Facebook Fandom Spotlight: Comic Fans and Politics

Work is underway for the 2014 elections for the Senate, House and more. We’ll be tracking how comic fans break down in the political spectrum throughout this election year. It’s around the first of the month so I again dove into Facebook to figure out how it all shakes out and what has changed since last month’s statistics.

For these stats, I used the terms I’d normally use to determine other demographic breakdowns of comic fans. Facebook also provides the ability to break down those stats into convenient groups as far as politics which I have used. However, Facebook is now providing even more data including voter registration and donation habits.

According to Facebook 9.6 million “comic fans” are “active” politically in the United States, that’s 400,000 more than the previous report. This breaks down further into 5.4 million men (56.25%), and 4 million women (41.67%). Men have made all the gains. That also makes political active “comic fans” 19.50% of the individuals active politically which account for a little over 49 million of the 180 million individuals in the United States.

gender 6.2.14

Party affiliation is pretty clear as folks can indicate a party or none (which I assume is what the non-partisan stat is). The non-partisans make up the majority of comic fans with 48.53%, liberals are 26.47% of comic fans and 25% of comic fans or conservative. Both conservatives and liberals gained percentage wise from the previous report.

party afilliation 6.2.14

Further breakdown of gender when it comes to party affiliation:

  • Conservative: 55.88% men, 44.12% women
  • Liberal: 55.56% men, 44.44% women
  • Non-Partisan: 59.09% men, 39.39% women

According to Facebook, just under 1 million comic fans  have donated to a liberal or conservative cause and there even is some overlap of about 80,000 individuals. For “comic fans” the conservative are a bit more likely to donate than those interested in liberal causes.

donations 6.2.14

Next up is voter registration. Not shockingly Democrats have a slight edge (voter registration is a strong point of the party) and make up 49.38% of those registered, only a few percentage points more than Republicans who account for 47.20%. Below is the raw data for these stats.

registration 6.2.14

We’ll keep watching to see how the political winds might be reflected through this.

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