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Facebook Fandom Spotlight: Comic Fans and Politics

With 2014 being an election year for the Senate, House and more, I thought it might be fun to track how comic fans break down in the political spectrum. Again, I dove into Facebook to figure out how it all shakes out.

For these stats, I used the terms I’d normally use to determine other demographic breakdowns of comic fans. Facebook also provides the ability to break down those stats into convenient groups as far as politics which I have used.

According to Facebook 35.55% or 7.8 million comic fans are “active” politically in the United States. This breaks down further into 4.2 million men (53.85%), 3.4 million women (43.59%) and 200,000 who don’t give their gender. What “active” exactly is, isn’t to clear though.

political active gender 1.1.14Party affiliation is pretty clear as folks can indicate a part or none (which I assume is the non-partisan stat). The non-partisans make up the majority of comic fans with 48.67%, liberals are 27.43% of comic fans and 23.89% of comic fans or conservative.

party affiliation 1.1.14Further breakdown of gender when it comes to party affiliation:

  • Conservative: 55.56% men, 44.44% women
  • Liberal: 51.61% men, 45.16% women
  • Non-Partisan: 56.36% men, 43.64% women

It’ll be interesting over the next year to see how these statistics shift.

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Categories: Gender, Marketing, Politics

Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker


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2 Comments on “Facebook Fandom Spotlight: Comic Fans and Politics”

  1. Alex
    January 4, 2014 at 9:51 pm #

    Hi Brett – I just learned about these Facebook reports you’ve been posting and they look super interesting. As far as the counts from the different terms, are these unique individuals or a sum of all the people who ‘like’ each term? Hope the question makes sense. Thanks!

    • January 4, 2014 at 10:13 pm #

      I think I know what you’re asking. These totals are all sums of the various terms. An example: Term 1 might have 100,000 people, term 2 has 50,000 people. But together they have 130,000 people because there’s overlap between the two. Some reports do do the terms separately, but that’s mentioned.

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