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Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 22,000,000 United States

That’s up from last year’s stats by about 10.6 million, most of which is men. Since last year, Spanish speakers have shrank as part of the population. In 2014, they were 14.39% and in 2015 it now accounts for 13.18%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In the past year, Marvel has made an effort to engage the female demographic, but gains over the past year has mainly been with men. Though both gained, men increased by about 10 million, and women were about 200,000. Men are 77.27% of the population with women accounting for 20%.

Marvel Facebook gender 7.7.15

Here’s how the gender plays out over age.

Marvel Facebook age and gender 7.7.15

Marvel made gains age 22 to 41 mostly. Women did make gains as a percentage for those age 17 and under.

Marvel Facebook age and gender raw 7.7.15

Relationship Status

Compared to last year engaged, married, and unspecified gained in percentages.

Marvel Facebook relationship 7.7.15

And for those who like their pie charts.

Marvel Facebook relationship pie chart 7.7.15

Education

As expected, with an older population higher degrees of college and up have increased when it comes to percentage.

Marvel Facebook education 7.7.15

Gender Interest

When it comes to those interested in the same sex, those percentages have dropped all around compared to last year.

Marvel Facebook gender interest 7.7.15

Ethnicity

These stats were not available last year, so are presented for the first time.

Marvel Facebook ethnicity 7.7.15

Generation

These stats were not available last year, so are presented for the first time.

Marvel Facebook generation 7.7.15

Join us again tomorrow when we’ll look at indie/small press comics!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con about to begin we’re looking at the demographic data for various publishers and comics. We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 12,000,000 US

Compared to 2014’s statistics, the DC population grew by about 7.6 million. So, over the year, DC has built up their social media presence in an impressive way, over doubling their presence on Facebook.

In 2014 Spanish speakers accounted for 14.55% of the population. In 2014, that amount dropped to 14.17%, not a huge difference considering the growth.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. Flash forward about a year, and men now account for 73.33% and women are now 27.50%. That continues a greater gender divide compared to last year, and it has widened over the past two.

And here’s the stats in a handy pie-chart.

DC Facebook 7.7.15

And here’s how gender shapes up by percent over age. Compared to last years, it shows the widened gap.

DC Facebook gender age 7.7.15

Here’s the full raw numbers as far as age and gender. While the gap has widened overall, it’s not constant overall. Women age 21 and under have gained in percentage of the population. Age 17 and under women account for 43.33%, 10% points more than last year.

DC Facebook age and gender raw 7.7.15

Relationship Status

Compared to last year less folks are single, in a relationship, married, pretty much all stats other than complicated and unspecified when it comes to percent.

DC Facebook Relationship 7.7.15

And for those who like their data in pie chart form.

DC Facebook relationship pie chart 7.7.15

Education

Compared to last year, the education stats haven’t changed all that much.

DC Facebook Education 7.7.15

Gender Interest

Compared to last year, the percents of those interested in the same gender has decreased.

DC Facebook gender interest 7.7.15

Ethnicity

This is the first year for this data. As we have nothing to compare it to, I’ll just present it without comment, and save the analysis for later when I compare DC, Marvel, and Indie comics.

DC Facebook ethnicity 7.7.15

Generation

This stat too is new. Here it’s presented in it’s raw form, and we’ll compare it to Marvel and Indie comics later.

DC Facebook Generation 7.7.15

Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: Thor

This week sees a changing of the guard as Marvel‘s Thor sees a new wielder of the mythical hammer Mjolnir. It just so happens that new wielder is a woman. With the discussion of gender in comics, both the characters and who reads comics, I thought it’d be interesting to release the first benchmark to see where Thor is now when it comes to gender demographics, and then check again in a few months to see what has changed, if anything. To get this data I looked into Facebook’s data with each line representing a specific term.

I previously looked at Thor’s demographics back in November 2013 when Thor 2 opened in theaters. Using similar terms, back then women accounted for 36.5% of the population. In the almost year since, the female population has increased, now accounting for 37.31% for all the Thor related terms.

Here are the latest stats:

thor facebook dataThat 37.31% is below the 45% women that make up the general comic fandom. It is better than Marvel’s general 36.84%, but just barely. We’ll track this though and see over the next year how this might shift with a woman wielding the hammer.

Thor_1_Cover

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con under way we’re looking at the demographic data for various publishers and comics. We’ve already posted Marvel‘s stats, and later today will be a look at indie comics, and the industry as a whole. Up next is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand. Since 2013, Facebook has changed their system, which has resulted in greater, better results.

Facebook DC Comics Fan Population: Over 4,400,000 US

Compared to 2013’s statistics, the DC population grew by about 1.7 million. The 2014 report also looks at just the United States, where as in 2013 it looked at 20 countries. So, over the year, DC has built up their social media presence in an impressive way.

In 2013 Spanish speakers accounted for 16.19% of the population. In 2014, that amount dropped to 14.55%, but keep in mind this is just focused on the US, and not internationally, which likely accounts for the drop.

Gender and Age

In 2013, men accounted for 68.72% and women were 30.71% of the DC population. Flash forward about a year, and men now account for 68.18% and women are now 28.64%. Both of those have dropped, mostly as there’s a significantly higher amount of individuals who are not marking their gender.

Here’s how the stats have changed since last year.

dc changeAnd here’s the stats in a handy pie-chart.

dc gender 7.24.14

And here’s how gender shapes up by percent over age.

dc gender age 7.24.14Here’s the full raw numbers as far as age and gender. As you can see, like Marvel, the individuals under the age of 17 has shrunk, with the gains distributed in those over the age of 22.

dc gender age raw 7.24.14Relationship Status

Since 2013 Facebook has greatly expanded the stats for relationship status, so we can’t really compare it. Here’s the latest results.

dc relationship status 7.24.14And for those who like their data in pie chart form.

dc relationship status pie chart 7.24.14Education

The stats for education have also been updated, providing more choices. Here are the new statistics.

dc education 7.24.14Gender Interest

This statistic too has been changed since last year. However, the percentages for those interested in the same sex has dipped since last year.

dc gender interest 7.24.14That wraps it up! This afternoon we’ll be looking at indie comics, and even later how comic fandom has changed as a whole since last year.

 

Demo-Graphics: The State of Marvel Comics

In June of 2013, I looked at the Facebook demographics of Marvel. Over a year later, I thought it’d be good to revisit that, and see where the comic publisher/movie studio/juggernaut is at in our newly renamed Demo-Graphics. This Friday, we’ll also look at DC Comics, Indie Comic fans, and the comic industry in general.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Unlike 2013, this 2014 report also focuses just on the United States. Last year’s was about 20 countries. Also since last year Facebook has updated their system, making this a bit of an apples and orange comparison, but still, general trends when it comes to percentage changes should be interesting.

Facebook Marvel Comics Fan Population: Over 11,400,000 United States

That’s down from last year’s 12.9 million individuals, but we’re also looking at 1 country, instead of 20.

Compare that number to the greater comic fandom which is about 24 million fans in the United States.

Since last year, Spanish speakers have shrank as part of the population. In 2013, they were 17.25% and in 2014 it now accounts for 14.39%.

Gender and Age

In 2013 Men made up a little over 75% of the population and women just under 25% for those interested in Marvel. In that year, the company has made some massive improvements. Men now account for 63.16% and women now 36.84%.

Since last year for Marvel has decreased 12.29 percentage points, and women have increased 12.39 percentage points. Marvel has clearly made women a priority and that has moved the dial.

marvel gender 7.24.14

Here’s how the gender plays out over age.

marvel gender age 7.24.14Also changed since the previous year is how the ages break out in percentages. Those under 17 have dropped significantly, going from 24.6% of the population in 2013 to only 9.27% in 2014. Those 18-21 are about the same, and the percentage lost for those under 17 have been distributed to those over 22. Here’s the full raw numbers for 2014 as far as age and gender.

marvel gender age raw 7.24.14Relationship Status

There’s been some massive changes in the “relationship status” statistics. They’ve been expanded greatly, with more options, so comparing the two are very difficult. Here is where Marvel is in 2014.

marvel relationship status 7.24.14And for those who like their pie charts.

marvel relationship status pie chart 7.24.14Education

Education too has changed since last year giving a lot more options. Here’s the full stats for those interested in Marvel.

marvel education 7.24.14Gender Interest

This too has had the statistics expanded. Generally though, individuals interested in the same sex have dipped by a few tenths percentage points since 2013.

marvel gender interest 7.24.14Stay tuned today as we bring you more, including DC and the general Comic-dom!

Dark Horse Books Signs Sales & Distribution Deal With Random House

Dark Horse Books has announced a multi-year sales and distribution partnership with Random House Publisher Services, a division of Random House LLC for the bookstore market. Dark Horse, a leading independent publisher of best-selling graphic novels, manga, and art books, will begin its partnership with RHPS effective June 1, 2014. All newly published and backlist Dark Horse titles will be sold to bookstores worldwide by Random House Publishers Services, who also will be responsible for distribution and fulfillment for the titles.

Coming off an incredibly strong 2013 which saw the Dark Horse title, The Legend of Zelda: Hyrule Historia, rocket to New York Times Bestseller status and the top spot on Amazon’s bestsellers list for all books, Dark Horse is poised to expand its award-winning line to include more of the authors and properties that consumers are looking for.

Dark Horse founder and Publisher Mike Richardson in a statement said:

When I started Dark Horse Comics in 1986, the plan was to create the highest-quality books, comics, and graphic novels and get them into the hands of as many readers as possible. The decision to move the book market portion of our business was very difficult. Diamond Book Distributors, our current book market distributor, has been a great partner for us for nearly a decade, but it’s now time for a new approach, one we think helps us as we expand our prose and general book categories in traditional bookstores. While we are moving a portion of our business, we know that Diamond will continue to be a strong and valuable partner in the comics specialty market.

Diamond president and CEO Steve Geppi commented, “

Everyone at Diamond has the highest respect for Mike Richardson and Dark Horse, and we’re proud of the success we have helped them achieve. We will continue to grow our business with Dark Horse and all of the publishers we represent, in every possible way.

Diamond will continue to distribute Dark Horse comics, graphic novels, books, and other merchandise to the comics specialty market.

Jeff Abraham, President of Random House Publisher Services added:

Dark Horse has shown great resilience and impressive growth in the graphic novel and manga market over the last several years. We are thrilled with the opportunity to use the same capabilities and expertise that we apply to our current roster of clients and to contribute meaningfully to Dark Horse’s expanded reach into bookstores.

IDW Welcomes New Blood! Expands the Staff.

IDW Publishing has been growing in numerous ways in 2013, from market share in the direct market to sales in the book market to ever-increasing digital sales. To keep up with the exponential growth, two key roles are being filled, effective immediately.

Rosalind Morehead is stepping into the Marketing department as Marketing & PR Manager, spearheading the Company’s PR efforts, while Kate Henning joins as Manager of Sales Operations. Moorehead’s most recent experience includes eight years in sales and marketing at Mad Catz, Inc. Henning was a former Brand Manager at Diamond Comics Distributors giving her a unique understanding of the relationship between publishers, distributors and retailers.

In addition, IDW welcomes the arrival of Kahlil Schweitzer, as Sales & Marketing Coordinator. Schweitzer, a recent graduate of the University of Colorado and former IDW intern, will be aiding and abetting Wood and Morehead in the Marketing department.

IMG_2145a

SDCC 2013: Special Facebook Fandom Spotlight: Facebook Users 7/15/2013

It’s Monday so that means we look at a segment of the comic book fanbase on Facebook. This week is a bit different though. I’ve been doing these posts comparing one to the other, but, how does it compare to Facebook users in general? With San Diego Comic-Con kicking off this week, I thought it’d be great to do a week of reports, but first kicking off with just Facebook users in general based on their geography.

For this study there were no terms used, just geography. So, this is straight users in the United States and then users globally which includes 21 countries, a mix of heavy comic readers and some of the most populous and representative of across the world.

Facebook Population: Over 176,000,000 in the United States

Facebook Population: Over 700,000,000 fans globally

Spanish speakers account for now 8,800,000 fans, 5% in the United States and 92 million, 13.14% globally.

Gender and Age

I’ve known this for a while, but women dominate Facebook users in the United States with a majority of 53.41% of the population. Globally it flips with women making up the minority with 46.29%. The fact women are the majority in the United States accounts for some of the statistics we’ve seen in the past when it comes to fandoms.

United States

facebook us 7.15.13

Global

facebook global 7.15.13

We’ll next look at how the percentage of women and men break down through age.

United States

facebook gender age us 7.15.13

Global

facebook gender age global 7.15.13

What’s interesting is women become the majority in both after some time, in the United States much sooner and in the United States women hold the majority in all age brackets except one.

And here’s all of that raw data.

United States

facebook gender age raw us 7.15.13

Global

facebook gender age raw global 7.15.13

Relationship Status

Comparing the US and global statistics, the United States percentage wise has more married individuals, but less engaged or in relationships.

United States

facebook relationship status us 7.15.13

Global

facebook relationship status global 7.15.13

And for those that like pie charts.

United States

facebook relationship status pie chart us 7.15.13

Global

facebook relationship status pie chart global 7.15.13

Education

When it comes to percentages, the United States has a greater percent listed as a college graduate compared to the greater global group.

United States

facebook education us 7.15.13

Global

facebook education global 7.15.13

Gender Interest

this one is interesting in that globally, the percentages of individuals interested in individuals of the same sex dwarfs that of the United States, pretty much all at the expense of women interested in men.

United States

facebook gender interest us 7.15.13

Global

facebook gender interest global 7.15.13

Now that we know how the United States and global statistics break down, we’ll be able to compare fandoms going forward. Join us tomorrow as we start off with a mid-Month look at comic fans in general!

Facebook Fandom Spotlight: Manga Fans 7/8/2013

It’s Monday so that means we look at a segment of the comic book fanbase on Facebook. You can check out last week’s results here. We had looked at the overall comic fandom. This week we’re looking at fans of Manga in the United States and globally. Yes, this is a twofer.

This study I looked at the names of publishers, terms like “manga” as well as a pretty long list of popular manga titles. I did my best to include just manga and not anime, though that wasn’t always possible. The results are broken down for the United States and then a group of over 20 countries including the United States.

Facebook Manga Fan Population: Over 7,800,000 in the United States

Facebook Manga Fan Population: Over 48,000,000 fans globally

Compared to the general comic fandom, Manga fans are a bit smaller population, by about 3 million individuals. I kept adding terms, and that number didn’t budge, so I stand by it. Globally, this is the largest segment we’ve ever dealt with.

Spanish speakers account for now 520,000 fans, 6.67% in the United States and 8.2 million, 17.08% globally. The amount in the United States is one of the highest percentages and globally that’s bigger than some entire fandoms we’ve studied.

Gender and Age

Manga fans in the United States are some of the most equal when it comes to gender. Men make up a slim majority of 51.28% while women are 46.15%. Globally that gap widens. Men account for 58.33% and women 40.83%. That’s still a higher percent of women than the general comic population.

Keep in mind that Facebook doesn’t track those under the age of 13, so data below the age of 17 gets iffy and that population is most likely much larger.

Manga United States

manga us 7.8.13

Manga Global

manga global 7.8.13

We’ll next look at how the percentage of women and men break down through age.

Comic Fandom United States

facebook age and gender line graph 7.1.13

Manga United States

manga age gender us 7.8.13

Manga Global

manga age gender global 7.8.13

And here’s all of that raw data.

Manga United States

manga age raw us 7.8.13

Manga Global

manga age raw global 7.8.13

Relationship Status

Compared to comic fandom, Manga fans are a bit more single. And comparing the United States to the Global statistics, the global fans are more single as well. That’s not shocking considering they skew younger globally.

Manga United States

manga relationship us 7.8.13

Manga Global

manga relationship global 7.8.13

And for those that like pie charts.

Manga United States

manga relationship us pie chart 7.8.13

Manga Global

manga relationship global pie chart 7.8.13

Education

The United States Manga fans tend to me more centered around high school in this statistic, while global fans percentage wise are below in all education levels.

Manga United States

manga education us 7.8.13

Manga Global

manga education global 7.8.13

Gender Interest

While men interested in men is similar in the US and global compared to comic fandom, women interested in women is a greater percentage for both.

Manga United States

manga gender interest us 7.8.13

Manga Global

manga gender interest global 7.8.13

Next week in the run up to San Diego Comic-Con, we’ll be looking at a different fandom each day starting Monday!

Facebook Fandom Spotlight: Comic Fans 7/1/2013

It’s the beginning of the month, so that means we look at who the comic book fanbase on Facebook are. You can check out the previous month’s results here.

This information is gathered by looking at over 40 different “like” terms in Facebook. All data is for individuals whose location is the United States. To make this clear if someone says they like “comic books” they are included in this, if they say “Superman” then they are not. Just because someone likes a character doesn’t mean they are a fan of comics, same with movies. So, that’s over 40 terms of comic book terms, publishers, etc.

Facebook Comic Book Fan Population: Over 10,800,000 in the United States

That’s an increase of over 3.8 million fans over the past month! This is due to two things. The first is just growth, of about 900,000 using the same terms from last month. I then added even more terms, which accounted for the rest. Even taking out the new terms, the fanbase grew 900,000 individuals. That’s fantastic for comicdom. I even took it a step further and decided to add comic series and other terms until I maxed out in the number of terms I could use and was able to easily get the count of fans up to 22,000,000 individuals. The goal is to get us to the best terms and see the results from there, but we now know that comics aren’t really a niche thing, but about 7% of the US population are fans in one way or another.

Spanish speakers account for now 580,000 fans, 5.37%. That’s slightly up from the previous month.

We have seen large boosts in the past as the summer comic movies kick off, so this gain isn’t surprising. I expect a shedding of fans later in the year or early next year.

Gender and Age

With the terms we added, women were a larger segment of the population, accounting for a little over 37% of fans. This is a pretty consistent amount as we’ve seen female fandom stick in that 30% range. So while there’s a shift, it still wasn’t anything dramatic.

facebook gender pie chart 7.1.13

Below is the breakdown by age and gender. Again, percentage wise, the age breakdown is about the same with not a lot of shift. Most of the gain was older segments with some loss of people age 22-25, but gains older than that.

We still see the change when it comes to the majority of fans and gender as age increases. This month though, that change shifts about a dozen years. There’s also not quite as smooth climb this month, instead things are much more jagged in the 20s.

This is the graph of the ages last month.

facebook age line chart 6.1.13

This is that same info this month.

facebook age and gender line graph 7.1.13

And here’s all that data showing the population is slightly older.

facebook age raw numbers 7.1.13

Relationship Status

The biggest shift here is the percentage of people married. That has increased to be the second highest percentage behind single which dropped the most.

facebook relationship 7.1.13

And for those that like pie charts.

facebook relationship pie chart 7.1.13

Education

With a slightly older population, the percent of college grads increased.

facebook eduation 7.1.13

Gender Interest

There’s not much of a shift in gender interest from the month before.

facebook interest 7.1.13

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