Category Archives: Marketing Monday

Demo-Graphics: The Walking Dead

Its been almost a year since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the new season underway, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last year. Keep in mind though, while the terms are generally similar, Facebook’s  system has been upgraded and the data returned is more prevalent and richer.

Facebook Population: Over 17.8 million fans in the US

That’s an increase of over 5 million fans since last year. Spanish speakers account for 1.08 million fans, 6.07%. That’s a significant drop from last year of about 500,000 individuals, and the percentage has been cut in half.

Gender and Age

When it comes to gender in 2013Walking Dead fans break down 59.38% male and 40.63% females. In the year since, we’ve seen a surge of female fans with their now accounting for 47.19% compared to the men who now account for 52.81%. This is close to the changes we’ve also seen for the general comic population.

facebook gender 10.20.14Below is the trend line which looks at the age and gender of the individuals together.

facebook gender age 10.20.14

Below is the raw data for The Walking Dead fans. The population has shifted slightly older compared to last year, but not by much.

facebook gender age raw 10.20.14Relationship Status

The stats for relationships has expanded greatly since last year, with many more options, so it’s hard to compare the two statistics.

facebook relationship 10.20.14And for those that like pie charts.

facebook relationship pie chart 10.20.14Education

Like relationships, education has changed a lot since last year, so we can’t really compare this year’s stats to last year’s.

facebook education 10.20.14Gender Interest

Gender interest too has changed since last year. But generally those interested in the same sex for men and women has dipped from last year.

facebook gender interest 10.20.14But how does the fandom compare to itself based on how it’s being consumed? For The Beat, I compared how The Walking Dead stacked up in comics, television, games, and books. I return to see how the gender breaks down for each.

Interesting enough, the comic fandom has dropped since last year with video games and television both seeing an increase in overall fans. Both television and comics see women make major gains, while video games continue to be the domain of men who increased percentage wise. Books remain almost exactly the same when it comes to gender compared to last year.

twd media 10.20.14

And that wraps up the latest edition of the Facebook Fandom Spotlight.

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Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks. After a week off we’re back and there’s been some impressive changes over the two weeks.

Overall, the pages continued to grow, this week gaining 1,818,501 individuals total, a 4.84% increase. That’s a massive increase, driven almost entirely by the generic “manga” page which saw over a million people like it over the two week period. We checked it multiple times, and something caused a massive frenzy to like the page.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overall 10.20.14Manga, with its massive growth dethroned ComicBook.com for the top spot. The latter continues to buy likes, and has begun touting their page size in their “about” section on their website. What’s important isn’t necessarily page size, but instead the reach and activity of that page.

facebook new likes 10.20.14Magnetic Press jumped to the top spot with some impressive growth, almost a quarter of the page’s previous size. Manga moved into second, followed by 12-Gauge Comics, Small Press Expo, and Titan Comics. It’s been a great two weeks for small publishers.

facebook percent growth 10.20.14

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 196,861 individuals total, a 0.55% increase. That’s slower than the previous week, and is four weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook pages overall 10.6.14ComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook pages new likes 10.6.14ComicBook.com is on top of the list, followed by store Big Planet Comics, digital platform ComicBlitz, digital platform Comicsfix, and digital platform Farrago Comics rounds out the top five.

facebook pages percentage 10.6.14

 

 

Demo-Graphics: Thor

This week sees a changing of the guard as Marvel‘s Thor sees a new wielder of the mythical hammer Mjolnir. It just so happens that new wielder is a woman. With the discussion of gender in comics, both the characters and who reads comics, I thought it’d be interesting to release the first benchmark to see where Thor is now when it comes to gender demographics, and then check again in a few months to see what has changed, if anything. To get this data I looked into Facebook’s data with each line representing a specific term.

I previously looked at Thor’s demographics back in November 2013 when Thor 2 opened in theaters. Using similar terms, back then women accounted for 36.5% of the population. In the almost year since, the female population has increased, now accounting for 37.31% for all the Thor related terms.

Here are the latest stats:

thor facebook dataThat 37.31% is below the 45% women that make up the general comic fandom. It is better than Marvel’s general 36.84%, but just barely. We’ll track this though and see over the next year how this might shift with a woman wielding the hammer.

Thor_1_Cover

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 209,341 individuals total, a 0.59% increase. That’s slower than the previous week, and is three weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThe growth by percentage is where we see the most change. 12 Gauge Comics is now in the op spot, with ComicBook.com in second. Valiant, ComicBlitz, and Magnetic Press round out the top five.

facebook percentage

 

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 242,597 individuals total, a 0.69% increase. That’s slower than the previous week, and is two weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThere’s a pretty big switch in the ranks of percentage of growth with a brand new top three. First Second Books has jumped out on top, followed by Valiant Entertainment, and Magnetic Press. Last week’s first and second place pages have dropped to fourth and fifth.

facebook percentage

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 253,149 individuals total, a 0.72% increase. That’s much slower than the previous week.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThis is the stat that changes the most from week to week. ComicBook.com remains in to first place with digital comic app ComicBlitz remaining in second. Small Press Expo, which happened this past weekend, moved into third place followed by digital app Farrago Comics and store Big Planet Comics.

facebook percent

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 307,881 individuals total, a 0.88% increase. That’s much slower than the previous week. There has been the addition of one new convention to the list.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overall 9.8.14ComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 9.8.14This is the stat that changes the most from week to week. Valiant has dropped to third from last week, and ComicBook.com has returned to first place. Digital comic app ComicBlitz has moved into second.

facebook percent 9.8.14

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 367,486 individuals total, a 1.06% increase. That’s pretty close to last week. Changed from last week also is the inclusion of a new “comics” page that’s much greater than the previous one listed.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook page growth 9.1.14Marvel was bumped from the top spot by ComicBook.com which continues to purchase likes. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 9.1.14There’s been some shake up at the top spot. Valiant has moved into first, followed by ComicBook.com. Third is publisher 12 gauge Comics, in fourth place is the digital app ComicBlitz, and fifth is the store Big Planet Comics.

facebook percentage growth 9.1.14

 

Demo-Graphics: Doctor Who

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been about a year since I did a report about Doctor Who, and with the latest season premiering this past weekend, it seemed like a perfect time to follow-up on last year’s report.

This data is gained through mining Facebook and includes about 50 terms related to Doctor Who, its characters, etc.

Since last year’s report some of the terms used have changed as well as general improvements to Facebook’s algorithm and system have occurred. So, changes in results may be due to that.

Facebook Population: Over 4,600,000 in the United States

That’s a decent increase of about 600,000 individuals since last year.

Spanish speakers account for now 520,000 fans, 11.3% in the United States.

Gender and Age

Previously, women made up of 50% of the population. Now, men now account for 52.17%, and women 47.83%. Both have made gains since last year, it’s just men have done so more.

doctor who genderWe’ll next look at how the percentage of women and men break down through age. It’s interesting that women that are 17 and under are a majority in their age group.

doctor who gender ageHere’s the above data in its raw form.

doctor who gender age

Relationship Status

This statistic has changed a lot since last year with many more options available to choose from. The percentages have shifted to the new categories, but it’s not easy to compare the two. What has stood out to me in the new stats is the amount of women married or widowed.

doctor who relationshipAnd for those that like pie charts.

doctor who relationship pie chart

Education

Like relationships, the education choices have expanded, so it’s difficult to compare it to last year. But, what’s amazing is women outnumbering men in almost every category other than “doctorate degree,” “college grad, and “high school grads.”

doctor who education

Gender Interest

This category too has expanded with more choices than ever before. But, compared to last year, it looks like there’s been a slight decrease in those interested in the same sex.

doctor who gender interest

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