Category Archives: Marketing

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 253,149 individuals total, a 0.72% increase. That’s much slower than the previous week.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overallComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself.

facebook new likesThis is the stat that changes the most from week to week. ComicBook.com remains in to first place with digital comic app ComicBlitz remaining in second. Small Press Expo, which happened this past weekend, moved into third place followed by digital app Farrago Comics and store Big Planet Comics.

facebook percent

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Small Press Expo Comes to Amazon. Amazon Comes to Small Press Expo.

spx_amazonThe Small Press Expo is running this weekend just outside of Washington, DC in Bethesda, MD. The show is the premiere convention for independent comics, not just drawing big names, but also some amazing talent who don’t get the exposure deserved, and are overshadowed by the more known mainstream publishers at other conventions. Walking the floor of the convention, you can see that there’s truly something for everyone when it comes to comic books and graphic novels, and there’s fantastic independent and small press comics being produced. But, that’s on the show floor, and in previous years this knowledge and fact was confined to the hotel ballroom, social media, word of mouth, and the various blogs that covered it all.

In steps Amazon, who, in their comics and graphic novels section, is highlighting some of the amazing comics and graphic novels you’ll find at the show from the exhibitors and Ignatz nominees. Started in 1997, the Ignatz Awards is the show prize of the Small Press Expo recognizing outstanding achievements in comics and cartooning. For some of the offerings you can buy print copies, and others you can get it right away for the Kindle, all at the solid prices you’d expect from Amazon.

It’s wonderful to see this, not only is the giant in online sales promoting graphic novels, it also promotes the convention itself, putting it out there for many to see. Amazon has even gone so far as to promote it all through their email program, putting SPX and the graphic novels in front of a potential audience that many would kill to be shown to.

spx_amazon_2This promotion is on top of what comiXology is doing on their site. ComiXology, the leading digital comics platform, has been running a bundle deal where you can purchase 82 comics from folks exhibiting and attending the show for just $10. They’ve promoted it through their social media channels including Facebook, Twitter, and Tumblr. That bundle deal ends later today, so get purchasing (and you can pay through Amazon payments)!

While comiXology has supported SPX, and the Ignatz before, this is a first for Amazon, who has previously supported the Eisners, the awards from San Diego Comic-Con. This is a huge boost for independent comics, and particularly the Small Press Expo, a gem of a convention.

ComiXology was purchased by Amazon earlier this year, and now you have two heavy weights (part of one family) showing much love for the indie comics scene. While some have been worried about the acquisition, moves like this show why it is a good thing, and overall, the purchase of comiXology by Amazon is a positive for the comics community as a whole.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 307,881 individuals total, a 0.88% increase. That’s much slower than the previous week. There has been the addition of one new convention to the list.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overall 9.8.14ComicBook.com which continues to purchase likes has remained on top of the list. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 9.8.14This is the stat that changes the most from week to week. Valiant has dropped to third from last week, and ComicBook.com has returned to first place. Digital comic app ComicBlitz has moved into second.

facebook percent 9.8.14

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 24,000,000 in the United States

The total population has remained the same from last month. The Spanish-speaking population last month was 13.33%, and this month is 14.17%.

Gender and Age

Last month women accounted for 45% and men were 57.50%. Women remained the same as last month, but men increased to 58.33%. The results add up to over 100% due to the fact Facebook with large numbers doesn’t give an exact amount to the single digit.

facebook gender 9.1.14We’ll next look at how the percentage of women and men break down through age.

facebook gender age 9.1.14Compared to last month, those under the age of 25 have shrunk percentage wise. The gain was in those age 26 to 33. Here’s all of the raw data.

facebook gender age raw 9.1.14Relationship Status

Compared to last month, the numbers have remained pretty steady. The amount of individuals married dipped a bit as well as those in complicated relationships and those divorced. Those separated increased from last month.

facebook relationship 9.1.14And for those that like pie charts.

facebook relationship pie chart 9.1.14Education

Compared to last month, the results for education is pretty much the same.

facebook education 9.1.14Gender Interest

Compared to last month those marking their interest as unspecified has increased.

facebook relationship interest 9.1.14

And that wraps up this month’s report.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 367,486 individuals total, a 1.06% increase. That’s pretty close to last week. Changed from last week also is the inclusion of a new “comics” page that’s much greater than the previous one listed.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook page growth 9.1.14Marvel was bumped from the top spot by ComicBook.com which continues to purchase likes. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 9.1.14There’s been some shake up at the top spot. Valiant has moved into first, followed by ComicBook.com. Third is publisher 12 gauge Comics, in fourth place is the digital app ComicBlitz, and fifth is the store Big Planet Comics.

facebook percentage growth 9.1.14

 

Demo-Graphics: Doctor Who

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been about a year since I did a report about Doctor Who, and with the latest season premiering this past weekend, it seemed like a perfect time to follow-up on last year’s report.

This data is gained through mining Facebook and includes about 50 terms related to Doctor Who, its characters, etc.

Since last year’s report some of the terms used have changed as well as general improvements to Facebook’s algorithm and system have occurred. So, changes in results may be due to that.

Facebook Population: Over 4,600,000 in the United States

That’s a decent increase of about 600,000 individuals since last year.

Spanish speakers account for now 520,000 fans, 11.3% in the United States.

Gender and Age

Previously, women made up of 50% of the population. Now, men now account for 52.17%, and women 47.83%. Both have made gains since last year, it’s just men have done so more.

doctor who genderWe’ll next look at how the percentage of women and men break down through age. It’s interesting that women that are 17 and under are a majority in their age group.

doctor who gender ageHere’s the above data in its raw form.

doctor who gender age

Relationship Status

This statistic has changed a lot since last year with many more options available to choose from. The percentages have shifted to the new categories, but it’s not easy to compare the two. What has stood out to me in the new stats is the amount of women married or widowed.

doctor who relationshipAnd for those that like pie charts.

doctor who relationship pie chart

Education

Like relationships, the education choices have expanded, so it’s difficult to compare it to last year. But, what’s amazing is women outnumbering men in almost every category other than “doctorate degree,” “college grad, and “high school grads.”

doctor who education

Gender Interest

This category too has expanded with more choices than ever before. But, compared to last year, it looks like there’s been a slight decrease in those interested in the same sex.

doctor who gender interest

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 297,060 individuals total, a 1.03% increase. That’s pretty close to last week, but a bit higher.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking.

facebook overall 8.25.14Marvel was bumped from the top spot by ComicBook.com which continues to purchase likes. ComicBook.com is doing so by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.

facebook new likes 8.25.14ComicBook.com is now in the top spot followed by ComicBlitz. Action Lab has moved into third, followed by blog CBR and then the convention SPX.

facebook by percentage 8.25.14

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 261772 individuals total, a 0.91% increase. Growth has slowed since SDCC, but is till a decent amount of people, and comparable to last week.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook pages total likes 8.18.14Marvel moved back into the top spot, bumping ComicBook.com to second place. It’s clear ComicBook.com is buying likes by running ads, as I’ve seen the ads myself, and the page continues to not generate much reach, indicating their results are poor, and likely not worth the money being spent.
facebook pages new likes 8.18.14

As usual it’s the percentage change where we see the most movement. Publisher Magnetic Press has jumped into first place by pushing their recent and upcoming releases. ComicBook.com has slipped to third followed by ComicBlitz. Small Press Expo has jumped up as their convention approaches.

facebook pages percent 8.18.14

And here’s the top posts from the last week:

top_posts_8.18.14

 

 

 

 

 

Demo-Graphics: The State of “Gamers” 2014

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been a year since I did a report about “gamers” in the lead up to Gen Con. So, welcome to the “first” annual State of Gamers.

This data is gained through mining Facebook and includes over 160 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s, but much has changed since then. The terms used have changed as well as improvements to Facebook’s algorithm and system. So, changes may be due to that, and not due to general gains in the industry.

Facebook Population: Over 24,000,000 in the United States

The fandom for board games it would seem is about the same as the general comic fan population, whose size we got the same way. Since last year the population has increased by about 14 million, though that’s mostly the changes in Facebook algorithm.

Spanish speakers account for now 2.6 million fans, 10.83% in the United States.

Gender and Age

In 2013 Men dominated as the majority with 61.54%. Things have changed since then as men now account for 55% of the population and women make up 44.17%.

games gender 8.11.14

We’ll next look at how the percentage of women and men break down through age.

games age gender 8.11.14Compared to last year, the percentages of the population has shifted much older, especially women. Here’s the above data in its raw form.

games age gender raw 8.11.14

Relationship Status

This statistic has changed a lot since last year with many more options available to choose from. The percentages have shifted to the new categories, but it’s not easy to compare the two. What has stood out to me in the new stats is the amount of women divorced or separated, but there’s an even greater number married compared to the men.

games relationship 8.11.14

And for those that like pie charts.

games relationship pie chart 8.11.14

Education

Like relationships, the education choices have expanded, so it’s difficult to compare it to last year.

games education 8.11.14

Gender Interest

This category too has expanded with more choices than ever before. But, compared to last year, it looks like there’s been a slight decrease in those interested in the same sex.

games gender interest 8.11.14

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 250,145 individuals total, a 0.88% increase. Growth has slowed since SDCC, but is till a decent amount of people.

There was very little movement as far as ranks this week. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook overall 8.11.14Marvel remained in second place this week as ComicBook.com stayed in the top spot. Having seen ads for the site, I doubt much of that is organic, and instead is paid for through the ads. There’s also the case that their posts don’t have the reach of a page like IGN. Without that reach, the total likes is a pretty worthless metric.

facebook new likes 8.11.14ComicBook.com remained in the top spot this week with ComicBlitz moving into second place. Publisher Magnetic Press was third, and store Big Planet Comics in Vienna placed fourth. Digital platform Farrago Comics rounded out the top five.

facebook percent change 8.11.14

And here’s the top posts from the last week:

top_posts_8.11.14

 

 

 

 

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