Tag Archives: demographics

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

As discussed below this month seems to be a strange anomaly, and I’ll be rerunning these numbers over the next week or two to double, and triple check them. Since August 1, the overall population has dipped by 6 million. All of that loss, and then some, was men, in an unexplainable phenomenon. Other numbers back up this massive swing in data, but we’ll take that stat by stat. This also continues the drop from last month, which also disproportionally affected men.

The Spanish-speaking population last month was 13.10%, and this month is 10.83%, a huge dip from the previous month.

Gender and Age

Last month women accounted for 42.86% and men were 57.14%. Men have decreased a whopping 8 million individuals since last month, while women gained 2 million. The overall Facebook usage population has only increased by 2 million since last month, evenly split between the two. We might be seeing a mass exodus, or a bizarre glitch, at this point it’s unknown. The basic term of “comics” sees women as the majority, and we see gains by women below, so that 2 million increase is likely. It’s the 8 million dip in men that’s suspect. Overall, I wouldn’t rely on this month’s stats.

facebook gender 9.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 9.1.15

Compared to last month, there’s a large dip for those under the age of 17, and men have decreased too. There is no age segment where men didn’t decrease.

facebook gender age raw 9.1.15

Relationship Status

Here too we see the gender shift reflected. Women did decrease in a few segments, “Single,” “Unspecified,”Open Relationship,”Complicated,” “Seperated,” and “Widowed.” Married women in particular saw a massive increase of 2.4 million.

facebook relationship 9.1.15

And for those that like pie charts.

facebook relationship pie chart 9.1.15

Education

We see the shift here too when it comes to the gender shift.

facebook education 9.1.15

Gender Interest

Compared to last month those interested in the same gender has increased overall, especially among women interested in women.

facebook relationship interest 9.1.15

Ethnicity

African Americans, Asian Americans, and Hispanics have dipped enormously from last month.

facebook ethnicity 9.1.15

Generation

Compared to last month Generation X and Millennials have remained pretty steady compared to last month. Baby Boomers has dipped.

facebook generation 9.1.15

Again, this month has been a very interesting shift, and I would not hold these stats very high. Something is clearly off, and more investigation is needed.

DC Comics’ #DCYou Shows Strength. Looking Beyond Physical Sales.

comixology_top_24If you were to read some sites that tread more into rumor and hyperbole, you’d be led to believe that the sky is falling for DC Comics. It has been reported that the entertainment company is over $2 million down for their 2015 financial year budget. Reportedly the move from New York to Burbank is to blame, as well as a “lack of bump” for their June relaunch. There’s much to dissect and discuss, and others have hopped on to the full of questions reporting to write their early obituaries for the comic company.

But, looking through the gaps of what’s written, there’s not just success for the company, but a promising future. You just need to see more than cobbled together sales numbers for a sliver of the market.

First, as said above, their shortfall is a combination of things. If it is indeed $2 million, and the move was a part of it, the percent the move contributed is a key factor. If the move was over budget by $2 million, as an example, then the shortfall is not a big deal, and revenue for comic sales is indeed on target. Context and information is key here to make a proper assessment of the situation. Also keep in mind, a shortfall is not a loss. The company could have projected a $5 million profit, but are really only going to have $3 million. Running a profit is still good, it’s just not what they hoped. And in the business world, when you don’t make your projected profit, but still make a profit, the company still gets hit. That’s just business.

comixology_top_tenBut, there’s more than physical sales today in the comic world. Digital sales are not reported for instance, and as I’m going to show below, the segments where DC Comics have gained purchase digitally. So, we wouldn’t necessarily see a bump in physical sales.

While I don’t have historical trends, DC Comics dominated comiXology’s sales last week for instance, taking 6 of the top ten slots. They also took 12 of the top 24 spots. Those are sales not reflected in the statistics the prognosticators and online chatterrotty go off of. In other words, sales are much better than people are giving credit. While the company had only one comic in the top 10 comics in July with Batman #42, and four in the top ten graphic novels in the same month, add in digital sales, and the rankings would likely be vastly different. In other words, one data set does not make a narrative, it makes a narrow world view, which then turns into gossip, hastily written obituaries, and becomes a self-fulfilling prophecy due to negative perception.

And the perception for DC hasn’t been good. When the company announced its new #DCYou initiate, instead of celebrating the diverse line-up of characters, series, and creators, instead we got commentary from the peanut gallery about spacing and font choice of their ads. As well as erroneous information as to how diverse the change really was. According to Topsy the #DCYou hashtag has just a 52 positive sentiment (out of a score of 100), while #DCComics is 82. Marvel on the other hand has a 70 sentiment for #SecretWars and 85 for their brand #Marvel. People in general are talking more positively about Marvel. It’s cool to shit on DC right now.

DC Comics has an African-American headlining character in a solo series, written by an African-American writer, Cyborg and David F. Walker. DC Comics has a gay man and bisexual woman headlining series in Midnighter and Harley Quinn (and she’s in multiple series too). There were numerous female and LGBT creators brought on board, not just white men. We have a diverse cast in We Are Robin, as well as numerous series geared towards women and teens including Prez, Batgirl and Gotham Academy. In other words it was a launch aimed at particular demographics.

When it comes to digital distribution, women are much more of a fan than men. Using Facebook’s demographics, 60% of those in the United States who like digital distribution are women. African-Americans also make up 13% of those who like digital distribution, that number is in line with African-Americans who also like digital comic services as well. In 2013, comiXology stated that their fastest growing user base was young women. Who DC is targeting with these new series aren’t buying comics in traditional physical stores, they’re likely buying digitally. More on why this is important later.

DC Comics is making gains with both the female and African-American demographic.

dc_comics_interest_since_new_52_launch

DC Comics is currently on an upswing of interest. Since their relaunch of the New 52 in September of 2011 (the above starts in August 2011 when news began to break), according to Google trends, the interest in DC Comics has increased over time. There’s been ups and downs, but more people are interested. Some of this is the upcoming films, some of it is the televisions hows, some of this is their new recent new direction, but what this shows is, more people are paying attention. There’s an audience there to tap.

But, more importantly, it looks like the #DCYou initiative is actually working. The demographic segments that some of the titles were focused on are increasing.

Leading up to San Diego Comic-Con, I did the second yearly report for Marvel, DC Comics, and Indie/Small Press comics to see what the specific demographics were of those who like them on Facebook. In the month since, we actually see some changes, and especially positive ones for DC.

Like in July, today DC Comics’ “likes” still stands at 12 million individuals in the United States, no change there. The composition of that 12 million has though. 3.4 million of those are women, an increase of 100,000. 1.3 million of those are African-American, an increase of 100,000. Hispanics now stand at 2.8 million, that’s an increase of 400,000. All of those demographic sets have increased in the month and a half since last measured. There’s also other interesting data.

Those age 17 and under currently are 930,000 individuals, that’s a decrease of 270,000. But, out of that 930,000, women 17 and under are now 490,000. That’s right, women 17 and under are a MAJORITY of that age range segment.

The numbers are moving in interesting ways, and since these numbers tend to predict things months ahead of times, I’d expect some gains for DC down the road.

But, how did Marvel compare during this time period?

During that same time period, Marvel’s “likes” decrease from 22 million to 18 million. The number of women who like their brand decreased to 3.5 million, a loss of 900,000. African-Americans now stand at 2.1 million, a decrease of 400,000. Hispanics now make up 3.9 million of the likes, down 200,000. Those 17 and under account for 990,000 individuals. That’s a decrease of 410,000. Men are the majority of them with 580,000.

Marvel is slipping in the demographics they made an effort to make gains in, and recent flaps like the Hip-Hop cover variant blow up, or issues with Hercules being made straight instead of his previous bisexual self aren’t helping with perceptions.

While DC is in an upward trend in many ways, Marvel is has taken a dip in what are likely the fastest growing segments. Could Marvel’s issues also stem from the fact that 65% of their All-New, All-Different series headlined by an individual are male? Could it be that 65% of those same characters are white? Out of the 39 writers announced for the 53 series (not including limited), 85% are male and 97% are white. Out of the 56 artists announced, 93% are male and 68% are white. Their All-New, All-Different is very much been there, done that.

While we don’t know why Marvel has slipped during the same time period, there’s a chance this is a reason, adding in the only thing going on are movies that haven’t performed as well as they should have, an event that while praised has dominated the time period, and no major announcements.

If I were projecting and betting, I’d be putting money right now on DC based on the above, and that’s without having weekly puff piece interviews on a major site to help boost them.

This weekend DC Comics’ co-publishers Jim Lee and Dan DiDio spoke to the Daily News about #DCYou and refute rumors of austerity. Some interesting things stood out to me. Unlike their competitor, the company is looking to inspire televisions series and movies, not be a reflection of them. They want to be research development that can be used elsewhere. DiDio explicitly states that their goal is to “constantly introduce new ideas and new concepts.” And we’re seeing that with #DCYou. And with experimentation, there’s going to be success and failure, and plans change, that’s the nature of risk, and this initial risk was a scattershot to see what might work. The next step is to focus on what did.

DiDio states:

If you’re trying to build a fan base, a new audience, you’ve got to nurture it. You’ve got to take your time. You’ve got to take your losses. Sooner or later, it’s going to take hold and hopefully be a leader in the business. Right now, our goal is to try and feed out as much product that’s as different as possible to try and attract the widest audience possible.

The above stats show, there’s something that has worked, and DC is succeeding in building that new fan base and audience. Here’s hoping the comics community is supporting that, because out of the big two, when it comes to diversity of characters, voices, creators, and product, DC is putting its money where its mouth is.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 42,000,000 in the United States

The total population decreased by 5 million. It’s possible that the theoretical summer book has dipped already, and the numbers have decreased to “normal” levels. The Spanish-speaking population last month was 13.19%, and this month is 13.10%.

Gender and Age

Last month women accounted for 40.43% and men were 59.57%. The 5 million decrease was almost all men. 4 million lost were men, and women decreased by 1 million.

comics gender 8.1.15

We’ll next look at how the percentage of women and men break down through age.

comics gender age 8.1.15

Women and men under the age of 17 are tied in an even 50/50 split.

comics gender raw 8.1.15

Relationship Status

The summer is a time for relationships I guess. More are in relationships or married!

comics relationship 8.1.15

And for those that like pie charts.

comics relationship pie chart 8.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to a loss of individuals.

comics education 8.1.15

Gender Interest

There’s a slight increase of individuals interested in the same gender this week.

comics gender interest 8.1.15

Ethnicity

While African Americans decreased as a total population African American women actually increased from last month. Also of note, Hispanics increased in almost every demographic except those that are Spanish dominant. Of note, women say major increases in Hispanic women.

comics ethnicity 8.1.15

Generation

We can see where decreases occurred below withe decreases focused on Generation X and Millennials.

comics generation 8.1.15

And that wraps up this month’s report. We’ll return Monday with more data and insights!

Demo-Graphics: The State of “Gamers” 2015

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been a year since I did a report about “gamers” in the lead up to Gen Con. So, welcome to the second annual State of Gamers.

This data is gained through mining Facebook and includes over 175 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s, but much has changed since then. Unlike the previous year, the technology platform to get the data has remained mostly unchanged, and the terms used also remain relatively the same (some have gone away, some are new).

Facebook Population: Over 31,000,000 in the United States

The amount of individuals who like these terms has increased from the previous year by 7 million.

Spanish speakers account for now 3.9 million fans, 12.58% in the United States. That’s an increase of 1.3 million since last year.

Gender and Age

In 2014 Men dominated as the majority with 55% compared to women at 44.17%. A year later and things have changed. Men now account for just 51.61% and women are 48.39%.

gamers facebook gender 7.27.15

We’ll next look at how the percentage of women and men break down through age.

gamers facebook gender age 7.27.15

Compared to last year, the graph above is very similar though the gap between men and women is less. What I do find interesting is that women really start to gain in population in the 26-29 segment, and the majority at 38-41. It would seem that women may come into board games later in life.

gamers facebook gender age raw 7.27.15

Relationship Status

The real shift from last year is that a greater percentage are married or unspecified compared to last year.

gamers facebook relationship status 7.27.15

And for those that like pie charts.gamers facebook relationship status pie chart 7.27.15

 

Education

The education stats haven’t shifted much since last year, even with the surge of new folks.

gamers facebook education 7.27.15

Gender Interest

Those interested in the same gender has decreased percentage wise since last year, but the population has increased.

gamers facebook gender interest 7.27.15

Ethnicity

This is a new data that wasn’t available last year. Below the data is presented without comparison due to that. I can say that the data is interesting compared to the general United States population. Both the African American and Asian American population are a smaller percentage compared to the general US population, but the Hispanic population is much greater.

gamers facebook ethnicity 7.27.15

Generation

Below are the stats of groups based off of their generation, another new statistic.

gamers facebook generation 7.27.15

And that wraps up our look at who the gamers are in the United States!

We’ll be returning with a new demographic break down of comic book fans this Saturday August 1!

Understanding Your Readers

Below is a guest post from Damian Wampler, creator of the comic Sevara – the Mangement

art of Sevara copiesIn the process of writing and creating my first comic book, I had no idea who my future readers would be. As a 38-year-old man, I’ve long since lost touch with the world of today’s teenager or even twenty-something. Facebook statistics helped me understand my reader’s demographic and focus my marketing, as well as adjust the tone and themes of future issues.

I wrongly assumed that my major audience would be 28-year-old men. I just took my own age, hacked of 10 years, and figured, ‘sure, a younger version of me would love to read this, because I’m the one who’s writing it’. Not only that, but my main promotional image features a full frontal shot of an extremely beautiful, and barely clothed, goddess. I assumed that 75% of my readers would be men.

I was partly right. 77% of my Facebook fans are men. The age set weighed heavily in favor of the 18-24 range, with strong representation in the 25-34 range and a healthy number of 35-44 year olds. The number of people reached and people engaged is about the same, because they are drawing on my fan base. But when I look at my ads, who reach out into all of Facebook, I see a different story.

fanpage demographic

When I began to promote my comic’s ComiXology link with Facebook ads, my adsets featured images of the same strong beautiful women as in my comic. I figured 77% of those clicking on the images would be men. Yet when I looked at the statistics, I found that only a little less than half of the clicks to my ComiXology page were women. At some parts of the campaign, men and women were at 50/50. On top of that, the overwhelming majority of those who clicked the ads were in the 13-24 range. Almost no one else clicks, ever.

first ad campaign showing clicks first ad reached more women

Maybe it has a lot to do with the images that I selected. They women are in poses that display strength, and sexuality without sleaziness. Indiecomix.net reviewer Derrick Crow remarked that Sevara’s design has, “a sexualized look but not once did I see her in a sexual light.”

At the Middle East Film and Comic Con in Dubai, I found even more gender differences while ‘manning’ my booth in artist alley. Roughly 70% of my sales of the preview book The Art of Sevara were to women. And at this convention, most of the women were college students from Kuwait, Qatar, the UAE, or Saudi Arabia, dressed in partial or full-body hijab. I finally stopped trying to interact with the male young browsers, who never bought anything, and focused all my attention on selling to the women. Maybe the men were embarrassed to pick a book with such a striking woman on the cover? But the women felt right at home with a copy of Sevara in their hands. They wanted to look at images of strong beautiful women, and read stories about strong beautiful women. That’s what I try to deliver in Sevara, I just never realized how thirsty my female audience was for women they could connect with.

Demo-Graphics: Comic Fandom on Facebook

With San Diego Comic-Con going on, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 47,000,000 in the United States

The total population increased by 10 million, bringing the total to over 47 million individuals. It is currently unknown where this increase came from, and we’ll be exploring some possibilities in our San Diego Comic-Con focused post. The current theory I have is that there is a summer boom, followed by a bust later in the year. There is also the possibility of a general increase in the male Facebook population. The Spanish-speaking population last month was 13.78%, and this month is 13.19%. That decrease in percentage is due to the fact the population did not increase to keep pace with the boom this month.

Gender and Age

Last month women accounted for 43.24% and men were 56.76%. The 10 million increase this month was mostly in the male segment which saw an increase of 7 million individuals. Women increased only 3 million. Now, men account for 59.57% of the population, while women are up to 40.43%. We’ll have further reporting on the decrease of the female segment in our SDCC report next week.

facebook gender 7.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 7.1.15

Compared to last month, those 29 and under saw vasts increases in the millions. Those older did see an increase as well, but nearly the growth in volume of the Millennial segments.

facebook gender age raw 7.1.15

Relationship Status

Compared to last month, most segments saw increases other than women who were engaged which remained stagnant.

facebook relationship 7.1.15

And for those that like pie charts.

facebook relationship pie chart 7.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to growth.

facebook education 7.1.15

Gender Interest

Generally there stats remained very steady, even with the massive growth.

facebook relationship interest 7.1.15

Ethnicity

We saw increases across for African Americans and Asians, but Hispanics decreased. Percentages though were mixed. African Americans increased by 1,100,000 individuals, but the percent dropped by 0.13%. Asian Americans increased by 400,000, and saw their percentage increase by 1.21%. Hispanics decreased by 1.2 million, but those that are Spanish dominant as far as language increased by 300,000 people.

facebook ethnicity 7.1.15

Generation

We can see the increase across the board, but it’s Millennials who saw the largest increase as a percentage of the population and Generation X decreased.

facebook generation 7.1.15

And that wraps up this month’s report. But, next week we start diving into our San Diego Comic-Con special reporting! Come back every day for new data and insight!

Demo-Graphics: The State of Indie/Small Press Comics

Earlier this week I brought you demographic reports based off of Facebook data for Marvel, and DC. Up next is independent/small press comics! Basically, everyone not the “big two.”

For this report I looked at comic book publisher likes that are not the big two or part of the big two. For this report, Vertigo, Zuda, Icon, are not included though they share similar comics as to other in this report. For this report, terms like IDW Publishing, BOOM! Studios, Fantagraphics were included. Manga was left out of this as well. In 2014 49 terms were used to generate these stats. In 2015 that number has remained the same.

Facebook Population: Over 4,400,000 in the United States

The indie/small press population has grown since last year by about 1.2 million individuals. That’s the same amount it grew in the previous year.

In 2014 Spanish speakers accounted for 12.50%. In 2015, that percentage dipped a bit, and is also 12.5%.

Gender and Age

In 2014 men accounted for 57.50% of the population and women 40.63%. A year later, that has shifted a bit with men now accounting for 59.09% and women 40.91%.

Here’s the stats for gender.

Indie Facebook 7.8.15

This is how gender changes as far as percent over age.

Indie Facebook age gender 7.8.15

And the raw data. Unlike Marvel and DC, Indie/Small press has lost young women as far as percentage of the population.

Indie Facebook age gender raw 7.8.15

Relationship Status

A lot more people are engaged, compared to last year. Congrats everyone!

Indie Facebook relationship 7.8.15

And for those that like pie charts.

Indie facebook relationship pie chart 7.8.15

Education

There’s so slight shifts since last year.

Indie Facebook education 7.8.15

Gender Interest

These stats are similar to last year, unlike Marvel and DC which saw the percentage of those interested in the same sex decrease.

Indie Facebook gender interest 7.8.15

Ethnicity

For the first time we have these stats, so they’re presented here without comment.

Indie Facebook ethnicity 7.8.15

Generation

For the first time we have these stats, so they’re presented here without comment.

Indie Facebook generation 7.8.15

Join us tomorrow when we look at comicdom as a whole!

Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 22,000,000 United States

That’s up from last year’s stats by about 10.6 million, most of which is men. Since last year, Spanish speakers have shrank as part of the population. In 2014, they were 14.39% and in 2015 it now accounts for 13.18%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In the past year, Marvel has made an effort to engage the female demographic, but gains over the past year has mainly been with men. Though both gained, men increased by about 10 million, and women were about 200,000. Men are 77.27% of the population with women accounting for 20%.

Marvel Facebook gender 7.7.15

Here’s how the gender plays out over age.

Marvel Facebook age and gender 7.7.15

Marvel made gains age 22 to 41 mostly. Women did make gains as a percentage for those age 17 and under.

Marvel Facebook age and gender raw 7.7.15

Relationship Status

Compared to last year engaged, married, and unspecified gained in percentages.

Marvel Facebook relationship 7.7.15

And for those who like their pie charts.

Marvel Facebook relationship pie chart 7.7.15

Education

As expected, with an older population higher degrees of college and up have increased when it comes to percentage.

Marvel Facebook education 7.7.15

Gender Interest

When it comes to those interested in the same sex, those percentages have dropped all around compared to last year.

Marvel Facebook gender interest 7.7.15

Ethnicity

These stats were not available last year, so are presented for the first time.

Marvel Facebook ethnicity 7.7.15

Generation

These stats were not available last year, so are presented for the first time.

Marvel Facebook generation 7.7.15

Join us again tomorrow when we’ll look at indie/small press comics!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con about to begin we’re looking at the demographic data for various publishers and comics. We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 12,000,000 US

Compared to 2014’s statistics, the DC population grew by about 7.6 million. So, over the year, DC has built up their social media presence in an impressive way, over doubling their presence on Facebook.

In 2014 Spanish speakers accounted for 14.55% of the population. In 2014, that amount dropped to 14.17%, not a huge difference considering the growth.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. Flash forward about a year, and men now account for 73.33% and women are now 27.50%. That continues a greater gender divide compared to last year, and it has widened over the past two.

And here’s the stats in a handy pie-chart.

DC Facebook 7.7.15

And here’s how gender shapes up by percent over age. Compared to last years, it shows the widened gap.

DC Facebook gender age 7.7.15

Here’s the full raw numbers as far as age and gender. While the gap has widened overall, it’s not constant overall. Women age 21 and under have gained in percentage of the population. Age 17 and under women account for 43.33%, 10% points more than last year.

DC Facebook age and gender raw 7.7.15

Relationship Status

Compared to last year less folks are single, in a relationship, married, pretty much all stats other than complicated and unspecified when it comes to percent.

DC Facebook Relationship 7.7.15

And for those who like their data in pie chart form.

DC Facebook relationship pie chart 7.7.15

Education

Compared to last year, the education stats haven’t changed all that much.

DC Facebook Education 7.7.15

Gender Interest

Compared to last year, the percents of those interested in the same gender has decreased.

DC Facebook gender interest 7.7.15

Ethnicity

This is the first year for this data. As we have nothing to compare it to, I’ll just present it without comment, and save the analysis for later when I compare DC, Marvel, and Indie comics.

DC Facebook ethnicity 7.7.15

Generation

This stat too is new. Here it’s presented in it’s raw form, and we’ll compare it to Marvel and Indie comics later.

DC Facebook Generation 7.7.15

Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: Facebook US Users

With San Diego Comic-Con kicking off this week, I’ll be looking at a whole bunch of data crunched from mining Facebook. To kick this off, I thought it’d be good to look at how Facebook itself might have changed. It’s been over a year since I last looked at the data, and much has changed, including some of the process itself and what is returned as far as data.

We’ll also be using this data to see how things might impact the comic fan population, and how comic fans compare to the general Facebook population.

Unlike my other reports, this one focuses just on people who are on Facebook and located in the United States. No terms are used at all as far as likes, interests, etc.

Facebook Population: Over 191,000,000 in the United States

Since January of 2014, the population of Facebook users has increased by 11 million individuals. Of that, Spanish speakers now account for 9.95% with 19 million of them. In 2014 that population was 16.4 million or 9.11%.

Gender and Age

In 2014, men accounted for 45.56% and women were 53.33%. Interestingly is both populations have grown not just in overall size, but also percentages. Women now account for 53.40% while men are 46.07%. The difference is a shrinking population not marking either. In the United States as a whole, women account for 51%, while men are about 49%, that was as of the 2010 Census. So, Facebook skewers slightly more female.

Facebook Gender 7.6.15

We’ll next look at how the percentage of women and men break down through age. Unlike comic fans, there’s never a point where men are a clear majority. At most there’s parity from ages 22 to 29.

Facebook gender age 7.6.15

And here is all of the data presented in its raw form. Compared to 2014, what we see is interesting though. Under 17 has shrunk as far as population, and so has those 54 and up. The growth is really centered on those age 26 to 53.

Facebook gender age raw 7.6.15

Relationship Status

This is completely different than last year due to the increased amount of choices.

Facebook relationship status 7.6.15

And for those that like pie charts.

Facebook relationship status pie chart 7.6.15

Education

This too has changed a lot since last year. There’s now many more choices for individuals to choose.

Facebook education 7.6.15

Gender Interest

Things her too have changed as far as data available. Last year 5.63% were interested in the same-sex. Now, it’s 2.24%.

Facebook gender interest 7.6.15

Ethnicity

This is the first time we have ethnicity for Facebook. The below is presented without comment.

Facebook ethnicity 7.6.15

Generation

And finally, we also data on generations, another brand new stat. Below again, without comment, here’s the stats.

Facebook generation 7.6.15

Join us tomorrow when we start to dive into specific stats, up first DC Entertainment!

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