Category Archives: Marketing Monday

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 367,486 individuals total, a 1.06% increase. That’s pretty close to last week. Changed from last week also is the inclusion of a new “comics” page that’s much greater than the previous one listed.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook page growth 9.1.14Marvel was bumped from the top spot by ComicBook.com which continues to purchase likes. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 9.1.14There’s been some shake up at the top spot. Valiant has moved into first, followed by ComicBook.com. Third is publisher 12 gauge Comics, in fourth place is the digital app ComicBlitz, and fifth is the store Big Planet Comics.

facebook percentage growth 9.1.14

 

About these ads

Demo-Graphics: Doctor Who

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been about a year since I did a report about Doctor Who, and with the latest season premiering this past weekend, it seemed like a perfect time to follow-up on last year’s report.

This data is gained through mining Facebook and includes about 50 terms related to Doctor Who, its characters, etc.

Since last year’s report some of the terms used have changed as well as general improvements to Facebook’s algorithm and system have occurred. So, changes in results may be due to that.

Facebook Population: Over 4,600,000 in the United States

That’s a decent increase of about 600,000 individuals since last year.

Spanish speakers account for now 520,000 fans, 11.3% in the United States.

Gender and Age

Previously, women made up of 50% of the population. Now, men now account for 52.17%, and women 47.83%. Both have made gains since last year, it’s just men have done so more.

doctor who genderWe’ll next look at how the percentage of women and men break down through age. It’s interesting that women that are 17 and under are a majority in their age group.

doctor who gender ageHere’s the above data in its raw form.

doctor who gender age

Relationship Status

This statistic has changed a lot since last year with many more options available to choose from. The percentages have shifted to the new categories, but it’s not easy to compare the two. What has stood out to me in the new stats is the amount of women married or widowed.

doctor who relationshipAnd for those that like pie charts.

doctor who relationship pie chart

Education

Like relationships, the education choices have expanded, so it’s difficult to compare it to last year. But, what’s amazing is women outnumbering men in almost every category other than “doctorate degree,” “college grad, and “high school grads.”

doctor who education

Gender Interest

This category too has expanded with more choices than ever before. But, compared to last year, it looks like there’s been a slight decrease in those interested in the same sex.

doctor who gender interest

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 297,060 individuals total, a 1.03% increase. That’s pretty close to last week, but a bit higher.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overall 8.25.14Marvel was bumped from the top spot by ComicBook.com which continues to purchase likes. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 8.25.14ComicBook.com is now in the top spot followed by ComicBlitz. Action Lab has moved into third, followed by blog CBR and then the convention SPX.

facebook by percentage 8.25.14

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 261772 individuals total, a 0.91% increase. Growth has slowed since SDCC, but is till a decent amount of people, and comparable to last week.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook pages total likes 8.18.14Marvel moved back into the top spot, bumping ComicBook.com to second place. It’s clear ComicBook.com is buying likes by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.
facebook pages new likes 8.18.14

As usual it’s the percentage change where we see the most movement. Publisher Magnetic Press has jumped into first place by pushing their recent and upcoming releases. ComicBook.com has slipped to third followed by ComicBlitz. Small Press Expo has jumped up as their convention approaches.

facebook pages percent 8.18.14

And here’s the top posts from the last week:

top_posts_8.18.14

 

 

 

 

 

Demo-Graphics: The State of “Gamers” 2014

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been a year since I did a report about “gamers” in the lead up to Gen Con. So, welcome to the “first” annual State of Gamers.

This data is gained through mining Facebook and includes over 160 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s, but much has changed since then. The terms used have changed as well as improvements to Facebook’s algorithm and system. So, changes may be due to that, and not due to general gains in the industry.

Facebook Population: Over 24,000,000 in the United States

The fandom for board games it would seem is about the same as the general comic fan population, whose size we got the same way. Since last year the population has increased by about 14 million, though that’s mostly the changes in Facebook algorithm.

Spanish speakers account for now 2.6 million fans, 10.83% in the United States.

Gender and Age

In 2013 Men dominated as the majority with 61.54%. Things have changed since then as men now account for 55% of the population and women make up 44.17%.

games gender 8.11.14

We’ll next look at how the percentage of women and men break down through age.

games age gender 8.11.14Compared to last year, the percentages of the population has shifted much older, especially women. Here’s the above data in its raw form.

games age gender raw 8.11.14

Relationship Status

This statistic has changed a lot since last year with many more options available to choose from. The percentages have shifted to the new categories, but it’s not easy to compare the two. What has stood out to me in the new stats is the amount of women divorced or separated, but there’s an even greater number married compared to the men.

games relationship 8.11.14

And for those that like pie charts.

games relationship pie chart 8.11.14

Education

Like relationships, the education choices have expanded, so it’s difficult to compare it to last year.

games education 8.11.14

Gender Interest

This category too has expanded with more choices than ever before. But, compared to last year, it looks like there’s been a slight decrease in those interested in the same sex.

games gender interest 8.11.14

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 250,145 individuals total, a 0.88% increase. Growth has slowed since SDCC, but is till a decent amount of people.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook overall 8.11.14Marvel remained in second place this week as ComicBook.com stayed in the top spot. Having seen ads for the site, I doubt much of that is organic, and instead is paid for through the ads. There’s also the case that their posts don’t have the reach of a page like IGN. Without that reach, the total likes is a pretty worthless metric.

facebook new likes 8.11.14ComicBook.com remained in the top spot this week with ComicBlitz moving into second place. Publisher Magnetic Press was third, and store Big Planet Comics in Vienna placed fourth. Digital platform Farrago Comics rounded out the top five.

facebook percent change 8.11.14

And here’s the top posts from the last week:

top_posts_8.11.14

 

 

 

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 313,123 individuals total, a 1.11% increase. Compared to last week, which came off of the heals of San Diego Comic-Con, the growth is slower, which isn’t a shock. But still, that’s some solid movement over a week’s time.

We also added some new pages to watch going forward, though their increases were minimal.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook pages overall 8.4.14Marvel remained in second place this week as ComicBook.com vaulted into the largest increase for the week. Having seen ads for the site, I doubt much of that is organic, and instead is paid for through the ads.

facebook new likes 8.4.14As usual it’s the percentage change where we see the biggest change from the previous week. ComicBook.com had massive growth this past week, so it’s not surprising they’re in the top spot when it comes to the percentage change. Second place is Valiant, followed up by digital comics platform ComicBlitz, then our own site in fourth, and the top five is rounded up by San Diego Comic-Con.

facebook percentage change 8.4.14And here’s the top posts from the last week.

2014-08-04_1025

 

 

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 445,529 individuals total, a 1.60% increase. That’s four weeks in a row as far as improvement in growth. There are some massive jumps that make me think some folks are advertising on the site, and it’s not organic growth, while some of it is clearly related to this past weekend’s San Diego Comic-COn

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook likes overall 7.27.14Not surprisingly San Diego Comic-Con had a massive week of growth, bumping Marvel down to second place.

facebook likes new likes 7.27.14As usual it’s the percentage change where we see the biggest change from the previous week. Farrago Comics remained on top with their push at SDCC. We’ll see how long that’s sustained. After that, the website ComicBook had some solid growth, but most likely it’s not organic. Valiant, ComicBlitz, and Titan Comics round out the top five.

facebook likes percent 7.27.14

 

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 220,879 individuals total, a 0.81% increase. That’s three weeks in a row as far as improvement in growth. There are some massive jumps that make me think some folks are advertising on the site, and it’s not organic growth.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook likes overall 7.20.14Marvel continues to sit on top with the regular cast of characters rounding out the top five. SDCC will be to watch over the next few weeks to see how the convention impacts the page’s growth.

facebook likes new likes 7.20.14As usual it’s the percentage change where we see the biggest change from the previous week. ComicBook.com drops to second this week, from what’s likely not organic growth (ie they’re buying ads). The top spot though is new digital comics app Farrago Comics which will have a push at SDCC. Valiant also jumps to third, with ComicBlitz (another digital comic app) placing in fourth.

facebook likes percent 7.20.14

Also this week, below is the top posts from the last seven days.

top_5_posts_7.20.14

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 173,162 individuals total, a 0.64% increase. That’s two weeks in a row of improved growth.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

page growth overall 7.13.14Marvel continues to sit on top with the regular cast of characters rounding out the top five.

page growth new likes 7.13.14As usual it’s the percentage change where we see the biggest change from the previous week. ComicBook.com is now on top, with Titan Comics in second, Farrago Comics in third, Magnetic Press in fourth and ComicBlitz rounding out the top five.

page growth by percentage 7.13.14Also this week, below is the top posts from the last seven days.

top_5_posts_7.13.14

« Older Entries