Category Archives: Marketing

Demo-Graphics: Thor

This week sees a changing of the guard as Marvel‘s Thor sees a new wielder of the mythical hammer Mjolnir. It just so happens that new wielder is a woman. With the discussion of gender in comics, both the characters and who reads comics, I thought it’d be interesting to release the first benchmark to see where Thor is now when it comes to gender demographics, and then check again in a few months to see what has changed, if anything. To get this data I looked into Facebook’s data with each line representing a specific term.

I previously looked at Thor’s demographics back in November 2013 when Thor 2 opened in theaters. Using similar terms, back then women accounted for 36.5% of the population. In the almost year since, the female population has increased, now accounting for 37.31% for all the Thor related terms.

Here are the latest stats:

thor facebook dataThat 37.31% is below the 45% women that make up the general comic fandom. It is better than Marvel’s general 36.84%, but just barely. We’ll track this though and see over the next year how this might shift with a woman wielding the hammer.

Thor_1_Cover

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Funko Gets a Collectors World at Target

I noticed this when I went to Target this past weekend. Funko has new end cap displays of their offerings at Target dubbed “Collectors World.” The displays feature their very cool figures and toys including ReAction toys, POP! figures, and more. The displays also feature to exclusive items, an Exclusive Tyrion Lannister Legacy Figure, and an Exclusive Unmasked Batman Pop!.

Overall, very cool to see the company getting more of their toys out there!

funko target collectors world

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 209,341 individuals total, a 0.59% increase. That’s slower than the previous week, and is three weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThe growth by percentage is where we see the most change. 12 Gauge Comics is now in the op spot, with ComicBook.com in second. Valiant, ComicBlitz, and Magnetic Press round out the top five.

facebook percentage

 

Fox Launches More Alternate History Websites to Promote X-Men: Days of Future Past Blu-Ray

This would have flown under my radar if I didn’t catch a Comic Vine article about two mysterious websites that hint at people with extraordinary abilities, aka mutants.

The first site, is for Tandem, an organization that’s looking for people with abilities. The second recently launched, and is called M-Underground. Its focus is whether Senator Ted Kennedy was a mutant.

In the lead up to this summer’s release of X-Men: Days of Future Past, 20th Century Fox launched numerous sites to promote the film, including one for character Bolivar Trask’s company Trask Industries, and another looking into the conspiracy theory of who killed President Kennedy and whether it was Magneto that was involved.

The latter of the two new sites with its Kennedy reference is clearly connected to the film, as it’s discussed in the movie that Magneto was trying to protect President Kennedy because Kennedy was a mutant. That bending of history is now extended to his brother Ted (As a side note, I used to work for Senator Kerry and met Sen. Kennedy many times. He was such a nice guy).

But, if you go into the source code, we get more proof this is more site launched by Fox to promote the upcoming Blu-Ray of the film which comes out in October. The first site has 20th Century Fox in the source code. The second has “X-Men” and “X-Men Days of Future Past” in the meta data.

m_underground_source_code tandem_source_code

No conspiracy here, just Fox doing more cool things to promote the X-Men franchise.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 242,597 individuals total, a 0.69% increase. That’s slower than the previous week, and is two weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThere’s a pretty big switch in the ranks of percentage of growth with a brand new top three. First Second Books has jumped out on top, followed by Valiant Entertainment, and Magnetic Press. Last week’s first and second place pages have dropped to fourth and fifth.

facebook percentage

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 253,149 individuals total, a 0.72% increase. That’s much slower than the previous week.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThis is the stat that changes the most from week to week. ComicBook.com remains in to first place with digital comic app ComicBlitz remaining in second. Small Press Expo, which happened this past weekend, moved into third place followed by digital app Farrago Comics and store Big Planet Comics.

facebook percent

Small Press Expo Comes to Amazon. Amazon Comes to Small Press Expo.

spx_amazonThe Small Press Expo is running this weekend just outside of Washington, DC in Bethesda, MD. The show is the premiere convention for independent comics, not just drawing big names, but also some amazing talent who don’t get the exposure deserved, and are overshadowed by the more known mainstream publishers at other conventions. Walking the floor of the convention, you can see that there’s truly something for everyone when it comes to comic books and graphic novels, and there’s fantastic independent and small press comics being produced. But, that’s on the show floor, and in previous years this knowledge and fact was confined to the hotel ballroom, social media, word of mouth, and the various blogs that covered it all.

In steps Amazon, who, in their comics and graphic novels section, is highlighting some of the amazing comics and graphic novels you’ll find at the show from the exhibitors and Ignatz nominees. Started in 1997, the Ignatz Awards is the show prize of the Small Press Expo recognizing outstanding achievements in comics and cartooning. For some of the offerings you can buy print copies, and others you can get it right away for the Kindle, all at the solid prices you’d expect from Amazon.

It’s wonderful to see this, not only is the giant in online sales promoting graphic novels, it also promotes the convention itself, putting it out there for many to see. Amazon has even gone so far as to promote it all through their email program, putting SPX and the graphic novels in front of a potential audience that many would kill to be shown to.

spx_amazon_2This promotion is on top of what comiXology is doing on their site. ComiXology, the leading digital comics platform, has been running a bundle deal where you can purchase 82 comics from folks exhibiting and attending the show for just $10. They’ve promoted it through their social media channels including Facebook, Twitter, and Tumblr. That bundle deal ends later today, so get purchasing (and you can pay through Amazon payments)!

While comiXology has supported SPX, and the Ignatz before, this is a first for Amazon, who has previously supported the Eisners, the awards from San Diego Comic-Con. This is a huge boost for independent comics, and particularly the Small Press Expo, a gem of a convention.

ComiXology was purchased by Amazon earlier this year, and now you have two heavy weights (part of one family) showing much love for the indie comics scene. While some have been worried about the acquisition, moves like this show why it is a good thing, and overall, the purchase of comiXology by Amazon is a positive for the comics community as a whole.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 307,881 individuals total, a 0.88% increase. That’s much slower than the previous week. There has been the addition of one new convention to the list.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overall 9.8.14ComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 9.8.14This is the stat that changes the most from week to week. Valiant has dropped to third from last week, and ComicBook.com has returned to first place. Digital comic app ComicBlitz has moved into second.

facebook percent 9.8.14

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 24,000,000 in the United States

The total population has remained the same from last month. The Spanish-speaking population last month was 13.33%, and this month is 14.17%.

Gender and Age

Last month women accounted for 45% and men were 57.50%. Women remained the same as last month, but men increased to 58.33%. The results add up to over 100% due to the fact Facebook with large numbers doesn’t give an exact amount to the single digit.

facebook gender 9.1.14We’ll next look at how the percentage of women and men break down through age.

facebook gender age 9.1.14Compared to last month, those under the age of 25 have shrunk percentage wise. The gain was in those age 26 to 33. Here’s all of the raw data.

facebook gender age raw 9.1.14Relationship Status

Compared to last month, the numbers have remained pretty steady. The amount of individuals married dipped a bit as well as those in complicated relationships and those divorced. Those separated increased from last month.

facebook relationship 9.1.14And for those that like pie charts.

facebook relationship pie chart 9.1.14Education

Compared to last month, the results for education is pretty much the same.

facebook education 9.1.14Gender Interest

Compared to last month those marking their interest as unspecified has increased.

facebook relationship interest 9.1.14

And that wraps up this month’s report.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 367,486 individuals total, a 1.06% increase. That’s pretty close to last week. Changed from last week also is the inclusion of a new “comics” page that’s much greater than the previous one listed.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook page growth 9.1.14Marvel was bumped from the top spot by ComicBook.com which continues to purchase likes. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 9.1.14There’s been some shake up at the top spot. Valiant has moved into first, followed by ComicBook.com. Third is publisher 12 gauge Comics, in fourth place is the digital app ComicBlitz, and fifth is the store Big Planet Comics.

facebook percentage growth 9.1.14

 

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