There’s a new digital comic player on the market. Farrago Comics is heading to San Diego Comic-Con with calls for “Comic Book Freedom.” Their goal is to “crack open the comic book industry in favor of a more fan-friendly and creator-centric model.” At the show, they’ll be working on pre-registration for their app that will launch first on iPads in August 2014.

Farrago’s model is similar to Pandora/Spotify, that “uniquely supports and favors creators.” Both systems rely heavily on advertising for revenue, but you can pay to upgrade the service. Both of those services as well have come under fire for little payouts to musicians, and the music industry consistently fighting to get more money out of them. There’s also reports of collusion within the music industry against those services. Hopefully things work out better in the comics industry.

Two names mentioned in the company’s initial release are Eisner Award winning writer Paul Jenkins of Spiderman, Wolverine, and Fairy Quest fame, and Rob Kutner, current writer for TBS’s Conan, five-time Emmy winning writer for The Daily Show with Jon Stewart and co-creator of the new sci-fi comedy album 2776.

The company will be at SDCC handing out flyers, buttons, and T-shirts to promote the app. It will also hold an Instagram contest (#farragocomics) with signed Farrago artwork by Andrew Robinson, artist of The Fifth Beatle and creator of Dusty Star, as prizes, and is co-sponsoring San Diego’s BoomShop of Comics Drink & Draw, Saturday, July 26.