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Marketing Monday: Top Comic Apps

It’s Marketing Monday here at Graphic Policy and we’re still tracking various comic apps, how they rank up against each other, and the general app population.

For this report, I felt it best to focus on Wednesday of the previous week, since that should be the busiest day of the week for apps since its new comic day. This report also focuses on the ranks in the United States. I’ll eventually look at the entire week down the road and expand the location. I also wanted to look at the gross income for the apps, so apps included are those where you’d purchase books. So apps like comiXology’s offerings would be included, but Marvel’s AR app isn’t. Marvel Unlimited is included on the list too, though isn’t measured by revenue like the rest of the apps. I’ve also separated the apps based on their platform as best I could.

Most apps are on the iOS platform, which isn’t surprising at all. The Comics app by comiXology is the juggernaut in every category. This week saw the various rankings increase and decrease with no rhyme or reason. It’ll be interesting to see how comiXology’s rank might change on Amazon over time with the announced purchase by the tech company.

iOS

ios 4.9.14

Google

google 4.9.14

Amazon

amazon 4.9.14

And that wraps up this week’s breakdown. I’m still thinking through a good name for this feature, so if you have suggestions, let me know!

Amazon, ComiXology, What it Likely Means

amazonThe comic world was full of excitement and nervousness when it was announced last week that the tech giant Amazon would be purchasing digital comic book leader comiXology the details of which have not been revealed. In general the public reaction by the comic industry has been positive. The Beat has a nice roundup of the various articles taking on the deal. While the deal won’t be final until June, I decided to put on my thinking cap and speculate what the actual impact of the deal might mean for the companies and why, in my opinion, this is a good thing for Amazon, comiXology, and the comic industry as a whole.

The rumor of comiXology being bought out has lingered for quite a while in comic knitting circles, but in general rumors of company buy-outs, mergers, whatever, is often speculation and wishful thinking. In the tech world, this is just another acquisition for the giant Amazon diversifying their portfolio in what they have their hands in. Many have pointed out the many of the contracts between comic publishers and comiXology would be expiring over the next year or two, and depending how those deals go, it’s a roll of the dice as what comiXology’s position to sell would be. Overall, the company announced a healthy $70 million in sales in 2012 and place fifth in global revenue for the Google Play and iOS platforms according to App Annie, a website that tracks online applications. Take the healthy revenue, dominance in the digital comic arena, its guided view technology, and you can see why the company was ripe for being bought.

Below I’ve broken down what I think this actually means and what we can expect from the deal.

comixology small imageWhy did Amazon jump at the chance?

Amazon is diversifying what it provides as services and goods. The tech giant moved into physical goods like their Kindle readers and the soon to be launched Amazon phone. The company bought Zappos partially due to it’s amazing delivery of goods. Amazon has their cloud service discussed further below. They also have moved into original programming and video streaming with their push of Amazon Prime among other things. They even have a comic company, though that hasn’t really taken off.

If we think about company’s making purchases to help strengthen them in an area they’re weak, comiXology absolutely helps in numerous ways. Here’s some of them.

Kindle and upcoming Amazon phone

The Kindle comic experience is generally lackluster compared to comiXology. It might be a bit, but it’s almost a guarantee that comiXology’s system and guided view will become the default reader for Amazon products. Expect the comiXology app to be preloaded on the Kindle and upcoming Amazon phone allowing individuals to immediately jump in and start reading. In fact, I think Amazon will be intelligent enough to pre-load their comics so customers will be able to have the experience immediately at no cost. The company can now provide a top notch comic experience right away with just a few taps of the finger.

Amazon can focus its comic efforts elsewhere. ComiXology becoming the default service for their product allows them to have one division totally focused on that experience, a division that has shown they’re the best there is at what they do currently. Expect comiXology’s Guided View to become the Amazon standard for comics and graphic novels.

Expand the Kindle Female User Base

The Kindle is a solid seller, and Amazon is smart enough to know by subsidizing the cost (I just got an email for a nice discount on one as an example) they are able to make up the profits later by selling content. The Kindle though has a pretty heavy female base from the digging I’ve done. According to Facebook statistics the Kindle likes are 64.6% female. ComiXology’s user base is heavily male in comparison, though making up ground with women.

Of buyers new to ComiXology in the last three months, 20% are women. That’s up from less than 5% when they started the app, and it’s a number that Steinberger says is changing rapidly.

Give comic fans a device and platform that provides and experience unlike any other, and you’ll move some hardware. If you’re looking to diversify the Kindle user base, comic fans are a nice target audience to go with. Make it impressive enough… well we’ve seen how geeks evangelize things they like.

Data

Amazon is a leader in the use of consumer data. I’ll discuss this more below, but with comiXology Amazon gets the purchasing data the company has. That allows Amazon to learn even more about their current clients and the purchasing behavior of comic fans. Consumer data is gold in the right hands.

Amazon Cloud/Web Service

This is one I fully expect to be a high priority for both comiXology and Amazon. You might know Amazon from the web store where you can pretty much find anything, but one of Amazon’s biggest businesses is their web/cloud services. The easiest way to explain it is Amazon is one of the kings of website hosting, cloud computing, content delivery, application services and more. Many of the websites you visit every day, the applications you use, are hosted by Amazon’s services. While many companies are able to implement their use of this service well on their end, there’s nothing like having folks on the inside to help. When it comes to staffing changes, I think Amazon would likely have some staff help make sure comiXology is leveraging the full power of Amazon’s cloud. This deal allows comiXology to gain expertise that’s a hot commodity in the tech industry.

For us users, it means better reliability and possibly better download speeds and even some improvement in the storage of comics themselves. I’d think we’d see a smoother experience, but the changes might be too subtle for individuals to notice.

Read More…

Amazon Buys ComiXology

amazonAfter a bit of rumor, it was announced today that Amazon would be buying comiXology some time during the second quarter. Details of the deal haven’t been revealed. ComiXology made the announcement on their Tumblr.

Amazon.com today announced that it has reached an agreement to acquire comiXology, the company that revolutionized the digital comics reading experience with their immersive Guided View technology and makes discovering, buying, and reading comic books and graphic novels easier and more fun than ever before.

“ComiXology’s mission is to spread the love of comics and graphic novels in all forms,” said David Steinberger, co-founder and CEO of comiXology. “There is no better home for comiXology than Amazon to see this vision through. Working together, we look to accelerate a new age for comic books and graphic novels.”

“Amazon and comiXology share a passion for reinventing reading in a digital world,” said David Naggar, Amazon Vice President, Content Acquisition and Independent Publishing. “We’ve long admired the passion comiXology brings to changing the way we buy and read comics and graphic novels. We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers.”

Founded in 2007, comiXology offers a broad library of digital comic book content from over 75 of the top publishers as well as top independent creators.

Following the acquisition, comiXology’s headquarters will remain in New York.

Terms of the acquisition were not disclosed. Subject to various closing conditions, the acquisition is expected to close in the second quarter of 2014.

Marketing Monday: Top Comic Apps

It’s Marketing Monday here at Graphic Policy and today marks the fifth week of tracking various comic apps and how they rank up against each other and the general app population.

For this report, I felt it best to focus on Wednesday of the previous week, since that should be the busiest day of the week for apps since its new comic day. This report also focuses on the ranks in the United States. I’ll eventually look at the entire week down the road and expand the location. I also wanted to look at the gross income for the apps, so apps included are those where you’d purchase books. So apps like comiXology’s offerings would be included, but Marvel’s AR app isn’t. Marvel Unlimited is included on the list too, though isn’t measured by revenue like the rest of the apps. I’ve also separated the apps based on their platform as best I could.

Most apps are on the iOS platform, which isn’t surprising at all. The Comics app by comiXology is the juggernaut in every category. This week saw the various rankings increase and decrease with no rhyme or reason.

iOS

ios 4.2.14

Google

google 4.2.14

Amazon

amazon 4.2.14

And that wraps up this week’s breakdown. I’m still thinking through a good name for this feature, so if you have suggestions, let me know!

Marketing Monday: Top Comic Apps

It’s Marketing Monday here at Graphic Policy and today marks the fifth week of tracking various comic apps and how they rank up against each other and the general app population.

For this report, I felt it best to focus on Wednesday of the previous week, since that should be the busiest day of the week for apps since its new comic day. This report also focuses on the ranks in the United States. I’ll eventually look at the entire week down the road and expand the location. I also wanted to look at the gross income for the apps, so apps included are those where you’d purchase books. So apps like comiXology’s offerings would be included, but Marvel’s AR app isn’t. Marvel Unlimited is included on the list too, though isn’t measured by revenue like the rest of the apps. I’ve also separated the apps based on their platform as best I could.

Most apps are on the iOS platform, which isn’t surprising at all. The Comics app by comiXology is the juggernaut in every category. They are also the folks behind many of the other top apps as well. The app rankings moved all over, but mostly increased in their ranks.

Last week was a new issue of The Walking Dead and has been the pattern, the app rose in the ranks. Also new this week is Humanoid Comics’ new app. While it didn’t rank, we’ve added it and will be tracking it going forward.

iOS

ios 3.26.14

Google

google 3.26.14

Amazon

amazon 3.26.14

And that wraps up this week’s breakdown. I’m still thinking through a good name for this feature, so if you have suggestions, let me know!

The Walking Dead Sale Through ComiXology

To celebrate the The Walking Dead Season 4 finale get a greater taste of the worldwide phenomena by reading how it all began in this weekend long The Walking Dead sale on comiXology, the leading digital comics platform.

Watched the show, but never read the comic? Here’s your chance with the first 121 issues of The Walking Dead comic on sale for 99 cents each, as well as collected editions Volume 1 through Volume 19 on sale starting at $4.99!

But the biggest deal ever on The Walking Dead is comiXology’s “web-only” 100-issue bundle for only $74.99! That’s seventy-five cents apiece! The bundle and sale are available only from Friday, March 28th until midnight EST Monday March 31st.

the walking dead sale

 

Marketing Monday: Top Comic Apps

It’s Marketing Monday here at Graphic Policy and today marks the fifth week of tracking various comic apps and how they rank up against each other and the general app population.

For this report, I felt it best to focus on Wednesday of the previous week, since that should be the busiest day of the week for apps since its new comic day. This report also focuses on the ranks in the United States. I’ll eventually look at the entire week down the road and expand the location. I also wanted to look at the gross income for the apps, so apps included are those where you’d purchase books. So apps like comiXology’s offerings would be included, but Marvel’s AR app isn’t. Marvel Unlimited is included on the list too, though isn’t measured by revenue like the rest of the apps. I’ve also separated the apps based on their platform as best I could.

Most apps are on the iOS platform, which isn’t surprising at all. The Comics app by comiXology is the juggernaut in every category. They are also the folks behind many of the other top apps as well. Generally all iOS apps gained in the rankings while most dropped on other platforms.

Compared to last week, there hasn’t been much of a change, with some apps moving up slots here and there. There was nothing major of note. What will be interesting is watching how The Walking Dead app does on weeks that have a release versus those that don’t.

iOS

ios 3.19.14

Google

google 3.19.14

Amazon

amazon 3.19.14

And that wraps up this week’s breakdown. I’m still thinking through a good name for this feature, so if you have suggestions, let me know!

Marketing Monday: Top Comic Apps

It’s Marketing Monday here at Graphic Policy and today marks the fifth week of tracking various comic apps and how they rank up against each other and the general app population.

For this report, I felt it best to focus on Wednesday of the previous week, since that should be the busiest day of the week for apps since its new comic day. This report also focuses on the ranks in the United States. I’ll eventually look at the entire week down the road and expand the location. I also wanted to look at the gross income for the apps, so apps included are those where you’d purchase books. So apps like comiXology’s offerings would be included, but Marvel’s AR app isn’t. Marvel Unlimited is included on the list too, though isn’t measured by revenue like the rest of the apps. I’ve also separated the apps based on their platform as best I could.

Most apps are on the iOS platform, which isn’t surprising at all. The Comics app by comiXology is the juggernaut in every category. They are also the folks behind many of the other top apps as well. Generally all iOS apps gained in the rankings while most dropped on other platforms.

Of note, comiXology has discontinued some more apps since last week. Marvel has returned to the #2 slot for the iPad this week. Marvel Unlimited has also shot up in the charts, not just for comics, but overall. The Walking Dead also has stayed strong in the fourth slot.

iOS

ios 3.12.14

Google

google 3.12.14

Amazon

amazon 3.12.14

And that wraps up this week’s breakdown. I’m still thinking through a good name for this feature, so if you have suggestions, let me know!

Marketing Monday: Top Comic Apps

It’s Marketing Monday here at Graphic Policy and today marks the fourth week of tracking various comic apps and how they rank up against each other and the general app population.

For this report, I felt it best to focus on Wednesday of the previous week, since that should be the busiest day of the week for apps since its new comic day. This report also focuses on the ranks in the United States. I’ll eventually look at the entire week down the road and expand the location. I also wanted to look at the gross income for the apps, so apps included are those where you’d purchase books. So apps like comiXology’s offerings would be included, but Marvel’s AR app isn’t. Marvel Unlimited is included on the list too. I’ve also separated the apps based on their platform as best I could.

Most apps are on the iOS platform, which isn’t surprising at all. The Comics app by comiXology is the juggernaut in every category. They are also the folks behind many of the other top apps as well. Generally all iOS apps gained in the rankings while most dropped on other platforms.

Of note, comiXology has discontinued some apps since last week. Also, DC has overtaken Marvel for the number two spot when it comes to the iPad.

iOS

ios 3.5.14

Google

google 3.5.14

Amazon

amazon 3.5.14

And that wraps up this week’s breakdown. I’m still thinking through a good name for this feature, so if you have suggestions, let me know!

At SXSW ComiXology Reveals Metrics and 100 Comics for $10

comixology small imageComiXology had a hell of a day at SXSW, not only did they sponsor the Geek Stage at the SXSW Gaming Expo, but during their panel comiXology co-founders David Steinberger and John D. Roberts announced the availability of the top 100 books from the Submit program for only $10 – a savings of over $300.

In the year since its launch comiXology’s Submit platform has further democratized comic book distribution, bypassing publishers and allowing any independent creator a chance at getting their comics or graphic novels in front of the impressive digital audience.

ComiXology at their panel also released some statistics about the first year of Submit:

  • #3 in overall content released for the past year
  • #6 in all downloads released for the past year
  • #10 in gross revenue among all releases for past year
  • 1007 submission available for sale
  • 47,347 in pages released
  • 26 countries represented
  • 6 out of 7 continents represented; including Africa, Europe, Asia, North America, South America, & Australia except Antarctica.

I feel like we all need to come together a figure out a way to get a submission in from Antarctica…. then we can move on to the moon.

comixology 100 comics for 10

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