Marvel Promotes College Football with ESPN

Posted on December 3, 2014 by Brett

This January, ESPN will host the first ever College Football Playoff – and the television channel is teaming up with Marvel to promote the occasion! Only one team can be crowned champion, but which teams will make the playoff? Ultimately, a twelve-person selection committee will decide. But until then, there will be lots of campaigning from the schools and teams still in the hunt.

Marvel has released a first look at the College Football Playoff on ESPN “IN” Variant Covers that will grace the front of 8 special Marvel titles in January!

Why the cross-promotion between ESPN and Marvel? That’d be parent company Disney. Both Marvel and ESPN are owned by the house of the mouse. You can see what else Disney owns at this handy list. We look forward to the future How to Get Away With Murder graphic novels… It’ll also be interesting to see what promotion for Marvel appears on ESPN (if any).

There’s also irony that after a month of variants to highlight anti-bullying efforts, a sport which is having massive PR issues for abuse of women, a cover up of abuse, charges of rape, and more, is now getting variant covers.

Available only in comic shops in the month of January, these eight exciting Marvel titles are “IN” for the College Football Playoff on ESPN: