Category Archives: Marketing

Eventbrite Releases Survey Results of Event Attendees

In June 2014, Eventbrite conducted an online survey of more than 2,600 people who purchased tickets to one of the hundreds of fandom events on their platform in the past two years. The survey consisted of 18 questions across a range of topics that provided some important insights into this vibrant, dynamic and highly influential audience.

eventbrite data

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Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 220,879 individuals total, a 0.81% increase. That’s three weeks in a row as far as improvement in growth. There are some massive jumps that make me think some folks are advertising on the site, and it’s not organic growth.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook likes overall 7.20.14Marvel continues to sit on top with the regular cast of characters rounding out the top five. SDCC will be to watch over the next few weeks to see how the convention impacts the page’s growth.

facebook likes new likes 7.20.14As usual it’s the percentage change where we see the biggest change from the previous week. ComicBook.com drops to second this week, from what’s likely not organic growth (ie they’re buying ads). The top spot though is new digital comics app Farrago Comics which will have a push at SDCC. Valiant also jumps to third, with ComicBlitz (another digital comic app) placing in fourth.

facebook likes percent 7.20.14

Also this week, below is the top posts from the last seven days.

top_5_posts_7.20.14

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 173,162 individuals total, a 0.64% increase. That’s two weeks in a row of improved growth.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

page growth overall 7.13.14Marvel continues to sit on top with the regular cast of characters rounding out the top five.

page growth new likes 7.13.14As usual it’s the percentage change where we see the biggest change from the previous week. ComicBook.com is now on top, with Titan Comics in second, Farrago Comics in third, Magnetic Press in fourth and ComicBlitz rounding out the top five.

page growth by percentage 7.13.14Also this week, below is the top posts from the last seven days.

top_5_posts_7.13.14

Marvel will announce an all-new “Thundering” title on The View

Marvel ComicsMarvel is again taking advantage of its Disney family and have sent out a release that they’ll be announcing their “latest explosive” title on The View, Tuesday July 15 at 11am EST.

The View is a live, one-hour daily talk show from ABC and features Whoopi Goldberg, Sherri Shepherd and Jenny McCarthy. It’s the original forum in which real women discuss everyday issues, share their opinions and engage in colorful conversations. A perfect form to announce a new comic book series (though Whoopi has admitted being a comic book fan). The show airs in ABC, which is owned by Disney, which also owns Marvel.

Marvel actually hasn’t had the best luck spotlighting their comics this way. On a previous show, the talk went into DC Comics characters, on another show, The Chew, which is also on ABC talk went from Marvel to DC characters as well. We’ll see if the hosts of The View have got their talking points down this time and don’t plug the competition.

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 171,302 individuals total, a 0.63% increase. That ends the slowing of growth from previous weeks.

Of note, Image has combined two of their pages, giving themselves a nice boost in total likes and rank this week.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

page growth overall 7.6.14Marvel continues to sit on top with the regular cast of characters rounding out the top five.

page growth new likes 7.6.14Magnetic Press is on top this week, followed up by Thrillbent. The top five is made up of a blog, publisher, and a store. As usual, this is the category that shifts the most.

page growth by percentage 7.6.14Also this week, below is the top posts from the last seven days.

top_5_posts_7.6.14

Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. We wrap up the first half of the year, looking at where things stand.

For this report, I looked at the terms we used in previous reports, over 100 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

Facebook Population: Over 26,000,000 fans in the US

The overall amount has dropped since last month, returning to 26 million, which the population was a few months ago. Since we’ve been tracking many publishers weekly, and haven’t seen a dip, I have to assume that the dip came from generic terms like “comics” and “manga” of which we know that “manga’ has seen a serious drop every week.

Spanish speakers account for 3,400,000 fans, 13.08%. That’s a dip in the overall number, but an increase in the percentage, since the decrease of individuals was much less than the overall population.

Gender and Age

Last month men accounted for 55.71% and women for 40.71%. The percentages have shifted a bit since last month, but no major changes. Now, men make up 56.15% of the population and women 40.77%.

gender 7.1.14We’ll next look at how the percentage of women and men break down through age.

gender age 7.1.14Below is the above’s raw data. Nearly every age grouping has decreased since last week, but interestingly, 50+ less so with some groups remaining the same.

age gender raw 7.1.14

Relationship Status

We’re continuing to look at the expanded data of relationships which debuted two months ago. Overall, things have remained relatively steady compared to last month. I’d expect as more people notice the expanded options over time, we’ll see some movement.

relationship 7.1.14And for those that like pie charts.

relationship pie chart 7.1.14Education

We have much greater detail as to where individuals are when it comes to their education. There’s now even more options for education. We’ll see how this changes over time.

education 7.1.14Gender Interest

We’re continuing to track the expanded results for this statistic. Like education, and relationships, gender interest has expanded with much greater detail. Compared to last month, the results have not shifted much.

gender interest 7.1.14And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

Facebook Fandom Spotlight: Snowpiercer and Transformers: Age of Extinction Part 2

Today is the release of part two of my study, using Facebook likes, to see what the impact pre and post opening of a movie is.This past weekend saw the opening of two films of interest to comic fans. Snowpiercer is based on the graphic novel of the same name, and was in limited release, while Transformers dominated the box office with Transformers: Age of Extinction.

The study looks at the various terms in Facebook in the United States. Compared to last week Snowpiercer saw growth mostly in the United States, and particularly among women who increased four points.

Transformers: Age of Extinction opened number one at the box office and according to reports with 64% of the audience as men. The term for the movie is 61.29% male, the same as last week, and Transformers is around 58%. Pretty close to what came out opening weekend, and keeping up the record of the two statistics being pretty close for what we’ve looked at. The biggest change for the stats in general is a gain of about 1 million people for Age of Extinction, most of which were outside the United States.

Below is the statistics from the previous week, and this week’s statistics as well.

snowpiercer transformers 6.29.14 stats

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 129,043 individuals total, a 0.52% increase. That continues to slowdown of growth we’ve seen over the past few weeks.

Movement has also slowed for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

page growth overall 6.29.14

Marvel continues to sit on top with the regular cast of characters rounding out the top five.

page growth new likes 6.29.14

As usual, the percentages is where the most change has happened. Newcomer Farrago Comics is on top this week.

page growth by percentage 6.29.14

Also this week, below is the top posts from the last seven days.

top_5_posts_6.29.14

 

Facebook Fandom Spotlight: Snowpiercer and Transformers: Age of Extinction

This coming weekend sees the opening of two films of interest to comic fans. Snowpiercer is based on the graphic novel of the same name while Transformers gets a new movie entry with Transformers: Age of Extinction.

This week I thought it’d be interesting to see how the opening week impacts the Facebook page growth and stats for each. We’ll then return next week and see how these pages changed and how they compare to the opening weekend audience breakdown. In this case, I’ve included every major term for Transformers movies.

snowpiercer and transformers

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 156,669 individuals total, a 0.59% increase. That’s a pretty big drop compared to the previous week.

There was some decent movement from the previous week. We have a new addition to the list, Medikidz, who enters in at #40. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

page growth overall 6.23.14Marvel continues to sit on top with the regular cast of characters rounding out the top five.

page growth new likes 6.23.14ComicBook.com is still on top, with Oni Press moving into second. Titan Comics moves into third, and Denver Comic Con is still going strong after last week’s show. ComicBlitz hasn’t launched, but hangs on to the five spot.

page growth by percentage 6.23.14

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