Category Archives: Marketing

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 300,157 which is 0.78%. That’s about a half percent lower than the last time we ran these numbers, but that week involved some adjustments to page totals.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

facebook total likes 11.17.14

ComicBook.com continues to purchase likes and remains in the top spot, followed by Marvel, DC, IGN, and the generic Manga page.

facebook new likes 11.17.14The top spots are interesting this week with the wiki like page for The Hero Initiative taking the top spot, and Valiant had massive growth in the second spot.

facebook percent 11.17.14

 

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Demo-Graphics: Big Hero 6 vs Interstellar

It’s Monday, and I’m looking at more demographic data via Facebook. For this week I decided to look at this past weekend’s box-office results and see if Facebook good have predicted Big Hero 6‘s victory at the box-office over Interstellar.

When you look at the below stats, I think it becomes pretty clear why Big Hero 6 topped the box-office. Their stats show a much more diverse audience. The film clearly appealed to both men and women, as well as young and old.

big hero 6 vs interstellarIt’ll be interesting to see how each does over the next few weeks and months.

And that wraps up this week’s report.

Demo-Graphics: Comics and Politics

Today is election day and for those who haven’t voted, what are you doing reading this? Get out there and vote! We have a handy tool to help you out with that, including finding your polling location.

With that out of the way, we’ve been tracking a lot of information, not just demographic info of those who “like” comic related things on Facebook, but also their registration, political views, and if they donate to political causes. This data is compiled using the same data that’s used for the monthly comic demographic data breakdown.

It felt appropriate to present the year’s worth of data today! So, get ready for the first ever Comics and Politics roundup!

Voter Registration

Voter registration is a key to winning elections, and as we can see through the past year things have been a bit stagnant until August on, which us about when a lot of political organizations would get their voter registration going. There’s a sudden spike in September, but that drops. This data I believe is purchased by Facebook from the open voter roles and then matched to Facebook users.

The below is the total number of people registered for all of Facebook.

Registration Grand TotalHere’s the same information above, but just for those who like comics. You can see the same increase later in the year.

Comic Registration TotalWhere it gets really interesting is when the information is broken down by gender. You can see some of the greatest gains when it comes to registration for Democratic Women, who overtake Democratic Men towards November.

Comic Registration GenderParty Affiliation

Voter registration is one thing, but how one labels their political views is another. Facebook allows individuals to list whatever they’d like as far as party, and the system then categorizes them into Conservative, Liberal, Non-Partisan, etc. In September, they changed that a bit, eliminating Non-Partisan and adding Moderate, Very Conservative, and Very Liberal.

Party affiliation facebookIn May, there was a rather strange drop in data that I can’t explain that only showed up when I added the interests of folks. The data was checked multiple times over a few days and the same thing happened. The data returned to normal the following month. Here’s the same data above, except just those who like comics.

Party affiliation comicsWhile non-partisan dominates the below stats when it comes to gender, when that’s removed in September those that consider themselves Liberal for both men and women becomes the majority and top two results. Those that consider themselves Conservative drops in September.

Party affiliation comics genderDonations

The final thing we can look at is the habits of individuals who donate to conservative and liberal causes. We see the same strange spike we saw in voter registration in September, which makes me think there was an issue with Facebook’s data.

Donations facebookBelow is the above data, but just for comic fans. Interesting enough, the spike we see above occurs to a lesser extent in October instead of September.

Donations comicsInteresting though is when you break out the gender, men donate the least to liberal causes, while liberal women are the most generous. Overall, women became much more generous as the year went on.

Donations comics gender

And that wraps up our first report! Now, go out and vote, there’s still time!

Spider-Man Swings Into the New MarvelKids.com

Marvel is expanding the ways its young fans can interact with the Marvel Universe in fun-filled new ways as it launches the enhanced MarvelKids.com. The refreshed site, designed to captivate the next generation of Marvel fans with digital products and destinations that younger fans will love, will be headlined by an all-new Spider-Man kids destination featuring games and immersive activities starring Marvel’s legendary webslinger.

At spiderman.marvelkids.com, younger Marvel fans can take on the role of Spider-Man in a variety of interactive and amazing games including:

  • Spider-Man Web Shooter – Take on the role of Spider-Man and use your Web Shooters to help defeat some of his all-time greatest rivals – Rhino, Lizard, The Green Goblin and more!
  • Spider-Man Wall Crawler – Help Spider-Man race to the top of the Manhattan skyline to defeat Vulture, Electro and Doc Ock and save the day!
  • Spider-Man Web-Slinger – Use your spider-skills to web-swing, slide and jump to avoid danger and collect coins to try to get the highest score you can!

Fans will also find an exciting web of activities including Spider-Man downloadable coloring pages, mazes, word searches and Sudoku.

In addition to the exciting games that MarvelKids.com offers, fans will also be able to watch Marvel’s Ultimate-Spider-Man video clips – including sneak peeks at upcoming episodes of the hit series Marvel’s Ultimate Spider-Man: Web Warriors, airing inside the Marvel Universe on Disney XD.

Over the next several months MarvelKids.com will be expanding even more with a marvelous Avengers kids destination with new Avengers and Spider-Man games, a digital comics section, and more digital features featuring everyone’s favorite Marvel Super Heroes – Captain America, Iron Man, Thor, Black Widow, and more!

MarvelKids_01 MarvelKids_USMWWCharacterGuide

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 428,868, 1.12%. That’s double the previous week. This week though there was some adjustments as better data has come forward. In those cases, the pages have been marked as being adjusted.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

facebook overall 11.3.14The generic Comic Books page has moved into the top spot due to being adjusted. Otherwise the top five is what you’d expect with ComicBook.com still buying likes.

facebook new likes 11.3.14The top four spots are all due to adjustments this week. Other than that, ComicBook.com is the top page not due to that, and again, they’re purchasing their likes.

facebook percentage 11.3.14

Demo-Graphics: Video Games

VideogameretaildisplayIt’s Monday, and I’m looking at more demographic data via Facebook. In this case,  we’re expanding things a bit, and looking at the gender breakdown of those interested in video games. We’ve covered games in the past, but that focus was mostly board games, card games, miniature games, not video games.

The data is gathered using Facebook’s advertising platform, and in this case pre-generated categories put together by Facebook. The categories are based on habits, and likes from individuals. This does not look at individual games, the plan is to start looking at each of these categories separately and going into more detail.

Demographic data of video game players is nothing new. The Entertainment Software Association puts together a yearly report of the data. Their report finds that 48% of gamers are female.

Superdata Research also recently looked into gamers and found that “women play more PC games overall than men,” though it’s very close to a 50/50 split. They found that when it comes to the RPG genre women made up 53.6% of the market. MMOs and FPS’ were dominated by men with 66 percent. Also 58% of mobile gamers are women.

I broke down the data from Facebook a few different ways. What first needs to be stated is my data is for the United States only. It doesn’t include popular gaming populations like Japan or South Korea. That will be looked at down the road. Overall, in Facebook’s “game”s category women account for 53.70%. What’s surprising is, that’s a total of 108 million individuals in the United States. There’s 184 million in the United States, which makes 58.7% of the population interested in games of some kind.

What also needs to be mentioned is that the Facebook generic “games” category includes “board games,” “card games,” “casino games,” and “gambling.” I take those as not just being video games, but games in general. When those categories are removed women account for 54% of the population.

Those interested in “game consoles” is also a category to look at. In the United States, that’s 46 million individuals. Men are the majority here with 52.17%.

When you take out those questionable categories (like board games) and add in “console games” women are the majority at 52.94%.

On Facebook, women are the majority of those who like “games,” “board games,” “browser games,” “card games,” “casino games,” “first-person shooter games,” “gambling,” puzzle video games,” “video games,” and “word games.”

You can see the full data below.

video games facebook data

And that wraps up this week’s report.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 26,000,000 in the United States

The total population dropped by 2 million, returning back to 26 million which was the amount two months ago. It’s unknown where the 2 million-ish people went to. The Spanish-speaking population last month was 15%, and this month is 14.62%.

Gender and Age

Last month women accounted for 46.43% and men were 53.57%. Even with the population decrease, the results this month as far as percent is nearly identical. Women account for 46.15% and mean account for 53.85%.

facebook gender 11.1.14We’ll next look at how the percentage of women and men break down through age.

facebook gender age 11.1.14Compared to last month, the big difference is the inclusion of those age 65 and over. That percentage has come primarily from those under the age of 25.

facebook gender age raw 11.1.14Relationship Status

Compared to last month, the results are almost exactly the same. The percentage of those single dropped, while those married increased about that same percentage.

facebook relationship 11.1.14And for those that like pie charts.

facebook relationship pie chart 11.1.14Education

Compared to last month, there’s been a drop of folks in college and lower in education, which matches up the general percentage shifts above.

facebook education 11.1.14Gender Interest

Compared to last month these stats are almost exactly the same when it comes to percentage.

facebook gender interest 11.1.14And that wraps up this month’s report.

BOOM! Studios Celebrates 10 Years in Style

boom 10 yearsBOOM! Studios turns 10 years old, and to celebrate this milestone anniversary, the publisher has announced a yearlong cover strategy starting in January designed to spotlight all of its new launches and reward many lucky retailers and fans. Every launching issue in 2015 will include a uniquely designed “10 Years” incentive variant cover featuring work by one of 16 of the industry’s best cover artists. Each artist (or artist team) will provide all the covers to all of the newest titles coming out from BOOM! or one of its imprints (KaBOOM!, Archaia, and BOOM! Box), with the roster rotating each quarter. The special “10 Years” covers will be retailer incentives available to order for retailers for every 10 copies they order of the title’s main cover.

For the first quarter of 2015 (January-March), the artists are:

  • All launching BOOM! Studios titles: Trevor Hairsine (Captain America, Eternal Warrior)
  • All launching KaBOOM! titles: Joe Quinones (Harley Quinn, Big Trouble in Little China)
  • All launching Archaia titles: Ramón Pérez (Amazing Spider-Man, Jim Henson’s Tale of Sand)
  • All launching BOOM! Box titles: Shelli Paroline & Braden Lamb (Adventure Time, The Midas Flesh)

Cover artists for the remaining quarters of 2015 will be announced at a later date.

In January, new launching titles to receive the “10 Years” Cover treatment include:

  • Burning Fields #1 (BOOM! Studios)
  • Adventure Time: Marceline Gone Adrift #1 (KaBOOM!)
  • Feathers #1 (Archaia)
  • Munchkin #1 (BOOM! Box)

The cover images will be revealed closer to each title’s order deadline.

In addition, BOOM! will select one launching title each month and slip one, rare exclusive cover intermixed into every 100 copies of the main cover printed. Dubbed the Jackpot Variant, these special covers will show up randomly at any comic shop that orders at least one copy of the title. For January, that title is Munchkin #1, a new ongoing series from BOOM! Box based on the hit adventure card game. The Jackpot Variant cover for Munchkin #1 is illustrated by Evan Palmer (Cooking with Food).

Finally, should any of its new titles in 2015 launch with a final combined initial order of over 10,000 copies, BOOM! will unlock an additional 1-in-10 intermixed special variant that will ship with the main cover.

To help mark its 10th anniversary, BOOM! will include a new “10 Years” trade dress logo that will be featured on the covers of all its single-issue releases in 2015.

DC All Access – Ep 231 – iJustine reveals new LEGO Batman 3 character + Earth 2

In brightest day, in blackest night, no evil shall escape…Blair?!? Yes, when Blair heeds the call of the Green Lantern Corps, it falls on Youtube star iJustine to help Tiffany bring you the latest from the world of DC Entertainment. Things get started with a rollicking session of LEGO Batman 3, giving us a glimpse of as-yet-unseen gameplay as well revealing a new playable character. After that, Earth 2: World’s End co-writers Marguerite Bennett and Mike Johnson discuss what lies around the bend in their brand new weekly series, we look at the new Batman: Death of the Family book and Joker mask set, and wrap up with a glimpse at the first round of co-host submission videos!

Demo-Graphics: Comics on TV

It’s Monday and that means another dive into Facebook‘s data. This week I decided to do another multi-part study where I gather data now, and then will look at it again down the road. This week I decided to dive into the data concerning television shows based on comic book shows that are currently on the air and have debuted. I’ll again look at the data during the fall break, the spring launch, and then when the seasons are complete.

I think you’ll see the data gets interesting, and isn’t when I expected (some I did). Arrow has the strongest female following, while it’s sister show on The CW, The Flash has the least. We’ll see if that changes over the season. I also included the percent of the individuals in the coveted 18-49 demographic. The Flash is the best when it comes to the 18-49 demographic, while Arrow is the worst.

Facebook comic tv showsAnd that wraps up the latest edition of the Facebook Fandom Spotlight.

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