Category Archives: Marketing

SDCC 2014: Demo-Graphics: The State of Comic Fandom

It’s San Diego Comic-Con, and our second annual demographic “State of Comic Fandom.” This data is compiled using demographic data from Facebook, and is limited to the United States. You can read 2013′s report here. You can also read reports for Marvel, DC, and Indie/Small Press.

Since last year, our technique as well as Facebook’s system, have gotten better, returning more data to look at. This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

In 2013 40 terms were used to compile the report. In 2014, that has expanded to over 100.

Facebook Population: Over 24,000,000 in the United States

Comic fandom on Facebook is 13.4 million more individuals since last year. Much of this has to do with the increased amount of terms, as well as Facebook’s improvement in getting the data. We do report weekly on a fraction of the terms we use, and that grows about 200,000 people a week, not discounting duplicate individuals (folks can be counted twice in that report, unlike this report). Comparatively, Facebook itself grew by 8 million individuals over the same time period. Comic fandom is now about 13% of the social network, compared to 6% n 2013.

In 2013, Spanish speakers made up 5.47% of the population. Today, they account for 13.33%.

Gender and Age

Since 2013, women lost ground in the population of folks from the United States on Facebook. They dropped 0.15 percentage points. However when it comes to comic fans, that’s not the case. Women gained 5.38 points, and now account for about 45% of comic related likes, up from 39.62% in 2013. Men account for 57.50%, compared to 60.38% in 2013. The results add up to over 100% due to the fact Facebook with large numbers doesn’t give an exact amount to the single digit.

Here’s the changes for comic fandom as well as Facebook since last year.

comics change

Here’s how gender breaks down for comics in 2014.

comics gender 7.24.14We’ll next look at how the percentage of women and men break down through age.

comics gender age 7.24.14Just like Marvel and DC, those 17 and under dipped from last year as far as percentage of the total population. Here’s all of the raw data.

comics gender age raw 7.24.14Relationship Status

The amount of choices as far as relationship status has changed since last year, increasing by a lot. Here’s where that data is currently for comic fans.

comics relation status 7.24.14

And for those that like pie charts.

comics relationship status pie chart 7.24.14Education

Like relationship status, education now has more choices too. Instead of trying to compare the two, here’s the data.

comics education 7.24.14Gender Interest

Gender interest has changed as well, however we can compare that a bit. Men interested in the same sex dipped slightly last year, while women interested in women was almost half as much as far as percentage.

comics gender interest 7.24.14And that wraps up the 2014 state of comic fandom!

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Demo-Graphics: The State of Indie/Small Press Comics

Earlier today we brought you demographic reports based off of Facebook data for Marvel, and DC. Up next is independent/small press comics! Basically, everyone not the “big two.”

For this report I looked at comic book publisher likes that are not the big two or part of the big two. For this report, Vertigo, Zuda, Icon, are not included though they share similar comics as to other in this report. For this report, terms like IDW Publishing, BOOM! Studios, Fantagraphics were included. Manga was left out of this as well.

In 2013 62 terms were used to generate these stats. In 2014 that number has shrunk to 49. However Facebook updated their system in late 2013, returning more data than ever before. Both reports just focused on individuals in the United States.

Facebook Population: Over 3,200,000 in the United States

The indie/small press population has grown since last year by about 1.2 million individuals.

In 2013 Spanish speakers accounted for 13.00%. In 2014, that percentage dipped a bit, and is now 12.5%.

Gender and Age

In 2013 men accounted for 54% of the population and women 46%. A year later, that has shifted a bit with men now accounting for 57.50% and women 40.63%. In the growth since last year, it was almost 2:1 men.

Here’s the changes of the stats since last year.

indie changeHere’s the stats for gender.

indie gender 7.24.14This is how gender changes as far as percent over age.

indie gender age 7.24.14And the raw data.

indie gender age raw 7.24.14Relationship Status

Since 2013, Facebook updated this statistic so there’s more choices than ever, so it’s a bit difficult to compare this year to last year. Here’s the statistics as they stand for 2014.

indie relationship status 7.24.14And for those that like pie charts.

indie relationship status pie chart 7.24.14Education

This statistic too has changed since 2013. Here’s the expanded data as it stands this year.

indie education 7.24.14Gender Interest

This statistic too has changed since last year, with more options. Compared to 2013 though, men interested in men is roughly the same when you include the “men and women” option. Women interested in women though has dipped.

indie gender interest 7.24.14Join us at 6pm when we look at comic-dom as a whole!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con under way we’re looking at the demographic data for various publishers and comics. We’ve already posted Marvel‘s stats, and later today will be a look at indie comics, and the industry as a whole. Up next is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand. Since 2013, Facebook has changed their system, which has resulted in greater, better results.

Facebook DC Comics Fan Population: Over 4,400,000 US

Compared to 2013′s statistics, the DC population grew by about 1.7 million. The 2014 report also looks at just the United States, where as in 2013 it looked at 20 countries. So, over the year, DC has built up their social media presence in an impressive way.

In 2013 Spanish speakers accounted for 16.19% of the population. In 2014, that amount dropped to 14.55%, but keep in mind this is just focused on the US, and not internationally, which likely accounts for the drop.

Gender and Age

In 2013, men accounted for 68.72% and women were 30.71% of the DC population. Flash forward about a year, and men now account for 68.18% and women are now 28.64%. Both of those have dropped, mostly as there’s a significantly higher amount of individuals who are not marking their gender.

Here’s how the stats have changed since last year.

dc changeAnd here’s the stats in a handy pie-chart.

dc gender 7.24.14

And here’s how gender shapes up by percent over age.

dc gender age 7.24.14Here’s the full raw numbers as far as age and gender. As you can see, like Marvel, the individuals under the age of 17 has shrunk, with the gains distributed in those over the age of 22.

dc gender age raw 7.24.14Relationship Status

Since 2013 Facebook has greatly expanded the stats for relationship status, so we can’t really compare it. Here’s the latest results.

dc relationship status 7.24.14And for those who like their data in pie chart form.

dc relationship status pie chart 7.24.14Education

The stats for education have also been updated, providing more choices. Here are the new statistics.

dc education 7.24.14Gender Interest

This statistic too has been changed since last year. However, the percentages for those interested in the same sex has dipped since last year.

dc gender interest 7.24.14That wraps it up! This afternoon we’ll be looking at indie comics, and even later how comic fandom has changed as a whole since last year.

 

Demo-Graphics: The State of Marvel Comics

In June of 2013, I looked at the Facebook demographics of Marvel. Over a year later, I thought it’d be good to revisit that, and see where the comic publisher/movie studio/juggernaut is at in our newly renamed Demo-Graphics. This Friday, we’ll also look at DC Comics, Indie Comic fans, and the comic industry in general.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Unlike 2013, this 2014 report also focuses just on the United States. Last year’s was about 20 countries. Also since last year Facebook has updated their system, making this a bit of an apples and orange comparison, but still, general trends when it comes to percentage changes should be interesting.

Facebook Marvel Comics Fan Population: Over 11,400,000 United States

That’s down from last year’s 12.9 million individuals, but we’re also looking at 1 country, instead of 20.

Compare that number to the greater comic fandom which is about 24 million fans in the United States.

Since last year, Spanish speakers have shrank as part of the population. In 2013, they were 17.25% and in 2014 it now accounts for 14.39%.

Gender and Age

In 2013 Men made up a little over 75% of the population and women just under 25% for those interested in Marvel. In that year, the company has made some massive improvements. Men now account for 63.16% and women now 36.84%.

Since last year for Marvel has decreased 12.29 percentage points, and women have increased 12.39 percentage points. Marvel has clearly made women a priority and that has moved the dial.

marvel gender 7.24.14

Here’s how the gender plays out over age.

marvel gender age 7.24.14Also changed since the previous year is how the ages break out in percentages. Those under 17 have dropped significantly, going from 24.6% of the population in 2013 to only 9.27% in 2014. Those 18-21 are about the same, and the percentage lost for those under 17 have been distributed to those over 22. Here’s the full raw numbers for 2014 as far as age and gender.

marvel gender age raw 7.24.14Relationship Status

There’s been some massive changes in the “relationship status” statistics. They’ve been expanded greatly, with more options, so comparing the two are very difficult. Here is where Marvel is in 2014.

marvel relationship status 7.24.14And for those who like their pie charts.

marvel relationship status pie chart 7.24.14Education

Education too has changed since last year giving a lot more options. Here’s the full stats for those interested in Marvel.

marvel education 7.24.14Gender Interest

This too has had the statistics expanded. Generally though, individuals interested in the same sex have dipped by a few tenths percentage points since 2013.

marvel gender interest 7.24.14Stay tuned today as we bring you more, including DC and the general Comic-dom!

Eventbrite Releases Survey Results of Event Attendees

In June 2014, Eventbrite conducted an online survey of more than 2,600 people who purchased tickets to one of the hundreds of fandom events on their platform in the past two years. The survey consisted of 18 questions across a range of topics that provided some important insights into this vibrant, dynamic and highly influential audience.

eventbrite data

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 220,879 individuals total, a 0.81% increase. That’s three weeks in a row as far as improvement in growth. There are some massive jumps that make me think some folks are advertising on the site, and it’s not organic growth.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

facebook likes overall 7.20.14Marvel continues to sit on top with the regular cast of characters rounding out the top five. SDCC will be to watch over the next few weeks to see how the convention impacts the page’s growth.

facebook likes new likes 7.20.14As usual it’s the percentage change where we see the biggest change from the previous week. ComicBook.com drops to second this week, from what’s likely not organic growth (ie they’re buying ads). The top spot though is new digital comics app Farrago Comics which will have a push at SDCC. Valiant also jumps to third, with ComicBlitz (another digital comic app) placing in fourth.

facebook likes percent 7.20.14

Also this week, below is the top posts from the last seven days.

top_5_posts_7.20.14

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 173,162 individuals total, a 0.64% increase. That’s two weeks in a row of improved growth.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

page growth overall 7.13.14Marvel continues to sit on top with the regular cast of characters rounding out the top five.

page growth new likes 7.13.14As usual it’s the percentage change where we see the biggest change from the previous week. ComicBook.com is now on top, with Titan Comics in second, Farrago Comics in third, Magnetic Press in fourth and ComicBlitz rounding out the top five.

page growth by percentage 7.13.14Also this week, below is the top posts from the last seven days.

top_5_posts_7.13.14

Marvel will announce an all-new “Thundering” title on The View

Marvel ComicsMarvel is again taking advantage of its Disney family and have sent out a release that they’ll be announcing their “latest explosive” title on The View, Tuesday July 15 at 11am EST.

The View is a live, one-hour daily talk show from ABC and features Whoopi Goldberg, Sherri Shepherd and Jenny McCarthy. It’s the original forum in which real women discuss everyday issues, share their opinions and engage in colorful conversations. A perfect form to announce a new comic book series (though Whoopi has admitted being a comic book fan). The show airs in ABC, which is owned by Disney, which also owns Marvel.

Marvel actually hasn’t had the best luck spotlighting their comics this way. On a previous show, the talk went into DC Comics characters, on another show, The Chew, which is also on ABC talk went from Marvel to DC characters as well. We’ll see if the hosts of The View have got their talking points down this time and don’t plug the competition.

 

Marketing Monday: Who is the Top Dog on Facebook?

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 171,302 individuals total, a 0.63% increase. That ends the slowing of growth from previous weeks.

Of note, Image has combined two of their pages, giving themselves a nice boost in total likes and rank this week.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

page growth overall 7.6.14Marvel continues to sit on top with the regular cast of characters rounding out the top five.

page growth new likes 7.6.14Magnetic Press is on top this week, followed up by Thrillbent. The top five is made up of a blog, publisher, and a store. As usual, this is the category that shifts the most.

page growth by percentage 7.6.14Also this week, below is the top posts from the last seven days.

top_5_posts_7.6.14

Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. We wrap up the first half of the year, looking at where things stand.

For this report, I looked at the terms we used in previous reports, over 100 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

Facebook Population: Over 26,000,000 fans in the US

The overall amount has dropped since last month, returning to 26 million, which the population was a few months ago. Since we’ve been tracking many publishers weekly, and haven’t seen a dip, I have to assume that the dip came from generic terms like “comics” and “manga” of which we know that “manga’ has seen a serious drop every week.

Spanish speakers account for 3,400,000 fans, 13.08%. That’s a dip in the overall number, but an increase in the percentage, since the decrease of individuals was much less than the overall population.

Gender and Age

Last month men accounted for 55.71% and women for 40.71%. The percentages have shifted a bit since last month, but no major changes. Now, men make up 56.15% of the population and women 40.77%.

gender 7.1.14We’ll next look at how the percentage of women and men break down through age.

gender age 7.1.14Below is the above’s raw data. Nearly every age grouping has decreased since last week, but interestingly, 50+ less so with some groups remaining the same.

age gender raw 7.1.14

Relationship Status

We’re continuing to look at the expanded data of relationships which debuted two months ago. Overall, things have remained relatively steady compared to last month. I’d expect as more people notice the expanded options over time, we’ll see some movement.

relationship 7.1.14And for those that like pie charts.

relationship pie chart 7.1.14Education

We have much greater detail as to where individuals are when it comes to their education. There’s now even more options for education. We’ll see how this changes over time.

education 7.1.14Gender Interest

We’re continuing to track the expanded results for this statistic. Like education, and relationships, gender interest has expanded with much greater detail. Compared to last month, the results have not shifted much.

gender interest 7.1.14And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

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