Category Archives: Marketing Monday

What Does Facebook Tell Us about Pitch Perfect 2 and Mad Max?

pitch-perfect-2-pp2_rgbThis past weekend at the box-office was a triumph for women, and a blow to misogyny. Pitch Perfect 2 ruled the weekend earning $70.3 million domestically while Mad Max: Fury Road earned $44.44 million. The two films helped make it a record breaking weekend, but also had two films that had kick-ass women in it.

Pitch Perfect 2 was especially impressive earning about 5.5x the original film’s opening weekend. But should that have been a surprise? The original film found a huge audience after its initial theatrical run.

About 72% of the audience for Pitch Perfect 2 was female, and 57% was younger than 25. Mad Max: Fury Road was 60% male and 64% older than 25. While 51% of the population is female, 52% of moviegoers are women according to the MPAA.

Facebook shows us these general trends, the Pitch Perfect series has many more female fans while Mad Max skews more male. Both performed better than their stats though in their “opposite” gender of the majority of fans. More men attending Pitch Perfect 2, and more women attended Mad Max. That could account for their dual solid openings, as each gender brought the other to the cinema. Each fan page also does better in their weaker gender than previous films in the series.

No matter the why, each film shows that women shouldn’t be discounted when it comes to the cinema.

Pitch Perfect 2 Mad Max Stats

Demo-Graphics: The Walking Dead

Its been about five months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the new season underway, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 22 million fans in the US

That’s an increase of about 4.2 million fans since last year. Spanish speakers account for 3 million fans, 13.64%. That’s over the double amount of individuals since October.

Gender and Age

In October we saw a surge of female fans compared to the stats from 2013. Women account for 47.19% and men were 52.81%. Five months later, and women continue to grow in fans so that men and women are split even. Due to the rounding of numbers when dealing with these large number, men account for 50.91% and women 51.82%. Looking at the relationship status which pegs the universe at 22.8 million, women account for 50.01% of fans while men are 49.27%. The gender of the fans is split evenly.

wd gender 3.30.15Below is the trend line which looks at the age and gender of the individuals together.

wd age and gender 3.30.15Below is the raw data for The Walking Dead fans. The population has shifted slightly older compared to last year.

wd age and gender raw 3.30.15

Relationship Status

The biggest shift compared to October is those married who now account for a little over 30% compared to 24% then.

wd relationship 3.30.15And for those that like pie charts.

wd relationship pie chart 3.30.15

Education

Like relationships, education has changed a lot since last year, so we can’t really compare this year’s stats to last year’s.

wd education 3.30.15Gender Interest

Gender interest too has changed since last year. The biggest change is those who are unspecified, which rose across the board.

wd gender interest 3.30.15Ethnicity

This is also the first report where ethnicity is tracked for The Walking Dead. Interestingly African American women are a majority of fans for African Americans.

wd ethnicity 3.30.15Generation

When it comes to generational labels women account for a vast majorty of those interested in The Walking Dead for Baby Boomers and Generation X. It shouldn’t be surprising considering how the genders shift as the population ages.

wd generation 3.30.15

And that wraps up the latest edition of the Facebook Fandom Spotlight.

Black (Comic) History Month: Demo-Graphics, African Americans & Comic Publishers

For Black History Month we’ve been taking a look at characters, series, and creators, but I thought it also might be nice to also look at some of the demographic data that exists. The first thing I wanted to see was if African-American comic fans varied as to what publisher they liked.

For this demographic report I again dove into Facebook using the data provided as per usual. In February, African-Americans accounted for 3.4 million of the 32 million “comic fans,” making them 10.63% of the population. In general on Facebook, African-Americans make up 11.24% of the Facebook population.

I decided to look at not just publishers, but “comics” and “manga” as well to see what the percentage of African-Americans like them as well as how it breaks down as far as men and women.

In general for all of the terms below African-Americans account for 10.83% of that population. Marvel, DC Comics, Dark Horse, Dynamite, and in general comics underperform that percentage. Image, IDW, BOOM!, Oni, and Manga outperform. BOOM! and Oni especially do well having the top two percentages.

When it comes to percentage, men and women are the closest for Image, Comics and Manga. The biggest difference between men and women is Dark Horse.

AA Comic Data 2.9.15This is just the first report! I’ve got two more Mondays to dive even deeper into the information.

Demo-Graphics: Transformers

It’s Monday and that means another dive into Facebook‘s data. This week I thought I’d take a new look at Transformers who are gearing up for a major storyline in IDW Publishing‘s comics as well as tie-in toys from Hasbro.

The last time I looked at the Transformers was in 2013 and since then there’s been some massive changes in Facebook’s toolset that delivers a lot more data.I’ve broken down the data a few ways, but kept it focused on size of the universe and the gender of people who “like” the various terms. There’s a grand total stat where I looked at 128 different terms including character names, series, movies, toys, etc. Then, there’s a break down of specific terms. Finally, I have the gender break down of all of the characters.I think what’s interesting is that most of the percentages for women are in the 40% range, showing how genders like different things, but it’s all pretty consistent.Check out below for all of the various breakdowns.transformers facebook 1.19.15

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 293,619, or 0.60%. That’s a decrease from two weeks ago, partially due to a sharp decrease in the generic “comics” page.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overall 1.5.15Marvel remained in the top spot. ComicBook.com has slowed its growth, and I haven’t seen as many ads for it on Facebook.

facebook new likes 1.5.15Comic Book Resources had a solid jump over the past two weeks, with digital platform Comicsfix getting a bump which matches their increased push.

facebook percentage 1.5.15

 

 

 

 

 

Demo-Graphics: Comic Demographic Data Over the Years 2013-2014

With it being the first of the year, I thought I’d look at how the Facebook data we crunch has evolved over the past two years.

As a reminder, these stats are crunched by looking at terms that indicate likes and interest on Facebook. Terms used include words like “comics,” “graphic novels,” “manga,” and publishers like Marvel and DC. No comic series, creators or characters are used to figure this out.

As reported earlier today, people who “like” comics on Facebook has reached a record-setting 32 million.

In January, the population we looked at was just shy of 2 million individuals, but through expansion of terms used as well as how Facebook returns the data in late 2013, that population grew to 22 million. Over the past year, the population stayed at a steady 24-28 million, and now has ballooned due to Marvel consolidating some of their various pages into one. Milestones and changes are marked below.

population 2013-2014Here’s the same data presented as a graph bar instead from month to month.

population bar graphc 2013-2014But how does the above work as percentages? Check out below for to see that data presented and check out that trend line. Our data has been showing for quite some time what the industry just came to accept as reality in 2014. Women are fans of comics, and they are legion!

population trend line 2013-2014Above looks at how the population stacked up, as well as the gender breakdown, but how about age? Here’s the same time period as far as age over the last two year.

age 2013-2014Here’s another look at the same data.

age bar graph 2013-2014And here’s that same data done as percentages.

age percentages 2013-2014And another look at the same data.

age percentages bar graph 2013-2014And that wraps up our look back at how the comic “fan” population has changed over the past two years. You can catch this type of report every Monday right here on Graphic Policy!

Demo-Graphics: Marvel’s Netflix

It’s Monday and that means another dive into Facebook‘s data. This week I thought I’d look into the future a bit, and see what the demographics are for people who like Daredevil, Jessica Jones, and Luke Cage, the characters who will headline the first two series of Marvel‘s slate of shows that’ll begin to stream on Netflix in 2015.

First up though is the look as to who “likes” Netflix in the United States. Netflix has a little over 40 million people who like their page of which 17.2 million are in the United States. Of that the majority are women, who account for 52.33% of the likes.

netflix gender 12.29.14The first show that’ll premiere in 2015 is based on the character Daredevil. The page dedicated to the show has 37,477 while the character himself has 1,578,910 individuals who like him. Of that, a little over 79% are men while just under 19% are women.

I also decided to look at the various actors who are playing some of the characters. Lead actor Charlie Cox doesn’t have a Facebook presence, but Rosario Dawson and Vincent D’Onofrio both do. Dawson especially has a very large presence and fandom. 68.75% of Dawson’s 3.2 million likes are female, while Do’Onofrio is 65.45% male for his 220,000 likes.

When you add in the main actors with Facebook pages into the Daredevil character stats, you get 63.16% female, primarily due to Dawson’s following.

Dardevil Netflix 12.29.14The second series that’ll launch is based on the character Jessica Jones who will be played by actress Krysten Ritter, and will feature Luke Cage who will be played by Mike Colter. Colter doesn’t have a Facebook presence, but the rest do.

Ritter has the most female friendly Facebook stats with 44.44% women, and Jessica Jones the character has 35.38%. Cage has just a little over 19% of his fans as such.

All together, when you combine Jones, Ritter, and Cage, 30.67% are female, under Netflix’s 52.33%.

Jessica Jones Luke Cage Netflix 12.29.14We’ll stay on top of this and revisit the stats as we get closer to the show’s premieres.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 338,406, or 0.70%. That’s a sharp decrease from two weeks ago when Marvel likely consolidated fanpages.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overall 12.22.14Marvel remained in the top spot, most likely due to page consolidation. ComicBook.com has slowed its growth, and I haven’t seen as many ads for it on Facebook.

facebook new likes 12.22.14Valiant showed some impressive growth, followed by the digital comic service Comicsfix far behind.

facebook percentage 12.22.14

 

 

 

 

Demo-Graphics: Comics on TV. Mid-Season Report!

It’s Monday and that means another dive into Facebook‘s data. This week the second release of a multi-part study where I gather throughout the television season. This data breakdown concerns television shows based on comic books that are currently on the air and have debuted. There’ll be a couple more looks including the spring launch, and then when the seasons are complete.

When we did our initial report in late October, Arrow had the strongest female following, while its sister show on The CW, The Flash had the least. I also included the percent of the individuals in the coveted 18-49 demographic. The Flash was the best when it came to the 18-49 demographic, while Arrow was the worst.

Below are the raw stats and data from Facebook of those who like each show in the United States.

Facebook comic tv showsFlash forward almost two months and here’s where things stand now.

In total likes for their pages, Agents of S.H.I.E.D. is the only show to have lost likes in the past two months. Constantine gained over a million likes, while The Flash earned about 1.9 million likes, over doubling its count.

When it comes to fans in the United States, Agents of S.H.I.E.L.D. and Gotham both lost fans.

For gender, Agents of S.H.I.E.L.D. and Gotham both lost male likes, while Agents of S.H.I.E.L.D., Arrow, Gotham, lost female likes. The Walking Dead now has the highest percentage of female likes while The Flash continues to have the least.

In the coveted 18-49 demographic, The Flash continues to be the best, while Arrow is still the worst.

Check out below for the full stats.

facebook comics tv 12.22.14

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 8,037,330, or 16.68%. This is primarily due to Marvel, who most likely consolidated some pages into one main page. The generic comic book page though took a hit, shedding almost 1 million likes.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

facebook overall 12.8.14Marvel remained in the top spot, most likely due to page consolidation.

facebook new likes 12.8.14Marvel was not shockingly in the top spot, but one of the generic comic pages also saw solid growth to me it into second, followed by published Comixtribe, then the Hero Initiative and the top five was rounded out by ComicBlitz.

facebook percentage 12.8.14

 

 

 

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