Category Archives: Marketing

It’s Start Again Week. Check out a Page a Day.

cover-textThe 8th of February marked the start of Start Again week for comic creator Jamie Me. He is debuting an unorthodox reveal of his latest graphic novel, Start Again, in the form of publishing a page a day until this Sunday, Valentine’s Day. The project features art by Toni Doya, and colors by Sean Callahan who also teamed with the creator on his other project Queen #1.

Start Again will tell the story of a chance encounter between protagonists Ajay and Natalie in a nightclub in Leeds city centre. The lives of a superhero and a web designer will become intertwined as themes such as anxiety, social pressure and interracial relationships based on Jamie Me’s life experiences are explored.

This is all a lead up for the Start Again Kickstarter, which launches this Sunday, will also feature the creators last comic, Queen. The political thriller is based on an alternate reality where the 2015 General Election, in the UK, sees the murder of the Prime Minister, Daniel Camden. Backers will have the opportunity to choose tiers that feature the comic digitally and in print.

#ComicTalk Roundup: Sex, Violence and Other Stuff

Twitter has become a modern day version of the debates and discussions that were once the domain of brick and mortar comic shops. Each Sunday sees a new discussion in #ComicTalk hosted by @JamieMeWrites. A series of questions are asked with individuals Tweeting their thoughts. Beginning at 10:00am PST (1800 GMT) the discussion is often insightful and allows a free form of ideas about the comic industry to flow.

I’ll be playing around with the format for this, so please be patient for the first couple, and that includes as to what is chosen as responses featured. This time each question has it’s own page. If you like this format better or worse, please comment and let us know!

This week’s topic?

It’s all about Mature Content, “NSFW Welcome,” with Sex, Violence and Other Stuff.


Comictalk NSFW Q1

Q1: Who are you, what do you do and where can we find you?

Black (Comic) History Month: Demo-Graphics, African Americans & Comic Publishers

For Black History Month I thought I’d revisit a post from last year where I looked at various publishers and their “likes” among African-Americans.

For this demographic report I again dove into Facebook using the data provided as per usual. In February, African-Americans accounted for 3.7 million of the 36 million “comic fans,” making them 10.63% of the population. Compared to last year, that’s an increase of 300,000 African-American fans and 4 million comic fans overall. So, the population has decreased to 10.28% this year compared to last year’s 10.63%

In general on Facebook, African-Americans make up 10.2%, which is a decrease from 11.24% of the Facebook population last year. That dip may explain some of the below.

I decided to look at not just publishers, but “comics” and “manga” as well to see what the percentage of African-Americans like them as well as how it breaks down as far as men and women.

In general for all of the terms used below African-Americans account for 10.83% of that population in 2015, but they now account for 12.40%. Marvel, DC Comics, Vertigo, IDW Publsihing, BOOM! Studios, Dark Horse, Dynamite, Oni Press, Comics in general, and Manga all fall below that percent. Image, Dynamite, and Milestone Media are above.

Marvel, DC Comics, IDW Publishing, BOOM! Studios, Dark Horse, Oni Press, and Manga all decreased in their total percentage. Image Comics, Dynamite Entertainment, and Comics in general are doing better compared to last year.

Part of the shift in data is the growth of fans for Milestone Media which was not a factor in 2015, but has a high enough fandom that African-Americans make up 35.56% of their likes, throwing off the percentages.

Also of note, women are a majority of fans for both Image Comics and Dark Horse Comics. The largest gap is BOOM! Studios and was IDW Publishing last year.

Check out the full states below.

Facebook comics African American Data 2016

AfterShock Comics’ FREE Preview Book for Retailers. Check it out!

AfterShock Comics will be providing retailers with a FREE book of previews showcasing some of their amazing content. The book serves as a bit of an overview of AfterShock and touches upon many exciting things including a little bit about the company; their growing list of A-list creators; preview pages and release dates of the entire debut series; and a snapshot of some of the incredible talent yet to come.

The preview book will be sent to retailers February 17.

#ComicTalk Roundup: Community Special II

Twitter has become a modern day version of the debates and discussions that were once the domain of brick and mortar comic shops. Each Sunday sees a new discussion in #ComicTalk hosted by @JamieMeWrites. A series of questions are asked with individuals Tweeting their thoughts. Beginning at 10:00am PST (1800 GMT) the discussion is often insightful and allows a free form of ideas about the comic industry to flow.

I’ll be playing around with the format for this, so please be patient for the first couple, and that includes as to what is chosen as responses featured. This time each question has it’s own page. If you like this format better or worse, please comment and let us know!

This week’s topic?

It’s a community special where participants get to choose the questions!


Q1

Q1: Introduce yourself to the #ComicTalk universe

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

The second month of 2016 continues the slide we saw begin last month. Compared to January 2016, the overall population has dipped by 2 million, and a total of 5 million since December.

The Spanish-speaking population last time was 18.42%, and this month is 18.33%, remaining fairly stable as a part of the population.

Gender and Age

Last month women accounted for 44.74% and men were 55.62%. Women were the dip compared to last month with their dropping 2 million individuals. Women now account for 41.67% of the population with men at 58.33%.

facebook comics 2.1.16

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender and age 2.1.16

And here’s the raw data of all of the above. We generally see a dip in the population overall, though there are some exceptions.

facebook comics gender and age raw 2.1.16

Relationship Status

Things remained pretty much the same compared to last month, though Married saw an uptick. Mazel tov!

facebook comics relationship 2.1.16

Education

This was all changed compared to last month. I’m unsure why there was such a difference when it comes to education, but there was some massive swings I can only associate as a glitch, but we’ll see next month.

facebook comics education 2.1.16

Gender Interest

Generally this was the same though the men interested in women increased to reflect the greater population.

facebook comics gender interest 2.1.16

Ethnicity

Again, this remains relatively the same. African Americans dipped compared to last month while Asian Americans increased slightly.

facebook comics ethnicity 2.1.16

Generation

And with some shifts in the ages, we see shifts here too. Baby Boomers and Generation X have decreased compared to Millennials who hold steady.

facebook comics generation 2.1.16

And that wraps up this month’s report.

#ComicTalk Roundup: How to Get Featured by Press

Twitter has become a modern day version of the debates and discussions that were once the domain of brick and mortar comic shops. Each Sunday sees a new discussion in #ComicTalk hosted by @JamieMeWrites. A series of questions are asked with individuals Tweeting their thoughts. Beginning at 10:00am PST (1800 GMT) the discussion is often insightful and allows a free form of ideas about the comic industry to flow.

I’ll be playing around with the format for this, so please be patient for the first couple, and that includes as to what is chosen as responses featured.

This week’s topic?

The discussion revolved around the comic press and how creators can get their comics featured by the press. We’re gathering the questions and some of the more interesting and popular answers given.


ComicTalk Press Q1Q1: Who are you, what do you do and where can we find you?


ComicTalk Press Q2

Q2: How do you get press coverage for your comic projects?


ComicTalk Press Q3

Q3: Does the comic media do enough indie comic coverage?


ComicTalk Press Q4

Q4: What comic sites would you recommend approaching for coverage?


ComicTalk Press Q5

Q5: Do you have any tips for getting comic sites to feature you?


ComicTalk Press Q6

Q6: Would a #YourNextComic event aimed at getting new readers on Wednesdays be good? Same timeslot as #ComicTalk.


ComicTalk Press QFinal

What are your final words on this week’s #ComicTalk theme?


And that wraps up this week’s #ComicTalk. Join the conversation this coming Sunday!

The Walking Dead: All Out War Miniature Game in February. First look at Carl.

TWD-02We’ve been following the announcement this week that Mantic Games will be producing a miniature game based on the hit comic book series The Walking Dead. The company has been slowly pulling back pieces of the puzzle teasing out just a little bit of information at a time about the game dubbed The Walking Dead: All Out War.

First there was a teaser.

Next there was the announcement.

Third there was a video talking more in depth as to what we can expect.

All throughout the company has been encouraging folks to sign up for their email list to get more information. Well, the first email has gone out announcing a whole week of previews on the game and miniatures beginning on Monday.

But, the big question is, when is all of this coming out? In their recent email the company says:

We hope you’ve been saving your Christmas money for February ;) #TWDMinis

It looks like Mantic is being smart aiming for the games release in February judging by that. That’s the same month when The Walking Dead television series (the game is based on the comic) returns for the second half of the current season. The comic book series also sees its 150th issue released this coming week on January 13th. Writer Robert Kirkman has hinted the comic will end in a “shocking way” and there’s hints folks will finally turn on Rick. That makes issue #151, out in February (currently solicited as releasing February 3), a key issue and likely solid start for new readers.

Can we be seeing actual decent synergy and marketing!?

Even more fun, the company sent a different newsletter in Italian. That newsletter had more information including a first look at Carl Grimes and a zombie dubbed “wandering.”

Carl Grimes Wandering Zombie

Stay tuned, as we find out more about what looks like an exciting new game.

TWD-zombies02-urban-cropped05-600x352

Demo-Graphics: Comic Fans are More Liberal

On the first of the year I ran new demographic stats about the break down of “likes” on Facebook. While I run stats on gender, age, and more, I don’t run all of the stats gathered. For over a year I’ve been gathering the political persuasion of these individuals as well. With it being a Presidential election year it felt right to start regularly covering the data along with the regular demographic data.

First, lets look at the general information for Facebook users in the United States. Since September 2014, Facebook has placed individuals into five silos, Conservative, Liberal, Moderate, Very Conservative, and Very Liberal.

On average the stats have measured the political affiliation for 175,982,456 users in the United States. There’s currently about 192 million users in the United States on Facebook.

A glitch prevented data gathering in May 2015, but you can see the percentage for each political persuasion is pretty consistent since I began recording data.

When it comes to percentage, those that consider themselves Liberal was about equal to those who are Moderate, while Very Liberal and Conservative were about equal. Very Conservative came in as the smallest group.

Facebook Political 5 persuasions percent

When we combine the Liberal and Very Liberal, and Conservative and Very Conservative, we get the total Liberal population just under half the total population, and it’s still fairly flat.

Facebook Political 3 persuasions percent

How does comic fandom compare to this?

Using the population data from the monthly reports, I’ve found comic fandom is more liberal than the average Facebook population with those considering themselves Liberal being the largest population and those considered Very Conservative the smallest group. We also see a bump of those being Liberal at the end of 2015/beginning of 2016 mostly at the cost of Moderates.

There’s clear space between Liberal and the second largest group Moderate. Also interesting is Very Liberal at times overtaking Conservatives as the two ideologies compete as to which is the larger population on average Conservative accounts for 15.55% while Very Liberal is 15.48%. Very Liberal is the majority at the beginning and end of the time frame.

Facebook Comic Political 5 persuasions percent

Combining the similar ideologies we see some interesting stats. Unlike the general Facebook population which remains flat, we see some movement over time. Liberals at times make an outright majority at times and overall Moderates outnumber Conservatives.

Facebook Comic Political 3 persuasions percent

We can see Liberals dip over 2015 with a sharp increase at the end of the year. While I can’t say definitively why this occurred you wonder if news coverage of the 2016 Presidential race had an impact.

No matter how you cut it, it’s clear those who like comics on Facebook are more liberal than the general Facebook population. Remember that the next time someone says comics are “too liberal.”

Stay tuned, as this data will be updated monthly along with the normal demographic data as we head in to November 2016.

Demo-Graphics: Gender Shifts Since 2013

Earlier today I presented the newest demographic details of those who “like” comics on Facebook. These stats have been compiled since late 2012 and have been interesting indicators for shifts. We can see the shrinking of the gap between men and women, and recently an expansion of the gap between the sexes. Could this be a sign of things to come in 2016?

Check out the shifts in raw numbers and percentage. Well have more data over the next week.

facebook comics gender 2012-2015 raw numbers facebook comics gender 2012-2015 percent

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