Category Archives: Marketing Monday

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 300,157 which is 0.78%. That’s about a half percent lower than the last time we ran these numbers, but that week involved some adjustments to page totals.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

facebook total likes 11.17.14

ComicBook.com continues to purchase likes and remains in the top spot, followed by Marvel, DC, IGN, and the generic Manga page.

facebook new likes 11.17.14The top spots are interesting this week with the wiki like page for The Hero Initiative taking the top spot, and Valiant had massive growth in the second spot.

facebook percent 11.17.14

 

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Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 428,868, 1.12%. That’s double the previous week. This week though there was some adjustments as better data has come forward. In those cases, the pages have been marked as being adjusted.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

facebook overall 11.3.14The generic Comic Books page has moved into the top spot due to being adjusted. Otherwise the top five is what you’d expect with ComicBook.com still buying likes.

facebook new likes 11.3.14The top four spots are all due to adjustments this week. Other than that, ComicBook.com is the top page not due to that, and again, they’re purchasing their likes.

facebook percentage 11.3.14

Demo-Graphics: Comics on TV

It’s Monday and that means another dive into Facebook‘s data. This week I decided to do another multi-part study where I gather data now, and then will look at it again down the road. This week I decided to dive into the data concerning television shows based on comic book shows that are currently on the air and have debuted. I’ll again look at the data during the fall break, the spring launch, and then when the seasons are complete.

I think you’ll see the data gets interesting, and isn’t when I expected (some I did). Arrow has the strongest female following, while it’s sister show on The CW, The Flash has the least. We’ll see if that changes over the season. I also included the percent of the individuals in the coveted 18-49 demographic. The Flash is the best when it comes to the 18-49 demographic, while Arrow is the worst.

Facebook comic tv showsAnd that wraps up the latest edition of the Facebook Fandom Spotlight.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 204,091, 0.54%. That’s much more down to Earth as far as growth we’ve seen in the past.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

Facebook overall 10.27.14ComicBook.com has returned to the top spot with their purchased likes. Marvel, DC Comics, and IGN are two through four. They often rank at the top.

facebook new likes 10.27.14Farrago Comics has moved into the top spot, followed by Magnetic Press which has shown impressive growth these last few weeks.

Facebook overall percentage 10.27.14

Demo-Graphics: The Walking Dead

Its been almost a year since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the new season underway, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last year. Keep in mind though, while the terms are generally similar, Facebook’s  system has been upgraded and the data returned is more prevalent and richer.

Facebook Population: Over 17.8 million fans in the US

That’s an increase of over 5 million fans since last year. Spanish speakers account for 1.08 million fans, 6.07%. That’s a significant drop from last year of about 500,000 individuals, and the percentage has been cut in half.

Gender and Age

When it comes to gender in 2013Walking Dead fans break down 59.38% male and 40.63% females. In the year since, we’ve seen a surge of female fans with their now accounting for 47.19% compared to the men who now account for 52.81%. This is close to the changes we’ve also seen for the general comic population.

facebook gender 10.20.14Below is the trend line which looks at the age and gender of the individuals together.

facebook gender age 10.20.14

Below is the raw data for The Walking Dead fans. The population has shifted slightly older compared to last year, but not by much.

facebook gender age raw 10.20.14Relationship Status

The stats for relationships has expanded greatly since last year, with many more options, so it’s hard to compare the two statistics.

facebook relationship 10.20.14And for those that like pie charts.

facebook relationship pie chart 10.20.14Education

Like relationships, education has changed a lot since last year, so we can’t really compare this year’s stats to last year’s.

facebook education 10.20.14Gender Interest

Gender interest too has changed since last year. But generally those interested in the same sex for men and women has dipped from last year.

facebook gender interest 10.20.14But how does the fandom compare to itself based on how it’s being consumed? For The Beat, I compared how The Walking Dead stacked up in comics, television, games, and books. I return to see how the gender breaks down for each.

Interesting enough, the comic fandom has dropped since last year with video games and television both seeing an increase in overall fans. Both television and comics see women make major gains, while video games continue to be the domain of men who increased percentage wise. Books remain almost exactly the same when it comes to gender compared to last year.

twd media 10.20.14

And that wraps up the latest edition of the Facebook Fandom Spotlight.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks. After a week off we’re back and there’s been some impressive changes over the two weeks.

Overall, the pages continued to grow, this week gaining 1,818,501 individuals total, a 4.84% increase. That’s a massive increase, driven almost entirely by the generic “manga” page which saw over a million people like it over the two week period. We checked it multiple times, and something caused a massive frenzy to like the page.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overall 10.20.14Manga, with its massive growth dethroned ComicBook.com for the top spot. The latter continues to buy likes, and has begun touting their page size in their “about” section on their website. What’s important isn’t necessarily page size, but instead the reach and activity of that page.

facebook new likes 10.20.14Magnetic Press jumped to the top spot with some impressive growth, almost a quarter of the page’s previous size. Manga moved into second, followed by 12-Gauge Comics, Small Press Expo, and Titan Comics. It’s been a great two weeks for small publishers.

facebook percent growth 10.20.14

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 196,861 individuals total, a 0.55% increase. That’s slower than the previous week, and is four weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook pages overall 10.6.14ComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook pages new likes 10.6.14ComicBook.com is on top of the list, followed by store Big Planet Comics, digital platform ComicBlitz, digital platform Comicsfix, and digital platform Farrago Comics rounds out the top five.

facebook pages percentage 10.6.14

 

 

Demo-Graphics: Thor

This week sees a changing of the guard as Marvel‘s Thor sees a new wielder of the mythical hammer Mjolnir. It just so happens that new wielder is a woman. With the discussion of gender in comics, both the characters and who reads comics, I thought it’d be interesting to release the first benchmark to see where Thor is now when it comes to gender demographics, and then check again in a few months to see what has changed, if anything. To get this data I looked into Facebook’s data with each line representing a specific term.

I previously looked at Thor’s demographics back in November 2013 when Thor 2 opened in theaters. Using similar terms, back then women accounted for 36.5% of the population. In the almost year since, the female population has increased, now accounting for 37.31% for all the Thor related terms.

Here are the latest stats:

thor facebook dataThat 37.31% is below the 45% women that make up the general comic fandom. It is better than Marvel’s general 36.84%, but just barely. We’ll track this though and see over the next year how this might shift with a woman wielding the hammer.

Thor_1_Cover

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 209,341 individuals total, a 0.59% increase. That’s slower than the previous week, and is three weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThe growth by percentage is where we see the most change. 12 Gauge Comics is now in the op spot, with ComicBook.com in second. Valiant, ComicBlitz, and Magnetic Press round out the top five.

facebook percentage

 

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 242,597 individuals total, a 0.69% increase. That’s slower than the previous week, and is two weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThere’s a pretty big switch in the ranks of percentage of growth with a brand new top three. First Second Books has jumped out on top, followed by Valiant Entertainment, and Magnetic Press. Last week’s first and second place pages have dropped to fourth and fifth.

facebook percentage

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