While some publishers were making announcements about new series and creative teams at C2E2, Action Lab Entertainment was going a different direction. Instead they’ve announced the reversal of ever rising comic book prices.

The publisher has announced starting with their comics listed in June’s Previews being offered for $2.99 instead of their previous standard of $3.99. The next part is those comics now being a standard 32 pages. The publisher’s NFL Rushzone books will now be available twice monthly with 20 pages for $1.99.

Additionally, beginning with Jamal Igle’s Molly Danger (in the current previews, available in July), Action Lab will be offering a number of 48 page oversized European style hardcovers at $19.99.  This is coming right on the heels of the release of our first preview of Molly Danger alongside their breakout hit Princeless in their Free Comic Book Day release.

Perhaps even more impressive is that this month marks the launch of Action Lab’s new mature readers line Action Lab: Danger Zone.  This launch will be approximately doubling the size of their monthly catalog and will include a variety of books including:  Ehmm Theory (where a dead man and his talking cat are tasked by St. Peter with a number of insane missions – including fighting zombie circus clowns), The Final Plague (an infestation of undead animals), Ghost Town (a tale of time-travel and terrorism), and Night of the 80’s Undead (a mashup of John Hughes type romance and George Romero type horror).

Over the past two years Action Lab Entertainment has made remarkable strides as a small comic book publisher.  The company has gone from it’s first published work to its first Eisner nomination and on to its first major license (announcing an NFL RushZone comic earlier this year).