of. We present that information for the second time below. Growth occurred across the board, with the majority of growth in Millennials.

generation 4.1.15And that wraps up this month’s report! Join us this coming Monday for even more information!

Demo-Graphics: The Walking Dead

Its been about five months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the new season underway, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 22 million fans in the US

That’s an increase of about 4.2 million fans since last year. Spanish speakers account for 3 million fans, 13.64%. That’s over the double amount of individuals since October.

Gender and Age

In October we saw a surge of female fans compared to the stats from 2013. Women account for 47.19% and men were 52.81%. Five months later, and women continue to grow in fans so that men and women are split even. Due to the rounding of numbers when dealing with these large number, men account for 50.91% and women 51.82%. Looking at the relationship status which pegs the universe at 22.8 million, women account for 50.01% of fans while men are 49.27%. The gender of the fans is split evenly.

wd gender 3.30.15Below is the trend line which looks at the age and gender of the individuals together.

wd age and gender 3.30.15Below is the raw data for The Walking Dead fans. The population has shifted slightly older compared to last year.

wd age and gender raw 3.30.15

Relationship Status

The biggest shift compared to October is those married who now account for a little over 30% compared to 24% then.

wd relationship 3.30.15And for those that like pie charts.

wd relationship pie chart 3.30.15

Education

Like relationships, education has changed a lot since last year, so we can’t really compare this year’s stats to last year’s.

wd education 3.30.15Gender Interest

Gender interest too has changed since last year. The biggest change is those who are unspecified, which rose across the board.

wd gender interest 3.30.15Ethnicity

This is also the first report where ethnicity is tracked for The Walking Dead. Interestingly African American women are a majority of fans for African Americans.

wd ethnicity 3.30.15Generation

When it comes to generational labels women account for a vast majorty of those interested in The Walking Dead for Baby Boomers and Generation X. It shouldn’t be surprising considering how the genders shift as the population ages.

wd generation 3.30.15

And that wraps up the latest edition of the Facebook Fandom Spotlight.

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