Category Archives: Marketing

Demo-Graphics: The Walking Dead

Its been almost a year since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the new season underway, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last year. Keep in mind though, while the terms are generally similar, Facebook’s  system has been upgraded and the data returned is more prevalent and richer.

Facebook Population: Over 17.8 million fans in the US

That’s an increase of over 5 million fans since last year. Spanish speakers account for 1.08 million fans, 6.07%. That’s a significant drop from last year of about 500,000 individuals, and the percentage has been cut in half.

Gender and Age

When it comes to gender in 2013Walking Dead fans break down 59.38% male and 40.63% females. In the year since, we’ve seen a surge of female fans with their now accounting for 47.19% compared to the men who now account for 52.81%. This is close to the changes we’ve also seen for the general comic population.

facebook gender 10.20.14Below is the trend line which looks at the age and gender of the individuals together.

facebook gender age 10.20.14

Below is the raw data for The Walking Dead fans. The population has shifted slightly older compared to last year, but not by much.

facebook gender age raw 10.20.14Relationship Status

The stats for relationships has expanded greatly since last year, with many more options, so it’s hard to compare the two statistics.

facebook relationship 10.20.14And for those that like pie charts.

facebook relationship pie chart 10.20.14Education

Like relationships, education has changed a lot since last year, so we can’t really compare this year’s stats to last year’s.

facebook education 10.20.14Gender Interest

Gender interest too has changed since last year. But generally those interested in the same sex for men and women has dipped from last year.

facebook gender interest 10.20.14But how does the fandom compare to itself based on how it’s being consumed? For The Beat, I compared how The Walking Dead stacked up in comics, television, games, and books. I return to see how the gender breaks down for each.

Interesting enough, the comic fandom has dropped since last year with video games and television both seeing an increase in overall fans. Both television and comics see women make major gains, while video games continue to be the domain of men who increased percentage wise. Books remain almost exactly the same when it comes to gender compared to last year.

twd media 10.20.14

And that wraps up the latest edition of the Facebook Fandom Spotlight.

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Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks. After a week off we’re back and there’s been some impressive changes over the two weeks.

Overall, the pages continued to grow, this week gaining 1,818,501 individuals total, a 4.84% increase. That’s a massive increase, driven almost entirely by the generic “manga” page which saw over a million people like it over the two week period. We checked it multiple times, and something caused a massive frenzy to like the page.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overall 10.20.14Manga, with its massive growth dethroned ComicBook.com for the top spot. The latter continues to buy likes, and has begun touting their page size in their “about” section on their website. What’s important isn’t necessarily page size, but instead the reach and activity of that page.

facebook new likes 10.20.14Magnetic Press jumped to the top spot with some impressive growth, almost a quarter of the page’s previous size. Manga moved into second, followed by 12-Gauge Comics, Small Press Expo, and Titan Comics. It’s been a great two weeks for small publishers.

facebook percent growth 10.20.14

Matchett’s Musings: Creating Sparks Part 4

Creating Sparks Part 4: Selling yourself

I was in high school at the time that the internet was really coming to prominence. I remember sitting in Economics listening to my teacher make the less than radical prediction that the internet would change the way businesses work. It would give small businesses a whole new potential customer base and give businesses a global market to play with.

The same applies to comics, the internet has given small press creators a whole new avenue to showcase their talents. Whether you sell comics directly from your own website (such as GrayHaven does) or market your talents by offering great free content via webcomics (for some exceptional ones check out GrayHaven regular Donal DelaysDaring Adventures’, Jason Snyder and Michael Sumislaski‘s ‘Horntoad Sam‘, Nathan Lee JamesMoonlight Motel‘ & John Clerkin and Ann Harrison’s ‘Bunsen Bunnies‘) it’s now easier than ever to get your work out there if you have a desire to make comics.

The internet has also opened up the door to crowd funding like Kickstarter, Patreon, Indigogo and many more to creators who have the desire or the talent but perhaps not the resources to bring their product to market. Making comic is expensive and you will undoubtedly lose more than you gain but like I said to a fellow writer many years ago ‘if you’re in comics to make money you’re probably in the wrong game’.

When Sparks was released I already had established a few connections through GrayHaven and from my previous solo outing in ‘Living With Death’. I’ve never been to fond of convincing people to buy something from me but no matter what job you do, sales will have some aspect of it, even if you don’t realize it. It’s important in comics to push yourself out there because especially when it comes to super small press work with characters that no one care about but YOU then you’re hardly going to get people banging at your door to buy a copy.

I’ve been to conventions both big and small, some great while others weren’t so great. In both instances I saw small press people sitting watching literally hundreds of potential customers pass them by. Meanwhile I see others who have what my wife would refer to as ‘the gift of the gab’ which means they can draw the attention of people and get people to buy their product. It all depends on your personality of course but tables at conventions (big or small) are pricey and it’s a hard truth that you have to fight hard for every sale.

I won’t say I’m particularly good at it either, I’ve been behind that table and looking at people with an expression likely shared by deer’s moments before an encounter with a car. It takes me a while to get going but like I say, I know no one will come to me so I have to do it. Even top tier creators fight hard to make sure their books are brought to people’s attention. Space in comic shops is precious and creators will want to make sure their books get a spot.

So when Sparks was a released I took advantage of the connections I had and started e-mailing people. I had previously garnered a lot of positive press online and locally for ‘Living With Death’ so it was a little easier. Much to my surprise, people had enjoyed ‘Living With Death’ quite a bit more so were easier to convince to check out ‘Sparks’.

It wasn’t all easy of course. To get reviews you have to supply free copies and like ‘Living With Death’ there were review sites that said they would take the time to look at ‘Sparks’, were given a free copy and I never heard from them again. It’s to be expected because much like space in a comic shop, space on a website can be precious. You’re going to get more hits (and more revenue) talking about the latest Marvel or DC ‘event’ rather than a review of a small press comic. I can only assume the people that I didn’t hear back from didn’t care for the work.

I did get quite a few favorable reviews though thankfully. My efforts paid off as I believe as of this writing both Living With Death and Sparks are the most reviewed books that GrayHaven has produced. This is what happens when you make a little bit of a nuisance of yourself I suppose but like I say, people won’t come to you.

It also meant that Kell Smith got a little bit of a spotlight too. People last week could probably tell I’m a big fan of Kell’s and I want to see her get the success that her talent warrants. Every time I get into a working arrangement with someone on a book I am always eager to share other opportunities I spot for their creative expansion.

People bought the book and seemed to enjoy it. The moment I had worked 12 years for had come to pass. Hearing people’s reactions to the last page of Sparks is often a priceless moment and one I find incredibly gratifying.

Making comics is hard, it can be pricey and it’s something that I have more than once (or a hundred times) considered throwing the towel in on. I’ve lost friends, had people steal money from me, break promises and say things about me that aren’t true. It’s a messy world, even at a level where not many people know who you are.

Moments like the one I described above however make it all worth it. Even if one person read Sparks and demanded more, it means more to me than anything else. Now the book is out of course the journey doesn’t end. You think about what’s on the horizon and doing better than you’ve done before.

It’s easy to make a comic when people don’t expect anything of you. Try doing it when people expect it to be good. That’s the challenge myself and Kell face now and I can’t wait.

Next: I’m headed on honeymoon for a few weeks. When I come back I’ll be talking to Brett about what’s coming up. I’ll be talking women in comics, female characters, the rise of indie comics, Living With Death, editing, some of my GrayHaven shorts and more. Hope to see you all when I get back.

Got any comments, suggestions or questions? Let me know! Also follow me on Twitter @glenn_matchett

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 196,861 individuals total, a 0.55% increase. That’s slower than the previous week, and is four weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook pages overall 10.6.14ComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook pages new likes 10.6.14ComicBook.com is on top of the list, followed by store Big Planet Comics, digital platform ComicBlitz, digital platform Comicsfix, and digital platform Farrago Comics rounds out the top five.

facebook pages percentage 10.6.14

 

 

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 28,000,000 in the United States

The total population has jumped beyond the previous high of 26 million, and increased from last month’s 24 million. The Spanish-speaking population last month was 14.17%, and this month is 15%.

Gender and Age

Last month women accounted for 45% and men were 58.33%, the results over 100% is a quirk of the platform. Women have increased this month to account for 46.43% with men now accounting for 53.57%.

facebook gender 10.1.14We’ll next look at how the percentage of women and men break down through age.

facebook age gender 10.1.14Compared to last month, the growth in percentage is primarily for those over the age of 26.

facebook age gender raw 10.1.14

Relationship Status

Compared to last month, it looks like a lot of folks have gotten married which saw a boost, and there’s also a higher percentage of folks who are “unspecified.”

facebook relationship 10.1.14

And for those that like pie charts.

facebook relationship pie chart 10.1.14

Education

Compared to last month, the results for education is pretty much the same, women make up the majority of quite a few sections.

facebook education 10.1.14

Gender Interest

Compared to last month those interested in the same sex has dipped a bit.

facebook gender interest 10.1.14

And that wraps up this month’s report.

Demo-Graphics: Thor

This week sees a changing of the guard as Marvel‘s Thor sees a new wielder of the mythical hammer Mjolnir. It just so happens that new wielder is a woman. With the discussion of gender in comics, both the characters and who reads comics, I thought it’d be interesting to release the first benchmark to see where Thor is now when it comes to gender demographics, and then check again in a few months to see what has changed, if anything. To get this data I looked into Facebook’s data with each line representing a specific term.

I previously looked at Thor’s demographics back in November 2013 when Thor 2 opened in theaters. Using similar terms, back then women accounted for 36.5% of the population. In the almost year since, the female population has increased, now accounting for 37.31% for all the Thor related terms.

Here are the latest stats:

thor facebook dataThat 37.31% is below the 45% women that make up the general comic fandom. It is better than Marvel’s general 36.84%, but just barely. We’ll track this though and see over the next year how this might shift with a woman wielding the hammer.

Thor_1_Cover

Funko Gets a Collectors World at Target

I noticed this when I went to Target this past weekend. Funko has new end cap displays of their offerings at Target dubbed “Collectors World.” The displays feature their very cool figures and toys including ReAction toys, POP! figures, and more. The displays also feature to exclusive items, an Exclusive Tyrion Lannister Legacy Figure, and an Exclusive Unmasked Batman Pop!.

Overall, very cool to see the company getting more of their toys out there!

funko target collectors world

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 209,341 individuals total, a 0.59% increase. That’s slower than the previous week, and is three weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThe growth by percentage is where we see the most change. 12 Gauge Comics is now in the op spot, with ComicBook.com in second. Valiant, ComicBlitz, and Magnetic Press round out the top five.

facebook percentage

 

Fox Launches More Alternate History Websites to Promote X-Men: Days of Future Past Blu-Ray

This would have flown under my radar if I didn’t catch a Comic Vine article about two mysterious websites that hint at people with extraordinary abilities, aka mutants.

The first site, is for Tandem, an organization that’s looking for people with abilities. The second recently launched, and is called M-Underground. Its focus is whether Senator Ted Kennedy was a mutant.

In the lead up to this summer’s release of X-Men: Days of Future Past, 20th Century Fox launched numerous sites to promote the film, including one for character Bolivar Trask’s company Trask Industries, and another looking into the conspiracy theory of who killed President Kennedy and whether it was Magneto that was involved.

The latter of the two new sites with its Kennedy reference is clearly connected to the film, as it’s discussed in the movie that Magneto was trying to protect President Kennedy because Kennedy was a mutant. That bending of history is now extended to his brother Ted (As a side note, I used to work for Senator Kerry and met Sen. Kennedy many times. He was such a nice guy).

But, if you go into the source code, we get more proof this is more site launched by Fox to promote the upcoming Blu-Ray of the film which comes out in October. The first site has 20th Century Fox in the source code. The second has “X-Men” and “X-Men Days of Future Past” in the meta data.

m_underground_source_code tandem_source_code

No conspiracy here, just Fox doing more cool things to promote the X-Men franchise.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 242,597 individuals total, a 0.69% increase. That’s slower than the previous week, and is two weeks in a row of slower growth.

There was lots of movement as far as ranks this week. Many pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThere’s a pretty big switch in the ranks of percentage of growth with a brand new top three. First Second Books has jumped out on top, followed by Valiant Entertainment, and Magnetic Press. Last week’s first and second place pages have dropped to fourth and fifth.

facebook percentage

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