Walt Disney Japan has announced that it will produce the first Japanese Marvel animated television series targeted at boys 6-12 years old. Marvel Disk Wars: The Avengers will premiere nationwide on terrestrial television in spring 2014.
In an all out battle instigated by Loki, most of Earth’s super heroes and villains have been trapped inside disks—a new technology originally developed as portable security devices for capturing and securing villains around the world.
The Avengers team up with a group of teens to reclaim the scattered disk, and using their special abilities and techniques (waza), thwart Loki’s evil schemes to save the Earth from ultimate destruction.
Marvel Disk Wars: The Avengers will be produced by Nerima-ku, Tokyo-based Toei Animation Co., Ltd., which has produced multiple successful animated series for kids in Japan. Taito-ku, Tokyo-based Bandai Co., Ltd., which has a highly successful track record with major titles, will be responsible for character merchandising. The three companies will collaborate in creating a fully localized Japanese series as well as providing a lineup of attractive products and merchandise targeting the boys market.
This series launch is a focus to deliver content specific to local tastes and sensibilities.
Previously Marvel in conjunction with Madhouse produced Marvel Anime which saw four series consisting of twelve episodes that featured Iron Man, Blade, the X-Men and Wolverine. That was aimed at a difference audience than this. There has been rumors of more of that series to come.