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John Carter Comes in Second

Disney’s hopeful blockbuster John Carter came in second this weekend earning $30.6 million in the US and $70 million overseas.  It’ll be a tough battle for the $250 million adaptation of Edgar Rice Burroughs’ Barsoom novel A Princess of Mars to make back it’s budget.  The audience gave the movie a solid “B+” CinemaScore.

The audience for John Carter was mostly male, 63%, and older, 59% of the crowd over 25. 8% of the audience was there because of the film’s star Taylor Kitsch who has two more movies debuting this year including the high profile Battleship.

The blame game has already started over the movie as to it’s failure, but the movie was plagued with issues before it’s debut. Tracking was poor leading to a schizophrenic ad campaign and testing lead the title to change from John Carter of Mars to the generic John Carter.  What’s interesting is this site has seen a big increase in searches for comic book related material….

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Categories: Random

Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker


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  1. John Carter (2012/US) « zerosumo - March 18, 2012

    [...] John Carter Comes in Second (graphicpolicy.com) [...]

  2. #38 John Carter, Warlord of Mars « Longbox Graveyard - April 1, 2012

    [...] John Carter Comes in Second (graphicpolicy.com) Rate this: Share this:Like this:LikeBe the first to like this post. [...]

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