Tag Archives: demographics

Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. We wrap up the first half of the year, looking at where things stand.

For this report, I looked at the terms we used in previous reports, over 100 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

Facebook Population: Over 26,000,000 fans in the US

The overall amount has dropped since last month, returning to 26 million, which the population was a few months ago. Since we’ve been tracking many publishers weekly, and haven’t seen a dip, I have to assume that the dip came from generic terms like “comics” and “manga” of which we know that “manga’ has seen a serious drop every week.

Spanish speakers account for 3,400,000 fans, 13.08%. That’s a dip in the overall number, but an increase in the percentage, since the decrease of individuals was much less than the overall population.

Gender and Age

Last month men accounted for 55.71% and women for 40.71%. The percentages have shifted a bit since last month, but no major changes. Now, men make up 56.15% of the population and women 40.77%.

gender 7.1.14We’ll next look at how the percentage of women and men break down through age.

gender age 7.1.14Below is the above’s raw data. Nearly every age grouping has decreased since last week, but interestingly, 50+ less so with some groups remaining the same.

age gender raw 7.1.14

Relationship Status

We’re continuing to look at the expanded data of relationships which debuted two months ago. Overall, things have remained relatively steady compared to last month. I’d expect as more people notice the expanded options over time, we’ll see some movement.

relationship 7.1.14And for those that like pie charts.

relationship pie chart 7.1.14Education

We have much greater detail as to where individuals are when it comes to their education. There’s now even more options for education. We’ll see how this changes over time.

education 7.1.14Gender Interest

We’re continuing to track the expanded results for this statistic. Like education, and relationships, gender interest has expanded with much greater detail. Compared to last month, the results have not shifted much.

gender interest 7.1.14And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

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Facebook Fandom Spotlight: Snowpiercer and Transformers: Age of Extinction Part 2

Today is the release of part two of my study, using Facebook likes, to see what the impact pre and post opening of a movie is.This past weekend saw the opening of two films of interest to comic fans. Snowpiercer is based on the graphic novel of the same name, and was in limited release, while Transformers dominated the box office with Transformers: Age of Extinction.

The study looks at the various terms in Facebook in the United States. Compared to last week Snowpiercer saw growth mostly in the United States, and particularly among women who increased four points.

Transformers: Age of Extinction opened number one at the box office and according to reports with 64% of the audience as men. The term for the movie is 61.29% male, the same as last week, and Transformers is around 58%. Pretty close to what came out opening weekend, and keeping up the record of the two statistics being pretty close for what we’ve looked at. The biggest change for the stats in general is a gain of about 1 million people for Age of Extinction, most of which were outside the United States.

Below is the statistics from the previous week, and this week’s statistics as well.

snowpiercer transformers 6.29.14 stats

 

Facebook Fandom Spotlight: Snowpiercer and Transformers: Age of Extinction

This coming weekend sees the opening of two films of interest to comic fans. Snowpiercer is based on the graphic novel of the same name while Transformers gets a new movie entry with Transformers: Age of Extinction.

This week I thought it’d be interesting to see how the opening week impacts the Facebook page growth and stats for each. We’ll then return next week and see how these pages changed and how they compare to the opening weekend audience breakdown. In this case, I’ve included every major term for Transformers movies.

snowpiercer and transformers

Facebook Fandom Spotlight: Comic Fans and Politics

Work is underway for the 2014 elections for the Senate, House and more. We’ll be tracking how comic fans break down in the political spectrum throughout this election year. It’s around the first of the month so I again dove into Facebook to figure out how it all shakes out and what has changed since last month’s statistics.

For these stats, I used the terms I’d normally use to determine other demographic breakdowns of comic fans. Facebook also provides the ability to break down those stats into convenient groups as far as politics which I have used. However, Facebook is now providing even more data including voter registration and donation habits.

According to Facebook 9.6 million “comic fans” are “active” politically in the United States, that’s 400,000 more than the previous report. This breaks down further into 5.4 million men (56.25%), and 4 million women (41.67%). Men have made all the gains. That also makes political active “comic fans” 19.50% of the individuals active politically which account for a little over 49 million of the 180 million individuals in the United States.

gender 6.2.14

Party affiliation is pretty clear as folks can indicate a party or none (which I assume is what the non-partisan stat is). The non-partisans make up the majority of comic fans with 48.53%, liberals are 26.47% of comic fans and 25% of comic fans or conservative. Both conservatives and liberals gained percentage wise from the previous report.

party afilliation 6.2.14

Further breakdown of gender when it comes to party affiliation:

  • Conservative: 55.88% men, 44.12% women
  • Liberal: 55.56% men, 44.44% women
  • Non-Partisan: 59.09% men, 39.39% women

According to Facebook, just under 1 million comic fans  have donated to a liberal or conservative cause and there even is some overlap of about 80,000 individuals. For “comic fans” the conservative are a bit more likely to donate than those interested in liberal causes.

donations 6.2.14

Next up is voter registration. Not shockingly Democrats have a slight edge (voter registration is a strong point of the party) and make up 49.38% of those registered, only a few percentage points more than Republicans who account for 47.20%. Below is the raw data for these stats.

registration 6.2.14

We’ll keep watching to see how the political winds might be reflected through this.

Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. We wrap up the first third of the year looking at where things stand.

For this report, I looked at the terms we used in previous reports, 103 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

Facebook Population: Over 28,000,000 fans in the US

The overall amount has remained the same compared to last month. The amount of men and women have shifted, both decreasing while those not providing their gender increased.

Spanish speakers account for 3,6000,000 fans, 12.86%. That is the same as last month.

Gender and Age

Last month men accounted for 57.14% and women for 42.14%. This is the second month women have slipped in percents, though the population count of women hasn’t decreased. Now, men make up 55.71% of the population and women 40.71%.

US Comic Fans

gender 6.1.14

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

gender age 6.1.14

Below is the above’s raw data. You can see the older part of the population has increased a bit compared to the previous month, while those middle-aged decreased.

US Comic Fans

gender age raw 6.1.14

Relationship Status

We’re continuing to look at the expanded data of relationships which debuted two months ago. Overall, things have remained relatively steady compared to last month. I’d expect as more people notice the expanded options over time, we’ll see some movement.

US Comic Fans

relationship 6.1.14

And for those that like pie charts.

US Comic Fans

relationship pie chart 6.1.14

Education

We have much greater detail as to where individuals are when it comes to their education. There’s now even more options for education. We’ll see how this changes over time.

US Comic Fans

education 6.1.14

Gender Interest

We’re continuing to track the expanded results for this statistic. Like education, and relationships, gender interest has expanded with much greater detail. Compared to last month, the results have not shifted much.

US Comic Fans

gender interest 6.1.14

And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

Facebook Fandom Spotlight: X-Men

With X-Men: Days of Future Past debuting in theaters, it felt appropriate to look at how the film stacks up as far as demographics and popularity to other X-Men films and even the various cartoon series.

For this report, I dive into Facebook’s data using key terms and analyzing the “likes” as reported by the system in the United States.

What’s interesting in how this marketing has gone is, Fox for their movie series has focused on an individual page, driving as many folks to that one page as possible. There’s also pages for each individual movie, but you can see they are nowhere near the same amount of likes, the exception being The Wolverine. That movie along with the overall movie page is the most diverse, but still about 2/3 men, 1/3 women. When you take all of the data together, including the movies, generic term, and the cartoons, this 2/3 and 1/3 breakdown is about the average for all of the terms together.

x-men facebook 5.26.14

Facebook Fandom Spotlight: Godzilla

On Mondays I tend to dive into statistics I gleam from Facebook. Using the various likes, and other date provided I check out how various fandoms or interests break down in their demographics. With this past weekend’s Godzilla, I thought it’d be interesting to look into what that fandom looks like as far as gender, as well as age.

Not surprisingly, men dominated the statistics, clearly there’s heavy interest in Gozilla by men. What surprised me was that those under the age of 25.

What I did notice when I first grabbed the info was that movies with Mothra faired better when it came to interest by women. So, I decided to look at Mothra as well, and it turns out women have a much greater interest in Mothra.

Hear that Hollywood? If you want to attract women for the eventual Godzilla movie sequel, make sure there’s lots of Mothra!

Check out the full stats below.

godzilla 5.19.14

Facebook Fandom Spotlight: Free Comic Book Day

The first Saturday of May brings us one of the best days of the year for comic book fans, Free Comic Book Day. I thought it might be interesting to look at who “likes” Free Comic Book Day on Facebook and how that compares with the general comic population.

Though a little over 401,000 individuals like Free Comic Book Day in some aspect, a whopping 300,000 are in the United States, 74.72%. Of that, men account for 200,000 of them, that’s 66.67% of the US likes, and women account for 90,000 and 30%. The general comic population is much more even at 57.14% male and 42.14% female, showing the day to celebrate comics could use some work to bring it in line with the general comic populace.

Gender breakdown for Free Comic Book Day Facebook Likes

Gender breakdown for Free Comic Book Day Facebook Likes

Gender isn’t the only thing that differs between Free Comic Book Day likes and general comic “fan” likes. The age of those individuals is vastly different as well. Free Comic Book Day caters to an older audience of likes. For FCBD, 63% population is concentrated between ages 18 and 29, and almost half of it is between ages 22 and 33. For the general comic population, almost half of it is between ages 18 and 25 and those between then age of 18 to 29 is almost 60% of the population. The big difference is between those under the age of 18 which is a little over 8% of the comic population and a little over 4% of the FCBD population.

FCBD vs Comic likes when it comes to age by percent

FCBD vs Comic likes when it comes to age by percent

This information got me to wonder if the all-ages titles are really worth it. I haven’t looked up the general comic population to see how it compares, but parents clock in at 58,000 of the likes for Free Comic Book Day, that’s 19.33%. Of that, we have ages for under half of those parents. The largest segment have children ages 16 to 19. We’ll explore another day how that compares to parents of comic fans generally.

Ages of children to parents who like FCBD

Ages of children to parents who like FCBD

Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. We wrap up the first third of the year looking at where things stand.

For this report, I looked at the terms we used in previous reports, 103 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

Facebook Population: Over 28,000,000 fans in the US

That’s an increase of 2 million individuals from the previous month. We looked, and the increase is generally across the board when it comes to terms. That 28 million is mostly men, with the female population staying pretty stagnant.

Spanish speakers account for 3,6000,000 fans, 12.86%. That percent is down from the previous month due to the overall population growth, though the number of people is the same.

Gender and Age

Last month men accounted for 56.92% and women for 45.38%. This is the second month women have slipped in percents, though the population count of women hasn’t decreased. Now, men make up 57.14% of the population and women 42.14%.

US Comic Fans

gender 5.1.14

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

gender age 5.1.14

Below is the above’s raw data. You can see the older part of the population has increased a bit compared to the previous month.

US Comic Fans

gender age raw 5.1.14

Relationship Status

We’re continuing to look at the expanded data of relationships which debuted two months ago. Overall, things have remained relatively steady compared to last month. I’d expect as more people notice the expanded options over time, we’ll see some movement.

US Comic Fans

relationship 5.1.14

And for those that like pie charts.

US Comic Fans

relationship pie chart

Education

We have much greater detail as to where individuals are when it comes to their education. Below you’ll see our first details of the new results. Out of the new results, it stands out to me that male and female comic “fans” are pursuing a master’s degree in similar amounts. Like relationship status I

US Comic Fans

educaton 5.1.14

Gender Interest

We’re continuing to track the expanded results for this statistic. Like education, and relationships, gender interest has expanded with much greater detail. Compared to last month, the results have not shifted much.

US Comic Fans

gender interest 5.1.14

And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

Facebook Fandom Spotlight: The Amazing Spider-Man 2

This weekend, The Amazing Spider-Man 2 swings into theaters here in North America after a few weeks open overseas. I thought it might be interesting to look at how various terms surrounding the movie break down on Facebook, and then we can see what the opening weekend audience is like compared to that.

spiderman 4.27.14

I’m under no delusion that women will be the majority of fans to attend the movie, but going off of the breakdown of past movies, I’d predict that men will make up about 55-60% of the audience while women are 40-45%. If women make up more than 45%, then the movie is going to have a monster opening weekend.

Tune in next week true believer to see if I’m right!

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