Budget-crunched librarians will soon be receiving some respite thanks to a new program from Papercutz. The publisher announced today that they will be supplying 100 free copies of Nickelodeon Magazine to libraries that support comics programming. It’s part of an effort by the publisher to fuel a growing trend in the school and public library space– “ComicCons” and other events focused on the fastest growing category in publishing – graphic novels.

Comic book conventions are well-known for a variety of attractions including creator appearances, costumes and, of course, exclusive promotional material from publishers. While many librarians have reached out to the comics creative community for appearances at events and patrons have picked up the costuming challenge, promotional items have been handled on an ad hoc basis, depending on the largesse of publishers or individual creators. This new program ensures that no comics-themed event will have to do without giveaways that incentivize reading.

Interested librarians simply need to contact Papercutz VP of Marketing, Sven Larsen six to eight weeks before their event. As soon as Papercutz receives a librarian’s request (including details of the planned event) they will dispatch 100 copies of the latest issue of Nickelodeon Magazine absolutely free (the library just has to pay for shipping).